President s Leadership Conference

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Cody Gervase Parker
5 years ago
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1 President s Leadership Conference

2 The Power of Social Media Using Social Media to Build Your DCD Business Presented by Jennifer Fong

4 Why is Social Media Important? Larger Pool of Prospects Attract & Retain Gen Y Effective Use of Time Increased Revenues

5 Social Media for Personal and Business Use Personal Use Friends and family exclusively Business Use Friends, family, customers, prospects Private profile Public profile Share whatever is accepted within your circle Express your opinions freely Share some personal information Share resources your business contacts will value Everything you share reflects on your business, other consultants, and DCD

6 Facebook Profile vs. Facebook Page PERSONAL account on Facebook BUSINESS presence on Facebook

7 WHERE You Post Matters Is it for everyone? Have they opted in?

8 Sample Profile Status Updates The Good

9 Sample Profile Status Updates The Ugly

10 Facebook Page Do s and Don t s Do: Use your NAME and TITLE as your Page title Use your PHOTO as the main page image Don t: Use corporate logos Go overboard with selfpromotion Share content in addition to product and opportunity posts Remember it s PUBLIC Invite responses

11 How to Fix Your Page Name If you have less than 100 Likes Edit Page/Basic Information/Name If you have more than 100 Likes You have to start a new Page

12 Types of Posts that Engage on Your Page Questions What Everyone s Talking About Multimedia Short and Simple Invite a Response Contests

13 Great Content Resources

14 Using Social Media as a Leader

15 Your Role as a Leader Online Point to sharable Direct them to content training resources Coach as Lead by needed example

17 17 Facebook Groups Skype Texting Autoresponders UStream

18 Facebook Groups

19 Benefits of a Team Group Central communication hub Available 24/7 Builds community Helps promote retention Provides reminders

20 Setting Up a Facebook Group

21 Your Facebook Group

22 Features of Facebook Groups Open, Closed, Group or Secret Group Facebook Photos, Address Event your Chat Videos Notifications Docs Friends

23 Using Your Group Events Video Welcome FAQs (in Docs) Links to Training Encourage Questions & Conversation

24 Success Tips Keep it USEFUL Keep it CURRENT Refer people to the group for answers Reference the group in other team communications Reward participation

25 25 Autoresponders

26 Benefits of an Autoresponder Timely & Sequential Messages Can Send Itself Easy to Send to a List Reports Avoids Spam Blockers

27 27 Autoresponder Options Aweber (my favorite) Constant Contact Mail Chimp

28 Using Your Autoresponder Schedule communications for new consultants on your team Training Reminders Resources Monthly team newsletter Keep it SHORT to engage all learning styles Post link in Facebook Group

29 29 Skype (Video Conferencing)

30 30 Benefits of Skype Better Communication Increased Retention Help with Opportunity Interviews Closer Relationships

31 Using Skype You ll need (these may be built into your computer): Webcam Microphone Speakers Set up an account at Skype.com Download/install the software Add/import contacts Video call

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33 33 UStream (Live Streaming Video)

34 34 Benefits of Live Streaming Connect Remote Share Team Conference Experience Consultants Improve Meeting Attendance Demo New Products

Using UStream Optional: Use a conference call line as well for 2-way audio http://ustream.

35 Using UStream Optional: Use a conference call line as well for 2-way audio Create an account Create a channel Set your privacy Start your broadcast Invite people

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38 Texting

39 Why Texting? 70% higher open rate than - 97% of messages opened in 1 st hour! Often the best way to reach Generation Y Can point to messages in other mediums

40 When to Use Texting Team meeting reminders Training notifications When a team member is close to a goal Hostess coaching Remember that people MUST opt-in to receive business text messages! Alerting customers to sales

41 41 Does it improve your ability to communicate with more people, more effectively?

Thank You! Jennifer Fong Blog: http://jenfongspeaks.com Facebook: http://facebook.

42 Thank You! Jennifer Fong Blog: Facebook: Twitter: LinkedIn:

We re excited you re joining us for CakeWalk!

We re excited you re joining us for CakeWalk! In this packet you will find everything you need to know about registering for CakeWalk. Contents: Registration Process. 1 Creating a Team...4 Payment & Donations.6