Delavo Procedures How To Set Up Integration with TurboAutoresponders.com And Any Aweber Like System This Manual Was Written Under License Of The Internet Company By Adam Jetson Donna Walsh www.delavo.com/editors/donnawalsh This document has been created by the editorial team of The Internet Company for the authorized users of DELAVO. You are not allowed to redistribute or sell this document or to reverse-engineer, disassemble or otherwise convert it to any other form that people can use. If you obtained this document from anyone other than John Delavera and/or the site www.delavo.com please report it immediately to legal@theinternetcompany.net For questions and/or clarifications related to this document you may contact our editorial team at www.delavo.com/editors How To Set Up TurboAutoresponder Integration 1
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TABLE OF CONTENTS INTRODUCTION... 4 TURBO AUTORESPONDER/AWEBER INTEGRATION... 5 ADVANCED TECHNIQUES USING TURBOAUTORESPONDER/AWEBER INTEGRATION... 11 DEFINITIONS.... 18 How To Set Up TurboAutoresponder Integration 3
INTRODUCTION Delavo s TurboAutoresponder/Aweber integration feature allows you to provide useful customer data to systems outside of Delavo itself. And most importantly, it is data that is only available on the completion of a sale. Using TurboAutoresponder/Aweber on its own or in combination with the API gateway opens up opportunities that you can achieve by using Delavo with other systems Once you have set up TurboAutoresponder/Aweber integration for a Package, the customer's details will automatically be forwarded by Delavo to: 1. a specific autoresponder or list service (not just TurboAutoresponder or Aweber) which can send an instant personalized message as well as future follow-up messages. Unlike the standard Autoresponder(s) feature, TurboAutoresponder/Aweber Integration enables many easy and powerful personalization features. 2. any other script you desire which, as you'll soon see, allows for some hidden possibilities, including: Communication with other scripts and their databases Allowing 3rd party tracking & testing systems (and other scripts) to work correctly Pretty much anything else you can think of! This manual will cover the basics of triggering autoresponders upon a purchase, as well as the more advanced possibilities that TurboAutoresponder/Aweber Integration offers. PLEASE NOTE: With extreme power comes extreme responsibility. When you use this feature, you're able to send and manipulate customer data outside of Delavo. Always make sure that it's used safely, responsibly and with the utmost respect! Ideally, as with any scripting or programming that involves receiving incoming data, it's best to incorporate security checks to make sure it's valid before doing things with it. You can find out more about Tutboautoresponders at http://turboautoresponders.com. How To Set Up TurboAutoresponder Integration 4
TURBO AUTORESPONDER/AWEBER INTEGRATION Prerequisite: Delavo installed on your server or access to a hosted Delavo account with the Turboautoresponder/Aweber Integration feature. Purpose: This chapter will show you how to use Turboautoresponder/Aweber integration to send your customer's data to your autoresponder list. While this feature was designed for use with Turboautoresponders and Aweber, you can use it for any autoresponder or list management service that collects customers' data from a subscription form on a website. Log in to your Delavo account. Hover your cursor over the "Mode" icon. A box will appear telling you what Mode you are in. In order to set up Turboautoresponders/Aweber integration, you will need to be in the "MASTER's" area. If you are in the "MEMBER's" area, click on the "Mode" icon to go to the "MASTER's" area. To set up Turboautoresponder/Aweber integration, you must go to the Package record. Click on "Store" in the main menu bar. Then click on "Packages from the dropdown menu. How To Set Up TurboAutoresponder Integration 5
You will be taken to a new screen where you can either add a new package or edit an existing Package. Either click on Add new to add a new Package or click on the pencil icon to edit an existing Package. Scroll down and you will see a section that says Turboautoresponder.com integration in the Package data area. Tick the box next to enable Turboautoresponder.com integration. This will open up the Turboautoresponder integration interface. How To Set Up TurboAutoresponder Integration 6
The information in these fields relates to Turboautoreponders and Aweber, but you can set this up for just about any autoresponder or list service as long as it is able to capture user's data from a form on your website. This could be a 3rd party service such as Aweber, GetResponse, EmailAces, 1Shoppingcart, etc., or even a system that runs directly from your own website such as Autoresponse Plus. PLEASE NOTE: You will need to change the URL that Delavo will send the user s data to. For example, the URL for Aweber is http://www.aweber.com/scripts/addlead.pl The principal is the same for any of them: you provide the same information that would usually be contained within your autoresponder's subscription form to this Turboautoresponders.com integration area. PLEASE NOTE: In order to use Turboautoresponders.com integration with 3rd Party providers you will need to make sure that processing subscribers through scripts is allowable under their terms of service. THE PROCESS As soon as a Customer's purchase has been successfully processed 1. Delavo sends ( posts ) the information in the Aweber Integration parameters field to the web address given in the URL field. 2. If set up correctly, once Aweber (or the autoresponder service you specify) has processed the subscription to your list, the customer will then be forwarded to the Delavo generated Thank You page. It's able to do this because the address of the Delavo Thank You page has been sent to Aweber (or the autoresponder service you specify) to be used as the confirmation or return link. The following 2 diagrams may help make the process clear: How To Set Up TurboAutoresponder Integration 7
DELAVO WITHOUT TURBOAUTORESPONDER INTEGRATION DELAVO WITH TURBOAUTORESPONDER INTEGRATION How To Set Up TurboAutoresponder Integration 8
So, using Turboautoresponders as the example, after a customer makes a purchase, Delavo sends his/her data to: http://clients.turboautoresponders.com/scripts/addlead.pl PLEASE NOTE: The procedure is the same for any autoresponder or list management service that collects user data using a form on a website. You will need to change the URL to the URL that the autoresponder or list management service, other than Turboautoresponders, uses for receiving data from the subscription form on your website. You can find that in the HTML of the form. This is from a Turboautoresponders form but shows where the URL is that you need: <form method="post" action="http://clients.turboautoresponders.com/scripts/addlead.pl"> PLEASE NOTE: The following parameters work only for Turboautoresponders and Aweber. For any other autoresponder you will need to replace the parameter names with the correct names for your specific autoresponder service or script. The values on the left hand side of the equation are the field names from the autoresponder subscription form that you would use on a web page. The information it sends (as standard) is: unit=list_name from=#{customer.email} name=#{customer.name} redirect=#{order.orderlink} meta_redirect_onlist=#{order.orderlink} Unit, which is the actual name of your list, is the only parameter that you need to change. So, if your Turboautoresponder or Aweber list is named mycustomerlist, your unit field would look like unit=mycustomerlist. PLEASE NOTE: You would NOT include @turboautoresponders.com in the unit field. So your Parameters would look like this: unit=mycustomerlist from=#{customer.email} name=#{customer.name} redirect=#{order.orderlink} meta_redirect_onlist=#{order.orderlink} But you can send more of your customer's data to your autoresponder by adding additional tags to the Parameter list. How To Set Up TurboAutoresponder Integration 9
Click on the View the list of available tags. A new window will open with a list of tags. As you can see, you have a huge list of tags to choose from. Just decide what additional information you would like and add the tag to the Parameters list. For example, say you have multiple products, each with the same affiliate program. Say an affiliate sells one of your products and you want to promote your other products to that customer but you want the affiliate that sent the customer to get the commission for future purchases. It would certainly enhance your affiliate's desire to promote for you if they knew that they will get commissions for any future purchases by this customer. All you would need to do is use the Turboautoresponders/Aweber Integration feature to send the referrer's affiliate ID with the rest of the customer's data. Here's what to do: 1. Within your autorespnder account, add a custom field to the autoresponder (in this case, 'mycustomerlist') and call it something like ReferID. 2. Then, in Delavo, add your new custom field into the 'parameters' area, like this: custom ReferID=#{Customer.referer_id} So the complete Parameters field would look like this: unit=mycustomerlist from=#{customer.email} How To Set Up TurboAutoresponder Integration 10
name=#{customer.name} redirect=#{order.orderlink} meta_redirect_onlist=#{order.orderlink} custom ReferID=#{Customer.referer_id} Now when a customer makes a purchase, the referring affiliate's ID is sent to your autoresponder along with the customer's name and email address, ready for use with any follow-up messages you send to this list. To send additional customer and/or purchase data to your autoresponder as custom fields, just follow the same procedure. How To Set Up TurboAutoresponder Integration 11
ADVANCED TECHNIQUES USING TURBOAUTORESPONDER/AWEBER INTEGRATION As you've discovered, the Turboautoresponder/Aweber Integration feature in Delavo allows you to send a massive amount of information about your customer's purchase straight to almost any autoresponder or list management script. But that's just the beginning of what you can use Turboautoresponder/Aweber Integration for. Turboautoresponder/Aweber Integration is actually a very powerful gateway for sending almost any of your customer and purchase details to trigger almost any other system on any of your other websites. (Of course, this will depend on how easy your target system is to work with.) The following sections will show you a few ideas on advanced techniques using Turboautoresponder/Aweber Integration. GETTING TRACKING SOFTWARE TO WORK For the highest returns on your investment, it's important to be able to track the results of your sales process in order to improve your website's ability to sell your product(s). There are many powerful tracking scripts out there, but in order to run correctly they often require the ability to set and read 1st party cookies both before and after a sale. In other words, if your product's sales page is on a different domain than your Delavo domain, you're going to need to have a Thank You page on the same domain as the sales page. Since Delavo generates the thank you page from the domain where Delavo is installed, that makes it difficult to get tracking software to work with Delavo. But clever use of the Turboautoresponder/Aweber Integration feature will solve this problem. You could use Turboautoresponder/Aweber Integration to quickly go to your sales page's domain to set or read the original cookie (easily done by a programmer), before returning to the Delavo Thank You page. Here's a quick example based on getting a Tracking and Testing script to work. Actually, this example should work for ANY 3rd party script that needs your Thank You page to be on the same domain as your sales page. As you can see from the following diagram, using Turboautoresponder/Aweber Integration is the key to bridging the domain your Delavo is installed on to the domain of your sales page, and vice versa. How To Set Up TurboAutoresponder Integration 12
Step 1 Prepare a web page on the domain of your 'Sales Page' First you'll need to set up a dedicated page on the Sales Page domain. You can call it anything you like, but for this example call it 'trackme.php'. In a moment you'll write something in it, but for now go back to the Turboautoresponder.com integration area in Delavo. How To Set Up TurboAutoresponder Integration 13
In the URL text area box enter the URL of the blank page you've just created on your 'Sales Page' domain. This is where Delavo will send the customer after a purchase. Step 2 Set up TurboAutoResponders/Aweber integration in Delavo Now you'll need to alter the Parameters field by deleting everything except the redirect=#{sale.thanklink}. The TurboAutoResponders.com integration area now looks like this: How To Set Up TurboAutoresponder Integration 14
After a successful order, redirect=#{sale.thanklink} turns into the actual Delavo Thank You page link. And that's what enables you to achieve what you're about to do. Step 3 Create the content for trackme.php. Now you need to put some information into your 'trackme.php' webpage. And by the way, it could be a page that ends in.asp,.htm, html or any other extension you can think of. It's just that for this example you will use the php programming language to achieve what you need to. And if you don't have a clue about what is written, don't panic! It simply means you need someone else to do it for you. PLEASE NOTE: You may need to hire someone who is familiar with php. <?php // HERE YOU NEED TO ADD THE CODE YOUR TRACKING SCRIPT REQUIRES ON YOUR THANK YOU PAGE. // if ($_POST['redirect']); $DelavoThanks = $_POST['redirect']; else { $DelavoThanks = $_GET['redirect']; } header( location: $DelavoThanks );?> Here is what happens: 1. Delavo sends the customer over to trackme.php on your sales page's domain. It also sends the link to their unique 'Thank You' page. 2. When the Customer reaches trackme.php, your tracking script can do what it needs to do (usually to read a cookie in order to record a sale and to know where that sale came from). 3. Finally, trackme.php collects the location of the Delavo Thank You page and sends the customer to it. Of course, this all happens seamlessly within a couple of seconds. So, if you can understand what's taken place here, you're well on your way to understanding the possibilities of this great feature. One last thing though. You may be thinking Well that's great, but now I can't use TurboAutoRespondrs/Aweber integration to actually trigger my autoresponder.. However achieving BOTH at the same time is just as easy. How To Set Up TurboAutoresponder Integration 15
TRIGGERING YOUR AUTORESPONDER AND TRACKING SCRIPT AT THE SAME TIME First, go back to your default TurboAutoresponders.com integration set up. There's only one thing you need to do to make this combination of useful actions take place, and that's to add your trackme.php page. TurboAutoresponders or Aweber will redirect the customer straight back to the Delavo s Thank You page. What you need to do is to add your trackme.php page so that your autoresponder sends your customer to your trackme.php page. Instead of using: redirect=#{sale.thanklink} meta_redirect_onlist=#{sale.thanklink} you'll need to use: redirect=http://www.yoursalespage.com/trackme.php?redirect=#{ Sale.thankLink} meta_redirect_onlist=http://www.yoursalespage.com/trackme.php?redirect=#{ Sale.thankLink} Once a sale is made: 1. Delavo forwards the autoresponder details and the customer to your Turboautoresponder/Aweber. 2. How To Set Up TurboAutoresponder Integration 16
3. TurboAutoresponder/Aweber processes the autoresponder request and sends the customer to your 'trackme.php' page on your sales letter's domain 4. trackme.php then allows your tracking script to do its thing before sending the customer to their 'Thank You page in your Delavo system. PLEASE NOTE: Again, this example is the SAME in principal for ANY similar autoresponder or list service, not just for TurboAutoresponders or Aweber. USING AWEBER INTEGRATION WITH MEMBERSHIP/CONTENT MANAGEMENT SYSTEMS Although ContePass has been designed to easily integrate with Delavo, you may already have a different membership/content management system in place, or would prefer to use a specific script for the members area. By using TurboAutoresponders/Aweber Integration it's possible to get a programmer to add the details of your new Delavo customer straight into your Content Management System's database, or alternatively to automatically sign them up in the background. PLEASE NOTE: Because of Joomla licensing restrictions, please DO NOT integrate Delavo with Joomla. How To Set Up TurboAutoresponder Integration 17
DEFINITIONS Autoresponder: A computer program that automatically answers e-mail sent to it. TurboAutoresponder/Aweber Integration: Delavo TurboAutoresponder/Aweber integration feature allows you to provide useful customer data to systems outside of Delavo itself.. How To Set Up TurboAutoresponder Integration 18