Shazam For Brands. Dati, musica e cross-medialità al servizio delle marche. IAB Forum 2016 Milano, 30 novembre 2016 Filippo Vizzotto Country Manager Italy, Shazam Ltd @philvizzo @ShazamForBrands #ShazamForBrands
But now, let s go granular. Most shazamed song. Today. In Milan.
30 days of Shazam activity in Milan. With Shazam data we can look at the level of Shazam usage at a city level, down to actual streets and areas of peak usage. In Milan for example, the following where top areas for Shazaming.
30 days of Shazam activity in Milan.
US Summer Travelers.
French Summer Travelers.
German Summer Travelers.
Italy Summer Travelers.
Know your consumers: who, where, when. What they like, how their branded journey continues. Music Tastes User Profile Location Timestamp Purchasing Behavior Content Mobile Platform Consumption Mood
This is Shazam Italy. Users & Demographics. 23M Total Users 9.3M Monthly Active Users FEMALE AUDIENCE: 49% MALE AUDIENCE: 51% 15% 26% 30% 27% 2% 43M ShazamsPer Month 13-17 18-24 25-34 35-54 55+
Own your sonic assets.
Reach your audience with our targeting features. Most Shazam clusters can be crossbred: - Artist, Music genre - Age - Gender - Day/Time - Location - Operating System - Carrier - Previous campaigns - Streamers - e-buyers
Impact. The right day, at the right time.
Customize. Your sonic assets, in your own space.
Retarget your audience. On Facebook or Instagram.
BORN FROM MUSIC MADE FOR EVERYTHING Copyright 2016 Shazam Entertainment Limited
TV has a powerful history. It s held a prominent place in our homes for decades Copyright 2015 Shazam Entertainment Limited
People consume TV differently today. The addition of digital and the growth of mobile to feed our entertainment and information needs Copyright 2015 Shazam Entertainment Limited
Second screening with mobile. 75% of Shazam users use their mobile while watching TV. Overindexing at 128% affinity with TV on GWI. 140 120 100 80 60 40 20 0 Facebook App Users Instagram App Users Pandora Pinterest Shazam users SoundCloud Spotify users Twitter App Users Whatsapp Users Youtube App Users Audience % Audience % Audience % Audience % Audience % Audience % Audience % Audience % Audience % Audience % Audience Index Source: GWI. Q4 2015,Q1 2016, Q2 2016, Q3 2016. Thinking about when you ve watched TV recently, which of the following devices have you also used at the same time? Global. Copyright 2016 Shazam Entertainment
Shazam SHAZAM FORfor TV:TV. RAISE AWARESS FOR GUINNESS Make your brand work harder. CUSTOM HTML5 RESULT 3 1..GETS SHAZAM S DIRECT TO SITE OR CUSTOM RESULT CONSUMER SEES SHAZAM LOGO.. 2 2014 Shazam Entertainment..USES SMARTPHONE TO SHAZAM AUDIO.. 30
Shazam for Unilever. Copyright 2016 Shazam Entertainment
HALF OF CONSUMERS WHO SEARCH GOOGLE AFTER SEEING AN AD DON'T END UP ON THE BRAND'S WEBSITE. Dave Barney, Google Product Manager in Adweek
Shazam for Nespresso.
With the UEFA Euros just around the corner, Danette ran a visual campaign with Shazam in France in order to capture a snack hungry audience. Shazam CTA s where placed on 4 different flavoured yogurt packages in store and enabled users to unlock instant wins and amazing football themed prizes.
IKEA VISUAL SHAZAM EXPERIENCE SHAZAM VISUAL GIVENCHY: FRANCE Can we create a slide of Vortici on print?
Shazam for Brands 360 strategy.
Consideriamo la nostra collaborazione con Shazam un elemento importante della nostra strategia, perché ci ha permesso di unire online e offline in modo efficace, semplice ed innovativo. Abbiamo proposto agli utenti contenuti di valore, attraverso il riconoscimento visuale degli annunci stampa e OOH e tramite il riconoscimento audio per gli spot televisivi e cinema. Salvatore Nanni, Marketing Director, BMW Italy
Grazie! Filippo Vizzotto Country Manager Italy, Shazam Entertainment Ltd T 3475304290 M filippo.vizzotto@shazam.com Sk filippo.vizzotto Tw @phil.vizzo