Transcoding in the Cloud David Bornstein - Director, Product Line Management, Sola Media Christopher DeGrace - Product Manager, Sola Media Kurt Michel - Director, Product Marketing, Sola Media
Why Transcode? Deliver high quality experiences using adaptive bitrate (ABR) streaming Without Transcoding Reach as many devices as possible, given varying network and device capabilities Save network bandwidth and transfer time Rightsizing large Master file sizes/bitrates for online delivery Future-Proof Content created today can be transcoded to better codec technology (same quality, smaller size file) in the future. Optimize video for this Or AND Or this? Tough EASY Choice!
Transcoding: Key to ABR Streaming Success 00 02 04 06 08 Content Renditions ê Hi Qual 3Mbps 00 Playback Time 02 04 06 08 Mid Quals 2.4Mbps 1.5Mbps 700Kbps Lo Qual 350Kbps 2012 AKAMAI FASTER FORWARDTM Akamai Advanced Player Heuristics
Transcoding Market Video transcoders market earned $230M in 2010 and is expected to exceed $750M in 2017 Video transcoding to hit $460M business by 2015
Sola Vision: Transcoding Correct Transcoding is Critical to Streaming Success Ø Streaming quality issues are frequently due to incorrect/poor transcoding Ø Multiple frame sizes needed to meet display requirements across devices Ø Range of different bit rates needed to perform well under all network conditions 320x180 640x480 1280x720 Key Frame Alignment for seamless rendition switching 1. Specify target devices GOP length optimized for streaming protocols 2. Provide content master to NetStorage Easier and more efficient than the Do-It-Yourself plan, which has a complex list of costly and time-consuming steps. 250kbps 550kbps 1500kbps 1920x1080 3500kbps Quality techniques built on a decade of streaming experience
In-Cloud Transcoding Benefits Location options for transcoding Customer-owned Infrastructure Third parties Cloud-based services Parties in Workflow (source through delivery) Optimized for Adaptive Delivery Level of Customer Expertise needed for high quality Content Objects to Manage Customer Owned Equipment Model Third Party Transcoding Service Model Advantage Akamai Cloud- Based Transcoding 2+ 2+ 1 No No Yes Hi Medium Low Many Many One Capex Yes No No Opex Staff, Power, Space Fee, Object Management Simple fee structure based on source content length (minutes)
Transcoding in the Cloud Sola Vision
Sola Vision: Transcoding Advantage Quality Intelligent, what works processing built on a decade of streaming experience Quality at scale through distributed architecture Pricing model that promotes quality Per-minute based pricing Doesn t penalize for higher quality sources Doesn t penalize for higher quality renditions Easily budgeted, easily managed Simplified workflow Simple integration with NetStorage Tight integration with Universal Streaming UI, API and Callback Driven Future-proof Platform adopts new formats as needed New renditions can be easily added over time No need to re-upload content
Played Transcoding Lego Video
VoD Transcoding Overview Preparation Workflow Upload Transcode Overlays/ Cap8oning Protect Store Package Deliver Vault Management Library Collec8on Content Object Collec8on 200 Kbps Collec8on 500 Kbps 1200 Kbps Transcoding for delivery to Devices Facilitation of the Media Preparation Workflow Transform, Protect, Store and Deliver Simplified Management of Assets
The Transcoding Building Blocks Libraries Library Collec8on Collec8ons Media Objects Media Object 200 Kbps 500 Kbps 1200 Kbps
Media Libraries Manage multiple Libraries for different projects, groups, divisions, etc. Libraries define the prioritization queues, storage, delivery, analytics and billing
Media Collections Manage different types of content within your group independently Transcoding Profiles are assigned to the collections Update, Adapt, Re-transcode groups of videos within a collection
Media Objects Videos are managed as Media Objects Media Objects contain the video-centric metadata about the object Identified by a Unique Identifier Media Object Unique ID Renditions 600 Kbps 600 Kbps 600 Kbps 600 Kbps Audio Tracks Note: Akamai is NOT building a CMS System Captioning
Collection Management
Profile Configuration Simple
Profile Configuration Flexible Advanced Options also available
Integration Watch Folders for Streamlined ingest Full REST-based API for integration with 3 rd party CMS Systems POST Callbacks for notifications when jobs are complete
Service Levels Standard Premium Studio Secure
Akamai s DRM Strategy Upload Transcode Overlays/ Cap8oning Protect Store 3 rd Party DRM Hos8ng Vendors Storefronts Security Providers OVPs Provide DRM Wrapping Services for the Major DRMs Enable customer to choose their own provider for license serving and client SDK Focus on the Content Preparation and Vault Management
Sola Vision Transcoding: Summary Akamai s cloud based transcoding is designed for high-quality, simplified management, and massive scale SOLA Analytics Fully featured UI and APIs enable tight integration with existing workflow Leverages the capacity, scale and reliability of the Akamai Network
Transcoding Demonstration Christopher DeGrace - Product Manager, Sola Media
2012 AKAMAI FASTER FORWARDTM