Cisco ONE Roland Köster & Markus Kremser Enterprise Networking Group Mobility Sales Germany September 2015
Scenario Mobility Modern Enterprise Business Capabilities Uncompromised Wireless Access to Business Applications & Data Uninterrupted Business Operations over Wireless Success Measures Improved Workforce Experience Resulting in Increased Productivity (65% Increase Productivity through Mobile Experience with Strategic Applications*) *Cisco 2014 Mobility Landscape Wave II Survey
Opportunity is in Mobile 56% Of Business Leaders Say That Mobile Strategy is Very or Extremely Important to Their Objectives * *http://www.gartner.com/newsroom/id/1862714 IDC Location Based Services: A Promising Customer-Centric Solution 2014 Best in Class Wireless Infrastructure is the Foundation 2013-2014 Cisco and/or its affiliates. All rights reserved. 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Confidential 3 3
IT Challenges Device Proliferation Mobility Explosion Security Threats IT Complexity 11.5B Mobile Connected Devices by 2019 (Cisco VNI, 2015) 10x More Mobile Traffic by 2019 (Cisco VNI, 2015) 68 % Seen Mobile Devices Targeted by Threats in the Last 12 Months (Ponemon Research 2013) 80 % of IT Resources Spent Keeping Lights on (Forrester, 2013) INCREASED NETWORK COMPLEXITY APPLICATION EXPERIENCE POINT OF SECURITY VULNERABILITY SLOWING IT INNOVATION 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Unified Access Architecture World-Class System Wide Policy Control And Enforcement Cisco Prime Mobility Controller Cisco ISE Mobility Controller High Availability Provides Non-Stop Employee Access To Network Integrated And Comprehensive Network Visibility And Management Switching Access Points Secure, Reliable, And High-Quality Guest Experiences Equipment Employee Guest One Policy One Management One Network 2013-2014 Cisco and/or its affiliates. All rights reserved. 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Confidential 5 5
Cisco ONE Software Solution
Cisco Software Solutions Overview Collaboration Security Transactional Perpetual Subscription Volume Based Advantage Infrastructure: Cisco One DC I WAN I Access Network Security Analytics ELAs Plus I Cross Catalog 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Cisco ONE Software Covering dedicated Use Cases Data Center WAN Access Enterprise Cloud Next Generation Branch Customized Wireless Experience Infrastructure Automation Intelligent WAN Business-Class Wireless Access Converged Data Center Network Scaled & Resilient Connectivity Data Center Network Automation Connected Organization 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Cisco ONE Foundation for Wireless Enterprise Class Wi-Fi Experience Location Based Mobile Services Identity-Based Secure Access Policy Network Management End-to-End Security Industry-Leading Mobility Capabilities (HDX) Customizable Location Tracking (MSE-Base) Centralized Identity-Based Policy Management (ISE-Base) Comprehensive Management For User, Network and Application (Prime) Software-Defined Segmentation (TrustSec) 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
N1K Adv. PI Lifecycle PI Assur. DCNM DCNM-SAN LAN EL2 VDC Lic. Adv VDC Lic. TRS MPLS FCoE SAN N7K-C70xx Algo Boost FCoE NPV Storage Ports 128 CPU Lic. 256 CPU Lic. CUBE CME/ SRST UC vnam AVC SEC AES/AIS App Prime Assurance Prime LC AnyConnect CWS Wireless Prime CMX IPS / ES wips MSE Base AP Lic. Prime Assur Prime LC PrimeBase EW IP Base Current Software Licensing Model Too Many License Options Complex And Hard To Track 5 4 Price Services Get price and TCO for each component separately Pick and choose SMARTnet coverage for different hardware and software combinations 3 Meter AP Interface Node Routers Switches Sessions Seats Users Endpoints 2 Features Cisco ONE Software Suites 3x3 1 Device Nexus 3K Nexus 5K Nexus 6K Nexus N7K N1110- S UCS Server UCS FI ISR 1900 ISR 2900 ISR 3900 ISR 4400 ASR 1K Cat 2K Cat 3K Cat 4K AP (Wireless) Data Center WAN Access 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
What Is Cisco ONE Software? A More Valuable and Flexible Way to Consume Cisco Software for Infrastructure Current Model Cisco ONE A La Carte, Separately Priced Items Software Suites Offered as a Solution Software License Tied to Hardware Software License Portability Access to Ongoing Innovation Perpetual for the Lifetime of the Box Perpetual & Subscription Licenses Enterprise License Agreement 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Cisco ONE Software Data Center WAN Access Security Threat Defense for Data Center Threat Defense Advanced Security for Software WAN and Appliances Identity Services for Access Advanced/ Application Data Center Fabric Enterprise Campus Advanced Capabilities WAN Collaboration Cloud Suite and Applications Software Fabric Advanced Mobility Services Foundation Foundation for Networking Foundation Foundation Basic Networking, Foundation Security for and WAN for Compute Systems Software for Switching Foundation for Wireless Networking Compute WAN Switching Wireless 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Cisco ONE Software - WLAN ACCESS SUITE Access Security Advanced/ Application Advanced Security Software and Appliances Advanced Capabilities and Applications Software Identity Services for Access Advanced Mobility Services Foundation Basic Networking, Security and Systems Software Foundation for Wireless Wireless 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Cisco ONE Software - WLAN ACCESS SUITE Access Security Advanced Security Software and Appliances Advanced/ Application Advanced Capabilities and Applications Software Foundation Basic Networking, Security and Systems Software Foundation for Wireless Wireless 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Cisco ONE Access Foundation License Includes Prime Infrastructure Lifecycle MSE Base Location Controller AP License Prime Infrastructure Assurance ISE Base (25 Devices) 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Cisco ONE Software - WLAN ACCESS SUITE Access Security Advanced Security Software and Appliances Advanced/ Application Advanced Capabilities and Applications Software Advanced Mobility Services Foundation Basic Networking, Security and Systems Software Wireless 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Cisco ONE Access Advanced Licenses Cisco Mobile Experience (CMX) Aggregate visitor location data for business analysis Improve customer experience for endusers Automated Wi-Fi guest services Understand trends to feed back into BU s Adaptive WIPS Enhanced Local Mode on AP DoS Attack identification and classification Wireless intrusion attack identification and classification Enhanced active attack mitigation 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Cisco ONE Software Benefits Across the Entire Lifecycle At Purchase Outcome Driven Solution oriented suites Better Together Pricing and Lower TCO Savings over a la carte At Refresh Simplified Purchase Single SKU for the software suite Lower Cost Of Refresh: License Portability* Refresh just hardware** and port your software Go to the next class of hardware and just pay difference for software * Requires SWSS ** in the same or comparable family *** fee applies In Deployment Access To Ongoing Innovation Access to all minor/major software upgrades & new software capabilities incorporated into Cisco ONE offer* Improved Management: Track your software licenses and device consumption though Smart Accounts and Smart Licensing 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Cisco ONE WLAN Access Suite CMX
Cisco CMX: Overview Detect Connect Engage CUSTOMER BENEFITS Customer Engagement Attract and retain customer Heighten the guest experience Increase brand exposure Venue Efficiency Determine the most visited locations Adjust venue layout to optimize traffic flow Staff locations to visitor flows and time of day CISCO DIFFERENTIATION RF innovation and high location accuracy GUEST PRESENCE Mobile device detected Location Analytics Device Engage (future) GUEST ACCESS Smooth, secure Wi-Fi connection Facebook or Custom Login GUEST EXPERIENCE API/SDK-Enabled Experience App Engage Browser Engage Advanced location with analytics and API for mobile app development Connect Social with Mobile with CMX for Facebook Wi-Fi ibeacon visibility and tracking 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
Solution-Driven Productization Strategy Example: Cisco ONE Suite for Access Use Case Products Included Cisco ONE Suite for Access Identity Services for Access ISE, ISEv Advanced Security Advanced mobile location and analytics services (CMX) CONNECTED MOBILE EXPERIENCE Location-based Services and Analytics to Enable Business Innovation and Improve Business Operations Wireless Security (WIPS) WLAN Access Point licenses Network-wide device management Mobility Services Engine Base Location Basic BYOD, AAA/802.1X, Guest/Employee Access (Identity Services Engine-Base) Campus Fabric Foundation for Switching Networking Catalyst 2K, 3K, 4K, 6K, ISE Advanced Mobility Services Foundation for Wireless Wireless WLC, MSE, AP, ISE Advanced Applications Foundation Package 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Better Together Pricing Example: CMX Suite Value at Retail Co with Four Stores TRADITIONAL Product AIR-CT2504-25K9 Cisco 2504 Series Wireless Controller for up to 25 APs 4 $26,000 L-PI2X-LF-100 Prime Infrastructure 2.x: Lifecycle (100 Device Lic.) 1 $8,995 L-PI2X-AS-100 Prime Infrastructure 2.x: Assurance (100 Device Lic.) 1 $8,995 L-AD-LS-100AP 100 CMX Licenses 1 $16,995 L-LS-100AP 100 Base Location Licenses 1 $8,495 L-ISE-BSE-5K Cisco ISE 5000 Endpoint Base License 1 $15,000 L-WIPSELM100AP WIPS Monitor Mode for 100 APs 1 $8,995 L-MSE-7.0-K9 MSE Virtual Appliance 1 $4,995 Support Total $98,470 CON-SNT-CT2500 SMARTNET 8X5XNBD Cisco 2504 Series 4 $3,376 CON-ECMU-P2XLF1H Prime Lifecycle Support 1 $1,799 CON-ECMU-PI2XAS1H Prime Assurance Support 1 $1,799 CON-SAU-LMSE7K Software Support for MSE Virtual Appliance 1 $4,497 Technical Services Support $7,873 Hardware, Software, and Support $106,343 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
Better Together Pricing Example: CMX Suite Value at Retail Co with Four Stores TRADITIONAL Product AIR-CT2504-25K9 Cisco 2504 Series Wireless Controller for up to 25 APs 4 $26,000 L-PI2X-LF-100 Prime Infrastructure 2.x: Lifecycle (100 Device Lic.) 1 $8,995 L-PI2X-AS-100 Prime Infrastructure 2.x: Assurance (100 Device Lic.) 1 $8,995 L-AD-LS-100AP 100 CMX Licenses 1 $16,995 L-LS-100AP 100 Base Location Licenses 1 $8,495 L-ISE-BSE-5K Cisco ISE 5000 Endpoint Base License 1 $15,000 L-WIPSELM100AP WIPS Monitor Mode for 100 APs 1 $8,995 L-MSE-7.0-K9 MSE Virtual Appliance 1 $4,995 Support Total $98,470 CON-SNT-CT2500 SMARTNET 8X5XNBD Cisco 2504 Series 4 $3,376 CON-ECMU-P2XLF1H Prime Lifecycle Support 1 $1,799 CON-ECMU-PI2XAS1H Prime Assurance Support 1 $1,799 CON-SAU-LMSE7K Software Support for MSE Virtual Appliance 1 $4,497 Technical Services Support $7,873 Hardware, Software, and Support $106,343 C1-AIR-CT2504-K9 CISCO ONE Product Cisco ONE 2504 series Wireless LAN Controller with 0 AP Licenses Support 4 $4,800 C1AIRFPK9 Cisco ONE Wireless: Foundation 100 $40,000 C1AIRAPK9 Cisco ONE Wireless: Advanced 100 $15,500 L-MSE-7.0-K9 MSE Virtual Appliance 1 $4,995 Total $65,295 CON-SNT-CT2500 SMARTNET 8X5XNBD Cisco 2504 Series 4 $624 CON-SWSS-C1-FND-K9 Software Support For Wireless Foundation 100 $6,000 CON-SWSS-C1-ADV-K9 Software Support For Wireless Advanced 100 $2,325 Technical Services Support $8,949 Hardware, Software, and Support $74,244 30% Savings vs. Traditional What You Get with Cisco 2013-2014 Cisco and/or its affiliates. All rights reserved. ONE Suite for Wireless 1. WLAN Access Point licenses 2. Network-wide device management 3. Mobility Services Engine base location 4. Basic BYOD, 802.1X, guest/employee access (Identity Services Engine-Base) 5. Advanced mobile location and analytics services (CMX) 6. Wireless security (WIPS) Cisco Confidential 23
How This Will Work in Practice: TCO Example: CMX Suite Value at Retail Co Traditional Model 5-Year TCO $100K $106K Services 5-Yr. TCO = $236 $106K Services $50k Product Product $8K $8K $8K 0 1 2 3 4 5 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
How This Will Work in Practice: TCO Example: CMX Suite Value at Retail Co Traditional Model Cisco ONE 5-Year TCO $100K $106K Services 5-Yr. TCO = $236 $106K Services 5-Year TCO $100K $75K 5-Yr. TCO = $116K 50% Savings S/W Support SMARTnet $50k Product Product $50k S/W Product $14K S/W Support 0 $8K $8K $8K 1 2 3 4 5 0 HW Product $9K $9K $9K SMARTnet H/W Product 1 2 3 4 5 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Cisco ONE Services SWSS & SmartNet
Technical Services for Cisco ONE Software Making It Easier To Consume The Value Of Cisco s Software Investment Protection On Your Hardware Advanced Security Data Center Threat Defense for Data Center ASA WAN Threat Defense for WAN ASA, Cloud Access Identity Services for Access ISE Simplify Management Experience Advanced Applications Data Center Fabric Enterprise Cloud Suite Software Support Service (SWSS) WAN Collaboration Campus Fabric Advanced Mobility Services License Portability Accelerate Innovation Benefits In Your IT Environment Foundation Infrastructure and Base OS Foundation for Networking Networking Cisco Nexus 3K, 5K, 6K, 7K, 9K Foundation for Compute Foundation for WAN Compute WAN Switching X86, UCS SMARTnet or ISR, Smart ASR Net Total Care Services Foundation for Switching Cisco Catalyst 2K, 3K, 4K, 6K Foundation for Wireless Wireless WLC, MSE, AP 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Smart Account
What is a Cisco Smart Account? Assets Smart Account *single place to keep and manage all your Cisco assets* Users Pool all assets, User roles, and agreements Customer, designated VAR, Integrator, or other authorized party Additional future benefits of Smart Accounts include: Downloading new software Find out what new licenses you have Review Service contracts Review logs and specific cases you ve opened Track Purchases 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
Types of Smart Accounts Customer Smart Account Holding Smart Account Virtual Accounts Customer has the ability to manage software licenses in one account Managed by customer directly, designated VAR or authorized party Virtual Accounts Temporary account where smart enabled products are stored Partner or reseller store these products until customer identified Visibility View of all Cisco Licenses, including information on End-customer Ownership and End-Customer Usage Roles Account Approvers Owner of account and enters/approves agreements with Cisco Account Administrators Manages users access and privileges Smart Account Administrators Can View /Manage all Licenses and Usage across the entire Account Virtual Account Administrators Can View/Manage all Licenses and Usage across 1 or more specified Virtual Accounts 2013-2014 Cisco and/or its affiliates. All rights reserved. Visibility Partner/reseller will have visibility into all stored licenses that have yet to be transferred to an end customer The Partner/Reseller will deposit an order into a customer account when account is identified *Licenses can t be activated in holding Smart Accounts* Cisco Confidential 30
Wireless Promotion
Cisco ONE Wireless Promotion What is it? Promotional Cisco ONE software pricing to drive migration to new WLCs 5520/8540 What do I get? Customers can migrate AP licenses from existing Cisco WLCs (irrespective of age) to new 8540/5520 controllers. In addition, customer will also get other products like Prime Lifecycle & Assurance, ISE base, CMX base (formerly MSE base). What controllers can I refresh to? This promotion can only be used to migrate to the 8540/5520. For all other controllers (eg: 8510/5508/2504/7510/4400/WISM,etc), use the existing Cisco ONE wireless pricing. What controllers can I refresh from? Any Cisco WLC with AP licenses irrespective of age can be refreshed to the new 8540/5520 controllers 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33
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