Digital. Imaging. Cybershot. sony.co.nz/cybershot

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Digital Sony2012 Imaging Cybershot sony.co.nz/cybershot

Zoom in on the all-new Cyber-shot range. Get up close and personal with the 2012 all-new range of Cyber-shot cameras. Discover the stunning High Zoom feature and capture sharp, clear images even when you shoot from a great distance! Hurry in to your local dealer to check out our most exciting range so far, or go to sony.co.nz/cyber-shot Create high definition movies Record high-quality movies in rich detail with the Cyber-shot's high frame and bit rates that make movie images appear significantly smoother than before. Slim and waterproof 3D imaging in compact style Featuring a 16.2MP Exmor R CMOS sensor that produces crisp pictures even in low light settings. Exmor R CMOS: 16.2M Clear image zoom: 10x LCD: 2.7 Compact camera with G lens Extremely fast speed, high resolution and stunning low-light sensitivity with improved image clarity. Optical zoom: 10x Clear image zoom: 20x LCD: 2.7 This innovative camera is certified waterproof, shockproof, dustproof and freeze-proof. Exmor R CMOS: 16.2M Optical zoom: 4x Clear image zoom: 8x Picture effect: 7 mode Xtra Fine touch LCD: 2.7 wide High zoom digital camera Get up closer with 32x zoom or capture expansive landscapes with 360 Sweep Panorama. Optical zoom: 16x Clear image zoom: 32x Wide angle: 24mm LCD: 3.0 DSCTX20P DSCWX50B DSCTX20B DSCTX20L DSCH90 DSCWX50S DSCWX100

360 Sweep Panorama Capture literally the whole scene, with the addition of 360 degree mode! 11520x1080 Easy to use with sweep panorama With built-in upload software, smile shutter and AA batteries you can focus on taking great photos. CCD: 14.1M Wide angle: 28mm Compact and nimble Stunning 360 sweep panorama capture everything around you with this light-weight compact camera! CCD: 14.1M Optical zoom: 4x Wide angle: 26mm Carl Zeiss optics Sony style Intelligent Auto Mode for perfect pictures every time with this stylishly sleek model. Still camera with HD movie function Spectacular clarity with 16.1 mega pixels. Zoom in on life s great moments with a 10x optical zoom. Optical zoom: 10x Clear photo LCD: 3.0 DSCW610G DSCW690L DSCW630V DSCS5000 DSCW610B DSCW610P DSCW610S DSCW690B DSCW690R DSCW690S DSCW630B DSCW630S

Catch the action up close With its powerful zoom, Cybershot lets you capture high quality images even when you are shooting distant subjects like celebrities, wildlife, sports athletes or tourist attractions. Create beautiful images even in low light Sony s Exmor R TM CMOS sensor utilises a unique back-illuminated that empowers you to capture high quality images with extremely low noise, even in dim conditions. Picture effects Personalise your photographs and express your creativity with fun and easy to use picture effects. Remember where you took your shots Enhance your memories with pictures and maps with GPS and Compass to enable you to tag the location of your photos and help identify your current direction, making this the perfect camera for short or long distance travels. Outstanding stills and full HD video Move up a step with the HX20V and experience crystal clear full HD movies with an amazing 20x optical zoom. Optical zoom: 20x Clear image zoom: 40x Digital level gauge MR mode MF ring custom button Xtra Fine LCD: 3.0 Powerful 30x optical zoom Experience the joy of professional image quality with the convenience of Cyber-shot s compactness. Optical zoom: 30x Clear image zoom: 60x Wide angle: 27mm Digital level gauge MR mode MF ring custom button Xtra Fine LCD: 3.0 HDR painting Pop colour Toy camera Partial colour (blue) Miniature Partial colour (red) GPS tagged photos are identified with pinpoints to enable easy recall of your journey and fun sharing with friends via online sites such as Google maps or via Bravia TV. Partial colour (green) Soft high-key Partial colour (yellow) Rich-tone monochrome DSCHX20V DSCHX200V Watercolour painting Illustration W610 excluded. Not all effects available on all cameras

Digital photo frames Cyber-shot glossary 10" digital photo frame Bring out the best in all your pictures as well as videos, with high-quality LCD widescreen and full HD playback. 10.1 SWVGA clear photo LCD 2GB internal memory Full HD video and music playback Auto orientation function for enhanced viewing Multiple card slots 8" digital photo frame The 8" digital photo frame offers affordability and outstanding picture quality. 8" SVGA LCD screen 128MB internal memory Auto orientation function for enhanced viewing Multiple card slots 360 Sweep Panorama Sweep your camera horizontally in a circular motion to create 360 panoramic images. 3D World Part of Sony s range of 3D still image, 3D moving image, or 3D compatible products. 3D Sweep Panorama Enhanced Sweep Panorama function that creates 3D still images for playback on compatible televisions. AVCHD A High Definition digital format for recording 1080i and 720p signals by using highly efficient codec technologies. Intelligent Auto Camera mode that combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that every shot is perfect, regardless of the shooting environment. Optical Steady Shot A built-in gyro sensor detects camera shake and automatically activates a shift lens unit to compensate for it. Dramatically reduces blur at low shutter speeds. Steady Shot Reduces picture jitter/ shake. Optical Steady Shot uses a lens system, while electronic Steady Shot uses a larger CCD for increased image area and less shake. DPFHD1000 DPFD810 BIONZ Originally designed for the Sony Digital SLR, this high speed processor works to reduce noise and maintain colour integrity. Exmor R CMOS Sensor A camera sensor that delivers stunning lowlight performance and increases sensitivity by 2x to reduce noise. Perfect for capturing the low-light mood of the moment. Superior Auto Recognises up to 11 scenes with 3 anti-blur settings for 33 different scene patterns for the best shot everytime. Touch Panel This features an intuitive touch screen interface which makes it easy to navigate through on camera menus and find the settings you want. 7" digital photo frame View and share your memories on an affordable, convenient 7" LCD screen. 7.0 WQVGA LCD Backlit LED display Printed Sony logo SD card & Sony memory stick slots 7" Wi-Fi digital photo frame The wireless connection accesses social network sites, grabs photos from e-mails, and streams stored images on a PC via a home network. 7.0 WVGA LCD Wi-Fi Touchscreen 2GB internal memory USB A/miniB compatible SD card & Sony memory stick slot Full HD 1080 With High Definition 1080 recordings, the effective scanning line is 1,080, which is more than twice the number in conventional standard definition format. The difference between HD picture and SD quality is immediately noticeable. G Lens High performance Sony lenses that deliver superior in-focus image quality and beautifully defocused background areas (known as bokeh). Zeiss World-renowned German lens company known for lens designs that deliver uncompromised, accurately detailed and realistic photos with excellent contrast. GPS With the built-in GPS turned on, your photos and videos are automatically geotagged with the location at which they were shot. HD Movie 720p Your HD movies are compressed into the MPEG-4 AVC/H.264 format, which boosts high quality yet surprisingly small file sizes. DPFC70A DPFW700