Features Translucent Mirror Technology. Tele Zoom High Speed Shooting. Quick AF for Full HD Movie Capture megapixel resolution

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Philomena Garrison
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SLT-A35 Capture your perfect moments with Sony s exclusive Translucent Mirror Technology DSLR superior performance whether you re shooting HD movies or still images.

1 SLT-A35 Capture your perfect moments with Sony s exclusive Translucent Mirror Technology DSLR superior performance whether you re shooting HD movies or still images. Tele-zoom High Speed Shooting at up to 7 frames per second, complete with continuous auto focus. Auto focus is also visibly faster in Live View and HD Movie modes. Bullets Translucent Mirror Technology accelerates AF performance Tele-zoom High Speed up to 7 fps with continuous AF 16.2 megapixels with Sony s Exmor HD APS sensor Accurate 15-point Auto Focus system; 3 cross sensors Fast, accurate Phase Detection AF in all modes Image layering: Multi-Frame NR & Hand-held Twilight shot Auto HDR captures more contrast than one exposure can 3D Sweep Panorama Mode: incredible views to enjoy on 3DTV 3 11 Picture Effect variations for more creative expression 1080/60i Full AVCHD or 1080/30p movies 1 Tru-finder Electronic Viewfinder: big and bright High resolution, 3.0 TruBlack LCD w/ 921K dots Quick AF Live View uses main image sensor Choice of Live View on monitor or eye-level EVF Superb in low light: ISO sensitivity (extended) AUTO+ (Advanced Auto): advanced features made easy Sweep Panorama Mode captures landscapes beautifully Powerful creative control over movie making Professional-style rack focus movie effects in AF Compact, lightweight design On-screen Help Guide; Graphic Display of settings BIONZ image processor for high speed, low noise Dynamic Range Optimizer (DRO) elicits shadow detail 1200-Zone evaluative exposure metering RAW image files maintain maximum latitude SteadyShot INSIDE image stabilization built into body Image management and editing software included Face Detection technology captures faces naturally Smile Shutter technology automatically captures a smile HDMI output with BRAVIA Sync compatibility 4 8 Scene Selection modes and 6 Creative Style settings Stamina battery power for up to 440 shots 5 P/A/S/M Exposure modes; full manual control Advanced Anti-Dust Technology keeps imager clean Pop-up flash unit is compact, yet powerful On-screen displays for LCD, eye-level viewfinder

2 Slot for two media types (required, sold separately) PhotoTV HD compatibility 6 for vivid playback on TV Index and Slide Show display Remote capable with RMT-DSLR1, sold separately Features Translucent Mirror Technology Conventional DSLRs can shoot. Or they can focus with the speed and precision of Phase Detection AF. They cannot do both at once. The SLT-a35 utilizes Translucent Mirror Technology that directs light to both the image sensor and the Phase Detection AF sensor simultaneously. Tele Zoom High Speed Shooting The translucent mirror makes it far easier to capture the decisive soccer kick or your baby at her absolute cutest. The Tele Zoom High Speed shooting mode shoots up to 7 fps at 8.4 MP while maintaining continuous auto focus and auto exposure. Quick AF for Full HD Movie Capture 1 When most DSLRs shoot video, their Contrast AF is slow and visibly hunts for focus. The Quick AF Full HD Movie retains the same fast, precise Phase Detection you enjoy for still images. 1 It s a decisive advantage for tracking fast-moving subjects and a major benefit of Translucent Mirror Technology megapixel resolution You get incredible detail and gorgeous enlargements. Thanks to the 16.2 megapixel APS-C sensor size and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise. APS-C size HD CMOS image sensor With 19.5 times the area of the typical camcorder image sensor, APS-C makes the difference between amateur and professional-looking video, delivering an exceptional combination of high resolution, high sensitivity and gorgeous, blurred backgrounds. Sony Exmor technology Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The Exmor sensor provides more than 4,000 column-parallel A/D converters. This helps enable continuous shooting at up to 7 frames per second. Full HD 1080/60i movies 1 This is one of the very few DSLRs with 1080/60i Full HD, exactly the same resolution and frame rate as most broadcast and cable HDTV channels. Records in 1080/60i AVCHD format, 1080/30p high definition in PC-friendly MP4 format and standard definition 480/30p in MP4 format. 1 Picture Effect mode There are 7 types (11 variations) of picture effects to choose from: Posterization (Color), Posterization (B/W), Pop Color,Retro Photo, Partial Color(R), Partial Color(G), Partial Color(B), Partial Color(Y), High-key, High Contrast Monochrome, Toy Camera. Each is unique and each give you a new and exciting way to make your images and videos pop. Multi-frame NR Experience incredible low-light shooting without a flash. The camera captures six images in a fraction of a second. Combining the data from all six, it creates a single image with a reduction in noise equivalent to two additional steps of ISO sensitivity. Sensitivity selectable up to ISO (Recommended for still subjects.) Hand-held Twilight Get cleaner and sharper nighttime pictures beyond the capability of traditional cameras without using flash or a tripod. The camera captures six images in a fraction of a second. Combining the data with separate algorithms for still and moving parts of the picture reduces blur, minimizes noise and enables extraordinary detail. Auto HDR built into camera

3 Captures more scene dynamic range than a single exposure can handle and more range than photo film. Combines the best highlight detail from one shot, the best mid-tones from a second and the best shadow detail from a third for one incredible shot. Captures in a split second. (Recommended for still subjects.) 3D Sweep Panorama Mode 3 Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television 3. Records both JPEG and MPO file formats. Eye-Level Electronic Viewfinder The Tru-finder Electronic Viewfinder (EVF) is super bright, easy to see with 1.1x magnification, ultra-sharp with 1.44 million dots (1.15 effective) and provides 100% frame coverage. Exposure preview and informative overlays make operation easy. Eye-level finder for HD Movie The eye-level finder is one of the reasons people love DSLRs. But that finder goes dark whenever you shoot HD Movies. The Sony SLT-a35 enables you to shoot movies with the added stability you get holding the camera up to your face and using the eye-level finder for framing a scene and focus. 15-point Auto Focus To maximize the value of Translucent Mirror Technology, Sony incorporates Phase Detection AF of great sophistication. Three cross sensors maximize precision. 921K dot TruBlack LCD screen Sony's 3.0 Xtra Fine LCD monitor has 921K dots for superb resolution. The TruBlack screen includes a special resin layer to suppress internal reflections, increasing contrast compared to conventional LCDs. Sunny Weather mode boosts visibility even further in bright sunlight. Main Sensor Live View with Quick AF Main Sensor Live View with Quick AF combines the optimum focus of Phase Detection with high quality Live View images right from the main sensor. This is made possible by Sony Translucent Mirror Technology. Live View in LCD or EVF You can use both the LCD monitor and Electronic Viewfinder for composing shots. Both provide a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays. Phase Detection Auto Focus While Contrast Detection AF often hunts for correct focus, Phase Detection AF knows exactly where correct focus is, and goes straight for it. The Sony SLT-A35 provides Phase Detection AF when capturing HD movies as well as during still image capture, either using the viewfinder or Live View on the LCD. ISO sensitivity Incredibly clear low-light pictures without sacrificing detail, made possible by the low-noise Exmor APS HD CMOS image sensor and refined BIONZ image processor. AUTO+ (Advanced Auto) mode Get cleaner, more dynamic pictures and fewer missed shots. Unifies and simplifies Sony intelligent technologies, the camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 6 shots layering technology. Sweep Panorama Mode Capture expansive landscapes automatically. Press the shutter and sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together. Up to 23 MP image size. Powerful creative control over movies

4 While the camera offers fully automatic movie shooting, you can also control aperture (A mode w/ MF only), white balance and select Creative Style. During a movie shot, you can change the metering mode and adjust exposure compensation. 1 Pro-style rack focus movie effect A hallmark of today s movies is the rack focus effect, when the cinematographer changes focus between background and foreground subjects. This usually involves careful planning, a tape measure and dedicated a crew member for pulling focus. With the SLT-a35, you can perform this pro-style effect simply by changing the selected AF Area within the frame. Compact, lightweight design Eliminating the moving mirror also reduces the camera s size and weight. It s not just remarkably advanced; it s notably small and light. Help Guide Provides ready reference to advanced camera functions, helping to develop your confidence and skills as a photographer. Graphic Display Clarifies the relationship between aperture and shutter speed, as well as the effect each has on photographic results. BIONZ image processor The brains of the camera is a refined version of Sony's BIONZ image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO sensitivity. Also enables up to 5.5 fps continuous shooting at full resolution, Sweep Panorama mode and more. Dynamic Range Optimizer (DRO) Improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off Zone exposure metering Reads exposure directly from the main image sensor. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations. RAW image capture Saves your pictures as compact JPEG files or ultra-high quality RAW files or both. RAW files save images prior to de-mosaicing, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC. SteadyShot INSIDE TM image stabilization Image stabilization reduces blur by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE image stabilization is built into the camera body itself. You'll reduce blur with every a-mount lens, including macro and wideaperture standard zoom lenses. Powerful supplied software To help you refine and manage your images and video, the camera is equipped with computer software including Image Data Converter SR, Image Data Lightbox SR and Picture Motion Browser (PMB).8 Face Detection technology The camera can automatically detect up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can prioritize children or adults. Smile Shutter technology Captures a smile the moment it happens. Simply select the Smile Shutter mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity. HDMI output for HD viewing

5 Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMI output 9. In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs enabling you to control camera playback using the television s remote 4. Eight Scene Selection Modes These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports Action, Macro, Landscape, Sunset, Night View, Night Portrait and Handheld Twilight Shot modes. Six Creative Style settings Control how the camera processes your images with six finishing styles: Standard, Vivid, B&W, Sunset, Portrait and Landscape. You can even fine-tune contrast, saturation, and sharpness to your personal taste. Up to 440 Shots of battery life 5 Take up to 440 shots on a single charge with Sony Stamina battery power. 5 Sony s InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence. P/A/S/M exposure modes The camera offers a full range of controls from the beginner's AUTO+ mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control. Anti-Dust Technology Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. First a static-free coating on the sensor's low-pass filter helps repel dust. Then vibration automatically dislodges dust from the sensor. Built-in Auto Pop-Up Flash To help you shoot more effectively, the built-in flash automatically pops up and fires as needed when the camera is set to certain scene selection modes. The built-in flash can also trigger a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options with a range of accessory flashes (sold separately). Slot for two media types For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo /Memory Stick PRO-HG Duo and SD/SDHC/SDXC media (Class 4 or higher recommended). (Memory card is required. All are sold separately.) PhotoTV HD compatibility 6 Optimizes compatible BRAVIA televisions for gorgeous display of digital pictures. 6 Index and Slide Show Display Quickly review your photos using 6- or 12-frame index views, or as an automatic slide show with fade-in/fade-out effect. Remote capability Works with the RM-L1AM Remote Commander remote control, sold separately. Specifications Camera Lens Compatibility Lens Mount Camera Type Imaging Sensor Sony A-mount lens Sony A-mount Sony A-mount interchangeable lens digital camera Imaging Sensor Processor Anti Dust Pixel Gross Exmor APS HD CMOS sensor (23.4 X 15.6mm) BIONZ image processor Charge protection coating on Low- Pass Filter and Image Sensor-Shift mechanism Approx megapixels Effective Picture Resolution Focal Length Conversion Factor Color Filter System Recording Approx megapixels 1.5x RGB primary color filters

6 Media Type Color Space Still Image Mode Still Image Size 16:9 Still Image Size 3:2 Panorama Still Image Size Video Format Video Mode Video Resolution Video Signal Audio Format Microphone/ Speaker Optics/Lens Lens Mount Type Viewfinder Memory Stick PRO Duo /Pro-HG Duo media; SD, SDHC and SDXC memory card srgb, AdobeRGB JPEG (Standard, Fine), RAW, RAW+JPEG L: 4912 x 2760 (14M), M: 3568 x 2000 (7.1M), S: 2448 x 1376 (3.4M) L: 4912 x 3264 (16M), M: 3568 x 2368 (8.4M), S: 2448 x 1624 (4M) Horizontal Wide: 12,416 x 1,856 (23M) Horizontal Std.: 8,192 x 1,856 (15M) Vertical Wide: 2,160 x 5,536 (12M) Vertical Std.: 2,160 x 3,872 (8.4M) 3D Sweep Panorama: Horizontal Wide: 7152 X 1080 (7.7M) Horizontal Std.: 4912 X 1080 (5.3M) 16:9: 1920 X 1080 (2.1M) AVCHD Ver. 1.0 compliant / MPEG-4 AVC (H.64) AVCHD: 1920 x 1080/ 60i (59.94i Interlace recording, progressive image sensor output) Approx. 17Mbps (Average bit-rate) MP4 HD: 1440 x 1080/ 30p (29.97 Progressive) Approx. 12Mbps (Average bit-rate) MP4 VGA: 640 x 480/ 30p (29.97 Progressive) Approx. 3Mbps (Average bit-rate) 1920x1080/60i (59.94i, 29.97p sensor output) NTSC color, EIA standards Dolby Digital (AC-3) / MPEG-4 AAC-LC, 2ch Built-in Stereo Microphone Sony A-mount Type Diopter Adjustment Field of View 100% Magnification LCD Display LCD Type Brightness Control Coverage 100% Live View Real-time image adjustment display Histogram Grid Display Customization Focus Control Focus System Focus Points AF Modes Focus Area Focus Sensitivity Focus Features AF Illuminator Exposure System Metering Metering Modes Metering Sensitivity 0.46" Xtra Fine EVF (Electronic viewfinder) (1,440,000 pixels) -4.0 to +4.0m x (with 50mm lens at infinity, -1m-1 ) 3.0 TFT Xtra Fine LCD (921,600 pixels) w/trublack technology Auto/Manual (5 steps between -2 and +2)/Sunny Weather Continuous Live View (LCD/EVF Auto, selectable) Reflects: exposure compensation, white balance, creative style Yes (On/off) Yes (On/off) Grid, Histogram display, Grid Line, Magnified display for playback TTL phase detection AF (CCD line sensors) 15 points (3 points cross type) Single-shot AF(AF-S), Continuous AF(AF-C), Auto selectable(af-a) Wide, Spot, Local (15 local areas selectable) -1 EV to +18 EV (at ISO100 equivalent) Predictive Focus Control, Focus Lock Built-in flash, Range: approx. 3' - 15' (1m-5m) Advanced zone evaluative metering Multi-segment, Center-weighted, Spot -2EV to 17EV (at ISO 100 equivalent w/ f/1.4 lens) Exposure Compensation Exposure Settings Scene Mode(s) Picture Effect(s) D-Range Optimizer Auto Exposure Lock Color Temperature Creative Style ISO Noise Reduction ±2.0 EV (in 0.3 EV steps) Auto (AUTO), Auto Advanced (AUTO+), Program Auto (P), Aperture priority (A), Shutterspeed priority (S), Manual (M), Sweep Panorama (2D/3D), Continuous Advance Priority AE Portrait, Landscape, Macro, Sports action, Sunset, Night portrait, Night View, Handheld Twilight 7 types (11 variations): Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R), Partial Color (G), Partial Color (B), Partial Color (Y), High-key, High Contrast Monochrome, Toy Camera Off, Dynamic Range Optimizer (Auto/Level), Auto High Dynamic Range (Off, Auto Exposure Difference, Exposure difference Level (1-6EV, 1.0EV step)) Yes (AE Lock button) k with 19-step Magenta / Green compensation Standard, Vivid, Portrait, Landscape, Sunset, B/W (Contrast, Saturation, Sharpness adjustable in +/-3 steps) Auto: ; Selectable: ; Multi Frame NR (up to ISO 25600) Long exp. NR: (On/Off, available of shutter speeds longer than 1 sec.) High ISO NR: (Auto/Weak) Multi Frame NR: (Auto/ISO ) 1. Records in 29 minute segments. 3. Requires 3D HDTV, HDMI cable (at least 10.2 Gbps) and active 3D glasses sold sep.

7 4. Compatible with BRAVIA Sync or Theatre Sync HDTVs connected via HDMI. 5. Actual performance varies based on settings, environmental conditions, and usage. Battery capacity decreases over time and use. 6. Requires compatible BRAVIA HDTV and cable sold sep. 8. Files compatible with imovie '09 or later on Mac. Software not compatible with Mac OS X. 9. Requires HDTV and HDMI cable sold sep Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony is not responsible for typographic and photographic errors. Features and specifications are subject to change without notice. Sony, BIONZ, BRAVIA, Exmor, InfoLITHIUM, Memory Stick, Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO- HG Duo, the Memory Stick logo, Remote Commander, Smile Shutter, Stamina, SteadyShot, Theatre Sync, TruBlack, Sweep Panorama, and Xtra Fine LCD are trademarks of Sony. AVCHD is a trademark of Panasonic Corporation and Sony Corporation. Microsoft, Windows, and Windows Vista are trademarks of Microsoft Corporation. Mac OS and imovie are trademarks of Apple Computers, Inc. HDMI is a trademark of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners. /Updated: January 18, 2012

NEX-7 Menu Structure

NEX-7 Menu Structure Shoot Mode Intelligent Auto Program Auto Aperture Priority Shutter Priority Manual Exposure 3D Sweep Panorama Sweep Panorama Anti-Motion Blur Scene Selection Sunset Portrait Sports