Superior HD Picture Quality with Life-like Colour Reproduction

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1 Press Release Sony Launches World s Smallest and Lightest 1 AVCHD Handycam with High Definition Recording on Memory Stick Weighing merely 370 grams 2 and capturing up to 6.1 mega pixels of still images, Handycam HDR-CX7K/E lets customers turn every moment into their showtime Hong Kong, June 21, Introducing the new Handycam HDR-CX7K/E by Sony, the Memory Stick capable Handycam camcorder that records high-definition videos and captures up to 6.1 mega pixels of still images in various Memory Stick media including the Memory Stick PRO DUO, Memory Stick PRO-HG DUO and Memory Stick Micro 3,4. As the lightest and most compact 1 AVCHD camcorder available in the market, the HDR-CX7K/E can easily fit into the user s palm at only 6.7cm x 6.4cm x 12.9cm 5. We are pleased to further expand the Handycam camcorder range with the addition of the first Memory Stick capable Handycam camcorder that records high-definition videos on one of the smallest media available, the Memory Stick. Videos shot by the Handycam HDR-CX7K/E can now be played back directly on VAIO personal computers and PlayStation 3 6 without transferring videos to the hard disk of these devices, said Mr. Koichi Tsunematsu, Division Managing Director, Hong Kong Marketing Company, Sony Corporation of Hong Kong Limited. The ultra compact and lightweight design with the recording stamina make the HDR-CX7K/E a perfect camcorder for people who want to shoot snap videos anytime without compromising picture quality. Superior HD Picture Quality with Life-like Colour Reproduction Based on the new xvycc international standard, x.v.colour technology assures supremely life-like colour reproduction. Compared to conventional camcorders, x.v.colour approximately doubles the range of colours that can be reproduced, close to what the human eye can see. This ensures vivid, expressive tonal reproduction with greater detailing and clarity when viewed on the growing range of xvycc compliant LCD televisions and players including the new Sony Blu-ray disc player BDP-S1/E. This excellent colour 1 As of April Without battery and Memory Stick card 3 With a MSAC-MMD adapter 4 Memory Stick DUO and memory capacity of less than 512MB is not recommended for video recording, only for still images 5 Not including protrusions with supplied battery attached 6 Please refer to more details in Notes to Editor 1

2 reproduction allows users to enjoy true-to-life images when playing back videos shot with the camcorder. Packed into the compact HDR-CX7K/E are Sony s original ClearVid CMOS sensor and Enhanced Imaging Processor that deliver clear movies shot in dim environment or in twilight based on the minimum illumination of only 2 lux 7. It can also achieve Smooth Slow recording for slow-motion recording of objects that are too quick for the human eyes to perceive especially in sports such as surfing or car racing. A 3-second video recorded can be played back in a 12-second slow motion video with audio recorded in 5.1 Dolby Digital surround sound. The dual recording mode realized by both the ClearVid CMOS sensor and Enhanced Imaging Processor allows both videos and high quality still images to be captured concurrently. With the Super SteadyShot optical image stabilization technology, the HDR-CX7K/E captures stable videos despite inevitable hand movements, especially suitable for people who like outing, sports or any exciting activities. More Fun with New Scene Search Features Similar to the latest AVCHD HDD Handycam HDR-SR8/E, HDR-SR7/E and HDR- SR5/E, the HDR-CX7K/E has a simple-to-use GUI to shoot, review, change in settings and even edit images. Besides the conventional visual index and date index search, users can also search with the new film roll index function by displaying thumbnails of scene captures at specific intervals 8 or the new face index function that displays faces detected by the face detection engine 9. Scene search becomes much more fun and easy by clicking these interesting thumbnails instead of choosing from the long recording time display. Specific sections of the video footage can be split and deleted with the divide function. A favourite playlist can also be created for quick and easy access to the popular videos. To avoid the hassle of handling a PC, the HDR-CX7K/E has an easy one-touch Disc Burn function in the bundled Handycam Station that transfers videos directly to an AVCHD or DVD disc. Alternatively, the Easy PC Back-up function can be used to backup new videos in the PC s hard disk automatically. With the Picture Motion Browser software installed, user can extract still images up to 3 mega pixels from video content, edit videos and save them in an AVCHD or a DVD disc. Recording Stamina Showtime, Anytime With Sony s original low power consumption technology, the HDR-CX7K/E allows for hassle-free shooting continuously for 6 hours 10 deemed to be one of the highest stamina for 7 With Auto Slow Shutter On 8 In 3,6 or 12 seconds and 1 or 5 minutes interval 9 Faces may not be detected depending on recording conditions 10 With the optional NP-FH100 InfoLITHIUM battery and the supplied 4GB Memory Stick PRO Duo 2

3 AVCHD Handycam camcorders. This is one of the key benefits that enable users to shoot impromptu videos in everyday life. Movie Recording Time: HD Picture Quality Mode 2GB Memory Stick 4GB Memory Stick 8GB Memory Stick AVCHD 15M (XP) Approx. 15 min Approx. 30 min Approx. 1 h AVCHD 9M (HQ) Approx. 25 min Approx. 55 min Approx. 1 h 55 min AVCHD 7M (SP) Approx. 35 min Approx. 1 h 5 min Approx. 2 h 20 min AVCHD 5M (LP) Approx. 45 min Approx. 1h 25 min Approx. 2 h 55 min SD Picture Quality Mode 2GB Memory Stick 4GB Memory Stick 8GB Memory Stick 9M (HQ) Approx. 25 min Approx. 55 min Approx. 1 h 55 min 6M (SP) Approx. 40 min Approx. 1 h 20 min Approx. 2 h 50 min 3M (LP) Approx. 1 h 20 min Approx. 2 h 40 min Approx. 5 h 25 min Order Now Preordering for the Handycam HDR-CX7K/E runs from June 21 to July 3, 2007 on Sony Style Web site ( Sony 24-hour tele-sales hotline at , Sony Style Hong Kong, Sony Style Mong Kok, Sony Shops and authorized dealers. During the preordering period, customers who place orders will receive an exclusive Porter carrying case and choose either a 4GB Memory Stick or a mini-hdmi cable (type C) for free. Existing Handycam customers and My Sony (Handycam ) PRO members are entitled to an additional gift pack. The suggested retail price of the HDR-CX7K/E is HK$10,980. For customer enquiries, please contact Sony 24-hour customer service hotline at (852) Handycam, Super SteadyShot, PlayStation and Memory Stick are trademarks of the Sony Corporation. All other trade names mentioned in this publication are trademarks of their respective holders. About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on ### 3

4 Fact Sheet x.v.colour" To enable wider colour reproduction, a new international standard xvycc (IEC ) for wide colour space within moving images was accepted and issued by the International Electrotechnical Commission (IEC) in January This enables the current colour data range to be expanded approximately twice when compared to the conventional srgb standard that current broadcast stations are using. Existing video content such as TV broadcasts and DVD software are created within the standard colour range, srgb for optimum output on conventional CRT TVs. x.v.colour is a brand name established by Sony to be used for products which applies xvycc standard and it aims to promote this name actively within the industry. Sony will seek to create an environment where consumers can film, record, store, edit, transmit and playback contents using this full colour range. AVCHD Format The new AVCHD format delivers high-definition image recording and playback using a variety of media including 8cm DVD, hard disk and memory card. The AVCHD uses MPEG-4 AVC/H.264 codec for video compression that is twice as efficient as MPEG-2 and MPEG-4 technologies. Dolby Digital is used for audio codec and enables 5.1channel recording. ClearVid CMOS Sensor and Enhanced Imaging Processor The new HD camcorders feature Sony s originally-developed ClearVid CMOS sensor and the Enhanced Imaging Processor to deliver high picture quality images. These models deliver higher resolution, higher sensitivity, and record movies with bright colours and fine details. Advanced functions such as dual recording (simultaneous recording of video and still images) and smooth slow recording with audio recording function are also achieved. Advantages of the ClearVid CMOS Sensor are high resolution, high sensitivity, low noise, smear-free and wide dynamic range. These are realised by the Enhanced Imaging Processor Enhanced Imaging Processor is Sony s own signal processing circuit developed by utilizing advanced signal processing technology, which Sony has accumulated through the years. It processes large amounts of data that the ClearVid CMOS sensor reads to record precise and clear images. 4

5 Smooth Slow Recording with Audio Recording Function By capturing at a field rate four times of the normal recording mode*, quick motions that the human eye cannot capture can now be recorded in smooth slow motion mode. This feature is achieved by the ClearVid CMOS sensor and the high-speed signal processing technology, Enhanced Imaging Processor. The instance the child reaches the finishing line at a sports festival, unexpected scenes happen in a party, a bat hits the ball, and the drops of water as water splashes, or the moment can be captured as film-like scenes in slow motion mode. This fun feature enables customers to explore their creativity. With 240 field/second* high speed recording, a three-second video can be recorded as a smooth 12- second slow-motion video. An audio recording function is newly added. If the audio recording function is turned On (the default setting is Off ), it records sound while writing the slow motion movie file on media. *240 (NTSC) / 200 (PAL) fields per second Dual Recording (Simultaneous Recording of Movie and Still Images) Dual recording enables the capture of up to 4.6 mega pixels still images for the HDR- CX7K/E (at 2848 x 1602, 16:9) even while recording in movie mode. Dual recording function has been achieved through the Enhanced Imaging Processor which processes huge amount of pixel data that the ClearVid CMOS sensor reads. Face Index Incorporating face detection technology, the function helps the user to search easily by displaying index of faces detected by the face detection engine 11. Film Roll Index One press of the body-mounted Film Roll button makes it possible to preview the beginning of scenes and create scene indexes set at specified display intervals (3, 6, or 12 seconds and 1 or 5 minutes) to find the desired scenes more easily. 11 Faces may not be detected depending on recording conditions 5

6 Specification Sheet for the Handycam HDR-CX7K/E Image Sensor 1/2.9 ClearVid CMOS Sensor Pixels for Still Image Recording Max. 6.1 Mega pixels (2848 x 2136, 4:3) Gross pixels Approx. 3200K pixels Effective Movie Approx. 2280K pixels (16:9) Pixels Still Approx. 3040K pixels (4:3) NTSC: 2 lux (Auto Slow Shutter ON, 1/30 Shutte Minimum Illumination Speed) PAL: 2 lux (Auto Slow Shutter ON, 1/25 Shutter Speed) Lens (Filter Diameter) Carl Zeiss Vario-Sonnar T Lens (37mm) Zoom Movie Optical: 10x, Digital: 20x Still Optical: 10x SteadyShot Super SteadyShot (Optical), Active Lens Method Memory Stick Micro*5 Movie Memory Stick PRO Duo*6 Recording Memory Stick PRO-HG Duo*7 Media Memory Stick Duo Still Memory Stick Micro*5 Memory Stick PRO Duo*6 Memory Stick PRO-HG Duo*7 Video Recording HD: MPEG-4 AVC/H.264 SD: MPEG2 Audio Recording Dolby Digital 5.1 CH Still Image Size Flash LCD Monitor Photo Mode Movie Mode Rec Start/Stop and Zoom Buttons on LCD Frame Easy Handycam Tele Marco NightShot /Super NightShot Colour Slow Shutter Scene Selection Approx. 6100K pixels (2848 x 2136, 4:3) Approx. 4600K pixels (2,848 1,602, 16:9) Approx. 3100K pixels (2,048 1,536, 4:3) Approx. 300K pixels ( , 4:3) Approx. 4600K pixels (2,848 1,602, 16:9) Approx. 3400K pixels (2,136 1,602, 4:3) Intelligent Flash 2.7 Wide(16:9), 211K dots, Touch Panel Clear Photo LCD Plus Super NightShot Auto, Twilight, Twilight Portrait, Candle, Sunrise & Sunset, Fireworks, Landscape, Portrait (Soft Portrait), Spotlight, Beach, Snow 6

7 Digital Effect Picture Effect Fader Battery Info, InfoLITHIUM Battery STAMINA PictBridge Interfaces Supplied Accessories Old Movie Off, Sepia, Monotone, Pastel White, Black Approx. 6 hours (when using optional NP-FH100 InfoLITHIUM battery) - Active Interface Shoe - HDMI Type C mini connector -AV (Multi)*8 - DC IN <Handycam Station> -AV (Multi) *8 - COMPONENT OUT terminal -DC IN - USB jack (USB2.0 Hi-Speed compatible) - 4GB Memory Stick PRO DUO card - AC adaptor - Power cord - InfoLITHIUM battery(np-fh60) - Handycam Station - Component video cable - AV cable - USB Cable - Wireless Remote Commander (RMT-835) - CD-ROM (PC application software Picture Motion Browser for Microsoft Windows, Handycam Handbook) *5 The MSAC-MMD adapter must be attached to use Memory Stick Micro media in a slot for Duo size Memory Stick PRO media. *6 A 4GB Memory Stick PRO Duo is bundled with the HDR-CX7K/E. *7 Does not support Memory Stick PRO-HG Duo s 8-bit parallel transfer. *8 Handycam HDR-CX7K/E does not support AV IN. 7

8 Notes to Editors PC Requirements for Picture Motion Browser OS: Windows 2000 Professional SP4, Windows XP SP2*, Windows Vista* *64-bit editions and Starter are not supported. CPU: Intel Pentium 4 2.8GHz or faster (Intel Pentium 4 3.6GHz or faster, Intel Pentium D 2.8GHz or faster, Intel Core Duo 1.66GHz or faster, Intel Core 2 Duo 1.66GHz or faster are recommended.) For the following operations, it can work with Pentium III 1GHz or faster. Importing the contents to the computer One Touch Disc Burn Creating AVCHD/DVD discs Duplicating discs Processing SD (standard definition) image quality contents only Memory: [Windows 2000, XP] 512MB or more (1GB or more is recommended) For processing SD (standard definition) image quality contents only, 256MB or more is required. [Windows Vista] 1GB or more HDD free space: approx. 800MB or more (10GB or more may be required when creating DVD discs.) This requirement is for processing HD (high definition) video quality contents recorded in SP mode (7Mbps). Operations are not guaranteed on all environments. Even in a computer environment, which satisfies system requirements, there may be dropped frames, sound interruptions, or noises while playing back movies with HD (high definition) image quality. However, imported images and images on discs created subsequently will not be affected. Picture Motion Browser does not support 5.1ch surround sound reproduction. The sound is reproduced in 2ch sound. If a notebook computer is used, please connect the computer to the AC adaptor as power source when playing back or editing movies with HD (high definition) image quality. Otherwise, it may not operate properly due to the power saving function of the computer. The supplied software does not support Macintosh computers. 8

9 ** Notes on Sony VAIO Personal Computer - Operations are not guaranteed even on computers fulfilling the system requirements, and frames might be dropped from movies with HD video quality. - Operation check is executed only with VAIO computers released in Jan./2006 or later. *** Notes on PlayStation 3 - With the PlayStation 3 system software update scheduled in summer 2007, playback of contents recorded with the AVCHD Memory Stick Camcorder will be available on PlayStation 3. - Always maintain the PlayStation 3 to use the latest version of the PlayStation 3 system software. Please refer to the Sony Computer Entertainment Inc. website for details: asia.playstation.com. 9

Press Release Sony Unveils New Range of 1920 x 1080 Full HD Handycam Camcorder Hong Kong, February 1, 2008

Press Release Sony Unveils New Range of 1920 x 1080 Full HD Handycam Camcorder Enhanced recording features include face detection technology, built-in zoom microphone for video shoot and 10.2 mega-pixel