Slide 1. Opera Max. Migrating the next billion smartphone users for better app experience

Slide 1 Opera Max Migrating the next billion smartphone users for better app experience

The 3 Consideration in the Next Billion Migration Slide 2 Cost of ownership (Device) Cost of usage (Data) Network performance in low network environment (Experience)

Mobile trends in Africa Slide 3

More and more feature phone users in Africa migrating to Android phones Slide 4 Android Others Android Others December 2013 Android: 14% December 2015 Android: 38% 4

Smartphone growth in Africa Feature phones Smartphones Slide 5 120 80 160 million units 40 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: QZ.com 2015. Data: Jefferies & Co via statista

But there s limited network capacity How People many people per share a cellphone tower? cell tower Slide 6 NORWAY = 400 NIGERIA = 6000

And data is expensive Slide 7 Hours of work to pay for 500MB data plan Source: McKinsey, ILO

Opera Research on data usage Slide 8

I deliberately try not to use much data when I'm not on WiFi Slide 9 Prepaid respondents are more likely to agree with this statement than postpaid respondents More than 90% of African data users are on prepaid* *Wireless market statistics: Global Reward Solutions 9

I limit my data usage on my phone because I don't want to run out of data Slide 10 No difference between pre- and postpaid respondents 10

Opera Solution Slide 11

Ever expanding Opera Family Slide 12 12

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Slide 14 Opera Mini users in Africa saved over $600,000,000 in 2015 http://www.opera.com/blogs/news/2015/11/opera-mini-saves-african-mobile-internet-users-half-a-billion-us-2/

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Slide 16 Data Savings & Data Management App The first app offers data saving for video and music in the world 16

Top savings apps globally Slide 17 17

Mobile video consumption is on the rise Slide 18 42% of South Africans report watching more video on their mobiles in 2015 than the previous year. This is higher than the global average of 35% Although only 27% of Nigerians stream videos on their mobiles at least once a week, demand is growing 72% of Nigerians believe that mobile operators should provide mobile video-on-demand services Data costs and network problems remain the major reasons people don t stream video Ericsson Consumer Lab research: TV and Media in Nigeria 2015 On Device Research Mobile Video 2015: A global perspective 18

Key Features Slide 19

Easy to see app data consumption on both mobile and Wi-Fi usage Slide 20 20

App Management & Blocking Slide 21 Block an app from using mobile data when running out of data Block an app from using Wi-Fi data Choice to block background or foreground data Exclude apps from saving data Save battery by blocking unused apps from using data 21

Take control of usage Slide 22 Easy way to connect to Max cloud Turn on/off mobile and wi-fi savings Choose the level of setting for audio, video and image quality Details FAQ access Social sharing option 22

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Launched on 3 rd Feb : Increased Security on Public Wi-Fi Slide 24 24

Google Play ratings Slide 25 25

Google Play and other app stores featuring Opera Max Slide 26 26