MWC 17 Collaboration Mobile Convergence
Cisco & Ericsson Collaboration Mobile Convergence - CMC Cisco and Ericsson partner to deliver industry leading Mobile Collaboration solutions. Validated, life-cycle managed solution vs. one off customization Advanced network centric Mobile collaboration vs. device Centric Works on any Evolved Packet Core, including those from Cisco, Ericsson or other vendors. Cisco VoWi-Fi & Collaboration Ericsson VoLTE & IMS 2
Ericsson & Cisco CMC Leverage the power of your mobile network and your enterprise collaboration service platform(s) to turn a mobile phone into a powerful enterprise-connected device. 3
Cisco Spark The industry s most advanced collaboration suite Meetings Messaging Calling Mobile - Desk - Room... Simple Secure Complete Open
CMC Deliver Differentiated User Experience Seamless Integration of Native dialing with Collaboration Experience Native Built in HD and QoS Business Call from Native Dialer (In & Out) Mobile Identity for Business Device Agnostic No App required, Service in network Collaborative Messaging, Meeting, Team Collaboration 5
CMC Deliver Differentiated User Experience Seamless Integration of Native dialing with Collaboration Experience Fixed Mobile Convergence mostly focuses on native dialing experience CMC enables convergence of native dialer and collaborative experience Business Call & Presence Business compliance on mobile HD voice based on VoLTE Same Business UC Experience Extension Dialing Hold/Resume Hunt Group Auto Attendant Collaboration Mobile Convergence Escalate from mobile call to collaborative experience: Persistent messaging File sharing, inline viewing White boarding 1:1 video & HD video conferencing Ease of business applications access to mobile (Corporate Directory, Calendar) Multiple device & call between devices Call triggered business application on mobile ( Recording, CRM) 6
Cisco & Ericsson (CMC Architecture) Managed Media in Service Provider Network CISCO COLLABORATION PLATFORM Single integration applicable to various Cisco Call Control deployment SPARK API INTEGRATION CMC Connector Single business integration via Cisco Spark API platform CISCO SPARK SIP SIGNALING MEDIA MANAGED PEERING (OPTIONAL) VoWi-Fi & Collaboration VoLTE & IMS SBC SBC 2G / 3G / 4G + Wi-Fi Access With VoLTE PARTNER SIP TRUNK BACKBONE / INTER-CONNECT Customer MPLS Network (Managed) ON PREMISE CALL CONTROL SERVICE PROVIDER DATA CENTER / NETWORK PSTN PSTN 7
SP Offers CMC To Enterprises With Unique Values Enterprise enjoys enriched collaboration services across Fixed and Mobile with: Bundled Services Assured Control Cost Saving Business Needs Increase Productivity PSTN 8
Benefits For Operator / Service Provider SP is enabled to offer differentiated new service with flexibility Differentiation End-to-end integration & QoS, Collaboration from native dialer to Spark, Cisco partner community CMC Revenue New subscription, Up Sell messaging, video, meeting, Value added service, fits all collaboration deployments UCM Stickiness Longer contract term, lower customer churn rate, avoid price erosion, business impactful services TTM & Low Risk OpEx vs CapEx, Investment protection, Pre-integrated solution, offer from market leaders 9
Cisco Spark APIs Extend The Cisco Collaboration Cloud SPARK API GET Service Creator Helps SPs to become Service Creators or Service Enablers INTERNET POST PUT Offer SP built business application as services Service Enabler DELETE Offer aggregated API platform to ISV community 10
SP Network 11
Joe Smith Bob Collins 12
Joe Smith Bob Collins 13
Caller Click Join to participate in Spark session Joe Smith Bob Collins SP Network 14
SP Network 15
Bob Collins Joe Smith Swipe up to move call to Spark Board SP Network 16
Bob Collins Joe Smith Video Call moved to Spark board SP Network 17
Bob Collins Joe Smith Tap Spark Home Button, select whiteboard option SP Network 18
Bob Collins Joe Smith SP Network 19
Bob Collins Joe Smith Swipe down to move call back to mobile SP Network 20
Bob Collins Joe Smith Swipe down to move call back to mobile SP Network 21
Bob Collins Joe Smith SP Network 22