CLOUD 102 a The Long Range Forecast is Cloudy, with a Chance Of Virtualization Ron Clifton, James Kelso & Thomas Crowe III Cloud 102 Intro: Ron Clifton Page: 1
Cloud 102:Introduction Ron W. Clifton CliftonGroup International Limited Cloud 102 Intro: Ron Clifton Page: 2
Objective and Outline Provide a refresher/introduction to cloud computing technologies and some specific broadcast applications Outline: Introduction: why cloud and why now? Definitions & overview of Cloud Computing Example broadcast applications Cloud 102 Intro: Ron Clifton Page: 3
Introduction why? M&E Market and Broadcast Industry Drivers/Trends IP Connectivity & File Based Workflow OTT Content Delivery & Mobile devices TV Everywhere Emerging standards Move from legacy H/W to S/W Dedicated and virtualized server implementations Cloud services Cloud Solutions Public for Broadcasting Cloud Computing Industry Trends Second gen cloud computing technologies & standards Availability of mature private & hybrid cloud solutions Low cost terrestrial broadband connectivity Cloud 102 Intro: Ron Clifton Page: 4
Defining Cloud Computing The National Institute of Standards and Technology (NIST) Cloud Computing Model Enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. Cloud 102 Intro: Ron Clifton Page: 5
Defining Cloud Computing PRIVATE PUBLIC HYBRID COMMUNITY FOUR DEPLOYMENT MODELS Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) THREE SERVICE MODELS Broad Network Access Rapid Elasticity Measured Service Resource Pooling On-Demand Self Service FIVE MAJOR CHARACTERISTICS Cloud computing is more than just doing stuff in the cloud Cloud 102 Intro: Ron Clifton Page: 6
Four Deployment Models Community Cloud Public, Private or Hybrid Public Federated Clouds OpEx (Users), CapEx (Community) Resource Portability Public Cloud Service over Internet Public Utility Computing Model Uses OpEx Multiple tenants Private Cloud Service over Internet Grid Computing Public Model Uses CapEx Solo Tenant Hybrid Cloud Public 2 or more Public, Private or Community Combination OpEx & CapEx Resource portability Federated Clouds Cloud in a Box Azure for Enterprise MS+HP - IBM Cloudburst - Eucalyptus cloud SW ~private AWS Publi c Private/ Internal HYBRID On Premises/ Internal Public/ External Off Premises/ Third Party Microsoft Azure The Cloud Public Amazon (AWS) AT&T Google Apps Eng Source: Wikipedia and Sam Johnston Cloud 102 Intro: Ron Clifton Page: 7
Three Service Models Traditional IT IaaS PaaS SaaS You manage You manage Managed by Vendor You manage Managed by Vendor Managed by Vendor Source: derived from Microsoft 2011 Cloud 102 Intro: Ron Clifton Page: 8
Five Major Characteristics Provisioning Layer Virtual/ Physical SW Stacks Stateless Compute Logically Configurable Network Broad Network Access Example: HP Blade Server Rapid Elasticity Virtualization & Resource Pooling Measured Service On-Demand Self Service Cloud 102 Intro: Ron Clifton Page: 9
Example Broadcast Applications Archival and disaster recovery File based workflow, MAM & workflow automation Low latency reliable broadband connectivity Internet bandwidth aggregation Transcoding + Some emerging standards Cloud 102 Intro: Ron Clifton Page: 10
Example: Archival in the Cloud An Archive and forget cloud service from AWS A potential game changer at $100/TB/year 99.999999999% availability 2-5 hour retrieval time Cloud 102 Intro: Ron Clifton Page: 11
Example: Archival in the Cloud LTO tape still the most cost effective for long-term archival LTO 6 = 2.5 TBytes @ approx $50/tape Linear Tape File System (LTFS) is an open standard (Windows, Linux, OSx) Makes LTO look like a disk volume Easy to integrate & manage backups Ideal for private & hybrid clouds Cloud 102 Intro: Ron Clifton Page: 12
IP and File-Based Workflow. and it is GREEN! Enables new workflows & is more efficient Save costs & move CAPEX to OPEX Improved collaboration Automated backup & storage of content SaaS for transcoding, graphics etc Cloud 102 Intro: Ron Clifton Page: 13
IP and File-Based Workflow MEDIA ASSET MANAGEMENT (MAM) Automation of Workflow and MAM Multiple Vendors Cloud 102 Intro: Ron Clifton Page: 14
Low Latency Broadband IP State of the art today: Multiprotocol Label Switching (MPLS) Ethernet 100 Mbps and DS3 (45 Mbps) most popular. OC3 & GigE also available Typical low latency (e.g. < 50 msecs RT) & low jitter (e.g. < 5 msecs) Becoming increasingly affordable and highly competitive Multiple Tier 1 Vendors: + others Cloud 102 Intro: Ron Clifton Page: 15
Legacy Satellite OPEX Advantage Cloud 102 Intro: Ron Clifton Page: 16
EoMPLS: Increasingly Viable Number of Broadcast Stations 350 300 250 200 150 100 50 0 $1,000 $1,200 $1,400 $1,600 Breakeven Point for Ethernet over MPLS (EoMPLS) vs Legacy IP Satellite $1,800 $2,000 $2,200 $2,400 $2,600 $2,800 $3,000 $3,200 $3,400 $3,600 $3,800 $4,000 $4,200 Monthly Operating Cost/Site $4,400 $4,600 $4,800 $5,000 Cloud 102 Intro: Ron Clifton Page: 17
Internet Aggregation - an Alternative Example service providers: LTN Global, VideoShip In use with broadcasters today (e.g. NBC,CNN,FOX &others) Typical 100-200 msecs latency but significantly less $$$ SDI and/or IP Video PROVIDER APPLIANCE SDI and/or IP Video SDI and/or IP Video PUBLIC OR LEASED LINE INTERNET Cloud 102 Intro: Ron Clifton Page: 18
Example: Transcoding in the Cloud Transcoding of file-based SD & HD video is now available as transaction based cloud services API REQUEST API NOTICE INGEST TRANSCODE DIST N INPUT FILE TX D FILE Example pricing (available today): :$0.02-$0.05/min SD & $0.04-$0.10/min HD :$0.03/min SD & $0.06/min HD Cloud 102 Intro: Ron Clifton Page: 19
Emerging Standards for Broadcast FIMS: Framework for Interoperable Media Services MXF: Material Exchange Format BXF: Broadcast Exchange Format AXF: Archive Exchange Format LTFS: Linear Tape File System and other (e.g. SMPTE) standards... Cloud 102 Intro: Ron Clifton Page: 20
Potential System Architecture Network Operations Center (NOC) Satellite (Backup) GigE/100 Mbps 100 Mbps/DS3 LINEAR FEED CONTENT BROADCAST STATIONS LOCAL CABLE FILE BASED CONTENT PUBLIC INTERNET dbase & ARCHIVE CLOUD SERVICES (PRIVATE/HYBRID) BACKUP NOC (LINEAR & FB CONTENT) Cloud 102 Intro: Ron Clifton Page: 21
Summary The technologies exist today to implement the complete end-to-end broadcast workflow using cloud computing technologies This is a natural migration from our legacy broadcast infrastructure and the way of the future rclifton@cliftongroup.ca Cloud 102 Intro: Ron Clifton Page: 22
Cloud 102: Five Nines R. James Kelso Sequencia Inc.
Site 1 Active Active Geo-Redundant Fault Resilience A B C D West 2 East 3
Station Swing and Balance E F Any two sites can handle total load Normal ops, site at 2/3 capacity North Leftover capacity is preemptable Critical ops swing to remaining sites during a major outage. 1 2 A B C D West 3 East
Site 1 Active Active Geo-Redundant Fault Resilience A B C D West 2 East 3
Site 1 Upgrade A B C D West 2 East 3
CLOUD 102: Summary Potential for the Public Broadcasting Network Thomas Crowe Public Broadcasting Service Cloud 102 Intro: Ron Clifton Page: 45
Current Interconnection System Configuration PBS NOC & DDMS) MCPC, SCPC & NRT Satellite Feeds Baseband IRDs (Existing) HD01-HD05 SD01-SD07 (SDI, ASI, IP) MEMBER STATION Distributors (National & Local) Existing Interconnect System (2006-2016+) (Existing NRT) File Delivery NR01 File Delivery Local Traffic, Automation, Archive & Master Control INTERCONNECTION SUPPLIED BANDWIDTH & SERVICES INTERCONNECTION SUPPLIED STATION EQUIPMENT Cloud 102 Intro: Ron Clifton Page: 46
Concept: Potential Transition Interconnection System Configuration PBS NOC & DDMS) MCPC, Single SCPC MCPC & NRT Carrier Satellite Feeds Baseband IRDs Select Linear Services (SDI, ASI, IP) MEMBER STATION Distributors (National & Local) Existing (2006-2016+) IXCv6 Private MPLS Network Station Connectivity 100 Mbps or DS3 (45 Mbps) IXCv6 IP Multicast Media & Control LAN New IP Based IRDs File Delivery All Linear Services (SDI, ASI, IP) File Delivery Local Traffic, Automation, Archive & Master Control IXCv6 (2016+) INTERCONNECTION SUPPLIED BANDWIDTH & SERVICES INTERCONNECTION SUPPLIED STATION EQUIPMENT Cloud 102 Intro: Ron Clifton Page: 47
Advantages and Challenges Advantages + Improved interconnection efficiency + Potential redundant paths + Potential for Time Zone based streams + Potential for peer to peer file sharing + Potential reduction in capital & operating costs Challenges - Affordable, sufficient capacity to each location - New Technology, Equipment & Workflows Cloud 102 Intro: Ron Clifton Page: 48
Concept: Potential Long Term Interconnect System Configuration PBS NOC & DDMS) Single MCPC Carrier Baseband IRDs Select Linear Services (SDI, ASI, IP) MEMBER STATION Distributors (National & Local) Existing (2006-2016+) IXCv6 Private MPLS Network & Cloud Based Traffic, Automation, Archive & Master Control Services Station Connectivity 100 Mbps or DS3 (45 Mbps) IXCv6 IP Multicast Media & Control LAN New IP Based IRDs File Delivery All Linear Services (SDI, ASI, IP) File Delivery Local Traffic, Automation, Archive & Master Control Interface IXCv6 (2016+) Optional Cloud (2016++) INTERCONNECTION SUPPLIED BANDWIDTH & SERVICES INTERCONNECTION SUPPLIED STATION EQUIPMENT Cloud 102 Intro: Ron Clifton Page: 49
Q&A? Thank you for your time Please visit the Cloud Demonstration in the exhibits Ron Clifton: rclifton@cliftongroup.ca James Kelso: JKelso@sequenciainc.com Thomas Crowe: tacrowe@pbs.org Cloud 102 Intro: Ron Clifton Page: 50
Future of Core Station Technology Your next session in this track will be Friday @ 10:45am: Centralcast Options for Public TV Stations (Melrose 3) Cloud 102 Intro: Ron Clifton Page: 51