How to Get Started with Wistia & 5 Ways It Generates More Leads with Josh White What You Will Learn 1. Why Video Marketing 2. Importance to Businesses 3. Video Marketing Requirements 4. Video Platforms 5. Problems with Video Hosting 6. Why Wistia What You Will Learn 7. Wistia vs YouTube 8. Wistia Features 9. Wistia Demo 10.Generate More Leads 11.Q&A
LET S GET STARTED Why Video Marketing Video Marketing Statistics 1. Including a video on your landing page can increase conversion rates by up to 80%. 2. The average web page visitor spends 88% more time on a website with video than one without. 3. 1/3 of all online activity is dedicated to watching video. 4. Search engines love video which is great for SEO. 5. 90% of users say that product videos are helpful in the decision making process. 6. Studies show that 74% of users who watched an explainer-video purchased.
Importance to Businesses Importance to Business 1.Increase User Engagement 2.Maximise Audience Reach 3.Improved Marketing ROI 4.Build Trust 5.Gain Credibility 6.Increase CTR on Emails Video Marketing Requirements
Video Marketing Requirements People: Videographer, Video Editor, Content Creator Equipment: Video Camera, Microphones, Lighting Fact: 35% of all businesses now have at least one full-time staff members dedicated to video creation. Video Marketing Requirements + = Video Marketing Alternatives
Video Platforms Video Platforms Consumer Creatives Business
Problems with Video Hosting 1. Player Not Customisable 2. Poor Analytics & Data Insights 3. Slow Server Upload Times 4. Visible View Count (with no insights) 5. Advertising Throughout Videos 6. Competition from other Channels Why Wistia Why Wistia 1. Customisable player design 2. Control over who can access videos 3. Set where your video can be embedded 4. Video statistics including heat mapping 5. Collect email addresses within the video
Why Wistia 6. Follow up with viewers based on what they watched 7. No advertising from competition or Google Adwords 8. Built in SEO tools that gets your video ranked highly 9. Customisable thumbnails for your video freeze frame 10. Integrations with Google, Word Press and more 11. Highly Rated Support Platform Wistia vs Youtube Where Wistia Wins 1. When you want to drive traffic to your website 2. To improve conversions on your website or landing page 3. Increase user engagement and get people to watch your content 4. Custom video players get more clicks than branded players 5. Video SEO that helps you achieve greater reach for your videos 6. Collect email addresses for your database and remarketing 7. Far greater data and analytics to improve your reach and performance 8. No users leaving your website to watch the video on YouTube
Where YouTube Wins 1. If you want increase video reach rather than acquiring new leads for your business 2. YouTube drives traffic from Google search and is shared a lot more via social media 3. It s FREE! Wistia Features
LIVE DEMO
Wistia Features Demo 1. Secure your Projects with Privacy Settings 2. Generate new leads with Turnstile 3. Add annotation to the screen 4. Add Call To Action text or image 5. Improve your SEO with auto metadata to search engines 6. Understand your data with insightful analytics 7. Video Heat Maps and Viewer Trends 8. Easy Embedding and sharing 9. HD bandwidth detection Wistia Features Demo 1. Customise your Player 2. Control Settings 3. Video Behaviours 4. Social Media Linking 5. Drag & Drop Organisation 6. Team Collaboration 7. Wistia for Chrome 8. Integrations 5 Ways to Generate More Leads 1. Add video on your website and landing pages to increase engagement and conversions. 2. Start to create more video content to build trust and gain credibility with your potential customers. 3. Use the word VIDEO in your email subject lines to increase open rates and reduce unsubscribes. 4. Add videos to your email body to get more click throughs to your website or landing page. 5. Collect video viewers email addresses to build your database and re-market to potential new customers.
QUESTIONS Any Questions? Thank You!