The Internet, the Web, and Electronic Commerce The McGraw-Hill Companies, Inc. All rights reserved.

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Discuss the origins of the Internet and the Web. Describe how to access the Web using providers and browsers. Discuss Internet communications, including e- mail, instant messaging, social networking, blogs, microblogs, Webcasts, podcasts, and wikis. 2-2

Describe search tools, including search engines, Web Directories, metasearch engines, and specialized search engines. Evaluate the accuracy of information on the Web. Discuss electronic commerce, including B2C, C2C, B2B, and security issues. Describe cloud computing, including the three-way interaction of clients, Internet, and service providers. Describe Web utilities including plug-ins, filters, file transfer utilities, and Internet security suites. 2-3

The Internet is often referred to as the Information Superhighway because it connects millions of people across the globe. Unlike a typical highway, the Internet moves ideas, data, and information through networks. The Web provides an easy-to-use, intuitive multimedia interface to connect to the Internet. Competent end users need to be aware of the resources available on the Internet and the Web. 2-4

The Internet is the largest global network, connecting smaller networks worldwide The Internet was launched in 1969 National computer network US funded project called ARPANET The World Wide Web or WWW was introduced in 1991 at CERN 2-5

Communicating e-mail Discussions Online Shopping Searching Virtual libraries Education or e-learning Entertainment 2-6

Use the Internet to locate and play movies and television shows Transfer video to a digital media player 2-7

Common way to access the Internet is through a Commercial Internet Service Provider (ISP) Provide a connection for individuals to access the Internet Use telephone lines, cable, and/or wireless connections 2-8

Programs that provide access to Web resources Allow you to surf the Internet Popular Web browsers include: Mozilla Firefox Apple Safari Microsoft Internet Explorer Google Chrome Address or location of the resource must be specified URL 2-9

Uniform Resource Locator Has at least two parts Protocol Domain name Top-level domain (TLD) Identifies the type of organization 2-10

Browsers interpret HTML commands Hypertext Markup Language Contained in a document Display document as a Web page Hyperlinks Connect to other web pages 2-11

Interactive Features on Web Pages may be triggered by special programming instructions written in these languages Javascript AJAX Java 2-12

Most popular Internet activity Electronic Mail (E-Mail) Instant Messaging Social Networking 2-13

2-15

Junk and/or unwanted e-mail Computer viruses or destructive programs are often attached to unsolicited email CAN-SPAM Act Spam blockers / spam filters use a variety of approaches to identify and control spam 2-16

Web logs or blogs personal news pages that are date/timestamped and arranged with the most recent items shown first Microblogs short status updates that answer the question: What are you doing now? 2-19

Webcast streaming technology for live broadcast of audio and video Podcast-audio and video files that can be downloaded to your computer or media player Wiki a specially designed Web site that allows visitors to edit the contents, supports collaborative writing 2-20

Microblog to help you stay in touch with friends and family 2-21

Search Engines Web Directories Metasearch Engines Specialized Search Engines Content Evaluation 2-22

Also known as e-commerce Buying and selling of goods over the Internet Business-to-consumer (B2C) Consumer-to consumer (C2C) Web auctions Business-to-business (B2B) 2-28

Payment methods must be fast, reliable, and secure Three options Checks Credit card Digital cash 2-32

Shifts computing activities from users desktops to computers on the Internet Frees end-users from owning, maintaining, and storing software programs and data Three basic components: Clients (end-users) Service providers The Internet 2-33

Specialized utility programs that make using the Internet & Web safer and easier Plug-Ins Filters File Transfer Utilities Internet Security Suites 2-34

Develop and maintain websites and resources Backup of company website Update and develop new resources Work with the marketing department to increase site traffic and monitor the flow of customer interactions 2-39

Smart appliances in homes will have their own Web page Refrigerators know what food they contain Appliance could send an e-mail list to the grocery store for restocking Downsides? 2-40

Discuss the Internet, including its origins and most common uses. What activities have you participated in? Which one do you think is the most popular? Describe how to access the Internet. What are the providers? Define browsers and discuss URLs, HTML, JavaScript, Applets, and mobile browsers. Discuss Internet communications, including e-mail, instant messaging, social networking, blogs, microblogs, Webcasts, podcasts, and wikis. 2-41

Define search tools including search services. Discuss search engines, Web directories, metasearch engines, specialized search engines. Describe how to evaluate the content of a web site. Describe electronic commerce, including business-to-consumer, consumer-to-consumer, and business-to-business e-commerce., and security. 2-42

What is cloud computing? Describe the three basic components of cloud computing. What are Web utilities? Discuss plug-ins, filters, file transfer utilities, and Internet security suites 2-43