i n f o r m a t i v e Media Kit 2018 i n t e l l i g e n t 2 0 1 8 J A N U A R Y i n s p i r i n g 1
InDaily is South Australia s only locally owned, independent source of digital news. Responsive across multiple platforms, Adelaide s thought leaders go to InDaily for up-todate news, opinion, business, sport, arts & culture, food & wine, real-estate, design and events. InDaily readers are educated, sophisticated and digital-savvy, keen to engage with all that their city and state has to offer. Informative, intelligent and inspiring. 2
DEMOGRAPHIC GENDER AGE 23% 59% 41% 25-34 20.57% 35-54 41.00% SUBSCRIBERS HHI $150,000+ Compared to SA Average of 9% MALE FEMALE 71% 55+ 34.30% UNIVERSITY QUALIFICATION OR POST GRADUATE 49% Source Hudson Howells June 2015; Google Analytics Q3 Monthly Average July-September 2017 PROFESSIONAL / EXECUTIVE 3
TRAFFIC 55.8% DESKTOP 461,579 SESSIONS 10.8% TABLET 202,832 USERS 33.4% MOBILE Source Google Analytics Q3 Monthly Average July-September 2017 4
USAGE 83% READ INDAILY SEVERAL TIMES PER WEEK OR MORE SUBSCRIBERS 79% ACCESS INDAILY VIA EMAIL (EDM) 84,000+ 67% USE INDAILY AS MAIN SOURCE OF NEWS 13,781 15,324 4,438 Source Hudson Howells June 2015 Source Campaign Monitor, Google Analytics, Facebook, Twitter and Instagram October 2017 5
ADVERTISING OPPORTUNITIES LANDING PAGE MASTHEAD BILLBOARD HEADER MEDIUM RECTANGLE LEADERBOARD MEDIUM RECTANGLE HALF PAGE All measurements in pixels. Red indicates advertsining space. 6
ADVERTISING OPPORTUNITIES ARTICLE PAGE MASTHEAD BILLBOARD HEADER HALF PAGE MEDIUM RECTANGLE FULL SCREEN COMMENTS SECTION LEADERBOARD NEXT ARTICLE LOADING All measurements in pixels. Red indicates advertsining space. 7
ADVERTISING OPPORTUNITIES EDM HEADER TOP BANNER MEDIUM RECTANGLE FULL SCREEN FOOTER MEDIUM RECTANGLE MEDIUM RECTANGLE BOTTOM BANNER All measurements in pixels. Red indicates advertsining space. 8
DISPLAY ADVERTISING MASTHEAD BILLBOARD 970w x 250h MOBILE BANNER 320w x 50h EDM BANNER 728w x 90h HALF PAGE 300w x 600h MEDIUM RECTANGLE (MREC) 300w x 250h LEADERBOARD 728w x 90h All measurements in pixels 9
ADVERTISING RATES EDM 84,000+ registered subscribers, distributed daily Ad type Per day Dimensions (pixels) DPI Top Banner $750 728 x 90 72 Medium Rectangle $550 300 x 250 72 Half Page $550 300 x 600 72 Bottom Banner $550 728 x 90 72 SITE ADVERTISING Home Page Section Dimension (Pixels) Ad type Per Day CPM Desktop Mobile DPI Masthead Billboard $597 $35 970 x 250 320 x 50 72 Masthead Leaderboard $486 $25 728 x 90 320 x 50 72 Leaderboard $338 $20 728 x 90 320 x 50 72 Medium Rectangle $408 $25 300 x 250 300 x 250 72 Half Page $422 $35 300 x 600 300 x 250 72 EDM 32,000+ registered subscribers, distributed weekly on Wednesday Ad type Per day Dimensions (pixels) DPI Banner $500 728 x 90 72 Medium Rectangle $500 300 x 250 72 CONTENT Written by InDaily $2,200 Supplied by client $1,500 All content is subject to editorial approval EDM 35,000+ registered subscribers, distributed weekly on Thursday Ad type Per day Dimensions (pixels) DPI Banner (x2) $750 728 x 90 72 Price on application. THE Southern Cross Price on application. Placements subject to availability. All rates exc GST All components are commissionable. 10
SPECIFICATIONS INDAILY ADVERTISEMENT ACCEPTED FORMATS PNG, GIF, JPG, HTML/HTML 5, Third Party Vendor Tags RGB format Embedded video must be set to autoplay/mute No Flash Maximum file size 150KB CREATIVE DEADLINES Standard Creative (including third party vendor tags) must be submitted 5 working days prior to go live date. Rich Media (including third party vendor tags) must be submitted 7 working days prior to go live date. EDM ADVERTISEMENT ACCEPTED FORMATS Static PNG or JPG only Tracking URLs accepted No dynamic javascript Maximum file size 80KB PARTNERSHIPS For opporunities for creative and strategic brand alignment, please contact our team to discuss partnership opportunities. GET IN TOUCH Please contact your Account Manager or call 08 8224 1600 / advertising@solsticemedia.com.au 11
RICH MEDIA SPECIFICATIONS FLASH CLICKTAG * ADVERTISEMENTS HTML5 ADVERTISEMENTS WEBSITE Click through links must open in a new tab or window. Supply a backup.gif with all flash ads. Supply on site click tags in one.txt file. WEBSITE All HTML5 assets to be hosted externally. Supply creative in individual ZIP files per creative size. Recommended length is 15-30 seconds or less. Clickthrough link must be properly implemented in the code, for example: EDM 728 x 90 static image (JPG or PNG) to be supplied with associated click tag for the date/s the campaign is booked to run on the EDM. We only track clicks on the EDM. As such, you will only need to supply a click tag for tracking, for example: Clicks: https://bs.serving-sys.com/serving/adserver bs?cn=trd&mc=click&pli=123456789&pluid=0&ord=[timestamp] Click tags for EDM must not have image embedded, it must be supplied as a separate image (JPG or PNG). geturl(clicktag, _blank ) on (press) { geturl(clicktag, _blank ) } EDM 728 x 90 static image (JPG or PNG) to be supplied with appropriate link. 300 x 250 static image (JPG or PNG) to be supplied with appropriate link. Flash will not be accepted for EDM advertising - only image files can be served. Flash will not be accepted for EDM advertising - we can only serve image files. Supply EDM specific click tags in separate.txt files. * Also referred to as Third Party Vendor tags TEST YOUR ADS PRIOR TO SENDING https://h5validator.appspot.com/dcm#/asset for HTML5 creative guidelines, see: https://www.iab.com/guidelines/iabdisplay-advertising-guidelines/ for further information please visit: https://support.google.com/richmedia/ answer/165130?hl=en 12
INSPIRING A D E L A I D E INTELLIGENT INDEPENDENT INFORMATIVE N E W S VISIT INDAILY.COM.AU advertising@solsticemedia.com.au 08 8224 1600 facebook.com/indaily @indaily @indaily 13