Technical Specifications for Digital Advertising

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1 Welcome to Doctor Oz! We appreciate your inquiry to advertise with us. Please contact us to learn about digital advertising opportunities. Doug Weiner VP, Sales (312) Thank you, The Doctor Oz Sales Team

2 Standard Display Units Creative Unit Name Initial Dimensions File Formats File Size 3rd Party Tracking Rich Media Frame Rate per Second Animation Length Medium Rectangle 300x250 GIF, JPG, PNG, SWF 50k Yes Yes 24 FPS 15 max / 3 Leaderboard 728x90 GIF, JPG, PNG, SWF 50k Yes Yes 24 FPS 15 max / 3 Half Page 300x600 GIF, JPG, PNG, SWF 50k Yes Yes 24 FPS 15 max / 3 Large Leaderboard 970x90 GIF, JPG, PNG, SWF 50k Yes Yes 24 FPS 15 max / 3 Page Skin Custom GIF, JPG, PNG N/A 1x1, No click tracking Header Title Logo 120x60 GIF, JPG, PNG N/A Yes No N/A None Additional Notes No N/A None Page Skins are NOT scrollable. Single color background fades to white 320x50 Mobile 320x50 GIF, JPG, PNG 50k Yes No* N/A 15 max / 3 *Rich media allowed as HTML5 Please note, all banners must have a border.

3 Rich Media Display Units Creative Unit Name Initial Dimensions Expanded Dimensions Initial File Load Size Polite Load Size Subsequent Polite File Load Size Animation Length Leaderboard 728x90 728x130 50k 80k 1.5 MB 15 max / 3 times Medium Rectangle 300x250 N/A 50k 80k 1.5 MB 15 max / 3 times 320x50 Mobile 320x50 320x250 30k N/A N/A 15 max / 3 times Expandable Expandable Direction Hot Spot Z-Index Additional Requirements Expands down on click 100x50 >= 5000 None 100x50 >= 5000 Inpage Only, user initiated audio Down >=20x20 >= 5000 *Rich media allowed as HTML5, otherwise, file formats are GIF, JPG, PNG General Rich Media Requirements Site Build Lead Time Ad Serving Requirement Expansion Close Button Video Permitted Audio Permitted CPU Usage Frame Rate Ad Tag Delivery Method Third- party Tags Accepted Preferred Rich Media Vendors Third- party Tracking Accepted 15 days preferred; 10 days minimum Must be ad served by an approved Rich Media vendor through a 3rd party tag. The tag must be an iframe tag. A visible close button (20x20 min. dimensions) is required in the top right corner of the expanded area. No No Between 20% and 30% after initial file load. An initial spike of up to 60% is acceptable in the first five seconds 24 FPS All Rich Media units are delivered to the page through an iframe. To ensure that expandable creative will work properly, please provide the rich media vendor s latest iframe buster code. Yes PointRoll, MediaMind, DoubleClick Studio, Jetpack Yes (Tags for impressions, clicks, or interactive events)

4 Video Requirements Raw Video Video Format Any DV compliant codec, Apple ProRes, Uncompressed, or H.264 File Wrapper.mov Standard HD or SD Length :15 seconds preferred, 30 seconds acceptable Bit Rate SD content must be at least 6 Mbps; HD content must be at least 10 Mbps Frame Rate Native Frame Rate (23.98 content NEEDS to be delivered as such, no telecine) Field Order Progressive source whenever available Aspect Ratio Native to source (VIdeo must fill to edges), No Padding, No Letterboxing, No Pillarboxing Line Resolution SD = 4x3: 640x480, 16x9: 853x480 or 720x406/718x404 HD = 1920x1080 or 1280x720 Configuration Picture to Picture (P2P), No Slate, Countdown Leader, Bars, Tone, or Textless Tail Audio Codec PCM or AAC Sample Rate 48kHz Bit Rate 192 or 256 kbps 3rd Party Hosted Video Format Returned Ads must be MP4 or.flv and Vast2.0 compliant Impression Tracking 1x1/Click URL for Impression/Click Tracking

5 Flash Requirements Flash System: Flash 9 ActionScript Version: AS2, AS3 Flash Limitations: Units containing Flash must not exceed 40% of user's CPU Backup image files (JPG/GIF/PNG) 50 KB (max) Click Tracking using ActionScript 2.0. The designer of the Flash source file (.fla) has to assign a clicktag variable using a geturl button action. clicktag is case sensitive. Example: if (clicktag.substr(0,5) == " { geturl(clicktag); For flash files with multiple clickable areas, we accept multiple clicktags as follows: Clickable Area 1 Example: if (clicktag1.substr(0,5) == " { geturl(clicktag1); Clickable Area 2 Example: if (clicktag2.substr(0,5) == " { geturl(clicktag2); Designer note: Do not use on (press) instead of on (release) as the press event triggers pop-up blockers. For more information on clicktag implementation with ActionScript 2.0 please visit the support center at: