DbvisitConnect Webinar Guide For Dbvisit Software Partners 1
Table of Contents Webinar Steps Diagram... 3 How To Set Up Your Webinar... 4 Webinar Programs... 4 Webinar Topic... 4 Suggested Topics for Dbvisit Standby... 4 Suggested Topics for Dbvisit Replicate... 4 Suggested General Topics... 4 Webinar Presenter and Moderator... 4 Webinar Schedule... 5 Webinar Content... 5 Webinar Timeframe... 5 Webinar Scripts... 5 Moderator Script Suggestions... 6 Presenter Script Suggestions... 6 How To Market The Webinar... 7 Webinar Copy and Banner... 7 Webinar MailOut... 7 Webinar Marketing and Promotion... 8 Webinar Follow Up... 9 Follow Up... 9 Takeaway... 9 Webinar Leads... 9 2
Webinar Steps Diagram 3
How To Set Up Your Webinar Webinar Programs We use Go To Webinar as our webinar service, but there are many other options available. Choose the one that best meets your needs and budget requirements. GTW > http://www.gotomeeting.com/online/webinar Depending on which service you use, there will be different ways to set up and run the actual webinar. Make sure to test your system thoroughly to iron out and issues and familiarize yourself with how it works before you get to the webinar day. Webinar Topic The first and most important task when setting up a webinar is to find a subject that will give your audience the most benefit, or will be of the most interest to them. Talk to your experts and colleagues, and find what topics are currently the most relevant Suggested Topics for Dbvisit Standby Dbvisit Standby Introduction/Getting Up and Running/Tips n Tricks Dbvisit Standby Introduction to New Version Disaster Recovery for SE Disaster Recovery in the Cloud Suggested Topics for Dbvisit Replicate Dbvisit Replicate Introduction/Getting Up and Running/Tips n Tricks Dbvisit Replicate Introduction to New Version Zero Downtime Migrations Offload Reporting Suggested General Topics Moving from Oracle Enterprise Edition to Standard Edition Oracle Function/Topic that your staff have expertise in (e.g.: RMAN, Perl, Redo Logs) Webinar Presenter and Moderator Once you have decided on a topic you will need to ask the most qualified person on the subject to be the Presenter. As we use a global webinar set up, we would usually have one of our Technical team to present all the webinars in the series. and pair them with a Sales team member as Moderator for each region that the webinar is being held in. 4
Webinar Schedule Talk to the Presenter and discuss a webinar schedule that will work best for them. Choose preferred dates and times for the presentations and then check these with the Moderator to make sure the schedule works for everyone. If your presenter, sales team or audience will be in different time zones then you need to check that your webinar times will work for all the regions. We use the website World Time Server to plan our regional webinars > http://www.worldtimeserver.com/meetingplanner.aspx If you are holding your webinar in different locations it pays to check that there are no big public holidays or events scheduled for your dates as these will mean low attendance. We use the website Time and Date to check for public holidays > http://www.timeanddate.com/holidays/ Webinar Content Have the presenter give you some bullet points about what will be covered in the webinar and an idea of how the material will be presented. You will use this information to form the Webinar Copy. It helps to pick an ideal outcome for the audience to make sure that you keep the webinar on track. Webinar Timeframe Talk to them about how long they will need to cover the material without making the webinar too long. Our ideal webinar time frame is 29 minutes but for more in-depth webinars we would go up to 45 minutes. Webinar Scripts It s good practice to have a script for both the webinar presentation and for the introduction and closing by the moderator. This will mean that all the webinars will be the same content wise and the presenters can concentrate on delivering the webinar well rather than on what to say next. Both the Presenter and the Moderator should not only practice their scripts before the webinar day, but also run through the entire presentation with a third party to iron out any issues. 5
Moderator Script Suggestions At start of Webinar Welcome the audience on behalf of themselves, the presenter and the company Introduce themselves as Moderator Housekeeping notes as applicable i.e.: how to ask questions, when questions will be taken, social media handles/hashtags, length of webinar, webinar recording details Introduction of Presenter (comments about them personally and professionally) At conclusion of Webinar Relaying questions to Presenter from audience (or asking pre-made questions if not) Thank you to Presenter Comments about follow up email and links, how to make contact Final thank you to audience Presenter Script Suggestions NOTE: Have a Bio slide at the beginning so that when the Moderator is doing the introduction there is a slide to accompany Thank the Moderator Welcome the Audience Follow with 1 or 2 slides max on Dbvisit and Partner company information Start main webinar presentation with an Overview/Agenda slide Webinar Closing comments Hand over to the Moderator for question time NOTE: make sure to end on a Questions slide that includes contact information for the Partner company, Presenter, Sales or Moderator, social media handles/hashtags 6
How To Market The Webinar Webinar Copy and Banner With the information from the presenter you can now create the webinar copy & banner. These will form the basis of all your webinar marketing and mail campaigns. For the title, think about a creative way to gain the prospective audience s attention while still getting across a general idea of what the webinar is about. Sometimes it helps to think of a few key words and to use these to find an evocative image for your banner. The image will often be the perfect inspiration for a great title that will pull the banner and copy together. We generally use shutterstock for images > http://www.shutterstock.com/index-in.mhtml The copy should ideally both draw the intended audience in and convey the webinar subject in an interesting way, but also, not give away every detail of the content. Once your copy is ready, make sure to send it to the Presenter to check that all the information is correct and to also make sure that you are both on the same page about the content etc. Webinar MailOut Once your banner is done and your copy is complete and approved you can prepare your initial mail out. Ideally, the initial mail should be sent 4 weeks (definitely a minimum of 3 weeks) before the webinars. This gives you time to market the webinar properly so you can get as many registrations as possible. If registration numbers are low, it will pay to send a reminder mail out 2 weeks before the webinar. The mail out should be the same webinar copy and banner that you are using elsewhere, with some details tailored to the mail out recipients. For example, you may want to highlight certain parts of the webinar copy for specific types of customers or prospects. It is also a good idea to include additional information if you are sending to partners so that they are encouraged to forward the mail to their networks. Create a separate email for each of the groups you are sending to so that you can track their engagement. If possible, use an email marketing service such as Mail Chimp to take advantage of the list, tracking and analytic features. 7
Webinar Marketing and Promotion To increase registrant numbers and to reach people outside of your current network you need to promote the webinar as effectively as possible. This means in addition to emailing your networks you should also have the webinar details on display on your website and be promoting it through whichever online or social media channels you use, such as; Blogs, Linked In, Facebook and Twitter. Best practice is to set up a marketing schedule to optimize how, what and when you send your blogs/updates/tweets. Remember to tailor them to the time zones and regions that you are presenting your webinar in. If applicable, you should look at using a service such as Hootsuite that allows you to view all your social media channels in one place, and schedule your updates ahead of time > http://signup.hootsuite.com 8
Webinar Follow Up Follow Up It s important to follow up your webinar session with both the attendees, and those who registered but did not attend. Best practice is to send them a targeted follow up email, one for attendees and one for nonattendees. Both emails should contain: Thanks for attending or registering Appropriate contact details for the Presenter, Sales and Company Alerts for upcoming webinars or events Ways to provide feedback on the webinar or how to make follow up enquiries Details about your newsletter, website or social media channels A takeaway relevant to the webinar Link to the webinar recording if available Takeaway The webinar takeaway should be an item relevant to the webinar and of value to the registrants. For example: Resources about the topic (attached documents or links to) Whitepaper Checklist Tips n tricks document How to document Link to demo/video Webinar Leads Pass the list of webinar registrants onto your Sales team as possible leads for them to check and follow up with if required. 9