THE GLOBAL ENTERPRISE MOBILITY MARKET IFT119A September 2015 Natraj Pandal Project Analyst ISBN: 1-62296-161-7 BCC Research 49 Walnut Park, Building 2 Wellesley, MA 02481 USA 866-285-7215 (toll-free within the USA), or (+1) 781-489-7301 www.bccresearch.com information@bccresearch.com
TABLE OF CONTENTS CHAPTER 1 INTRODUCTION 2 STUDY GOALS AND OBJECTIVES 2 REASONS FOR DOING THE STUDY 2 SCOPE OF REPORT 2 INTENDED AUDIENCE 3 METHODOLOGY 3 INFORMATION SOURCES 3 ANALYST'S CREDENTIALS 4 RELATED BCC RESEARCH REPORTS 4 BCC RESEARCH WEBSITE 4 DISCLAIMER 4 CHAPTER 2 SUMMARY 6 SUMMARY TABLE GLOBAL ENTERPRISE MOBILITY MARKET BY REGION, THROUGH SUMMARY FIGURE GLOBAL ENTERPRISE MOBILITY MARKET BY REGION, 2014-2020 ($ 6 6 CHAPTER 3 OVERVIEW 9 EVOLUTION OF ENTERPRISE MOBILITY 9 FIGURE 1 EVOLUTION OF ENTERPRISE MOBILITY TECHNOLOGIES 10 FACTORS INFLUENCING DEMAND 11 RISING DEMAND FOR MOBILE DEVICES 11 INCREASED USE OF MOBILITY BY CONSUMERS AND EMPLOYEES 11 INCREASING ACCEPTANCE OF BYOD 11 CHALLENGES IN ENTERPRISE MOBILITY 12 SECURITY AND COMPLEXITY MAY HAMPER GROWTH OF ENTERPRISE MOBILITY INDUSTRY OPPORTUNITIES FOR ENTERPRISE MOBILITY COMPANIES 12 CORE PRODUCT DEVELOPMENT 12 ADOPTING MOBILITY ENHANCES CUSTOMER SATISFACTION AND EMPLOYEE PRODUCTIVITY VALUE CHAIN ANALYSIS 13 FIGURE 2 ENTERPRISE MOBILITY VALUE CHAIN BY LEVEL OF IMPACT ON MARKET PARTICIPANTS 12 13 15 CHAPTER 4 ENTERPRISE MOBILITY MARKET BY TYPE 17 TABLE 1 GLOBAL ENTERPRISE MOBILITY MARKET BY PRODUCTS, THROUGH 2020 ($ END-USER DEVICES 17 TABLE 2 GLOBAL ENTERPRISE MOBILITY END-USER DEVICE MARKET BY TYPE, TABLE 3 GLOBAL ENTERPRISE MOBILITY END-USER DEVICE MARKET BY REGION, DESKTOP PC 19 TABLE 4 GLOBAL ENTERPRISE MOBILITY DESKTOP PC MARKET BY REGION, 17 18 18 19
MOBILE PC 20 TABLE 5 GLOBAL ENTERPRISE MOBILITY MOBILE PC MARKET BY REGION, SMARTPHONES 20 TABLE 6 GLOBAL ENTERPRISE MOBILITY SMARTPHONE MARKET BY REGION, MEDIA TABLETS 21 TABLE 7 GLOBAL ENTERPRISE MOBILITY MEDIA TABLET MARKET BY REGION, OPEN OPERATING SYSTEM 22 TABLE 8 GLOBAL ENTERPRISE MOBILITY OPEN OPERATING SYSTEM MARKET BY TYPE, ANDROID 23 Android Operating System Features 23 TABLE 9 GLOBAL ENTERPRISE MOBILITY ANDROID OS MARKET BY REGION, APPLE IOS 24 TABLE 10 GLOBAL ENTERPRISE MOBILITY APPLE IOS MARKET BY REGION, NOKIA 25 TABLE 11 GLOBAL ENTERPRISE MOBILITY NOKIA OS MARKET BY REGION, TABLE 12 MICROSOFT MOBILE OPERATING SYSTEM AND DEVICES 26 ENTERPRISE MOBILITY SERVICES 26 TABLE 13 GLOBAL ENTERPRISE MOBILITY SERVICE MARKET BY TYPE, THROUGH MANAGED SERVICES 27 TABLE 14 GLOBAL MANAGED SERVICES MARKET FOR ENTERPRISE MOBILITY BY REGION, PROFESSIONAL SERVICES 29 TABLE 15 GLOBAL PROFESSIONAL SERVICES MARKET FOR ENTERPRISE MOBILITY BY REGION, 20 21 22 22 24 24 25 27 28 29 CHAPTER 5 ENTERPRISE MOBILITY MARKET BY INDUSTRY 31 GLOBAL ENTERPRISE MOBILITY MARKET BY INDUSTRY 31 TABLE 16 GLOBAL ENTERPRISE MOBILITY MARKET BY INDUSTRY, THROUGH 2020 ($ HEALTHCARE 32 LOGISTICS AND TRANSPORTATION 32 RETAIL 32 BANKING AND FINANCIAL SERVICES INDUSTRY (BFSI) 33 INFORMATION TECHNOLOGY ENABLED SERVICE (ITES) AND TELECOM 33 GOVERNMENT 34 31 CHAPTER 6 ENTERPRISE MOBILITY MARKET BY APPLICATION 36 GLOBAL ENTERPRISE MOBILITY MARKET BY APPLICATION 36 TABLE 17 GLOBAL ENTERPRISE MOBILITY MARKET BY APPLICATION, THROUGH MOBILE DEVICE MANAGEMENT (MDM) 37 MOBILE APPLICATION MANAGEMENT 37 36
TELECOM EXPENSE MANAGEMENT (TEM) 37 ENTERPRISE CONTENT MANAGEMENT (ECM) 38 GLOBAL ENTERPRISE MOBILITY SOFTWARE MARKET 38 TABLE 18 GLOBAL ENTERPRISE MOBILITY SOFTWARE MARKET BY TYPE OF SOFTWARE, TABLE 19 ENTERPRISE MOBILITY APPLICATIONS AND CATEGORY 39 MOBILE ENTERPRISE MESSAGING SYSTEM (EMS) 40 MOBILE SUPPLY CHAIN MANAGEMENT (SCM) 40 Benefits of Mobile SCM 40 MOBILE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 41 MOBILE ENTERPRISE RESOURCE PLANNING (ERP) 41 MOBILE SALES FORCE AUTOMATION (SFA) 42 MOBILE FIELD FORCE AUTOMATION (FFA) 42 MOBILE ENTERPRISE ASSET MANAGEMENT (EAM) 42 MOBILE WORKFORCE MANAGEMENT 43 GLOBAL ENTERPRISE MOBILITY MARKET BY SECURITY SOLUTIONS 43 TABLE 20 GLOBAL ENTERPRISE MOBILITY MARKET BY TYPE OF SECURITY SOLUTION, MOBILE DEVICE SECURITY 44 MOBILE DATA SECURITY 44 NETWORK SECURITY 45 38 44 CHAPTER 7 ENTERPRISE MOBILITY MARKET BY REGION 47 GLOBAL ENTERPRISE MOBILITY MARKET BY REGION 47 FIGURE 3 GLOBAL ENTERPRISE MOBILITY MARKET BY REGION, 2014 (%) 47 NORTH AMERICA 48 TABLE 21 NORTH AMERICAN ENTERPRISE MOBILITY MARKET BY COUNTRY, TABLE 22 NORTH AMERICAN ENTERPRISE MOBILITY END-USER DEVICE MARKET BY TYPE OF DEVICE, TABLE 23 NORTH AMERICAN ENTERPRISE MOBILITY OPERATING SYSTEM MARKET BY TYPE, TABLE 24 NORTH AMERICAN MOBILE SERVICES MARKET BY TYPE, THROUGH 2020 ($ EUROPE 51 TABLE 25 EUROPEAN ENTERPRISE MOBILITY MARKET BY COUNTRY, THROUGH TABLE 26 EUROPEAN ENTERPRISE MOBILITY END-USER DEVICE MARKET BY TYPE OF DEVICE, TABLE 27 EUROPEAN ENTERPRISE MOBILITY OPERATING SYSTEM MARKET BY TYPE, TABLE 28 EUROPEAN MOBILE SERVICES MARKET BY TYPE, THROUGH 2020 ($ ASIA-PACIFIC 54 TABLE 29 ASIA-PACIFIC ENTERPRISE MOBILITY MARKET BY COUNTRY, THROUGH TABLE 30 ASIA-PACIFIC ENTERPRISE MOBILITY END-USER DEVICE MARKET BY TYPE OF DEVICE, TABLE 31 ASIA-PACIFIC ENTERPRISE MOBILITY OPERATING SYSTEM MARKET BY TYPE, THROUGH 2019 ($ 48 49 50 51 52 53 53 54 55 56 56
TABLE 32 ASIA-PACIFIC MOBILE SERVICES MARKET BY TYPE, THROUGH 2020 ($ REST OF WORLD 57 57 CHAPTER 8 MARKET STRATEGIES 60 STRATEGY BY TYPE 60 FIGURE 4 GLOBAL ENTERPRISE MOBILITY MARKET GROWTH STRATEGIES, 2010-2014 (%) GROWTH STRATEGIES BY COMPANY 61 FIGURE 5 GLOBAL ENTERPRISE MOBILITY GROWTH STRATEGIES BY COMPANY, 2010-2014 (%) NEW PRODUCT DEVELOPMENT 62 TABLE 33 ENTERPRISE MOBILITY PRODUCT LAUNCHES, 2010-2014 62 MERGERS AND ACQUISITIONS, AGREEMENTS AND COLLABORATIONS 66 TABLE 34 MERGERS AND ACQUISITIONS, AGREEMENTS AND COLLABORATIONS, 2010-2014 60 61 66 CHAPTER 9 PATENT EVALUATION 75 PATENTS BY REGION 75 FIGURE 6 GLOBAL ENTERPRISE MOBILITY PATENT ANALYSIS BY REGION, 2010-2014 (%) PATENTS BY COMPANY 76 TABLE 35 ENTERPRISE MOBILITY PATENT ANALYSIS BY COMPANY, 2010-2014 (NUMBER/%) U.S. ENTERPRISE MOBILITY PATENTS 76 TABLE 36 U.S. ENTERPRISE MOBILITY PATENTS, 2010-2014 76 EUROPEAN ENTERPRISE MOBILITY PATENTS 80 TABLE 37 EUROPEAN ENTERPRISE MOBILITY PATENTS, 2010-2014 81 JAPANESE ENTERPRISE MOBILITY PATENTS 82 TABLE 38 JAPANESE ENTERPRISE MOBILITY PATENTS, 2013 83 75 76 CHAPTER 10 COMPANY PROFILES 85 APPLE INC. 85 OVERVIEW 85 FINANCIALS 85 PRODUCTS AND SERVICES 85 TABLE 39 APPLE'S ENTERPRISE MOBILITY PRODUCTS 86 STRATEGY 87 AT&T INC. 87 OVERVIEW 88 FINANCIALS 88 PRODUCTS AND SERVICES 88 TABLE 40 AT&T'S ENTERPRISE MOBILITY PRODUCTS 88 STRATEGY 89 BLACKBERRY LIMITED 89 OVERVIEW 89 FINANCIALS 89 PRODUCTS AND SERVICES 89 TABLE 41 BLACKBERRY'S ENTERPRISE MOBILITY PRODUCTS 90
STRATEGY 90 CERNER CORP. 90 OVERVIEW 90 FINANCIALS 91 PRODUCTS AND SERVICES 91 STRATEGY 91 CISCO SYSTEMS INC. 92 OVERVIEW 92 FINANCIALS 92 PRODUCTS AND SERVICES 92 TABLE 42 CISCO SYSTEMS' ENTERPRISE MOBILITY PRODUCTS 93 STRATEGY 93 CITRIX SYSTEMS 93 OVERVIEW 93 FINANCIALS 94 PRODUCTS AND SERVICES 94 STRATEGY 94 ENTERPRISE MOBILE INC. 94 OVERVIEW 94 FINANCIALS 95 PRODUCTS AND SERVICES 95 TABLE 43 ENTERPRISE MOBILE'S ENTERPRISE MOBILITY PRODUCTS 95 STRATEGY 95 GLOBO PLC. 96 OVERVIEW 96 FINANCIALS 96 PRODUCTS AND SERVICES 96 TABLE 44 NOTIFY TECHNOLOGY'S ENTERPRISE MOBILITY PRODUCTS 97 STRATEGY 97 GOOD TECHNOLOGY CORP. 98 OVERVIEW 98 FINANCIALS 98 PRODUCTS AND SERVICES 98 STRATEGY 99 GOOGLE INC. 99 OVERVIEW 99 FINANCIALS 100 PRODUCTS AND SERVICES 100 STRATEGY 100 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P. 100 OVERVIEW 100 FINANCIALS 100 PRODUCTS AND SERVICES 101 TABLE 45 HP'S ENTERPRISE MOBILITY MANAGEMENT SERVICES 101 TABLE 46 HP'S ENTERPRISE MOBILITY 101 STRATEGY 102 INTERNATIONAL BUSINESS MACHINES CORP. 102
OVERVIEW 102 FINANCIALS 102 PRODUCTS AND SERVICES 103 TABLE 47 IBM'S ENTERPRISE MOBILITY PRODUCTS 103 STRATEGY 103 IPASS INC. 104 OVERVIEW 104 FINANCIALS 104 PRODUCTS AND SERVICES 104 STRATEGY 105 MICROSOFT CORP. 105 OVERVIEW 105 FINANCIALS 106 PRODUCTS AND SERVICES 106 TABLE 48 MICROSOFT'S ENTERPRISE MOBILITY PRODUCTS 106 STRATEGY 106 MOTION COMPUTING INC. 107 OVERVIEW 107 FINANCIALS 107 PRODUCTS AND SERVICES 107 STRATEGY 107 MOTOROLA MOBILITY HOLDINGS LLC 108 OVERVIEW 108 FINANCIALS 108 PRODUCTS AND SERVICES 108 STRATEGY 108 NOKIA CORP. 109 OVERVIEW 109 FINANCIALS 109 PRODUCTS AND SERVICES 109 TABLE 49 NOKIA'S ENTERPRISE MOBILITY PRODUCTS 110 STRATEGY 110 ORACLE CORP. 110 OVERVIEW 110 FINANCIALS 111 PRODUCTS AND SERVICES 111 TABLE 50 ORACLE'S ENTERPRISE MOBILITY PRODUCTS 111 STRATEGY 112 PANASONIC CORP. 112 OVERVIEW 112 FINANCIALS 112 PRODUCTS AND SERVICES 113 TABLE 51 PANASONIC'S ENTERPRISE MOBILITY PRODUCTS 113 STRATEGY 113 SAMSUNG ELECTRONICS CO., LTD. 114 OVERVIEW 114 FINANCIALS 114
PRODUCTS AND SERVICES 114 TABLE 52 SAMSUNG'S ENTERPRISE MOBILITY PRODUCTS 115 STRATEGY 115 SYBASE INC. (NOW PART OF SAP AMERICA, INC.) 115 OVERVIEW 116 PRODUCTS AND SERVICES 116 TABLE 53 SYBASE'S ENTERPRISE MOBILITY PRODUCTS 116 STRATEGY 116 VERIZON BUSINESS 117 OVERVIEW 117 FINANCIALS 117 PRODUCTS AND SERVICES 117 TABLE 54 VERIZON BUSINESS' ENTERPRISE MOBILITY PRODUCTS 117 STRATEGY 118 CHAPTER 11 LIST OF ACRONYMS 120
LIST OF TABLES TABLE HEADING SUMMARY TABLE GLOBAL ENTERPRISE MOBILITY MARKET BY REGION, THROUGH TABLE 1 GLOBAL ENTERPRISE MOBILITY MARKET BY PRODUCTS, THROUGH 2020 ($ TABLE 2 GLOBAL ENTERPRISE MOBILITY END-USER DEVICE MARKET BY TYPE, TABLE 3 GLOBAL ENTERPRISE MOBILITY END-USER DEVICE MARKET BY REGION, TABLE 4 GLOBAL ENTERPRISE MOBILITY DESKTOP PC MARKET BY REGION, TABLE 5 GLOBAL ENTERPRISE MOBILITY MOBILE PC MARKET BY REGION, THROUGH TABLE 6 GLOBAL ENTERPRISE MOBILITY SMARTPHONE MARKET BY REGION, TABLE 7 GLOBAL ENTERPRISE MOBILITY MEDIA TABLET MARKET BY REGION, TABLE 8 GLOBAL ENTERPRISE MOBILITY OPEN OPERATING SYSTEM MARKET BY TYPE, TABLE 9 GLOBAL ENTERPRISE MOBILITY ANDROID OS MARKET BY REGION, TABLE 10 GLOBAL ENTERPRISE MOBILITY APPLE IOS MARKET BY REGION, THROUGH TABLE 11 GLOBAL ENTERPRISE MOBILITY NOKIA OS MARKET BY REGION, THROUGH TABLE 12 MICROSOFT MOBILE OPERATING SYSTEM AND DEVICES 26 TABLE 13 GLOBAL ENTERPRISE MOBILITY SERVICE MARKET BY TYPE, THROUGH TABLE 14 GLOBAL MANAGED SERVICES MARKET FOR ENTERPRISE MOBILITY BY REGION, TABLE 15 GLOBAL PROFESSIONAL SERVICES MARKET FOR ENTERPRISE MOBILITY BY REGION, TABLE 16 GLOBAL ENTERPRISE MOBILITY MARKET BY INDUSTRY, THROUGH 2020 ($ TABLE 17 GLOBAL ENTERPRISE MOBILITY MARKET BY APPLICATION, THROUGH 2020 ($ TABLE 18 GLOBAL ENTERPRISE MOBILITY SOFTWARE MARKET BY TYPE OF SOFTWARE, TABLE 19 ENTERPRISE MOBILITY APPLICATIONS AND CATEGORY 39 TABLE 20 GLOBAL ENTERPRISE MOBILITY MARKET BY TYPE OF SECURITY SOLUTION, TABLE 21 NORTH AMERICAN ENTERPRISE MOBILITY MARKET BY COUNTRY, TABLE 22 NORTH AMERICAN ENTERPRISE MOBILITY END-USER DEVICE MARKET BY TYPE OF DEVICE, TABLE 23 NORTH AMERICAN ENTERPRISE MOBILITY OPERATING SYSTEM MARKET BY TYPE, TABLE 24 NORTH AMERICAN MOBILE SERVICES MARKET BY TYPE, THROUGH 2020 ($ TABLE 25 EUROPEAN ENTERPRISE MOBILITY MARKET BY COUNTRY, THROUGH 2020 ($ 6 17 18 18 19 20 21 22 22 24 24 25 27 28 29 31 36 38 44 48 49 50 51 52
TABLE HEADING TABLE 26 EUROPEAN ENTERPRISE MOBILITY END-USER DEVICE MARKET BY TYPE OF DEVICE, TABLE 27 EUROPEAN ENTERPRISE MOBILITY OPERATING SYSTEM MARKET BY TYPE, TABLE 28 EUROPEAN MOBILE SERVICES MARKET BY TYPE, THROUGH 2020 ($ TABLE 29 ASIA-PACIFIC ENTERPRISE MOBILITY MARKET BY COUNTRY, THROUGH TABLE 30 ASIA-PACIFIC ENTERPRISE MOBILITY END-USER DEVICE MARKET BY TYPE OF DEVICE, TABLE 31 ASIA-PACIFIC ENTERPRISE MOBILITY OPERATING SYSTEM MARKET BY TYPE, THROUGH 2019 ($ TABLE 32 ASIA-PACIFIC MOBILE SERVICES MARKET BY TYPE, THROUGH 2020 ($ TABLE 33 ENTERPRISE MOBILITY PRODUCT LAUNCHES, 2010-2014 62 TABLE 34 MERGERS AND ACQUISITIONS, AGREEMENTS AND COLLABORATIONS, 2010-2014 TABLE 35 ENTERPRISE MOBILITY PATENT ANALYSIS BY COMPANY, 2010-2014 (NUMBER/%) TABLE 36 U.S. ENTERPRISE MOBILITY PATENTS, 2010-2014 76 TABLE 37 EUROPEAN ENTERPRISE MOBILITY PATENTS, 2010-2014 81 TABLE 38 JAPANESE ENTERPRISE MOBILITY PATENTS, 2013 83 TABLE 39 APPLE'S ENTERPRISE MOBILITY PRODUCTS 86 TABLE 40 AT&T'S ENTERPRISE MOBILITY PRODUCTS 88 TABLE 41 BLACKBERRY'S ENTERPRISE MOBILITY PRODUCTS 90 TABLE 42 CISCO SYSTEMS' ENTERPRISE MOBILITY PRODUCTS 93 TABLE 43 ENTERPRISE MOBILE'S ENTERPRISE MOBILITY PRODUCTS 95 TABLE 44 NOTIFY TECHNOLOGY'S ENTERPRISE MOBILITY PRODUCTS 97 TABLE 45 HP'S ENTERPRISE MOBILITY MANAGEMENT SERVICES 101 TABLE 46 HP'S ENTERPRISE MOBILITY 101 TABLE 47 IBM'S ENTERPRISE MOBILITY PRODUCTS 103 TABLE 48 MICROSOFT'S ENTERPRISE MOBILITY PRODUCTS 106 TABLE 49 NOKIA'S ENTERPRISE MOBILITY PRODUCTS 110 TABLE 50 ORACLE'S ENTERPRISE MOBILITY PRODUCTS 111 TABLE 51 PANASONIC'S ENTERPRISE MOBILITY PRODUCTS 113 TABLE 52 SAMSUNG'S ENTERPRISE MOBILITY PRODUCTS 115 TABLE 53 SYBASE'S ENTERPRISE MOBILITY PRODUCTS 116 TABLE 54 VERIZON BUSINESS' ENTERPRISE MOBILITY PRODUCTS 117 53 53 54 55 56 56 57 66 76
LIST OF FIGURES FIGURE TITLE SUMMARY FIGURE GLOBAL ENTERPRISE MOBILITY MARKET BY REGION, 2014-2020 ($ FIGURE 1 EVOLUTION OF ENTERPRISE MOBILITY TECHNOLOGIES 10 FIGURE 2 ENTERPRISE MOBILITY VALUE CHAIN BY LEVEL OF IMPACT ON MARKET PARTICIPANTS FIGURE 3 GLOBAL ENTERPRISE MOBILITY MARKET BY REGION, 2014 (%) 47 FIGURE 4 GLOBAL ENTERPRISE MOBILITY MARKET GROWTH STRATEGIES, 2010-2014 (%) FIGURE 5 GLOBAL ENTERPRISE MOBILITY GROWTH STRATEGIES BY COMPANY, 2010-2014 (%) FIGURE 6 GLOBAL ENTERPRISE MOBILITY PATENT ANALYSIS BY REGION, 2010-2014 (%) 6 15 60 61 75