Future Mobile Enterprise Forecasts, Markets & Devices

Transcription

1 MARKET ANALYSIS & STRATEGIC ASSESSMENT Future Mobile Enterprise Forecasts, Markets & Devices information you can do business with

2 Table of Contents Glossary of Terms...9 Executive Summary The Case for Mobile Enterprise What Is The Report About? The Mobile Enterprise Opportunity Making Businesses More Cost-Efficient Table ES1: Examples of Mobile Enterprise Applications Devices and Solutions Useful Across Multiple Industry Verticals Mobile Device Management & Security Are Critical Issues Mobile Enterprise Services/Applications Value Chain Enterprise Mobile Connections Set To Grow Table ES2: Business Mobile Connections (m) by 8 Key Regions, Figure ES1: Business Mobile Subscriptions (m) by 8 Key Regions, Table ES3: Global Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Figure ES2: Global Business Mobile Connections (m) by Technology, (2G, 2.5G, 3G, 3.5G/3.9G), The Mobile Enterprise Mobile Revenue Curve Table ES4: Mobile Business Revenues ($m), by 8 Key Regions Figure ES3: Mobile Business Revenues ($m), By 8 Key Regions, Trends in Types of Device Usage Table ES5: Mobile Enterprise Devices in Use (m), Types of Access Diversify Figure ES4: Enterprise Wireless Dongle Accesses (m), by 8 Key Regions Mobile Computers Becoming Increasingly Important Figure ES5: Forecast Growth of Portable PC Market (millions of units), by 8 Key Regions Hurdles to Adoption and Deployment Recommendations for Unwired Enterprises Mobile Applications Mobile Device Management & Security The Mobile Enterprise Market 1.1 The Unwired Enterprise Scenario Market Drivers Digital Economy Drives Enterprise Market Page 1

3 Table 1.1: Examples of Mobile Enterprise Applications Benefits of Enterprise Mobility Disadvantages of Enterprise Mobility Industry Verticals Mobile Enterprise Platforms Used Across Many Industries Finance/Banking/Insurance i. Banking ii. Investment iii. Insurance Healthcare Manufacturing/Logistics Pharmaceuticals Public Sector i. UK Government Case Studies ii. Perceived BlackBerry Advantages Mobile Device Management & Security Mobile Device Management i. MDM Summary ii. OMA Device Management iii. Mformation s View iv. RIM s View Mobile Device Security i. RIM s View Mobile Services & Applications 2.1 Mobile Enterprise Services Value Chain Real-Time Communications: Voice and Video Voice Telephony Video Communications Messaging: Mobile , IM and SMS SMS/MMS Mobile Push i. VISTO Acquires Good Technology, Aims To Dent RIM s Market Share ii. Synchronica Extends Mobile To Low End Devices Mobile Messaging Unified Messaging Computing & Information Access Business Process Applications Other Applications Page 2

4 3. Access Platforms & Devices 3.1 Key Mobile Platforms Public Cellular Networks i. 2G/2.5G ii. 3G iii. 3.5G/3.9G/4G Public Trunked Mobile Radio Networks i. SMR Private Wireless Networks i. Wireless LANs ii. TETRA Key Mobile Devices PDAs i. Overview Figure 3.1: Annual Global PDA Shipments, (millions of devices) Figure 3.2: Acer n311 PDA ii. Typical Features iii. Wireless Connectivity/Synchronisation iv. Rugged PDAs Pocket PCs Figure 3.3: Hewlett-Packard ipaq Pocket PC hx Smartphones Figure 3.4: BlackBerry Bold Smartphone Figure 3.5: Smartphone Shipments per annum (m), by 8 Key Regions, 2007 Actual; Mobile Computers i. Laptops ii. Dongles Figure 3.6: Sierra Wireless USB Mobile Broadband Modem iii. Notebooks iv. Netbooks v. Usage of Wireless Connectivity Via Mobile Computing Devices Ultra-Mobile PCs Figure 3.7: Nova Mobility Q1UP-V UMPC (HSDPA-capable), Internet Tablet Figure 3.8: Nokia N800 Internet Tablet, Mobile Internet Devices Figure 3.9: O2 Joggler Mobile Internet Device, March Dedicated Function Hand-held Devices Figure 3.10: SCANNDY Barcode/RFID Reader/Scanner, From Panmobil Key Players Strategies Page 3

5 4.1 Introduction Research In Motion (RIM) Overview Financial Performance BlackBerry Devices BlackBerry Solution Portfolio Figure 4.1: BlackBerry Solution Portfolio, January Figure 4.2: BlackBerry Solution Comparison, January i. BlackBerry Enterprise Solution Figure 4.3: BlackBerry Enterprise Solution Architecture BlackBerry Unite! Table 4.1: BlackBerry Unite! Multiple Market Capabilities BlackBerry Application Storefront BlackBerry Integration With Lenovo Laptop Computers Nokia Overview Financial Performance Products i. Devices ii. Services & Software a. Ovi b. Qt c. Nokia Messaging Motorola Overview Financial Performance Products i. Mobile Device Portfolio ii. Enterprise Mobility Product Portfolio iii. New Enterprise Digital Assistant Figure 4.4: Motorola MC55 Enterprise Digital Assistant Microsoft Microsoft Overview Financial Performance Microsoft Windows Mobile i. Operating System ii. Mobile Devices iii. Looking Ahead iv. Vodafone Offers Microsoft Online Services Dexterra Dexterra Overview Interview Page 4

6 4.6.3 Products i. Case Study: Virgin Media ii. Case Study: Parts Associates iii. ROI Calculator Mformation Technologies Mformation Overview Product i. Platform ii. Achievements Interview Sybase Overview Financial Performance Products i. Sybase Unwired Platform Figure 4.5: Sybase Unwired Platform Architecture ii. Afaria Mobile Management and Security Software iii. ianywhere Mobile Office iv. SQL Anywhere Database Management Software VeriSign Overview Financial Results VeriSign Mobile Enterprise Services i. Features ii. Multiple Modalities for Message Delivery iii. Intelligent Message Processing iv. Monitoring Tools and Interfaces Hurdles To Adoption & Deployment 5.1 Device Form, Capacity, and Battery Life Handset User Interfaces/Operating Systems Problems In Accessing Services and Applications i. Program Navigation and Use Can Be Problematic ii. Complex Device Set-Up Can Prove Challenging Problems In Utilising Multiple Applications Simultaneously Network Speed and Coverage Data Service Costs Security and Mobile Device Management The Recession Page 5

7 6. Forecasts: Connections, Revenues & ARPUs 6.1 Assumptions & Methodology Mobile Connections Mobile Enterprise Connections Table 6.1: Global Mobile Connections (m) by 8 Key Regions, Table 6.2: Business Mobile Connections (as % of Total Connections), by 8 Key Regions, Figure 6.1: Business Mobile Connections (m), by 8 Key Regions, Table 6.3: Business Mobile Connections (m), by 8 Key Regions, Business Mobile Connections by Technology: 2; 2.5G; 3G; 3.5/3.9G Figure 6.2: Global Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Table 6.4: Global Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), i. North America Figure 6.3: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, Table 6.5: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, ii. South America Figure 6.4: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, Table 6.6: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, iii. Western Europe Figure 6.5: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, Table 6.7: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, iv. Eastern Europe Figure 6.6: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, Table 6.8: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, v. Far East & China Figure 6.7: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, Table 6.9: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, vi. Indian Sub Continent Figure 6.8: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, Table 6.10: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, vii. Rest of Asia Pacific Page 6

8 Figure 6.9: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, Table 6.11: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, viii. Africa & Middle East Figure 6.10: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, Table 6.12: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, Enterprise Mobility Revenues Mobile Business Revenue Forecasts Table 6.13: Global Operator-Billed Mobile Revenues ($bn), by 8 Key Regions, Table 6.14: Business Mobile Revenues Expressed as Proportion of Total Billed Revenue (%), by 8 Key Regions, Figure 6.11: Growth of Mobile Business Revenues ($bn), by 8 Key Regions, Table 6.15: Mobile Business Revenues ($bn), by 8 Key Regions, Mobile Business ARPU Forecasts i. Global Operator-Billed Mobile ARPU Forecasts Table 6.16: Global Operator-Billed Mobile ARPUs ($), by 8 Key Regions, Table 6.17: Global Operator-Billed Non-Voice Mobile ARPUs ($), by 8 Key Regions, ii. Global Business Mobile ARPU Forecasts Figure 6.12: Global Business Mobile ARPUs ($),by 8 Key Regions, Table 6.18: Global Business Mobile ARPUs ($), by 8 Key Regions Figure 6.13: Global Operator-Billed Business Non-Voice Mobile ARPUs ($),by 8 Key Regions, Table 6.19: Global Operator-Billed Business Non-Voice Mobile ARPUs ($), by 8 Key Regions, Forecasts: Devices & Access Media 7.1 Enterprise Devices Devices Operate Across Multiple Technology Platforms Figure 7.1: Mobile Enterprise Devices In Use, Changing Penetration (%) by Type of Device, Table 7.1: Mobile Enterprise Devices in Use (m), by Type of Device, i. Handsets Figure 7.2: Enterprise Handsets In Use (m), by 8 Key Regions, Table 7.2: Enterprise Handsets In Use (m), by 8 Key Regions, ii. PDAs Figure 7.3: Enterprise PDAs In Use (m), by 8 Key Regions, Table 7.3: Enterprise PDAs In Use (m), by 8 Key Regions, iii. Laptops/Notebooks Figure 7.4: Enterprise Laptops/Notebooks In Use (m), by 8 Key Regions, Table 7.4: Enterprise Laptops/Notebooks In Use (m), by 8 Key Regions, Page 7

9 iv. Netbooks Figure 7.5: Enterprise Netbooks In Use (m), by 8 Key Regions, Table 7.5: Enterprise Netbooks In Use (m), by 8 Key Regions, v. Other Devices Figure 7.6: Other Mobile Enterprise Devices In Use (m), by 8 Key Regions, Table 7.6: Other Mobile Enterprise Devices In Use (m), by 8 Key Regions, Enterprise Mobility Access Media Handset SIMs Figure 7.7: Network Access Via Handset SIMs (m), by 8 Key Regions, Table 7.7: Network Access Via Handset SIMs (m), by 8 Key Regions, Wireless Dongles Figure 7.8: Network Access Via Wireless Dongles (m), by 8 Key Regions, Table 7.8: Network Access Via Wireless Dongles (m) by 8 Key Regions, Wireless Datacards Figure 7.9: Network Access Via Wireless Datacards (m), by 8 Key Regions, Table 7.9: Network Access Via Wireless Datacards (m) by 8 Key Regions, Embedded Wireless Modems Figure 7.10: Network Access Via Embedded Wireless Modems (m), by 8 Key Regions, Table 7.10: Network Access Via Embedded Wireless Modules (m), by 8 Key Regions, Recommendations 8.1 Mobile Applications Mobile Device Management & Security Page 8