Amazon Global Selling - PDF Free Download

Go Global with Amazon Population % Online World 7,021,836,029 32.7 United States 313,847,465 78.3 Germany 81,305,856 82.7 United Kingdom 63,047,162 84.1 France 65,630,692 77.2 Italy 61,261,254 58.7 Spain 47,042,984 65.6 Canada 34,300,083 81.6 China 1,343,239,923 38.4 Japan 127,368,088 80.0 Australia 22,015,576 89.8 Source: Country population estimates, July 2012, US CIA Source: Internet Countries, December 2011, Internet World Stats All Rights Reserved 3

Amazon Business Worldwide 1 Active Global Customer Accounts: 200MM Sellers on Amazon platforms: > 2MM 43% International 57% 2 North America Source: Q4 2012 Earnings Release Note: Active Customer Accounts are unique email addresses that have placed an order in the last 12 months All Rights Reserved 4

Amazon s Large and Active Audience Active Global Customer Accounts: Monthly Unique Visitors (US): Avg. Daily Unique Visitors (US): Avg. Visits per Visitor per Month (US): 200MM 1 97MM 2 12.9MM 2 6.6 2 Age Composition of Amazon Unique Visitors 2 Household Income of Amazon Unique Visitors 2 % of Amazon Shoppers Who have Made an Online Purchase 2 Amount Spent Note: Active Customer Accounts are unique email addresses that have placed an order in the last 12 months Sources: 1. Amazon Investor Relations; 2. ComScore PlanMetrix January, 2013. All Rights Reserved 9

Global Expansion Product Categories US UK Germany France Japan China Canada Italy Spain Physical Media '95 '98 '98 '00 '00 '04 '02 '10 '11 Electronics '99 '01 '01 '05 '03 '04 '08 '10 '11 Toys '99 '01 '04 '07 '04 '04 '11 '11 Baby '99 '07 '07 '07 '07 '06 '12 12 12 Tools & Hardware '99 '04 '04 12 '09 '09 '11 Home & Garden '00 '04 '04 '07 '03 '06 '09 '10 '11 Apparel & Accessories '02 '08 '08 '10 '07 '10 Sports & Outdoors '03 '07 '06 '10 '05 '06 '10 '11 Jewelry & Watches '03 '07 '07 '07 '07 '06 '10 '10 '11 Health & Personal Care '03 '08 '07 '09 '06 '06 '11 Beauty '04 '08 '08 '09 '08 '06 Shoes '05 '07 '07 '09 '07 '09 '11 12 Dry Goods '06 '10 '10 '08 '10 Auto Parts & Accessories '06 '09 '08 '09 '09 Digital Media '07 '08 '09 '09 '10 Kindle Device & Store '07 '10 '11 '11 12 12 12 '11 '11 Office Supplies '08 '09 '09 '09 '09 '10 Source: Amazon Investor Relations All Rights Reserved 12

Other Ways FBA Helps You Make $$ Online business guidance tools and reports to help you make better decisions Help expand your holiday selling season with lastminute fast shipping Your products may be eligible to be included in direct marketing to Amazon Prime customers May help increase profit margins by lowering your total fulfillment costs Note: FBA Prime is not available in all countries All Rights Reserved 17

Growing Business with FBA In a survey of US Amazon Professional Sellers who joined FBA: 91% of respondents reported that unit sales increased since FBA 68% of respondents reported a sales increase of at least 20% 36% of respondents reported a sales increase of at least 50% 18% of respondents reported their sales more than doubled Survey results as of Q3 2012 All Rights Reserved 18

Fulfill Orders from Multiple Sites Your e-commerce website Integrator FBA with Multi- Channel Fulfillment All of your customer orders Marketplace A Marketplace B Marketplace C Marketplace D All Rights Reserved 19

Amazon Services Selling on Amazon Fulfillment by Amazon Amazon Webstore Third-Party Sellers Amazon Prime on Your Site Amazon Product Ads Amazon Payments Note: Not all of the above services are available on every Amazon site today All Rights Reserved 20