Western European Consumer Digital Camera Forecast:

Transcription

1 June 26, 2009 Abstract Western European Consumer Digital Camera Forecast: Report Fast Facts Published: June 2009 Pages: 75 Tables & Figures: 53 Price: $4,770 Order Information To place your order today, contact Jennie Lewis at or infotrends.com Abstract This report provides InfoTrends forecast for the Western European consumer digital camera market in terms of units, revenues, and average selling prices. This document provides breakouts for price segments, point & shoot cameras, and digital SLRs. It includes a forecast for total European unit sales and separates this information by individual country. This document also provides analysis of the key market drivers and barriers, digital camera vendors, ongoing market issues, digital camera design, and technology trends. About InfoTrends InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. To learn more about our company, visit InfoTrends, Inc. For More Information If you would like to order extra copies of this report, receive permission to use any part of the report, or be informed of upcoming market updates, reports, and related projects, please us at info@infotrends.com. Headquarters: Europe: Asia: 97 Libbey Industrial Parkway 3 rd Floor, Sceptre House Hiroo Office Building Suite Castle Street Hiroo, Shibuya-ku Weymouth, MA Luton, Bedfordshire Tokyo United States United Kingdom, LU1 3AJ Japan info@infotrends.com euro.info@infotrends.com info@infotrends.co.jp

2 Table of Contents Executive Summary... 7 Total Western Europe... 7 France... 7 Germany... 8 Italy... 8 Spain... 8 United Kingdom... 9 Introduction... 9 Regions of Coverage Digital Camera Product Segmentation Definitions General Terms Photographer Types Assumptions Digital Camera Features Average Selling Price Pixel Resolution Economic Influences Retirement Rates Camera Phones Methodology General Trends Access to a Computer Internet and Broadband Penetration The Western European Economy Major Currencies vs. the Euro The Digital Camera Market: 2008 Trends High Resolution Itself Does Not Warrant a Premium Price Own Label Cameras Maintain Their Position in the Market Maturing Market Conditions and Longer Replacement Cycles Channels for Digital Cameras Many Digital Cameras are Bought as Gifts Market Drivers and Barriers: Repeat Buyers Drivers Affordable Cameras Speed Up Replacement Cycles Cameras Can Be Purchased Anywhere Strong Brands Sell Cameras Short Repurchase Cycles Keep the Market Buoyant The Global Economic Downturn Digital Camera Hand-Me-Downs Make Way for New Purchases Barriers Slowing Replacement Cycles Innovation Slowdown Current Economic Conditions Camera Phones are Good Enough for Some Consumers Market Drivers and Barriers: First-Time Buyers Drivers A Steady Trickle of First-Time Buyers Enter the Market InfoTrends, Inc.

3 Low Prices Make Digital Cameras Affordable to All Consumers Camera Phones Drive Sales of Digital Cameras Barriers Photography is Unimportant to Some Camera Phones Meet the Needs of Cash-Strapped, Tech-Savvy Youngsters Western European Consumer Digital Camera Market Forecast Unit Shipments Year-End Installed Base Revenues Average Selling Price Household Penetration Repeat vs. First-Time Buyers Digital SLRs vs. Point & Shoot Models Unit Shipments Revenues Average Selling Price Price Segment Trends Vendor Market Share Canon Fujifilm Kodak Nikon Olympus Panasonic Samsung Sony Other Vendors Forecast by Country France Unit Shipments Year-End Installed Base Revenues Average Selling Price Household Penetration Vendor Market Share Germany Unit Shipments Year-End Installed Base Revenues Average Selling Price Household Penetration Vendor Market Share Italy Unit Shipments Year-End Installed Base Revenues Average Selling Price Household Penetration Vendor Market Share Spain Unit Shipments Year-End Installed Base Revenues Average Selling Price InfoTrends, Inc.

4 Household Penetration Vendor Market Share United Kingdom Unit Shipments Year-End Installed Base Revenues Average Selling Price Household Penetration Vendor Market Share Conclusion Appendix: Data Tables List of Figures Figure 1: Percentage of Respondents Who Consider their Camera Phone to be their Primary Photo Capture Device Figure 2: Western European Digital Camera Unit Forecast Figure 3: Western European Digital Camera Year-End Installed Base Figure 4: Western European Digital Camera Revenue Forecast Figure 5: Western European Digital Camera Average Selling Price Forecast Figure 6: Western European Digital Camera Household Penetration Rates: Figure 7: Western European First-Time Digital Camera Buyers vs. Replacement Buyers Figure 8: How long did you own your old digital camera before buying a replacement camera? Figure 9: Western European Digital Camera Unit Forecast by Camera Segment Figure 10: Western European Digital Camera Shipment Share by Camera Segment Figure 11: Western European Digital Camera Revenue Forecast by Camera Segment Figure 12: Western European Digital Camera Average Selling Price Forecast by Camera Segment Figure 13: Western European Price Segment Forecast Figure 14: Western European Brand Share Estimates Figure 15: Western European Digital Camera Sales by Country Figure 16: Digital Camera Unit Shipment Forecast for France Figure 17: Digital Camera Year-End Installed Base for France Figure 18: Digital Camera Revenue Forecast for France Figure 19: Digital Camera Average Selling Price Forecast for France Figure 20: Digital Camera Household Penetration Rates for France Figure 21: Vendor Market Share for France Figure 22: Digital Camera Unit Shipment Forecast for Germany Figure 23: Digital Camera Year-End Installed Base for Germany Figure 24: Digital Camera Revenue Forecast for Germany Figure 25: Digital Camera Average Selling Price Forecast for Germany Figure 26: Digital Camera Household Penetration Rates for Germany Figure 27: Vendor Market Share for Germany Figure 28: Digital Camera Unit Shipment Forecast for Italy Figure 29: Digital Camera Year-End Installed Base for Italy Figure 30: Digital Camera Revenue Forecast for Italy Figure 31: Digital Camera Average Selling Price Forecast for Italy Figure 32: Digital Camera Household Penetration Rates for Italy Figure 33: Vendor Market Share for Italy Figure 34: Digital Camera Unit Shipment Forecast for Spain Figure 35: Digital Camera Year-End Installed Base for Spain InfoTrends, Inc.

5 Figure 36: Digital Camera Revenue Forecast for Spain Figure 37: Digital Camera Average Selling Price Forecast for Spain Figure 38: Digital Camera Household Penetration Rates for Spain Figure 39: Vendor Market Share for Spain Figure 40: Digital Camera Unit Shipment Forecast for the U.K Figure 41: Digital Camera Year-End Installed Base for the U.K Figure 42: Digital Camera Revenue Forecast for the U.K Figure 43: Digital Camera Average Selling Price Forecast for the U.K Figure 44: Digital Camera Household Penetration Rates for the U.K Figure 45: Vendor Market Share for the U.K List of Tables Table 1: Projected Population by Country (Millions) Table 2: Digital Camera Product Segments: Price Range and Feature Set Table 3: Percentage of Households with Access to a Computer via One of Its Members Table 4: Percentage of European Households with Internet and Broadband Access Table 5: GDP Purchasing Power Parity per (Current International $) Table 6: Major Currencies vs. Euro Exchange Rate Range Table 7: Vendor Market Shares Data Table 1: Western European Digital Camera Unit Forecast by Country (000s) Data Table 2: Western European Digital Camera Installed Base Forecast by Country (000s) Data Table 3: Western European Digital Camera Price Segment Unit Sales Forecast (Total # of Units) Data Table 4: Western European Digital Camera Price Segment Unit Sales Forecast (Percentage of Total Sales) Data Table 5: Western European Digital SLR Forecast for Western Europe Data Table 6: Western European Point & Shoot Digital Camera Forecast for Western Europe Data Table 7: Digital SLRs and Point & Shoot Digital Cameras (Percentage of Total Unit Sales) Data Table 8: Digital SLRs and Point & Shoot Digital Cameras (Percentage of Total Revenues) This material is prepared specifically for clients of InfoTrends, Inc. The opinions expressed represent our interpretation and analysis of information generally available to the public or released by responsible individuals in the subject companies. We believe that the sources of information on which our material is based are reliable and we have applied our best professional judgment to the data obtained InfoTrends, Inc.