Through emarketing and Social Media

Through emarketing and Social Media

Presented by: Heath Shults Director of Technology

The Virtual Loop My Website First impressions. Image is everything Your website is your business online. Make sure it looks great! It could mean the difference between a long time customer or the closing of a website browser and your business is forgotten. Get a professional website Make it a point to have a fresh attractive website capable of collecting visitor contact information. If you need help with your website or need a new one contact me. heath@bpaa.com Test your website in different browsers Different web browsers render pages differently. Make sure yours looks good in all major browsers.

Website Layout The Eye and the Web Left to Right The eye is trained to read left to right. Hot Spot - Main Page Content This is the area of the page where you want to deliver the message. The Main Break Website visitors will usually stop looking for information below this line. Supporting Information If your pages content extends below the main break make sure it is supporting the main page content.

Website Layout Good Layout Technique NICE! Layout Strategy Header Logo in upper left, prominent but not over powering. Navigation Horizontal / Vertical Horizontal menus toward the top of the page. Vertical menus on the left or right. Advertise Place your special advertisements here. This is where the eye ends up. Highlights Place your highlights for your center here. Presented by Heath Shults Supporting Content Use this space to support your centers attractions.

Not so good layout strategy YUCK!

Mobile Layout Mobile web is different from a desktop website Only the most important content should be shown on each page Image file sizes should be as small as possible Test your mobile website for fast load time and correct display

Content Formatting Tips Text - Do not use your space bar to format anything! - Use plain text. Try not to use fancy fonts. - Use H1, H2, and H3 tags for titles of content blocks. - Make your message on your pages brief and to the point. - Use left alignment for your text Images - Do not use images with a file size of 50kb for desktop websites - Do not use images with a file size of over 15kb for mobile websites - Only use images at 72 to 96 dpi (screen resolution) - When inserting an image fill in your Alt tags Other things to remember - Make sure your website looks great in all major web browsers - Do not forget to set the title, description and keywords for you web pages. - Learn what works best on the web by examining major websites. These companies spent millions in R&D to make millions.

Getting Found Getting Found

Getting Found Search Engine Optimization Basics What and Why SEO refers to techniques that help your website rank higher in the organic/natural search results. This helps more people who are looking for your business find you.

Getting Found Search Engine Optimization It s not rocket science. Content is King. Read a lot of blogs on the subject. Invest in tools such as SEO Tools at www.hubspot.com Start small and work your way up. Track, so you learn what works.

Getting Found Organic Search is Best! Pay Per Click 25% of Clicks Organic Results 75% of clicks FREE More Traffic Smarter People Longer Lasting

Getting Found How Does Google Decide? On Page Factors - Account for 25% of Rankings Off Page Factors - Account for 75% - Links!

Getting Found Page Title URL Visible On-Page SEO Heading Tags H1, H2, H3 Bold Text

Getting Found On-Page Factors: Choosing Keywords Search Volume - How many times per month is the keyword searched Relevance - How many people that search the term will come to your bowling center Difficulty / Competition - Know your probability of getting to the first page of Google

Getting Found Invisible On-Page SEO Description Keywords <meta name="keywords" content="bowling, cosmic bowling, league bowling" /> Alt text on image tags Alt= Join our email list and get a $10 Coupon

Performance Website Performance

Performance You have 15 seconds to load your page and deliver your message. Your visitor has to know: Who you are. ABC Bowling Center What you do. Open bowling, parties, etc Why they should choose you. The best bowling experience What to do next. Get your free coupon here. The objective: Pull your website visitor deeper into your website and finally to a form were you can collect their contact information.

Performance According to a recent Aberdeen Research Report, each additional second of response time above 3.9 seconds per page impacts business in the following ways: Decreases page views by 11 percent Decreases customer satisfaction by 16 percent Decreases conversions by 7 percent What slows down website performance? Factors you or your webmaster can control: LARGE IMAGE FILE SIZE Too many images Poor formatting (deeply nested tags in the code) Slow servers at your hosting service Factors you can not control The website visitor has slow internet speed The computer accessing the site has a virus, spyware or malware. The visitors network is slow or congested * The BPAA Webservices Template has a load time of 2.1 seconds on a 54.0 mbps internet connection.

Data Collection Collecting Website Visitor Data

Data Collection Lead Conversions Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads). Target Market Website Visitors Leads Opportunities Customers

Data Collection Conversions Take Place Website Homepage PPC Ads Email Blast Direct Mail Anywhere that you want someone to do something...

Data Collection How to Get Customer Data Online Call to Action You must have a clear call to action. Coupon and specials advertisements work very well in collecting website visitor data. Give a little Get a lot!

Data Collection How to Get Customer Data Online Coupons Economic factors have increased the use of coupons Email List Sign up People will join your email club for updates on specials, coupons and FREE offers. League/Party Sign up One submission of a league sign up for is worth $400. One party sign up is worth more than $600 long term.

Data Collection What to do with your new found marketing data Ok we got the gold. Now what? emarketing You now have the gold. Let s convert it into repeat visits from your customers. Import Your Data Your website has captured data and should have an export feature. Once you export your data you must import into your desired database marketing software. Create targeted marketing groups Organize your data by creating groups based on specific demographic criteria.