D&R Advertisement Program Thousands of electronics industry professionals visit D&R daily to learn about the latest industry trends, gather mission-critical technical and business information, learn about the latest IP, tools and services, and to get the latest company information. D&R site has more than 37,000 Register Users and is the #1 IP/SoC portal from 10 years now. D&R web portal attracts more than 200,000 page views and 85,000 Absolute Unique Visitors to the site every month (source: Google Analytics). Statistics about the D&R Users Profile available at http://www.design-reuse.com/ads/userprofile/ 1. Banners on D&R web site Two different options are available: "Page-Specific Ads" - You place your products in front of qualified business technology buyers actively looking for precisely what you have to offer! "Standard Ads" - You book a given number of impressions that will be displayed on D&R web site excepting the Page specific spots mentioned above. Page-Specific Ads "Page-Specific Ads" is designed specifically for IP / Tool / Services Suppliers to place your products in front of qualified business technology buyers actively looking for precisely what you have to offer! No matter what your budget, you can display your ads on D&R. How does it work? Step 1 - You choose your ad position. Step 2 - You choose targeted pages / web site section where you would like to see your ads. Step 3 - You book a given number of impressions Step 4 - Your banners appear on the selected pages. Cost Position Name Dimensions (pixels) File Size (Maximum in K) Animation Time Limit Cost CPM* [USD] Leaderboard 728 90 35K 15 seconds / 3 loops 130 Skyscraper 125x600 35K 15 seconds / 3 loops 130 Top right tile 125x125 30K 15 seconds / 3 loops 50 Bottom Right Tile 125x125 30K 15 seconds / 3 loops 25 * CPM : Cost Per Thousand - http://en.wikipedia.org/wiki/cpm Rev 2012.1 1
Standard Ads With this option you book a given number of impressions that will be displayed on D&R web site on the pages not booked in Ads Page-Specific program. Cost Position Name Dimensions (pixels) File Size (Maximum in K) Animation Time Limit Cost CPM* [USD] Dicounted Cost for D&R Partners CPM* [USD] Leaderboard 728 90 35K 15 seconds / 3 loops 130 65 Skyscraper 125x600 35K 15 seconds / 3 loops 130 65 Top right tile 125x125 30K 15 seconds / 3 loops 50 25 Bottom Right Tile 125x125 30K 15 seconds / 3 loops 25 12.5 * CPM : Cost Per Thousand - http://en.wikipedia.org/wiki/cpm 2. D&R IP/SoC News Alert Advertisement Twice a week, once a week or once a month, D&R broadcasts its IP/SoC News Alert to users having explicitly subscribed at a frequency of their choice. It contains product announcement, white papers, news headlines and summaries linked to D&R web site. Thousands of engineers and technical managers maintain their competitive edge with this critical information tool. Marketers can leverage their interest with compelling messages that will drive traffic to your web site. There are three positions granted on a first come first serve basis. Distribution The numbers of Alerts are sent out according to the choice of the subscriber with regards to the Alert frequency. The user choices are shown in the table below for the running year. HTML Plain Text Total Twice a Week 1006 267 1 273 Once a Week 24 353 2 960 27 313 Once a Month 2 917 1 107 4 024 Total 28 276 4 334 32 610 Cost Position Top Sponsor Message Position available in the HTML & Plain Text version Medium Sponsor Message Position available in the HTML & Plain Text version Right Tile / Right Sponsor Link Position available only in the HTML version Bottom Sponsor Message Position available in the HTML & Plain Text version Cost per week [USD] Discounted Price for D&R Partner Cost per week [USD] 1,200.00 600.00 800.00 400.00 600.00 300.00 200.00 100.00 Rev 2012.1 2
Technical specifications Top and bottom Sponsor messages: The general template is as follows: Sponsored By: Company Name followed by a message : - Up to 5 lines - 55 characters per line (including spaces) plus one URL link. All information must be submitted in TEXT ONLY format. ** Medium Sponsor message: The general template is as follows: followed by a message : - Up to 3 lines - 55 characters per line (including spaces) plus one URL link. All information must be submitted in TEXT ONLY format. ** - Company Logo (max width: 85 pixel, max height: 60 pixel) Right Tile / Right Sponsor Link: Right Sponsor Link Company Logo followed by a message : - Up to 5 lines - 55 characters per line (including spaces). Right Tile: 125 x 125 pixel (12k file limit) Rev 2012.1 3
Advertisement Order Form D&R Web site Position Features Period Price [USD] D&R SoC News Alert Position Frequency Week Price [USD] TOTAL Company Address City State Tel ZIP Country Fax E-mail Name Date Title Signature VAT No. (For European Company only) RETURN FORM TO DESIGN AND REUSE EMAIL: partnership@design-reuse.com FAX TO : +33 826 33 56 59 (OR +33 476 49 00 52) AN INVOICE WILL BE SENT TO YOUR COMPANY Rev 2012.1 4
ANNEX Screenshots showing ads positions 1- Web site Banner Advertising 1-1- Home page Leaderboard Banner Top Right Tile Bottom Right Tile Rev 2012.1 5
1-2- Secondary pages Leaderboard Banner Top Right Tile Skyscraper Bottom Right Tile Rev 2012.1 6
1-3-Welcome Ad Rev 2012.1 7
2- SoC News Alert Advertising 2.1- HTML Version Top Sponsor Link Top Right Sponsor Link Medium Sponsor Link Rev 2012.1 8
2-2- Plain Text Version Top Sponsor Message Medium Sponsor Message: - Located after the Industry Articles section - Look and feel similar to the Top Sponsor Message Right tile / Right Sponsor Link: - No right tile / Right Sponsor Link in the Plain Text Version Rev 2012.1 9