Project 2 reminders: Hand in your typed book summary/response at end of class today. Make sure to include your name and section.

Project 2 reminders: First book cover critique this Friday. Bring 3 book cover compositions to pin up. All must be 6" x 9", vertical. Print out centered on 8.5 x 11" high-quality matte paper. (Not mounted.) Use computer-generated type (not sketches) for your book title and author You can use any kind of imagery (photography, abstract shapes, etc). You can use just type if you wish.

Project 2 reminders: We want to see lots of very different concepts for the first critique. Try different subjects and experiment with different media.

Project 2 reminders: Also due Friday: your image/research file. Present 2 images per 8.5 x 11" sheet. Minimum 12 images. Can be printed on regular paper, but preferably quality matte paper. Bring them loose (not bound or stapled together), so they can be pinned up as needed. Make sure your name and section is on each sheet (upper left corner).

Project 2 reminders: Readings for this week (2) are posted on website. Please complete by this Friday.

Basic Typography

Good Film, Shame About the Helvetica By PETER EDIDIN Good Night, and Good Luck, the movie about Edward R. Murrow s battle to expose the demagoguery of Joseph R. McCarthy, has received both critical and popular acclaim. But the movie has its fervent detractors - and they aren t people nostalgic for the days of backyard fallout shelters. They are typographers and graphic designers. Their charge: typographical inaccuracy.

www.ms-studio.com/typecasting.html

Anatomy of Type

Axbiy Baseline

Axbiy x-height

Axbiy Cap height / Capline

Axbiy Ascender

Axbiy Descender

Axbi Black Bold Regular Italic

xxxx Sans Serif Old Roman (Serif) New Roman (Serif) Slab Serif

anatomy of a letter cap height x-height baseline adobe garamond 175 pt Aaa italic serif cross bar thy stem ascender uppercase majuscule terminal bowl lowercase minuscule roman counter or aperture bowl counter descender terminal fi fi no ligature ligature letter 4

Type Setting

Tracking Contemporary Standard tracking Contemporary Open tracking (200) Contemporary Open tracking (400)

Kerning Tomorrow Tomorrow

Uppercase and lowercase typography TYPOGRAPHY

Uppercase and lowercase do you read me? how about this?

Alignment Flush left Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.

Alignment Flush left Sir Norman Foster Center stacked Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.

Alignment Flush left Center stacked Flush right Sir Norman Foster Sir Norman Foster Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.

Alignment Flush left Sir Norman Foster Justified Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.

Leading 40/40 Sir Norman Foster 40pt 11/11 The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.

Leading 70/70 Leading is the 70pt vertical space between lines of type

Leading 40/40 40/45 Sir Norman Foster 40pt Sir Norman Foster 45pt 11/11 11/14 The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.

Leading 40/40 Sir Norman Foster 40/45 40/50 Sir Norman Foster Sir 40pt 45pt 50pt Norman Foster 11/11 11/14 11/16 The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.

Type Crimes

Stretching type stretched

Squishing type Squished squished

Incorrect characters "don't forget" don t forget

Incorrect characters 12 = 1 12" = 1'

Negative leading 70/60 prepare negative 60pt leading with caution

Accidentally adding an outline type type type Regular Bold Fake Bold

Why fake bold is wrong Regular weight Fake bold ( expand stroke ) Bold weight No tension in form Good tension and better contraxt

Why fake italic is wrong type type Regular Italic Fake Italic

Why fake italic is wrong type type Baskerville Regular Baskerville Italic Fake Baskerville Italic type type Gill Sans Bold Gill Sans Bold Italic Fake Gill Sans Bold Italic

Overly Tight tracking cramped cramped

Vertical Stacking v e r t i c a l vertical vertical

Suggestions

Contrast small information with Large

explorevaluechanges

UltraLightBold

emphasize with italics

vertical horizontal

explore an unusual axis

pushing the boundaries

integratewith form

Anchor text

t y p o g r a p h y a s t h e form

DON T BE AFRAID TO USE ALL CAPS

don t be afraid to use entirely lowercase letterforms

morgue this way > (be appropriate)

Keep it simple!

Suggested Typefaces

Suggested Typefaces: Helvetica /Arial Helvetica designed by Max Miedinger in 1957. Arial designed by Monotype in 1982 for Xerox/IBM.

Suggested Typefaces: Helvetica /Arial Hoefler_Text Designed by Jonathan Hoefler for Apple in 1991.

Suggested Typefaces: Helvetica /Arial Hoefler_Text Myriad Designed by Robert Slimbach and Carol Twombly for Adobe in late 1990s.

Suggested Typefaces: Helvetica /Arial Hoefler_Text Myriad Windows Vista Fonts: Calibri_Cambria

Baskerville John Baskerville 1700 s Serif Book face UK

Bodoni Giambattista Bodoni 1800 Modern Serif Book face Italy

Rockwell Monotype Foundry 1930 s Slab serif Display face America

looking at type

Helvetica (sans serif) ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCDEFabcdefghi ABCDEFabcdefghijklm

Myriad (sans serif ) ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz

Old Roman or Old Style (serif) BASKERVILLE ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCabcdefghijklmnoprstuv

Old Roman or Old Style (serif ) CASLON ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCabcdefghijklmnoprst

New Roman or Modern (serif) BODONI ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCabcdefghijklmno

New Roman or Modern (serif) WALBAUM ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCabcdefghijklmno

Slab Serif or Square Serif or Egyptian (serif) ROCKWELL ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCabcdefghijklmnop

Slab Serif or Square Serif or Egyptian (serif) CALVERT ABCDEFGHIJKLMNO PQRSTUVWXYZ!? abcdefghijklmnopqr stuvwxyz ABCabcdefghijklmno