The Evolution of Type. Movable Type: Johannes Gutenberg Early 15th Century
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1 The Evolution of Type Movable Type: Johannes Gutenberg Early 15th Century
2 Studio on Fire: Minneapolis
3 Anatomy of Type cap height cross bar Anatomy n bowl describes g counter ascender finial stem type eye forms terminal serif n x-height descender spine ear
4 Humanist Typefaces / Old Style Garamond Bembo Jenson Palatino Nicolas Jenson William Morris
5 Type Classifications: Old Style Garamond slanted stress greater thick and thin sharper horizontal cross bars wedge-shaped serifs slanted serif oldest style typeface use could be for historical reference or text Other typefaces include: Goudy Caslon Bembo Palatino Perpetua
6 Italic Letterforms Italic Letterforms Garamond italic slanted Old Style forms used for emphasis Aldus Manutius
7 Roman Idealism / Enlightenment Caslon Baskerville Bodoni William Caslon John Baskerville Giambattista Bodoni
8 Type Classifications: Transitional Baskerville vertical stress greater thick and thin serif more hoizontal Roman du Roi Less Caligraphic Flow Easier to Read Newspapers Other typefaces include: Clearface Cochin Caledonia
9 Type Classifications: Modern
10 Type Classifications: Modern Didot hairline (thin) serifs horizontal stress abrupt thick and thin Vertical axis Small aperture Abrupt (unbracketed) move away from humanist or handwritten letterforms Need lots of space Austere Other typefaces include: Bodoni Modern No. 20 Optima Didone
11 Rise of Advertising Clarendon Gothic Condensed Display Type
12 Type Classifications: Display STENCIL Different each face Script Type falls into this category SignPainter Turn of the Century Manufactured Goods Leading to Advertising Used to make meaning through type and gain attention Other typefaces include: Giddyup MeSquite Blockhead and many others
13 Type Classifications: Egyptian / Slab Serif Unbracketed Serifs Clarendon more even stress Often times fatter more even strokes Advertising Born in Britain Other typefaces include: Clarendon Officina Courier American Typewriter Charter
14 Universal Language Futura Theo Van Doesburg DeStijl Josef Albers, Herbert Bayer Paul Renner subtle variations...calming...abstract and proportion...a tool for constructing a page in subtle shades of gray
15 JOSEPH MÜLLER-BROCKMANN
16 Type Classifications: Sans Serif Futura even modular stress Often times fatter Unbracketed Serifs perfect exact strokes Function v. Form Bauhaus Swiss Modularity Other Terms: Grotesque, Modular, Gothic, Humanist Other typefaces include: Helvetica Franklin Gothic Gill Sans Frutiger Meta
17 Type for the Screen Universal Wm Cromwell New Alphabet Design methodology as rule-based and systematic Zuzana Licko Emigre Rudy VanderLans
18 Reaction to Perfection Dead History Template Gothic Barry Deck P. Scott Makela David Carson
19 Let s Get Serious / Contemporary Mrs. Eaves Mr. Eaves Zuzana Licko Martin Majoor Tobias Frere-Jones
20 Type Classifications Humanist / Old Style: Garamond Transitional: Baskerville Modern: Bodoni Slab Serif / Egyptian: Clarendon Humanist Gill Sans Transitional Sans Serif Helvetica Geometric Futura Display Noteworthy
21 Project 1 Steps 1. Go onto Adobe Typekit and find fonts that match the following categories and sync/download: Old Style/Transitional/Modern Slab Serif Sans Serif Display 2. Create a document in InDesign or Illustrator with 4 8 x 8 pages (can use more for playing putting information on the back). 3. Choose 2-4 letterforms from each font and turn them into outlines. 4. Play with those 4 letterforms from each category on one side of the 8 x 8 pages. 5. Create 4 compositions with the goal of creating interesting positive and negative space in each and also recognizing the anatomical details of each, making notes on the opposite facing page describing those details. 6. Finalize your compositions after getting feedback from your peers and instructor. 7. Print and mount on matte board for presentation.
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Pre-Venetian or Ancient Humanist or Venetian Transitional Didone Slab Serifs
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