Lead Magnet Cheat Sheet Your lead offer/lead magnet needs to be a great incentive to get people to Opt-In to your email list and start to develop rapport, credibility, and trust from you or your brand. Your lead offer can deliver some kind of premium content, downloadable information, a video series, etc. The 5 Golden Rules There are 5 things NECESSARY to have a high-quality lead offer that makes your visitors DROOL to download. Here they are: 1. It needs to be QUICK to understand. Nobody wants to read a novel if they re excited about your lead offer. You might think it s better to offer some kind of extensive ebook thinking that the more you offer, the more value you re giving but this is wrong. Keep it short, simple, and to the point. 2. Has to be accessible instantly. You MUST let your subscribers get your offer immediately. No waiting around. 3. No fluff. You lead offer needs to sound amazing and actually BE amazing. If you over promise and under-deliver then people will unsubscribe and they will lose all trust in you. 4. It must solve a problem. Perhaps most important of all, people won t download something for the fun of reading/watching/doing it. It must solve a problem what problems do your visitors usually have when they come to your website? How can you solve it for them in a way they have never tried or heard of before?
5. Actionable & fast. Your offer needs to deliver something that will produce a result. Losing weight, increasing your subscriber count, making more money these are all results. Your offer MUST produce some kind of result. It also must be FAST people don t want to wait weeks to see this result, it needs to be immediate (relative to your niche, you can t lose 5lbs in a day for example) Here are 17 lead magnet ideas you can create in an afternoon to grow your list in less than 3 days. (see what I did there? I got you excited to read the list Your offer needs to make your visitors feel that way) 1. Checklists Checklists convert the best out of all the lead magnets, probably because they are so easily consumed. They condense everything that the user needs to know into one actionable list. They re also super quick to create. For example, you can summarize your popular blog posts as a checklist, and turn it into a content upgrade. Then combine that content upgrade with a 2-step optin form, and you ll see a big boost in your conversions. 7 Mistakes to Avoid in Email Marketing in 2017 3 Enhancements to Your YouTube Videos 2. Cheat Sheets Cheat sheets are essentially the same thing as checklists, but they give the user a list of guidelines, or a process that they can follow over and over again to achieve a specific benefit. Cheat sheets are so irresistible to people because they take away the need to think.
You re reading one 3. Templates A template can be anything that provides an outline, or some sort of starting point, so all the user has to do is fill in the blanks. A cold email template is a great example it s something that entrepreneurs and small business owners can simply copy and paste, customize a few words, and then send off to instantly connect with influencers and VIPs in your industry. A Template Description for Shopify Store Items to Increase add-tocarts A Template for Instagram Post Descriptions to Increase Comments 4. Swipe Files Swipe files are arguably even more irresistible than templates, because all you have to do is copy them in their entirety. Emails You Can Use For Cold Emailing Businesses to Sell SEO, etc. Refund Policy Pages 5. Case Studies Examples work really well as lead magnets because people are searching for examples all the time, in all different industries. How One Man Turned his $25/Day Biz Into $250/Day The 3 Steps I Used to Rank a 1-Page Website for an ULTRA Keyword Scripts
Scripts are great lead magnets if your buyer persona needs something to help them speak or write. For instance, if they need help prepping for a job interview, you could offer a script for pitching themselves to a potential employer. Cold-Call Scripts for Offline Consultants Best Man Speech Scripts 6. Calendar/Schedules Calendars can also be extremely useful in a variety of industries. For example, if you re in the fitness industry, you could offer a workout calendar. That way, your users don t have to think about what exercises to do each day, because you ve already mapped it out for them. 30 Day SEO: 1 Task Per Day to Increase Your Search Ranking in 30 Days 7 Day Affiliate: How to Go From $0.00 to Your First Sale in 7 Days 7. Worksheets A worksheet (or workbook) is similar to a planner, except that it usually helps people to complete a specific exercise or figure something out. A perfect medium for this is an editable workbook that someone can simply download and fill out right on their computer. Excel Worksheet for Managing Affiliate Sales Brainstorming Guide for Product Creation Ideas
8. Tutorial A tutorial is any piece of content that teaches how to do one specific thing. It could be a video, or simply a PDF download with a numbered list of steps. How to Create a Viral YouTube Video How to Launch a Successful Facebook Live 9. ebook I don t generally recommend using ebooks as a lead magnet. ebooks don t convert as well as checklists or cheatsheets, since they tend to be lengthy and difficult to consume. However, sometimes an ebook can work. For it to work, what you need is a really strong benefit. Why should someone take the time to read your ebook? How to Create a 7-Figure Affiliate Business Productivity Hacks: How I Do Twice As Much in Half the Half the Time 10. Infographic Infographics are usually the type of content you d think to use for driving traffic to your site, since they do so well on social media. However, they also work very well as educational lead magnets. Think about it: many people need to visualize a concept before they can fully understand it. So instead of giving users a bunch of boring text to sift through, why not illustrate your point with an infographic? This extra level of detail will make your lead magnet stand out so much more. 4 Reasons Most People do SEO Wrong
Creating the Perfect Facebook Ad 11. Webinars Like video and audio lead magnets, webinars also have high perceived value. In fact, they are even more irresistible because they have another component: urgency. Since live webinars only occur at specific times, and may have only a limited run, they play on the fear of missing out. Heck, webinars work so well for lead generation that Neil Patel turned his entire homepage into a webinar registration page! 12. Email Course (Micro Course) Email courses are fairly easy to put together because they don t require you to create anything fancy or downloadable: it s essentially just a simple email autoresponder series that teaches users how to accomplish something specific. The best part about email courses is that they can be used to turn prospects into customers. Your First Wordpress Site Created in 4 Days Taking a New Facebook Page to 1,000 Likes in 36hrs 13. Mind-Maps Mind maps explain a complex subject in a very digestible way. And because they don t require too much detail (they re essentially an outline), these types of lead magnets are really quick to put together. When creating mind maps, I like to use a free tool called MindMeister. Their drag-and-drop builder makes mind maps super easy to create, and they always come out looking clean and professional.
How I Plan Every Product Launch How I Choose Which Affiliate Products to Promote 14. Quiz A quiz is quite possibly the most entertaining lead magnet on this list, and that s why it converts so well! A quiz has the user answer a series of questions, and then spits out a result. But in order to get the result, you ll have to enter your email address. Which Marketing Guru Are You Most Like? How Hard Do You Need to Work to Afford a Ferrari? 15. Members Area Thinking about creating your own membership site? You might want to consider offering free registration. You premium content can go behind a paywall after people get a sense of the community. Think of this like the War Room at WarriorForum. Last but not least the highest converting lead offer of them all 16. Challenges One of my absolute favorite lead magnet examples is this 30-Day Green Smoothie Challenge from Simple Green Smoothies.
There are several reasons why this lead magnet is so genius, and why you should think about doing a challenge as a lead magnet too Anyone who takes them up on this offer is going to be a highly qualified lead. They are basically raising their hands and saying, I want green smoothies!. Challenges with a start and an end date have urgency. This makes the offer that much more compelling. Challenges build brand awareness by fostering a sense of community everyone is doing the challenge together, at the same time. Challenges make it much easier to elicit desired behavior through peer pressure. Most people wouldn t have the discipline to drink one green smoothie a day for 30 days, but they are much more likely to jump on the bandwagon when challenged to do so.