Web Marketing 101 Your Domain Name Your Website Content Responsive Design Stock Images Generating Traffic Google Tools Paid Search Organic Search Social Media
What is in a Name? Your BRAND Where to Buy? How many domain names to buy? Your biz name vs. Your domain name.com -.net -.biz -.web -.tv (etc) Your email address Email Marketing
Email Branded email or Gmail? jsmith2264@yahoo.com isellstuff@aol.com johnsmithrules@hotmail.com john.smith123@gmail.com What message does your email send? Branded email can push to your Gmail Business email: control & archiving
E-Marketing Email marketing services automate best practices! Reinforce brand identity Addressed to recipient only Manage lists Ensure email delivery Know where leads reply to Tracks results Manage Your List Obey the law
Your Web Site Your virtual storefront 1 st impressions are critical Content is KING CMS Systems = easy editing Responsive Design Stock Art & Images Best Hosting Options
SHIFT HAPPENS! More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
The Micro Moment https://youtu.be/cplxl-e1ioa
There s Stats for That! 1,525% increase in mobile data usage (2010 to 2015) There are over 6.8 billion people who use mobile phones that s roughly 87% of the World s population 80% of Internet users own a smartphone 56% of Americans have a smartphone 34% of adults have a tablet device 53% of mobile searches have local intent 70% of mobile searches result in action being taken within an hour as opposed a week for desktop
There s An App for That! Mobile apps are powerful: Promote your Biz Engage Users Increase Loyalty Provide Credibility Direct Messaging Text to Subscribers any time! Load to Your website as a mobile site alternative Get your users off Google and into Your App!! Apps are an Investment in your Future! Apps offer next gen technology Apps drive repeat SALES!
Responsive Design Required 65%+ of All Web Traffic is MOBILE! Websites can RESPOND to the device Display a proper Mobile site Text Based Contact info (not in logo) Tap/Dial & Tap/Email Vanity Phone Numbers Online ordering/shopping Younger Targets = Higher Mobile Views
Organic Traffic Paid Traffic Referral Traffic Social Media Traffic Broadcast Media Radio TV Print & Billboards Getting Found Directories & Yellow Books
Search Engines #1 Way to be Found 90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top Rankings Transmit Brand Equity -- iprospect, the Original(TM) To gain their business.... they have to be able to find yours!
Google Dominates Popularity of Search Engines #3+ Trillion Google Searches Globally in 2013 ~500M Searches Daily/US
Websites vs. URLs (Domains) Search Engines Retrieve Websites NOT URLs!
Google Organic vs. Paid
Search Evolution Maps Images Text Blogs Wikis Video Reviews
Your Google Account One Log In & One Password = All of Google
Google: Tools For Your World Where should you start? Google Plus & Google Plus for Business Google Maps (linked to Google+Biz above) Google Analytics (web traffic stats) Google Adwords (paid search) Google Shopping (ecommerce) Google Video (Youtube) Google Mail (Gmail) Google Photos (Picasa) Google Author (for post citations) Google Circles (like FB social sharing) Google Hangouts (instant messaging) Google Reviews (make your Biz stand out!)
Google Plus (for People)
Google Plus (for People)
Google + for Business
Google + for Business
Google Plus for Business Your Maps listing links to your Google Plus Business Page Do you already exist? Claim Your Map No? Build Your Map & Claim it!
Google Plus for Business
Google Plus for Business
Google Plus for Business
Bigger Organic Listings
Page 1 Enhanced Placement
Yahoo/Bing Maps
Yext Power Listings The Ultimate Search Visibility Tool 150+ Directories: Builds Google+, Yahoo, Bing Maps Yext Power Listings Account Set Up: $95 Yext Subscription: $55/month (month to month terms) Includes Facebook Feed Set Up for : Staff Bios, Products or Services, and Menus
Google Analytics Statistics Software: http://analytics.google.com
Google Analytics Do you Know Where your Traffic is Coming from:
Google Analytics Learn your Device & Activity Levels!!
Driving in Traffic Organic Search Social Search
Search Engines Drive Traffic Paper Clip Pay Per Click
Identifying Keywords Traffic Is there search on the Key Word/Phrase? Competition How many competitors are running ads? Relevancy Does the Landing Page match the Ad Offer? Conquesting select competitor keywords wisely For Local or Geo-Targeted Search Location can be the ultimate key word.
Search Display Networks Mobile? Geo-Target Where? When? Day Parts Adwords: Your Settings
Location Extensions Link Your Google+Biz Places/Map
Location Extensions Link Your Google+Biz Places/Map
Types of Ads in Your Campaigns:
Call Only Ads Want your phone to ring? Not sure how to get started? Limited Budget? Non-mobile website? Low Quality website? Pay Per Click / Click to Call Ads
Remarketing & Display Ads Remarketing Follows your visitors to other sites Repeated impressions of your ad create TOMA Top Of Mind Awareness with prospects = conversions Image/Text Ads Follow Your Visitors for 30 days!
Gmail Ads 50% of all Americans have a Gmail Reach them at a low Cost Per Click Target Your Customers by Location Catch Users in their daily activities with an offer, coupon or video!
$0.01 Clicks! YouTube: Paid Placement
The Power of YouTube The #2 Search Engine
YouTube = FREE Google Listings Get More Organic Placements on Search Pages
YouTube: Paid Placement Top of page in search True View in Stream on Video PreRoll
Adwords: YouTube Video Ads Video Drives Traffic & Leads Clicks are very low cost ($0.01-$0.25)
Driving in Traffic Organic Search Social Search
Social Media Revolution https://www.youtube.com/watch?v=pwa8-43ke-q https://www.youtube.com/watch?v=pkprzbi5c3k
You Need to Be HERE If facebook were a country it would have the 3 rd largest population on the planet!
Facebook in the USA
Facebook: The Living Dead
Facebook Business Page
The Power of Social Media
Why Facebook? Get in front of your next customer Meet/Greet and Friend them Provide helpful information Sell Your Products/Services Small budgets go a long way Do not miss your opportunity
LinkedIn: Profile & Biz Page Connect Network Share information Write Reviews Join Groups Answer Questions Create Biz Page Promote your Biz
Twitter Profile
Hootsuite.com Your Social Friend!
Hootsuite.com Your Social Friend!
End Goal: Organic Placement
Questions? Please schedule your consultation today! Darcy Knapp, MBA, President & Chief SEO Web Mechanic A division of Darcy Knapp Consulting, Inc. Cell/Office: 518.366.1707 email: Darcy@SEOWebMechanics.com www.facebook.com/darcyknapp www.facebook.com/darcyknappconsulting www.facebook.com/seowebmechanics www.twitter.com/darcyk56 www.linkedin.com/in/darcyknapp