Apps, Apps, and more Apps - New WebRTC Business Models Session: G-3 E. Brent Kelly, Ph.D. President and Principal Analyst KelCor, Inc. Vice President and Principal Analyst, Constellation Research bkelly@kelcor.com; brent@constellationr.com
Session Presenters Labinot Bytyqi Founder and CEO, Solaborate Ed Guy Vice President Engineering, Truphone, Inc. Tiago Paiva CEO and Co-Founder, Talkdesk, Inc. Jeremy Thomas CTO and Co-Founder, Popexpert, Inc.
Labinot Bytyqi Founder and CEO Solaborate LLC labinot.bytyqi@solaborate.com
About Solaborate Solaborate is a social networking platform dedicated to technology professionals and companies to connect, collaborate and create an ecosystem around products and services. Solaborate provides technology professionals a central place with the right tools and services to collaborate in real time - both internally and externally.
Solaborate features
End User Profile
Company Profile
Products/Services Profile
WebRTC Usage
Revenue Model based on content Ads Pay for Impressions (CPM) Pay for Click (CPC) Sponsored Ads Pay for Impressions (CPM) Pay for Click (CPC)
Global Ad Spending Market Global Forcasted Ad Spending in Billions $54.20 $55.20 $61.80 $68.70 $79.00 $87.40 $96.80 2008 2009 2010 2011 2012 2013 2014
Edward T Guy, III, Ph.D. VP Engineering Truphone ed.guy@truphone.com
About Truphone Truphone is the only mobile operator with a unified global network infrastructure which expands the borders of your home territory beyond a single country We expand the borders of your home territory beyond a single country Over 500 Employees in offices across 4 continents Customers range from individual consumers to 3 of the largest 5 banks in the world Backed by leading investors, such as Minden Proud of strong intellectual property portfolio of patented innovations A leader in WebRTC development
Truphone History of Firsts 2006 2007 2008 2009 September June April May July October December January Launches first Mobile VoIP application Releases functionality for VoIP over 3G and SMS over IP Acquires SIM4travel, its first foray into the GSM industry Releases version 4.0, incorporating Truphone Anywhere, an automated call-through and call-back application The first VoIP application available through itunes for the iphone Releases Truphone Anywhere application for BlackBerry ipod Touch release, allowing free ipod-to-ipod calling Releases application for Android platform & IM capabilities 2010 January Launches first commercially available Android VoIP application April Launches first VoIP application for the ipad 2011 November Launches network-based Mobile Recording for voice, data and SMS 2012 November Launches Truphone for Business in USA with Additional Countries
WebRTC is a Gateway to Mass Adoption TRIAL ACCEPTANCE EVANGELIZATION Usage Light Moderate Heavy Commitment Not committed to anything Loves a handful of things Committed to single solutions Emotional Drivers Enjoys experimenting Wants to be first Cool factors Cost savings Convenience Service availability Simplicity & convenience Straightforward billing Ahead of the curve Consistently reachable Price Sensitivity Free is best! Best deal available Willing to pay for value Comfort Level Comfortable with technology Sacrifices in exchange for cost savings or cool factor OK with shortcomings Uses multiple devices Unlocks devices Pre-paid short term Wants everything to just work Post-paid long term (source: Comunicano)
Motivation and Use Cases Reduces Development complexity Lowers cost & reduces risk Better TTM Can embed in customer solutions Standards-based integration Nearly instant global reach Exemplary Use Cases: Brokerage house Customer web page with mobile recording for Dodd-Frank compliance Enterprises Ad hoc conferences internal staff and with suppliers Physician to Patient Secure and structured communications meets HIPAA regulations
Tiago Paiva CEO Talkdesk tiago@talkdesk.com
What is Talkdesk? Call Center Software for SMBs (software and telecom) Used for sales and support Increases customer satisfaction by 25% Increases leads/prospects contacted by 400%
Why Talkdesk?
20
Monetization SaaS (monthly fee per agent) Telecommunications (price per minute) Add-ons (e.g: power dialer, predictive dialer, enhanced caller ID and lead-to-call) Customization 21
Thank you! Tiago Paiva CEO Talkdesk tiago@talkdesk.com 22
Jeremy Thomas CTO, Co-Founder popexpert jeremy@popexpert.com
Our Mission Connect with
We re a Marketplace for Experts
Should we Charge for this? 226327
Work Around
Quality Guarantee
Questions 1. How do you see monetizing WebRTC? 2. Are you building a new business model or converting an existing one using the capabilities of WebRTC? 3. Is your monetization direct from the users? 4. Are you developing a subsidized monetization model? 5. How are you collecting your revenue? 6. How many transactions will generate a great business for you? 7. Are there existing businesses and/or business models that you foresee disrupting with your model? 8. How are you funding your development and GTM? 29