Lizenz-Stars Brandneue Daten aus dem Kids License Monitor! Die Top 10 Lizenzen der deutschen Kinder

Transcription

1 Lizenz-Stars 2018 Brandneue Daten aus dem Kids Monitor! Die Top 10 Lizenzen der deutschen Kinder

2 Appeal Top 10 s TOP TWO The licenses liked best among children aged 4-12 years in the three markets (total sample). For example, % of all French children in this age group like The Smurfs

3 Appeal Top 10 s TOP TWO The licenses liked best among children aged 4-12 years in Germany. For example, % of all German girls aged 4-6 like. 94 Fireman Sam 89 Paw Patrol 90 Ice Age Minecraft 90 Bugs Bunny Penguins of Madagascar Dragons Donald Duck 85 Ice Age 75 Nerf New Super Mario Bros. 75 Ice Age Garfield Penguins of Madagascar Astérix The Smurfs Lauras Stern Bibi und Tina Real life 77 Pets 77 Meine Freundin Conni LEGO Friends 74 Masha and the Bear Lauras Stern 82 Ice Age 89 Masha and the Bear 82 emoji My Little Pony 88 The Smurfs Kikaninchen The Smurfs

4 Hype Status Top 10 s The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 38% of all British children in this age group consider Harry Potter absolutely brilliant to have on their things

5 Hype Status Top 10 s The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in Germany. For example, % of all German boys aged 4-6 consider Batman absolutely brilliant to have on their things. Fireman Sam 55 Harry Potter 52 Batman 57 Fifa Game Paw Patrol Dragons 54 Minecraft Batman King Julien 54 Dragons Dragons 65 Teen. Mutant Ninja Turtles X-Men LEGO Nexo Knights New Super Mario Bros. The Simpsons 42 emoji 64 Ostwind My Little Pony Bibi und Tina Real life 61 The Voice Bibi und Tina Real life Barbie 65 LEGO Friends Hello Kitty Harry Potter 42 Sofia the First Moana Rihanna Lauras Stern 60 Spirit wild und frei 48 Ariana Grande 39

6 Ownership of Products with that Top 10 s The licenses owned by the most children aged 4-12 in the three markets (total sample). For example, % of all German children in this age group own products of Die Maus

7 Ownership of Products with that Top 10 s The licenses owned by the most children aged 4-12 in Germany. For example, % of all German boys aged 7-9 own products of Teenage Mutant Ninja Turtles Fireman Sam Paw Patrol 68 Angry Birds 54 Harry Potter 55 Fireman Sam Angry Birds Batman Nerf 48 Die Maus 57 Fifa Game 47 Donald Duck 52 Teen. Mutant Ninja Turtles Hello Kitty 78 Hello Kitty 74 emoji 52 Hello Kitty Barbie Barbie Bibi und Tina Real life Meine Freundin Conni Princess Lillifee 47 Die Maus Lauras Stern 46 Princess Lillifee Barbie LEGO Friends

8 Kids Monitor: Costs and Timing The Kids Monitor is conducted quarterly with a varying selection of licenses. The standardized approach allows monitoring the development of licenses over time as well as the comparison of new properties with benchmarks. Costs for the study: Costs per wave (n = 1200 online interviews) 9,- Yearly subscription of four waves (total of n = 40 online interviews) 3,100,- Special offer for all LIMA Members: Costs per wave (n = 1200 online interviews) 550,- Yearly subscription of four waves (total of n = 40 online interviews) 1,600,- Integration of licenses: Your license has not been included so far? Use the possibility to integrate licenses into the Kids Monitor. Your license can be included in all three countries or in just one country of your choice. Costs for one market 0,- Costs for all three markets 1,0,- Non-German clients: These costs are exempt from VAT according to 3a (3) and (4) UstG in Germany. We would like to point out, however, that VAT tax liability is transferred to your company (reverse charge procedure). Clients in Germany: These costs are subject to addition of 19% VAT. Contact: Axel Dammler Sonja Schwarzer a.dammler@iconkids.com s.schwarzer@iconkids.com Tel.: + (0) Tel.: + (0) iconkids & youth international research GmbH Rückertstrasse 4 D- 336 Munich, Germany