PR SYDNEY 15 September 2014

Transcription

1 Professsional-grade telephoto zoom covering mm equivalent range with fast constant f2.8 aperture. Featuring extremely quick twin-vcm motor AF speed and full weatherproof design. SYDNEY 15 September 2014 Olympus Imaging Australia has today announced the launch of the new but long anticipated professional telephoto zoom lens. The second, released lens in the M.Zuiko PRO category of professional lenses, the new boasts high optical performance, splash & dust proof construction and robustness, extremely high image quality under any conditions. It is the perfect lens for all customers seeking a depictive power and mobility that satisfies professional standards. Together with the current standard-wide M.Zuiko ED 12-40mm f2.8 PRO zoom lens, this professional lens pair covers the focal length from 24mm to 300mm (35mm equivalent), with the same bright f2.8 constant aperture. Combined with the OM-D E- M1, these lenses will provide the professional photographer with all-condition imaging confidence. The new is expected to be available in November 2014 and the recommended retail price is to be announced. Feature highlights mm equivalent focal length in the 35mm format 2. Constant f2.8 aperture 3. Dual VCM drive motor for extremely fast AF speed elements in 10 gropup design 5. Super ED, ED Aspherical and ED, HD high performance lens elements 6. Super high performance Olympus ZERO coating 7. 9-blade circular aperture 8. Manual focus clutch 9. 72mm filter size 10. Separately sold matched 1.4x teleconverter MC cm close-focusing distance at all zoom settings 12. Detachable swivelling tripod base for vertical and horizontal framing g weight sans tripod base 14. Retractable and detachable lens hood 15. Dust and splash proof

2 mounted on the OLYMPUS OM-D E-M1 M.Zuiko Digital 1.4x Teleconverter MC-14 attached to the outfitted with dedicated hood LH-76 outfitted with dedicated hood LH-76 retracted The Olympus M.ZUIKO Digital ED f2.8 PRO Black will be available from Mid-October Recommended retail price is to be announced. BLACK About Olympus Olympus Imaging Australia Pty Ltd is a subsidiary of Olympus Corporation, headquartered in Japan. Olympus Imaging Australia is responsible for the marketing and distribution of Olympus consumer products in Australia and New Zealand, and through Olympus agents and dealers in Papua New Guinea, Tahiti and the South Pacific region. The Olympus consumer range encompasses still and video imaging products, binoculars and digital audio recorders. Your Vision, Our Future. olympus.com.au For further information or high-resolution images, please contact Olympus: Alexandra Lithgow (02) pr@olympusimaging.com.au

3 TECHNOLOGY ADDENDUM 1. Superior image quality, with the fixed f2.8 aperture at all focal lengths This lens achieves a compact, lightweight and high performance by taking advantage in this product of the hallmarks of the Micro Four Thirds System standard to achieve a maximum aperture of f2.8 at all zoom focal lengths and cover a telephoto range of 80mm to 300mm (35mm equivalent). To achieve compact, lightweight lens with optical performance exceeding that of the highly regarded Four Thirds System standard Super High Grade (SHG) lens, the lens employs such glass materials as the Super ED lenses, the ED or HD lens* 1 as well as of EDA* 1 and other aspherical lenses. The latest design technologies were also incorporated in developing the lens, such as making proactive use of ZERO (Zuiko Extra-low Reflection Optical) Coating to thoroughly eliminate ghosts and flare. As a result, with a maximum aperture at all zoom focal lengths the lens provides the high Olympus image quality that satisfies professional standards. 2. Mobility that comes from a fixed-length compact body outfitted with fast aperture lens and splash & dust proof construction As a telephoto zoom lens with a fast aperture of f2.8 for professional use, the lens has a stable center of gravity and a total length that remains unchanged during zooming. It also offers strong splash & dust proof performance that permits photography even in the rain when used in combination with astonishing compact and lightweight E-M1, the flagship model of the OM-D series. With these outstanding mobility, this lens gives you the possibilities of photographing the way you like in any locations using the minimum amount of equipment. 3. A fast, accurate AF with high close-up performance, achieved with the world's first Dual VCM focusing system* 1 The new utilises a Dual VCM focusing system that is a super high performance version of Olympus original fast and quiet Movie and Still Compatible (MSC) mechanism. The Dual VCM focusing system is the world's first to use two linear motors to perform focusing with a floating method. The system provides extremely fast autofocusing with no loss of image quality possible by operating two groups of miniaturized focusing lenses simultaneously, quickly, and with great precision. For a long telephoto zoom lens, the focusing speed is on par with that of the M.Zuiko Digital ED 12-40mm f2.8 PRO. Also, it offers a closest shooting distance of 70cm (approx. 50cm from the lens tip) throughout the entire zoom range with no loss of image quality due to the corrective effects of the floating lens design. 4. Combined with a teleconverter, it provides a high quality and high performance mm* 1 telephoto zoom. Along with the new M.Zuiko Digital ED mm PRO, Olympus introduces the M.Zuiko Digital 1.4x Teleconverter MC-14, which is the world's first rear teleconverter for the Compact System Cameras. Attaching it between the M.Zuiko Digital ED mm f2.8 PRO and the camera body changes the combination into a compact, high-performance telephoto lens with a focal length of 112mm to 420mm (35mm equivalent). Leaving the closest shooting distance unchanged, the maximum shooting magnification is increased to 0.6x (35mm equivalent). As it specifically designed for the Compact System Camera, this teleconverter also minimizes image degradation.

4 SEPARATELY SOLD RELATED PRODUCTS Teleconverter, M.Zuiko Digital 1.4x Teleconverter, MC-14 It is the world's first rear teleconverter for the Compact System Cameras. It can alter the focal distance of the lens attached to 1.4x with high image quality unchanged. It consists of 6 elements lens (including 1 HR lens) in 3 groups, in a thin (14.7mm) metallic body. As with the M.Zuiko PRO lens, this teleconverter is dust, splash and freezeproof. This is a dedicated teleconverter for the as well as the M.Zuiko Digital ED 300mm f4 PRO which has been announced for development. The aperture value will be one step darker when outfitted with the teleconverter. Protection Filter, Zuiko PRF-ZD72 PRO The first protection filter to be named Zuiko, it has adopt ZERO Coating quality. To control flare and ghosting from reflections, the filter has black coating on glass edge and utilizes black alumite coating on a barrel processed in a matte surface finishing for less reflection, let alone multi-coating on both sides. The Zuiko PRF-ZD62 PRO, matched to the filter diameter of the M.Zuiko Digital ED 12-40mm f2.8 PRO will also be on sale at the same time. Lens Case, LSC-1120 A new drawstring bag-style lightweight lens case with a 3-layer construction for protecting your lenses. It can store tripod mount lens with lens hood, lens cap, protection filter and teleconverter attached. LSC-0603 for storing the teleconverter MC-14, as well as the LSC-0811 and the LSC-0914, drawstring-style bags of different sizes will be on sale at the same time.

5 MAIN SPECIFICATIONS M.ZUIKO DIGITAL ED mm f2.8 PRO Focal length mm 35 mm conversion Equivalent to mm Lens construction Splashproof processing 16 elements in 10 groups (1 Super ED lens, 3 ED lenses, 1 EDA lens, 1 HD lens, and 2 aspherical lenses) Splash & dust proof construction Angle of view Closest focusing distance (m) 0.7m (total focal length) Maximum image magnification 0.21x 35 mm conversion Equivalent to 0.42x Minimum field size Number of aperture blades 82 x 62 mm 9 (circular aperture) Maximum aperture f2.8 Minimum aperture Filter size Size (max. diameter x overall length) Weight Bundled items f22 Φ72mm Φ79.4 x 160mm 750g (without tripod base) Lens Cap (LC-72C), lens Rear Cap (LR-2), Lens Hood (LH-76), Lens Case (LSC-1120), Instruction Manual, Warranty M.ZUIKO DIGITAL 1.4x TELECONVERTER MC-14 Focal length Lens construction Splashproof processing Closest focusing distance Maximum image magnification Size (max. diameter x overall length) Weight Applicable lenses Bundled items 1.4x that of the master lens 6 elements in 3 groups (1 HR lens) Splash & dust proof construction Same as a master lens 1.4x that of the master lens Φ58.8 x 14.7mm (excludes protrusions of lens section and mount section) 105g (TBC) M.Zuiko Digital ED 300mm f4.0 PRO (planned) Lens Cap (BC-3), Lens Rear Cap (LR-2), Lens Case (LSC-0603), Instruction Manual, Warranty