Press Release. All new lenses are ideal for use with E-mount mirrorless compact system cameras, as well as the

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Press Release Sony Maximises Your Picture Power with New E-mount Lenses Premium Carl Zeiss and Sony G Lens zoom lenses widen creative options for α E-mount camera owners Carl Zeiss Vario-Tessar T* E

8 portrait lens now available in black Hong Kong, August 27, 2013 Sony announces the choice of E-mount interchangeable lenses grows with three new models, including Carl Zeiss Vario-Tessar T* E

1 Press Release Sony Maximises Your Picture Power with New E-mount Lenses Premium Carl Zeiss and Sony G Lens zoom lenses widen creative options for α E-mount camera owners Carl Zeiss Vario-Tessar T* E 16-70mm F4 ZA OSS a quality, compact, imagestabilised zoom for everyday shooting E PZ mm F4 G OSS first E-mount G Lens TM with smooth, quiet focus and power zoom E 50mm F1.8 portrait lens now available in black Hong Kong, August 27, 2013 Sony announces the choice of E-mount interchangeable lenses grows with three new models, including Carl Zeiss Vario-Tessar T* E 16-70mm F4 ZA, E PZ mm F4 G OSS and E 50mm F1.8 portrait lens for quality-conscious photographers who demand serious image quality and inspiring artistic options. A versatile standard zoom by Carl Zeiss is joined by Sony s first ever G Lens TM for E-mount cameras and interchangeable lens camcorders. Together with a new black finish option for the popular E 50mm F1.8 portrait lens, the latest additions boost the total range of E-mount lenses to 18 (including two conversion lenses). All new lenses are ideal for use with E-mount mirrorless compact system cameras, as well as the new Handycam camcorder NEX-VG900E 1 and Full HD camcorder NEX-VG30E. Carl Zeiss Vario-Tessar T* E 16-70mm F4 ZA OSS (SEL1670Z) α E-mount interchangeable lens camera users can experience legendary Carl Zeiss optical excellence in a beautifully compact, easy to carry zoom. A practical 4x zoom range (24-105mm 1 NEX-VG900E camcorder automatically switches to APS-C crop mode with lens attached. 1

in 35mm full-frame equivalent) makes the SEL1670Z ideal for a wide range of everyday photo situations, from landscapes and portraits to informal snapshots.

2 in 35mm full-frame equivalent) makes the SEL1670Z ideal for a wide range of everyday photo situations, from landscapes and portraits to informal snapshots. Outstanding contrast and resolution at all zoom settings are hallmarks of this premium goanywhere lens. Advanced aspherical lens (AA lens) technology combines one AA lens element and three normal aspherical elements, reducing lens size and weight without sacrificing image quality. Unique to Carl Zeiss, renowned T* coating on optical surfaces reduces glare and ghosting for natural colour reproduction plus superb definition and clarity. Unlike budget zooms that stop down at their tele end, maximum aperture remains a constant F4 at all focal lengths. This reduces the need for high ISO settings when zoomed in, and also allows the use of high shutter speeds to freeze fast-moving action. As an extra refinement the circular aperture can achieve beautifully smooth, natural background defocus (bokeh) effects. Sony s Optical SteadyShot image stabilisation system counters the effects of hand shake for sharper images even at slow shutter speeds or in low light. Exemplary optical performance is matched by the premium construction you d expect from Carl Zeiss, with an elegantly finished metal exterior for enviable looks and a distinctively luxurious feel. E PZ mm F4 G OSS (SELP18105G) Sony introduces the first ever G Lens that s been created especially for E-mount cameras and interchangeable lens camcorders. The SELP18105G covers a generous 5.8x zoom range equivalent to mm (35mm fullframe equivalent) that s ideal for travel photography and general-purpose shooting. Optical design of the SELP18105G reflects its G Lens pedigree. Two ED glass elements are combined with three aspherical elements for high resolution and contrast throughout the entire zoom range. Distortion and spherical/colour aberration are minimised for beautiful rendering with excellent contrast at all focal lengths. The circular aperture guarantees smooth, professional bokeh effects whether you re shooting stills or Full HD video.

3 This premium all-rounder is particularly suited to Full HD video shooting. Technology developed for Handycam ensures remarkably smooth, quiet autofocus and power zoom operation that won t disturb your subject. The conveniently-placed zoom lever on the lens barrel allows fixed or variable-speed power zooming, with easy fingertip operation to reduce unwanted camera wobbles. For even greater creative control, independent focus and zoom rings allow manual focus adjustment while zooming. Overall lens length remains unchanged during focusing and zoom operation to ensure comfortably consistent handling. Like the new SEL1670Z, the SELP18105G maintains a consistent F4 maximum aperture for plenty of brightness at all zoom settings. Optical SteadyShot cuts the effects of camera shake for crispier handheld shots, even in challenging low-light conditions or when you re zoomed right in. E 50mm F1.8 (SEL50F18/B) In response to user demand, the E-mount 50mm F1.8 fixed-focal length lens is now available in a striking black finish to match your E-mount interchangeable lens camera. This bright, wideaperture prime lens is ideal for capturing atmospheric handheld portraits with flattering background defocus (bokeh). Optical SteadyShot cuts the effects of camera shake for crisp, blurfree images when you re relying on available light. Smooth, quiet autofocus is less likely to disturb your subject whether you re shooting stills or Full HD video. The new E-mount lenses SEL1670Z and SEL50F18/B from Sony will be available from September 2013 onwards at HK$7,990 and HK$2,390 respectively. The new SELP18105G E- mount lens will be available from December with its price will be announced later. Sony Premium Services Customers who purchase the latest E-mount lenses are eligible to purchase optional Sony Premium Services which bring a host of benefits. These include the extension of the product warranty and a 20% discount on Sony Studio services. Additionally customers will get a 50% discount on value-added services which include: lens cleaning, system and firmware updates for the cameras, lens rental service and delivery service. Premium Services (E-mount lens) provide: An extension of the local warranty one-year plan at HK$190 and an extension of local warranty two-year plan at HK$340.

4 For customer enquiries, please contact Sony hotline service at (852) About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolises the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ###

5 Specifications of Sony E-mount interchangeable lenses 16-70mm F4 ZA OSS, PZ mm F4 G OSS & 50mm F1.8: Product Vario-Tessar T* E 16- E PZ mm F4 G E 50mm F1.8 OSS 70mm F4 ZA OSS OSS Model SEL1670Z SELP18105G SEL50F18/B Lens mount Sony E-mount Format APS-C Focal-length (mm) mm equivalent focallength (APS-C) (mm) Angle of view Maximum aperture (F) Minimum aperture (F) 22 Number of aperture blade 7 Circular aperture Minimum focus distance (W) 0.95(T) 0.39 (m) Minimum focus distance (W) 3.12(T) 1.28 (ft) Maximum magnification ratio (x) Filter diameter (mm) Image stabilization (SteadyShot) Optical SteadyShot Compensation effect - Equivalent to 4 steps Zoom system - Power zoom - Zoom speed switch (Step) - TW 8 steps each - Hood type Petal shape, bayonet type Petal shape, bayonet type Round shape, bayonet type Dimensions dia x x x 62 x length (mm) Dimensions dia. 2-5/8 x 3 3-1/8 x 4-3/8 2-1/2 x 2-1/2 x length (in.) Weight (approx.) (g) Weight (approx.) (oz.) Supplied accessories Hood (model) ALC-SH127 ALC-SH128 ALC-SH116 Lens front cap Lens rear cap Case - *1 Exclusively designed for use with APS-C format interchangeable-lens digital cameras. *2 With interchangeable-lens digital camera incorporating APS-C type image sensors.

SONY LAUNCHES NEW NEX-F3 CAMERA WITH 180 TILTABLE LCD SCREEN FOR EASY SELF PORTRAITS

2 International Business Park #05-10 Tower One The Strategy Singapore 609930 Telephone: (65) 6544 8338 Facsimile: (65) 6544 8330 NEWS RELEASE: Immediate SONY LAUNCHES NEW NEX-F3 CAMERA WITH 180 TILTABLE