Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market by Location (Indoor and Outdoor), Technology (Context Aware, UWB, BT/BLE,

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1 Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market by Location (Indoor and Outdoor), Technology (Context Aware, UWB, BT/BLE, Beacons, A-GPS), Software, Hardware, Service and Application Area - Global Forecast to 2021

2 Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market by Location (Indoor and Outdoor), Technology (Context Aware, UWB, BT/BLE, Beacons, A-GPS), Software, Hardware, Service and Application Area - Global Forecast to 2021 The Business Research Store is run by Sector Publishing Intelligence Ltd. SPi has been selling professional market research reports and company analyses for over 7 years. Our experienced staff team are on hand to help with any research enquiries you may have, and help you find the right report for your needs. We sell reports to businesses of all sizes across the world who need current market data to plan and develop their business strategies. We are pleased to present details of this report to assist your buying decision and administrative process. You will find easy-to-use How To Buy information on the last page of this document. We look forward to being of service to you. If you have bulk and/or recurring requirements, please get in touch - we can liaise with publishers to obtain sample pages and negotiate discounts on your behalf. Phone: +44 (0) or office@sectorpublishing.com 2

3 Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market by Location (Indoor and Outdoor), Technology (Context Aware, UWB, BT/BLE, Beacons, A-GPS), Software, Hardware, Service and Application Area - Global Forecast to 2021 Higher adoption of business intelligence and increasing market competitiveness to play a significant role in augmenting the growth prospects in the location-based services and real-time location systems market This study has been done on a global level covering four regions, namely, the Americas, Europe, Asia-Pacific (APAC), & the Rest of the World (RoW) and is projected to grow from USD billion in 2016 to USD billion by 2021, at a Compound Annual Growth Rate (CAGR) of 38.9% during the forecast period. The market is being driven by factors, such as increased focus on competitive intelligence and prompt availability of analytical tools. High upfront costs of Real-Time Location Systems (RTLS) is expected to be a restraining factor in the growth of the Location-Based Services (LBS) and RTLS market. Risk analytics and threat prevention software projected to showcase the fastest growth in the LBS and RTLS market LBS is based on several sensitive and personal location-based information, which require robust security from imminent threats. With advancements in LBS and RTLS technologies, these software solutions have become critical and are projected to have an increased demand from various sectors. Internet of Things (IoT) and connected vehicle concept is another area, where risk analytics and threat prevention software will play a major role. The APAC region is expected to have the highest CAGR during the forecast period In rapidly growing economies, such as China and India, the growing demand for enhancing the supply chain operations and the governments efforts to standardize LBS and RTLS technologies are some of the growth drivers for the market. Additionally, huge population, developing technology hubs, and affluent countries, such as South Korea, Singapore, and Hong Kong have further enhanced growth prospects in this region. In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people: By Company: Tier 1-36%, Tier 2-21%, and Tier 3-43% By Designation: C-Level- 75%, Director-Level- 15%, and Others- 10% By Region: North America- 70%, Europe- 15%, and APAC- 15% The various key LBS and RTLS vendors and service providers profiled in the report are as follows: 1. Cisco Systems (U.S.) 2. Google Inc. (U.S.) 3. IBM (U.S.) 4. Microsoft Corporation (U.S.) 5. Oracle Corporation (U.S.) 3

4 6. ESRI (U.S.) 7. Ericsson (Sweden) 8. Teldio (U.S.) 9. Zebra Technologies Corporation 10. Qualcomm Research Coverage The report segments the LBS and RTLS market on the basis of location types, such as indoor and outdoor locations. By technology, such as satellite, microwave, and infrared remote sensing, Observed Time Difference of Arrival (OTDOA) & Enhanced Observed Time Difference (E-OTD), Radio Frequency Identification (RFID) & Near Field Communication (NFC), Context aware technology, WI-FI/WLAN, UWB, BT/BLE, Beacons, and A-GPS. By hardware, such as sensors & readers, tags & transponders, and other hardware components. By software, such as geocoding & reverse geocoding, Geospatial Transformation and Load (GTL), reporting & visualization, location analytics, context accelerator & geofencing, risk analytics, and threat prevention. By service, consulting & advisory services, deployment & integration, and application support & maintenance. By application area, such as Banking, Financial Services, & Insurance (BFSI), defense, government & public utilities, healthcare & life sciences, industrial manufacturing, media & entertainment, retail & e-commerce, and transportation & logistics. By region, such as the Americas, Europe, APAC, and RoW. Reason to Buy the Report: 1. The report segments the LBS and RTLS market comprehensively and provides the closest approximations of the revenue numbers for the overall market & the subsegments. The market numbers are further split across the different verticals and regions. 2. This report will help them better understand the competitors and gain more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem and mergers & acquisitions. Besides, there are company profiles of 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors. The report also covers a list of 10 key innovators in the market. Additional Details Publisher : MarketsandMarkets Reference : TC 2371 Number of Pages : 205 Report Format : PDF Publisher Information : 4

5 Table Of Contents for Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market by Location (Indoor and Outdoor), Technology (Context Aware, UWB, BT/BLE, Beacons, A-GPS), Software, Hardware, Service and Application Area - Global Forecast to 2021 [Updated: ] TABLE OF CONTENTS1 INTRODUCTION OBJECTIVES OF THE STUDY MARKET DEFINITION MARKET SCOPE MARKETS COVERED YEARS CONSIDERED FOR THE STUDY CURRENCY LIMITATIONS STAKEHOLDERS 182 RESEARCH METHODOLOGY RESEARCH DATA SECONDARY DATA Key data from secondary sources PRIMARY DATA Data from primary sources Key industry insights Breakdown of primaries MARKET SIZE ESTIMATION BOTTOM-UP APPROACH TOP-DOWN APPROACH MARKET BREAKDOWN AND DATA TRIANGULATION VENDOR DIVE MATRIX METHODOLOGY RESEARCH ASSUMPTIONS 273 EXECUTIVE SUMMARY 284 PREMIUM INSIGHTS ATTRACTIVE MARKET OPPORTUNITIES IN THE LBS AND RTLS MARKET LBS AND RTLS MARKET, GEOGRAPHIC ANALYSIS LIFECYCLE ANALYSIS, BY REGION LBS AND RTLS MARKET: TOP THREE VERTICALS VS. TECHNOLOGIES LBS AND RTLS MARKET: TECHNOLOGY SEGMENTS LBS AND RTLS MARKET: HARDWARE SEGMENTS LBS AND RTLS MARKET: SOFTWARE SEGMENTS 41 5 MARKET OVERVIEW INTRODUCTION MARKET SEGMENTATION BY TECHNOLOGY BY SOFTWARE BY HARDWARE BY SERVICE BY LOCATION TYPE BY APPLICATION AREA BY REGION MARKET DYNAMICS DRIVERS Availability of spatial data and analytical tools Higher adoption of business intelligence andincreasing market competitiveness Increasing use of technologies Increasing applications in numerous industry sectors Higher adoption of location-based apps among consumers RESTRAINTS High upfront costs of real-time location systems Lack of awareness, expertise, and other operational challenges OPPORTUNITIES Evolution of IoT Increasing demand for wearable devices Support from government for encouraging the use ofrtls and LBS technology New opportunities in the industrial manufacturing sector Increasing growth in developing economies CHALLENGES Lack of standards governing LBS and RTLS technology framework Privacy and security concerns may inhibit the adoption of RTLS Connectivity and data integration issues 546 INDUSTRY TRENDS INTRODUCTION EVOLUTION FUTURE OUTLOOK: LBS AND RTLS MARKET VALUE CHAIN ANALYSIS STANDARDS AND REGULATIONS STANDARDIZATION BODIES INTRODUCTION OGC IETF IEEE W3C STANDARDS ECOSYSTEM AND KEY TARGET AUDIENCE ECOSYSTEM TARGET AUDIENCE MOBILE NETWORK OPERATORS LBS APPLICATIONS DEVELOPERS WIRELESS INFRASTRUCTURE PROVIDERS MOBILE CONTENT DEVELOPERS AND AGGREGATORS MOBILE COMMERCE AND ADVERTISING COMPANIES USE CASES OF LBS AND RTLS STRATEGIC BENCHMARKING 657 LBS AND RTLS MARKET ANALYSIS, BY LOCATION TYPE INTRODUCTION INDOOR LOCATION OUTDOOR LOCATION 708 LBS AND RTLS MARKET ANALYSIS, BY TECHNOLOGY INTRODUCTION SATELLITE, MICROWAVE, AND INFRARED REMOTE SENSING OTDOA AND E-OTD RFID AND NFC CONTEXT-AWARE TECHNOLOGY WI-FI/WLAN, UWB, BT/BLE, BEACONS, AND A-GPS OTHERS 839 LBS AND RTLS MARKET ANALYSIS, BY HARDWARE INTRODUCTION SENSORS AND READERS TAGS AND TRANSPONDERS OTHERS 9110 LBS AND RTLS MARKET ANALYSIS, BY SOFTWARE INTRODUCTION GEOCODING AND REVERSE GEOCODING GEOSPATIAL TRANSFORMATION AND LOAD REPORTING AND VISUALIZATION LOCATION ANALYTICS CONTEXT ACCELERATOR AND GEOFENCING RISK ANALYTICS AND THREAT PREVENTION OTHERS LBS AND RTLS MARKET ANALYSIS, BY SERVICE INTRODUCTION CONSULTING AND ADVISORY SERVICES DEPLOYMENT AND INTEGRATION APPLICATION SUPPORT AND MAINTENANCE LBS AND RTLS MARKET ANALYSIS, BY APPLICATION AREA INTRODUCTION BFSI DEFENSE 5

6 GOVERNMENT AND PUBLIC UTILITIES HEALTHCARE AND LIFE SCIENCES INDUSTRIAL MANUFACTURING MEDIA AND ENTERTAINMENT RETAIL AND E-COMMERCE TRANSPORTATION AND LOGISTICS OTHER VERTICALS GEOGRAPHIC ANALYSIS INTRODUCTION AMERICAS U.S CANADA MEXICO BRAZIL REST OF AMERICAS EUROPE GERMANY FRANCE U.K REST OF EUROPE ASIA-PACIFIC CHINA JAPAN AUSTRALIA REST OF ASIA-PACIFIC REST OF THE WORLD (ROW) MIDDLE EAST AFRICA VENDOR DIVE MATRIX VENDOR DIVE OVERVIEW LBS AND RTLS: MNM DIVE VENDOR COMPARISON COMPETITIVE LANDSCAPE OVERVIEW COMPETITIVE SITUATION AND TRENDS NEW PRODUCT LAUNCHES AND UPGRADATIONS PARTNERSHIPS, AGREEMENTS, AND COLLABORATION MERGERS AND ACQUISITIONS INTEGRATIONS AND BUSINESS EXPANSIONS COMPANY PROFILES 158(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*16.1 INTRODUCTION GOOGLE, INC. (ALPHABET, INC.) INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION MICROSOFT CORPORATION ORACLE CORPORATION ESRI ZEBRA TECHNOLOGIES QUALCOMM TECHNOLOGIES, INC ERICSSON TELDIO CORPORATION 187*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.17 KEY INNOVATORS FOURSQUARE LABS, INC AWAREPOINT CORPORATION CENTRAK INC EKAHAU INC GALIGEO PITNEY BOWES IN CC TOMTOM INTERNATIONAL BV UBISENSE NAVIGINE APPENDIX INDUSTRY EXPERTS DISCUSSION GUIDE KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE AVAILABLE CUSTOMIZATIONS AUTHOR DETAILS 203 6

7 List Of Tables in Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market by Location (Indoor and Outdoor), Technology (Context Aware, UWB, BT/BLE, Beacons, A-GPS), Software, Hardware, Service and Application Area - Global Forecast to 2021 [Updated: ] LIST OF TABLES TABLE 1 GLOBAL LBS AND RTLS MARKET SIZE, BY COMPONENT, (USD MILLION) 30 TABLE 2 GLOBAL LBS MARKET SIZE, BY REGION, (USD MILLION) 30 TABLE 3 GLOBAL RTLS MARKET SIZE, BY REGION, (USD BILLION) 30 TABLE 4 LBS AND RTLS MARKET: STANDARDS 60 TABLE 5 LBS MARKET SIZE, BY LOCATION, (USD MILLION) 67 TABLE 6 RTLS MARKET SIZE, BY LOCATION, (USD MILLION) 68 TABLE 7 INDOOR LOCATION: LBS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 69 TABLE 8 INDOOR LOCATION: RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 70 TABLE 9 OUTDOOR LOCATION: LBS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 71 TABLE 10 OUTDOOR LOCATION: RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 71 TABLE 11 LBS AND RTLS MARKET SIZE, BY TECHNOLOGY, (USD MILLION) 74 TABLE 12 SATELLITE, MICROWAVE, AND INFRARED REMOTE SENSING: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 76 TABLE 13 OTDOA AND E-OTD: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 78 TABLE 14 RFID AND NFC: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 80 TABLE 15 CONTEXT-AWARE TECHNOLOGY: LBS AND RTLS MARKET SIZE, 7

8 BY APPLICATION AREA, (USD MILLION) 81 TABLE 16 WI-FI/WLAN, UWB, BT/BLE, BEACONS, AND A-GPS: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 83 TABLE 17 OTHERS: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 84 TABLE 18 LBS AND RTLS MARKET SIZE, BY HARDWARE, (USD MILLION) 86 TABLE 19 SENSORS AND READERS: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 88 TABLE 20 COMPARISON BETWEEN ACTIVE AND PASSIVE RFID TAGS 89 TABLE 21 TAGS AND TRANSPONDERS: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 90 TABLE 22 OTHERS: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 91 TABLE 23 LBS AND RTLS MARKET SIZE, BY SOFTWARE, (USD MILLION) 94 TABLE 24 GEOCODING AND REVERSE GEOCODING: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 95 TABLE 25 GEOSPATIAL TRANSFORMATION AND LOAD: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 96 TABLE 26 REPORTING AND VISUALIZATION: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 97 TABLE 27 LOCATION ANALYTICS: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 98 TABLE 28 CONTEXT ACCELERATOR AND GEOFENCING: USE CASES 99 TABLE 29 CONTEXT ACCELERATOR AND GEOFENCING: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 99 TABLE 30 RISK ANALYTICS AND THREAT PREVENTION: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 100 TABLE 31 OTHERS: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 101 TABLE 32 LBS AND RTLS MARKET SIZE, BY SERVICE, (USD MILLION) 103 TABLE 33 CONSULTING AND ADVISORY SERVICES: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 105 TABLE 34 DEPLOYMENT AND INTEGRATION: LBS AND RTLS MARKET SIZE, BY VERTICAL, (USD MILLION) 106 8

9 TABLE 35 APPLICATION SUPPORT AND MAINTENANCE: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 107 TABLE 36 LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 110 TABLE 37 BFSI: LBS AND RTLS MARKET SIZE, BY REGION, (USD MILLION) 112 TABLE 38 DEFENSE: LBS AND RTLS MARKET SIZE, BY REGION, (USD MILLION) 113 TABLE 39 GOVERNMENT AND PUBLIC UTILITIES: LBS AND RTLS MARKET SIZE, BY REGION, (USD MILLION) 114 TABLE 40 HEALTHCARE AND LIFE SCIENCES: LBS AND RTLS MARKET SIZE, BY REGION, (USD MILLION) 115 TABLE 41 INDUSTRIAL MANUFACTURING: LBS AND RTLS MARKET SIZE, BY REGION, (USD MILLION) 117 TABLE 42 MEDIA AND ENTERTAINMENT: LBS AND RTLS MARKET SIZE, BY REGION, (USD MILLION) 118 TABLE 43 RETAIL AND E-COMMERCE: LBS AND RTLS MARKET SIZE, BY REGION, (USD MILLION) 120 TABLE 44 TRANSPORTATION AND LOGISTICS: LBS AND RTLS MARKET SIZE, BY REGION, (USD MILLION) 121 TABLE 45 OTHER VERTICALS: LBS AND RTLS MARKET SIZE, BY REGION, (USD MILLION) 122 TABLE 46 LBS MARKET SIZE, BY REGION, (USD MILLION) 126 TABLE 47 RTLS MARKET SIZE, BY REGION, (USD MILLION) 129 TABLE 48 AMERICAS: LBS AND RTLS MARKET SIZE, BY COUNTRY, (USD MILLION) 131 TABLE 49 AMERICAS: LBS MARKET SIZE, BY LOCATION TYPE, (USD MILLION) 132 TABLE 50 AMERICAS: RTLS MARKET SIZE, BY LOCATION TYPE, (USD MILLION) 132 TABLE 51 AMERICAS: LBS AND RTLS MARKET SIZE, BY TECHNOLOGY, (USD MILLION) 133 TABLE 52 AMERICAS: LBS AND RTLS MARKET SIZE, BY HARDWARE, (USD MILLION) 133 TABLE 53 AMERICAS: LBS AND RTLS MARKET SIZE, BY SOFTWARE, (USD MILLION) 134 TABLE 54 AMERICAS: LBS AND RTLS MARKET SIZE, BY SERVICE, (USD MILLION) 134 9

10 TABLE 55 AMERICAS: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 135 TABLE 56 EUROPE: LBS AND RTLS MARKET SIZE, BY COUNTRY, (USD MILLION) 136 TABLE 57 EUROPE: LBS MARKET SIZE, BY LOCATION TYPE, (USD MILLION) 137 TABLE 58 EUROPE: RTLS MARKET SIZE, BY LOCATION TYPE, (USD MILLION) 137 TABLE 59 EUROPE: LBS AND RTLS MARKET SIZE, BY TECHNOLOGY, (USD MILLION) 137 TABLE 60 EUROPE: LBS AND RTLS MARKET SIZE, BY HARDWARE, (USD MILLION) 138 TABLE 61 EUROPE: LBS AND RTLS MARKET SIZE, BY SOFTWARE, (USD MILLION) 138 TABLE 62 EUROPE: LBS AND RTLS MARKET SIZE, BY SERVICE, (USD MILLION) 139 TABLE 63 EUROPE: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 139 TABLE 64 ASIA-PACIFIC: LBS AND RTLS MARKET SIZE, BY COUNTRY, (USD MILLION) 140 TABLE 65 ASIA-PACIFIC: LBS MARKET SIZE, BY LOCATION TYPE, (USD MILLION) 142 TABLE 66 ASIA-PACIFIC: RTLS MARKET SIZE, BY LOCATION TYPE, (USD MILLION) 142 TABLE 67 ASIA-PACIFIC: LBS AND RTLS MARKET SIZE, BY TECHNOLOGY, (USD MILLION) 142 TABLE 68 ASIA-PACIFIC: LBS AND RTLS MARKET SIZE, BY HARDWARE, (USD MILLION) 143 TABLE 69 ASIA-PACIFIC: LBS AND RTLS MARKET SIZE, BY SOFTWARE, (USD MILLION) 143 TABLE 70 ASIA-PACIFIC: LBS AND RTLS MARKET SIZE, BY SERVICE, (USD MILLION) 143 TABLE 71 ASIA-PACIFIC: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 144 TABLE 72 REST OF THE WORLD: LBS AND RTLS MARKET SIZE, BY COUNTRY, (USD MILLION) 145 TABLE 73 REST OF THE WORLD: LBS MARKET SIZE, BY LOCATION TYPE, (USD MILLION)

11 TABLE 74 REST OF THE WORLD: RTLS MARKET SIZE, BY LOCATION TYPE, (USD MILLION) 146 TABLE 75 REST OF THE WORLD: LBS AND RTLS MARKET SIZE, BY TECHNOLOGY, (USD MILLION) 146 TABLE 76 REST OF THE WORLD: LBS AND RTLS MARKET SIZE, BY HARDWARE, (USD MILLION) 147 TABLE 77 REST OF THE WORLD: LBS AND RTLS MARKET SIZE, BY SOFTWARE, (USD MILLION) 147 TABLE 78 REST OF THE WORLD: LBS AND RTLS MARKET SIZE, BY SERVICE, (USD MILLION) 148 TABLE 79 REST OF THE WORLD: LBS AND RTLS MARKET SIZE, BY APPLICATION AREA, (USD MILLION) 148 TABLE 80 NEW PRODUCT LAUNCHES AND UPGRADATIONS, TABLE 81 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, TABLE 82 MERGERS AND ACQUISITIONS, TABLE 83 INTEGRATIONS AND BUSINESS EXPANSIONS,

12 List Of Figures, Charts and Diagrams in Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market by Location (Indoor and Outdoor), Technology (Context Aware, UWB, BT/BLE, Beacons, A-GPS), Software, Hardware, Service and Application Area - Global Forecast to 2021 [Updated: ] LIST OF FIGURES FIGURE 1 GLOBAL LBS AND RTLS MARKET: RESEARCH DESIGN 19 FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23 FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24 FIGURE 4 MARKET BREAKDOWN AND DATA TRIANGULATION 25 FIGURE 5 LBS MARKET SNAPSHOT: LOCATION TYPE (2016 VS. 2021) 31 FIGURE 6 RTLS MARKET SNAPSHOT: LOCATION TYPE (2016 VS. 2021) 31 FIGURE 7 LBS AND RTLS MARKET SNAPSHOT: TECHNOLOGY (2016 VS. 2021) 32 FIGURE 8 LBS AND RTLS MARKET SNAPSHOT: HARDWARE (2016 VS. 2021) 32 FIGURE 9 LBS AND RTLS MARKET SNAPSHOT: SOFTWARE (2016 VS. 2021) 33 FIGURE 10 GLOBAL LBS AND RTLS MARKET SIZE, BY COMPONENT, (USD BILLION) 34 FIGURE 11 THE HIGHEST ADOPTION OF LBS AND RTLS TECHNOLOGY IS EXPECTED TO BE IN THE AMERICAS DURING THE FORECAST PERIOD 35 FIGURE 12 LBS AND RTLS MARKET IS EXPECTED TO WITNESS REMARKABLE GROWTH OPPORTUNITIES BACKED BY SUBSTANTIAL INNOVATIONS IN TECHNOLOGIES SUCH AS IOT 36 FIGURE 13 INCREASING ADOPTION OF RTLS AND UPSURGE IN APPLICATION AREAS OF LBS IS EXPECTED TO DRIVE THE GROWTH OF THE GLOBAL LBS AND RTLS MARKET IN THE FORECAST PERIOD 37 FIGURE 14 EVOLUTION OF IOT AND OTHER ENABLING TECHNOLOGIES ARE EXPECTED TO PROMOTE LARGE- SCALE ADOPTION OF RTLS GLOBALLY 37 FIGURE 15 ASIA-PACIFIC TO BE IN THE HIGH GROWTH PHASE IN THE LBS AND RTLS MARKET IN FIGURE 16 RFID AND NFC SEGMENT IS EXPECTED TO HOLD A MAJORITY OF THE MARKET SHARE BY TECHNOLOGY SEGMENT IN THE GLOBAL LBS AND RTLS MARKET IN FORECAST PERIOD 39 FIGURE 17 CONTEXT-AWARE TECHNOLOGY WILL HOLD A MAJORITY OF THE MARKET SHARE IN TECHNOLOGY 12

13 SEGMENT OF THE GLOBAL LBS AND RTLS MARKET IN FORECAST PERIOD 40 FIGURE 18 SENSORS AND READERS SEGMENT IS EXPECTED TO HOLD A MAJORITY OF THE MARKET SHARE IN HARDWARE SEGMENT OF THE GLOBAL LBS AND RTLS MARKET IN FORECAST PERIOD 41 FIGURE 19 SENSORS AND READERS SEGMENT EXPECTED TO HOLD A MAJORITY OF THE MARKET SHARE OF THE GLOBAL LBS AND RTLS MARKET BY HARDWARE DURING THE FORECAST PERIOD 41 FIGURE 20 LBS AND RTLS MARKET SEGMENTATION: BY TECHNOLOGY 43 FIGURE 21 LBS AND RTLS MARKET SEGMENTATION: BY SOFTWARE 44 FIGURE 22 LBS AND RTLS MARKET SEGMENTATION: BY HARDWARE 44 FIGURE 23 LBS AND RTLS SEGMENTATION: BY SERVICE 45 FIGURE 24 LBS AND RTLS SEGMENTATION: BY LOCATION TYPE 45 FIGURE 25 LBS AND RTLS SEGMENTATION: BY APPLICATION AREA 46 FIGURE 26 LBS AND RTLS MARKET SEGMENTATION: BY REGION 46 FIGURE 27 EVOLUTION OF IOT IS EXPECTED TO CREATE NEW OPPORTUNITIES IN THE MARKET 47 FIGURE 28 MARKET EVOLUTION 55 FIGURE 29 VALUE CHAIN OF LBS AND RTLS MARKET 57 FIGURE 30 LBS AND RTLS MARKET ECOSYSTEM 61 FIGURE 31 STRATEGIC BENCHMARKING: NEW PRODUCT LAUNCHES AND UPGRADATION IS THE MOST POPULAR STRATEGY IN THE LBS AND RTLS MARKET, FIGURE 32 INDOOR LOCATION SERVICES IS A GROWING TREND IN THE MARKET, BOLSTERING THE ADOPTION OF LBS TECHNOLOGY IN THE FORECAST PERIOD 67 FIGURE 33 REAL-TIME LOCATION SYSTEMS CREATE NEW AVENUES IN INDOOR LOCATION SERVICES LEADING TO INCREASED ADOPTION IN THE FORECAST PERIOD 68 FIGURE 34 LBS AND RTLS MARKET WILL BE DOMINATED BY RFID AND NFC TECHNOLOGIES IN THE FORECAST PERIOD 74 FIGURE 35 LBS THROUGH TDOA TECHNOLOGY 77 FIGURE 36 LBS AND RTLS MARKET SIZE, BY HARDWARE, (USD MILLION) 87 FIGURE 37 RISK ANALYTICS AND THREAT PREVENTION ARE EXPECTED TO HAVE HIGHEST CAGR IN LBS AND RTLS MARKET IN THE FORECAST PERIOD 94 FIGURE 38 APPLICATION SUPPORT AND MAINTENANCE SERVICES IS THE FASTEST GROWING IN THE LBS AND RTLS MARKET 104 FIGURE 39 HEALTHCARE AND LIFESCIENCES SECTOR SHOWS HIGHEST GROWTH IN LBS AND RTLS MARKET IN THE FORECAST PERIOD 110 FIGURE 40 EMERGING NATIONS ARE PROVIDING A BOOST TO THE LBS AND RTLS MARKET 124 FIGURE 41 ASIA-PACIFIC IS EXPECTED TO LEAD THE LBS MARKET DURING THE FORECAST PERIOD 125 FIGURE 42 ASIA-PACIFIC AN ATTRACTIVE REGION FOR INVESTMENT IN THE LBS MARKET

14 FIGURE 43 ASIA-PACIFIC AN ATTRACTIVE REGION FOR INVESTMENT IN LBS MARKET IN THE FORECAST PERIOD 126 FIGURE 44 EUROPE IS EXPECTED TO DOMINATE THE RTLS MARKET DURING THE FORECAST PERIOD 127 FIGURE 45 ASIA-PACIFIC AN ATTRACTIVE REGION FOR INVESTMENT IN THE RTLS MARKET 128 FIGURE 46 ASIA-PACIFIC AN ATTRACTIVE REGION FOR INVESTMENT IN THE RTLS MARKET IN THE FORECAST PERIOD 128 FIGURE 47 AMERICAS: MARKET SNAPSHOT 130 FIGURE 48 BUSINESS STRATEGY ANALYSIS 150 FIGURE 49 PRODUCT OFFERING ANALYSIS 151 FIGURE 50 COMPANIES ADOPTED NEW PRODUCTS LAUNCHES AND UPGRADATIONS AS THE KEY GROWTH STRATEGY OVER FIGURE 51 MARKET EVALUATION FRAMEWORK 153 FIGURE 52 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS WAS THE KEY STRATEGY FOR THE GROWTH OF THE LBS AND RTLS MARKET 154 FIGURE 53 GEOGRAPHIC REVENUE MIX OF TOP PLAYERS 158 FIGURE 54 CISCO SYSTEMS, INC.: COMPANY SNAPSHOT 159 FIGURE 55 CISCO SYSTEMS, INC.: SWOT ANALYSIS 161 FIGURE 56 GOOGLE, INC. (ALPHABET, INC.): COMPANY SNAPSHOT 162 FIGURE 57 GOOGLE, INC.: SWOT ANALYSIS 165 FIGURE 58 INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION: COMPANY SNAPSHOT 166 FIGURE 59 IBM CORPORATION: SWOT ANALYSIS 169 FIGURE 60 MICROSOFT CORPORATION: COMPANY SNAPSHOT 170 FIGURE 61 MICROSOFT CORPORATION: SWOT ANALYSIS 173 FIGURE 62 ORACLE CORPORATION: COMPANY SNAPSHOT 174 FIGURE 63 ORACLE CORPORATION: SWOT ANALYSIS 176 FIGURE 64 ZEBRA TECHNOLOGIES: COMPANY SNAPSHOT 179 FIGURE 65 QUALCOMM TECHNOLOGIES, INC: COMPANY SNAPSHOT 182 FIGURE 66 ERICSSON: COMPANY SNAPSHOT

15 How to Buy... Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market by Location (Indoor and Outdoor), Technology (Context Aware, UWB, BT/BLE, Beacons, A-GPS), Software, Hardware, Service and Application Area - Global Forecast to 2021 [Updated: ] Option 1 - Online Go to our website and pay online with any major debit or credit card: Option 2 - Request a Proforma Invoice Fill in the details below, and either Scan this page and it to us at office@sectorpublishing.com or Fax it to us at +44 (0) We will send you a Proforma Invoice and deliver your report on settlement. Your Name: Job Title: Your Your Contact Phone: Company Name: Address: Post/Zip Code: Country: P.O. Number: Any Other Instructions: Pricing Options: (please tick one) $7150 Single User Price $8500 Multi User Price $9650 Corporate License Price $11000 Enterprise License Price Payment Options: (please tick one) Online Credit Card (we will you the invoice with a payment link) Direct Wire Transfer (we will you the invoice with our bank details) Authorising Signature: Option 3 - Phone Us on +44 (0) We will be delighted to give you our personal attention. 15