HANDSETS mn MASS MARKET HANDSETS
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1 Mobile messaging in europe Mobile Market mn HANDSETS mn 4 SMARTPHONES mn MASS MARKET HANDSETS 28.9% 71.1% SMS is and still will be in the future an important market. If we think about companies communicating with their customers and vice versa, there are various possibilities to use the mobile messaging channel. The application-to-person and the person-to-application segment is a strong-growth market. GERALD TAUCHNER, DIMOCO CEO
2 Mobile messaging Market THE APPLICATION-TO-PERSON- AND THE PERSON-TO-APPLICATION SMS TRAFFIC IN EUROPE WILL RISE FROM 184 billion text messages IN 2012, TO 283 billion text messages IN % total growth. IN THE A2P- AND P2A-SEGMENT IN EUROPE F F F 2016F 2017F With the increasing focus on mobile banking, mobile payments and mobile health, we believe that the contribution of the A2P/P2A-category will increase over the next years. According to our forecasts, close to a quarter of total text messages will either originate from or terminate at an application server by the end of KARL WHITFIELD, PORTIO RESEARCH MANAGING DIRECTOR
3 THE TOP 5 EUROPEAN A2P- AND P2A-SMS MARKETS A2P- & P2A-SMS-Traffic (in billion, from 2012) FRANCE UNITED KINGDOM ITALY GERMANY TURKEY Mobile messaging OPPORTUNITIES IN THE A2P- AND THE P2A-SEGMENT 1-WAY MESSAGING DIMOCO 1-WAY-messaging handles your bulk messaging and/or BULK traffic. 2-WAY MESSAGING For a direct and personal messaging dialog with your target group, 2-WAY messaging, i.e. the bi-directional communication platform, is the perfect solution. DIRECT MESSAGING DIMOCO maintains direct connections to network operators in numerous countries and is therefore able to offer you along with excellent prices unique service advantages such as high quality of service.
4 MOBILE MESSAGING KEY DRIVERS in the A2P- and the P2A-segment LOW PRICED RELIABLE FAST SAFE MOBILE MESSAGING USE CASES In 2013 and 2014 A2P- and P2A-mobile messaging was used for e.g... information-updates payment-notification financial services account-balance deposit-alert transactional-alerts overdue-account-notification fraud-alert-notifications password-reset new listings alerts quick property info news and sports special offers to fans upcoming-game/match-announcements HR and internal communication account-alerts paperwork-updates newsflash scores staff-welfare-messages safety-announcements company-announcements customers-surveys real estate school and college Class-/schedule-changes automotive VARIOUS USE CASES order-confirmations car-service-reminders television-voting appointment-reminders/booking-confirmations marketing-messages special offers, etc. staff-memo/alert-notifications tech-support/remote-service customer-service questions two-step-authentication medical and health doctors-appointment-scheduling check-up reminders retailers order/shipment-updates product-recall payment reminders winter-check -reminders after-sales-service-follow-ups marketing-messages VIP- club -product-offers /incentives customer-service-follow-up gambling and betting betting-confirmations timesheetreminders deliverynotifications prescriptionreminders
5 Portio Research sees A2P SMS rolling out within all areas of the enterprise: Internal communications and logistics Operations and delivery logistics Supply chain and supplier communications Customer service IT and security Orders and passwords Service appointments and reminders IT and security Relationship management Customer confirmations Upsell and marketing what is mobile messaging Mobile messaging is the umbrella term for short messaging services (SMS), over the top (OTT) messages and multimedia messaging services (MMS). Depending on who the sender and the receiver of the message is the SMS market is again divided into the person-to-person (P2P), the application-to-person (A2P) and vice versa the person-toapplication (P2A) plus the application-to-application-segment. about dimoco In the year of the company s foundation, 2000, DIMOCO was one of the pioneers of the first order. Today, DIMOCO is a leading mobile payment and messaging provider, enabling companies to bill their digital content via the consumers mobile network operator bills and supporting their mobile transaction process with various A2P- and P2A-mobile messaging products. With its direct mobile network operator connetions DIMOCO offers business customers excellent conditions and service advantages.
6 dimoco mobile messaging markets COUNTRY LANGUAGE SUBSCRIBERS Operators 1-way-SMS 2-way-SMS direct messaging Albania Albanian 4.39 mil. AMC Eagle Mobile Australia mil. Telstra Optus VHS Virgin Austria mil. A1 Drei (incl. ) Yesss! Belgium Dutsch (Flemish) mil. Proximus Mobistar Base Telenet Bosnia & Herzegovina Bosnian Croatian Serbian 3.35 mil. BH Telecom M:Tel Eronet Bulgaria Bulgarian mil. M-Tel Globul Vivacom Canada mil. Telus Mobility Bell Mobility Rogers Wireless Fido Solutions SaskTel Mobility TWind Mobile MTS Mobility Videotron Mobile Bell Aliant Croatia Croatian 4.97 mil. VIP Czech Republic Czech mil. Finland Finnish 9.53 mil. Elisa Sonera DANN Saunalahti France mil. SFR Bouygues Free/Alice y mil. Telekom E-Plus Mobilcom-Debitel Hungary Hungarian mil. Ireland 5.61 mil. Meteor Three Tesco Italy Italian mil. TIM WIND H3G Kosovo Albanian Serbian 1.62 mil. PTK/Vala IPKO Lithuania Lithuanian 4.89 mil. Omnitel Bite Luxembourg Luxembourgish 0.74 mil. LuxGSM Tango Macedonia Macedonian Albanian 2.15 mil. ONE VIP
7 Montenegro Montenegrin 0.97 mil. m:tel Netherlands Dutch mil. KPN Telfort Teleena Norway Norwegian 5.60 mil. NetCom Network Norway Poland Polish mil. Plus Play Portugal Portuguese mil. MEO (TMN) Optimus Romania Romanian (91%) Hungarian (6,7%) mil. Cosmote Russia Russian mil. MTS Beeline Megafon Others Serbia Serbian 9.91 mil. Telekom VIPmobile Slovakia Slovak 5.70 mil. Slovenia Slovenian 2.34 mil. Telekom Slovenije Si.mobil Tušmobil Spain Spanish mil. Movistar Sweden Swedish mil. Telia TRE Switzerland Italian mil. Swisscom Sunrise United Kingdom mil. Three Virgin United States mil. Verizon Wireless AT&T Mobility Sprint Corporation U.S. Cellular C Spire Wireless ntelos Cincinnati Bell Wireless Cellcom Alaska Wireless Network SouthernLINC Bluegrass Cellular Appalachian Wireless Worldwide mil. Source: DIMOCO Country Sheets sources Portio Research Lyd (June 2014) DIMOCO country fact sheets (June 2014) DIMOCO & Juniper White Paper (December 2013)
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