Nokia Siemens Networks Enriched Communication available everywhere Telekomunikacije 2009 presentation

Transcription

1 Nokia Siemens Networks Enriched Communication available everywhere Telekomunikacije 2009 presentation Interoperable, convergent rich communication services Klemen Tepina, NSN CSI SC WSE November 4, Nokia Siemens Networks

2 Contents Market trends Challenges Rich Communication Suite (RCS) Initiative Value proposition Solution proposal Use case examples References Summary 2 Nokia Siemens Networks

3 My services anywhere key elements What are the market dynamics? Available Control and manage more effectively when and how you are contacted Anywhere Any access, any device, any location, any time. Demand for individual, lively and colorful communication services My services Same look and feel on various devices leads to higher acceptance and usage User friendly Generation C, young advanced users having latest devices, are interested and have high expectation for rich communication 3 Nokia Siemens Networks

4 End-Users Trends: Generation C is on the move What are the market dynamics? Behaviours are changing Usage among year-olds today Voice SMS MMS 82% daily 74% daily 24% weekly Instant messaging Communities Blogging (read or write) 44% daily 41% daily 25% weekly and 85% never leave home without their mobile Base: mobile phone service usage, Infocom 2007 Countries: UK, Germany, Sweden, USA 4 Nokia Siemens Networks

5 Contents Market trends Challenges Rich Communication Suite (RCS) Initiative Value proposition Solution proposal Use case examples References Summary 5 Nokia Siemens Networks

6 Operators greatest challenges What are the challenges? Revenue leakage and churn What s the problem: Internet players (ISPs) and xvnos better meet users demands for services and/or rates Rich communication services currently on offer attract just a small slice of the subscriber base (Gen C), and not the mass market Operators networks do not interoperate The cost (OPEX) and time involved in delivering new services to devices in a multi-access environment What s the problem? Services are inconvenient because each application requires a separate client 6 Nokia Siemens Networks

7 Importance of interoperability What are the challenges? Interoperability is critical to services success, as SMS growth in the late 90s attests; It was much faster in countries introducing SMS interconnection Case in point: US mobile operators were among the last to adopt SMS interoperability, but once they did, SMS traffic increased 100% 600 Number of SMS messages millions Jan '99 SMS business without Interconnection and roaming Apr '99 Jul '99 Oct '99 Jan '00 Apr '00 Jul '00 Source: MDA, Sep Nokia Siemens Networks

8 Main end users' challenges What are the challenges? The convenience gap each application requires a separate client; different services require different devices The interoperability gap operators and SPs fail to interwork The portability gap people can t use their PCs and mobile devices effectively and seamlessly Identity hassle keeping track of multiple user IDs and passwords 8 Nokia Siemens Networks

9 Contents Market trends Challenges Rich Communication Suite (RCS) Initiative Value proposition Solution proposal Use case examples References Summary 9 Nokia Siemens Networks

10 The GSMA Rich Communication Suite (RCS) Initiative RCS founding members The RCS Initiative is a joint effort of leading industry players aiming to speed up and facilitate adoption of applications and services that provide an interoperable and convergent rich communication experience based on IMS. And new members are signing on all the time 10 Nokia Siemens Networks

11 Cornerstones of the RCS Initiative A set of interoperable rich communication services: Enhanced phonebook with presence info and service capability. Simply selecting one of the available communication options initiates a session. Enhanced messaging with many messaging options (SMS, MMS, instant messaging), a common message composer, and a buddy-based communication history Enriched calls people can share multimedia content during a voice call (video call, video and image sharing, and file transfer) Interworking from both the client and network perspective Enhanced Messaging Video call Chatting Contact management Multimedia Sharing Service1 Service2 Phonebook Nokia RCS demonstration Presence information has a key role in increasing the usage of new rich com services 11 Nokia Siemens Networks

12 Contents Market trends Challenges Rich Communication Suite (RCS) Initiative Value proposition Solution proposal Use case examples References Summary 12 Nokia Siemens Networks

13 Unify fragmented identities, services, and clients What s RCSi value? Today Multiple clients Fragmented identities & numbers Diverse devices and handling With our RCSi solution Convenience unified clients Personality one identity & one number Freedom multiple devices with same handling Person Person Service 1 Service 2 Client 1 Client 2 Client 3 Client 1 Service 1 Service 2 Device 1 Device 2 Device 1 Device 2 13 Nokia Siemens Networks

14 The benefits of RCSi solution What s RCSi value? Value proposition to users Enjoy: Easy-to-use rich com services with an enhanced phonebook featuring presence and service capability The device of your choice The same look and feel in mobile and PC-based rich communication Trusted SIM authentication for all services One bill for services delivered across different access means Value proposition to operators Leverage easy-to-use rich com services to: Tap new revenues and retain customers What s more: Interoperability between terminals, clients, and operator networks will drive adoption and extend global reach RCSi solution is fully in line with IMSbased fixed-mobile convergence strategy and the GSMA s RCS Initiative Lower the walls between telecom and the Internet* *RCSi evolution towards internet communities 14 Nokia Siemens Networks

15 The benefits of RCS Value proposition to users Be in contact with all your friends and communities no matter in which network they are Easy-to-use terminal integrated rich com services Enhanced phonebook featuring presence and service capability See what I m talking about multimedia sharing while talking The device of your choice No vendor lock-in for terminals supported by most vendors The same look and feel in mobile and PC-based rich communication Be in contact with your friends and communities also on the move mobility Protect your privacy/identity in family/friends communication - micro communities Value proposition to operators Evolve existing mobile services into easyto-use rich com services: Increase use of existing services (voice, SMS) Tap new revenues with enhanced phonebook, rich messaging (e.g. capitalize group messaging) Retain existing and gain new community minded customers: Attract new lifestyle communities to leverage mobile communication - reduce churn Utilize legacy services to participate on community communication What s more: Global reach: interoperability between terminals, clients, and operator networks will drive service adoption 15 Nokia Siemens Networks

16 Contents Market trends Challenges Rich Communication Suite (RCS) Initiative Value proposition Solution proposal Use case examples References Summary 16 Nokia Siemens Networks

17 Interoperable and convergent rich communication services What s solution? Fully GSMA RCS initiative -compliant end-to-end rich communication solution using both mobile and PC terminals. Communication Key + SIM authentication IMS + AS Mobile client PC client 17 Nokia Siemens Networks

18 RCSi Solution architecture (RCS 1) What s solution? Transport Signaling/control Applications Presence Group List Instant Messaging OBSS Charging O&M Provisioning IMS core network HSS CSCF Interconnect SPDF/ PCRF/ A-RACF I-BGF Access DNS ENUM xgsn A-BGF Mobile PS SWITCH SWITCH SWITCH SS7 PSTN/ISDN PSTN/IPLMN CPE RCS soft client Mobile RCS client SCP SNP IP Net Voice calls, video calls, SMS 18 Nokia Siemens Networks

19 RCSi Solution architecture (RCS 2) What s solution? Transport Signaling/control Applications Voice AS VoIP Presence Group List Instant Messaging OBSS Charging O&M Provisioning IMS core network HSS CSCF MGCF MGW Interconnect SPDF/ PCRF/ A-RACF I-BGF Fixed BB access DNS ENUM A-BGF BRAS xgsn A-BGF Mobile PS SWITCH SWITCH SWITCH SS7 PSTN/ISDN PSTN/IPLMN CPE RCS soft client RGW RCS soft client Mobile RCS client SCP SNP IP Net Voice calls, video calls, SMS 19 Nokia Siemens Networks

20 Contents Market trends Challenges Rich Communication Suite (RCS) Initiative Value proposition Solution proposal Use case examples References Summary 20 Nokia Siemens Networks

21 Enhanced phonebook Featuring presence info and service capability People can easily share presence info with others CCBS evolution to IP The phonebook clearly shows all communication capabilities currently available for the given contact The best means of contacting others and the easiest ways of initiating communication Each contact s communication history at a glance Recent calls and messages Search and retrieve more contacts from directory services And backup and restore the local phonebook to a network server (Silent) Busy today, try to cal 21 Nokia Siemens Networks

22 Network Address Book Web UI for end user Contact list management Phone Address Book Sync via Java Client or Sync ML Network Address Book Contact lists from social networks can be stored in common NAB allowing simple administration Other people in your contact list are automatically updated when you change contact details or Social Network content User can also access Contact list from any device making communication device and access independent 22 Nokia Siemens Networks

23 Enriched call Sharing multimedia content during a voice call The user-friendly view shows capabilities during the call Image, video, and file sharing People can share multimedia content while they talk The phonebook clearly shows all call capabilities available for a contact For example, voice or video 23 Nokia Siemens Networks

24 What does enhanced video sharing offer? Live Video Stored Video Real-Time & Deferred Application Server Platforms Mobile Devices Operator Portal Social Community Sites Photos/Images Point to Point & Point to Multipoint Other screens/devices 24 Nokia Siemens Networks

25 Enhanced messaging Featuring many different messaging options (SMS, MMS, IM) People see the same view when they manage communication And enjoy the same user experience across the board The phonebook clearly shows all messaging capabilities currently available for the given contact Fringe benefit: This drives the adoption of rich communication features The user never sees the underlying messaging technologies Messages interwork transparently Voice Call Chat Chat Voice Call 8:. 30 Call me! 8: I m in a 59 9: meeting I ll get back to 40 you soo I will drop by in the evening, see you then! 25 Nokia Siemens Networks

26 Social Networks What they offer today? group pages Similar content to profile pages, but not individual but centered around a shared interest Search function Meet New People profile pages Individuals provide information about themselves, in order to advertise to other site users the kind of person that they are (or that they want others to think they are) Construct, Express & Advertise Personality Social Networking Social Networks content sharing facilities Users want their content seen, shared and talked about by other people. Most social networking sites include facilities for posting such content onto profiles and group pages. Share Content with Other people 26 Nokia Siemens Networks instant messaging tagging / blogging creating a group / groups presence / status updates Communicate with Friends

27 How RCS complements the existing Social Network Services (SNS) self expression through personal image personal tag presence status mood capability indicator all changes and updates are immediately mirrored to the contacts phonebooks Construct, Express & Advertise Personality search network based directories & retrieve contacts to phonebook Meet People Social Networking terminal independent network independent using simple phone number secure environment focus on real-time communication ready for interlink with Internet SNS platforms Interlinking enriched call using image share video share file share video call user guided selection based on actual terminal and network capabilities Share Content with Other people enhanced messaging (IM, SMS, MMS, chat) enhanced phonebook (image, status, favorite URL, presence & capability indication, group management) communication history/log Communicate with Friends 27 Nokia Siemens Networks

28 RCS allows Aggregation of Existing Communities and extending RCS to web 2.0 Operator RCS and legacy subscribers Operator Mario Tina Legacy (non-rcs) Interaction with friends in the community through the enhanced phonebook, enriched messaging and enriched call Francesca Paola Friends of Friend Paolo Operator Mario Vick Tina Anna Operator online community Paolo Maurizio Tina Anna Francesca Paola Tina Anna Tom Giulia Antonio Anna RCS Web Publishing of usergenerated content through standard communication and IMS based content sharing Operator community Jenny Maurizio Francesca Paola 28 Nokia Siemens Networks

29 Community & Social Network Aggregator Pierino has an RCS account provided by his mobile operator Pierino has also a facebook account With own community of friends The CSNA allows Pierino to interact with his facebook community friends Friends of other RCS Community are still showed in the user buddy list Social Network friends will be available in the a specific group of friends 29 Nokia Siemens Networks

30 Community & Social Network Aggregator Internet RCS Avatar Propagation 30 Nokia Siemens Networks

31 Community & Social Network Aggregator Social RCS Network Status Text Propagation 31 Nokia Siemens Networks

32 Contents Market trends Challenges Rich Communication Suite (RCS) Initiative Value proposition Solution proposal Use case examples References Summary 32 Nokia Siemens Networks

33 What operators say about RCS France Telecom Orange "The Rich Communication Suite Initiative is key to develop an enriched communication experience beyond voice for all customers whatever the devices they can use. RCS will foster interoperability between operators and vendors, which will ensure the success of enriched communication services. The integration of RCS Initiative in GSMA will promote a faster go-to-market of enriched communication services and will ensure a large adoption of these services across the operator community." * Marc Fossier, Chief Technology Officer of Orange * GSMA press release GSMA to take Rich Communication Suite forewards 15 September Nokia Siemens Networks

34 What operators say about RCS Telefónica "The Rich Communication Suite will drive the adoption of IMS services in the market, helping our industry to evolve mobile communications, enhancing the user experience with new, rich multimedia services. We strongly believe that integrating the RCS Initiative into the GSMA will facilitate the necessary steps towards the introduction of RCS services in the market, guaranteeing their interoperability among different handsets and networks." * Cayetano Lluch, General Director, Technology and Services Development at Telefónica España * GSMA press release GSMA to take Rich Communication Suite forewards 15 September Nokia Siemens Networks

35 Contents Market trends Challenges Rich Communication Suite (RCS) Initiative Value proposition Solution proposal Use case examples References Summary 35 Nokia Siemens Networks

36 Summary Summary Challenges The convenience gap The interoperability gap The portability gap Identity hassle Benefits Business transformation Connectivity RCSi solution Revenue growth Operator challenges Easy-to-use rich communication services Fully compliant with GSMA s RCS specifications Fast rollout with fully verified interoperability of handsets and PC clients Efficiency Solution overview End-to-end, GSMA-compliant solution for mobile and fixed environments providing an interoperable and convergent rich communication experience: Presence and capability enhanced phonebook Enhanced messaging (SMS, MMS, IM) Rich call with image, video, and file sharing RCS client and PC client with USB Communication Key and SIM authentication 36 Nokia Siemens Networks

37 Thank you 37 Nokia Siemens Networks