Driving Profitability Through. Mobile Payments
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- Joleen Strickland
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1 Driving Profitability Through Mobile Payments
2 About us etranzact was founded in Nigeria, in 2003 and is a PCI-DSS certified multi-application and multi-channel electronic transaction switching and payment processing platform To date, the business has operations in 7 countries The Nigerian business is listed on the Nigerian Stock Exchange
3 Presentation Content THE FUTURE OF PAYMENT IS MOBILE etranzact: LEADING THE MOBILE EVOLUTON HOW BANKS CAN DRIVE PROFITABILITY THROUGH MOBILE QUESTIONS & COMMENTS
4 THE FUTURE OF PAYMENT IS MOBILE
5 We are experiencing a Convergence of Key Growth Drivers Improved Mobile Telephony infrastructure and affordability Increased Strategic marketing and investment in mobile banking by Banks A rapidly expanding tech savvy and economically empowered middle class Increased globalization of mobile commerce and social media platforms
6 The mobile payment market is hugely untapped Massive mobile penetration VS Low density of bank branches and alternative transaction points (ATMs, POS) creating a large segment of 25 million Banked but underserved clients
7 HOW BANKS CAN DRIVE PROFITABILITY THROUGH MOBILE
8 There s money in mobile 250,000 ACTIVE M-BANKING CUSTOMERS 500,000 ACTIVE M-BANKING CUSTOMERS 1,000,000 ACTIVE M-BANKING CUSTOMERS 1 Bill Pay or FT + Airtime Top-Up 1 Bill Pay or FT + Airtime Top-Up 1 Bill Pay or FT + Airtime Top-Up N90.00 Avg. Rev. Per User N90.00 Avg. Rev. Per User N90.00 Avg. Rev. Per User N22.5 Million Contribution to Monthly Revenue N45 Million Contribution to Monthly Revenue N90 Million Contribution to Monthly Revenue N270 Million Annual Revenue N540 Million Annual Revenue N1.08 Billion Annual Revenue
9 Here s how it works TARGET MARKETING OF HIGH-VALUE RETAIL CLIENTS INCENTIVES FOR CUSTOMERS & PRODUCT CHAMPIONS ROBUST MULTI-DEVICE APPLICATIONS & EFFICIENT USER SUPPORT STRUCTURES 50 FLAGSHIP BRANCHES 100 FLAGSHIP BRANCHES 150 FLAGSHIP BRANCHES 500 NEW ACTIVE M-BANKING USERS MONTHLY 250,000 ACTIVE M-BANKING CLIENTS WITHIN 10 MONTHS 500 NEW ACTIVE M-BANKING USERS MONTHLY 500,000 ACTIVE M-BANKING CLIENTS WITHIN 10 MONTHS 700 NEW ACTIVE M-BANKING USERS MONTHLY 1,050,000 ACTIVE M-BANKING CLIENTS WITHIN 10 MONTHS
10 Qualitative benefits of Mobile Banking 24/7 Guaranteed Revenue from Mobile transactions: While branches are closed, the bank still makes money Reduced customer traffic and service pressure on branches Opportunity to plugin VAS such as Western Union, MoneyGram, DSTV,, PHCN token, Mobile Ticketing, Travel Insurance e.t.c Opportunity to build deposit base while delivering customer satisfaction
11 WE ARE LEADING THE MOBILE REVOLUTION; WE ARE
12 Capability and track record Consummate industry experience - 10 years and counting Multi-Channel Applications USSD, SMS-IVR, J2ME, ANDROID, iphone, WINDOWS MOBILE Multi-Network capable solutions enabled via direct connection to the Major TelCos Most Nigerian Banks on our Mobile Banking platform AccessMobile EnterpriseMobile FCMBMobile FirstMobile HeritageMobile SkyeMobile Stanchart Breeze U-Mobile Union Galaxy UnityMobile WemaMobile Other banks: Ghana Commercial Bank Versus Bank Energy Bank UBA Africa
13 A globally acceptable mobile What we are offering banking and payment platform that s second to none - fast, stable and secured.
14 Join us in this massive mobilization towards driving Profitability through Mobile Payments
15 Thank You
AFRICA The Next Digital Payments Revolution
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