one2free Mongkok Hong Kong s Newest Fun Destination!

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1 Immediate Release one2free Mongkok Hong Kong s Newest Fun Destination! Mobile service ambassadors, experience and leisure zones, and entertainment turn mobile retail shopping into a come-and-hang-out social experience Hong Kong, 10 June 2011 Today, one2free has radically changed the experience of mobile communications shopping in Hong Kong with the opening of one2free Mongkok. The biggest mobile store in the city challenges the traditional concepts of mobile retail with innovative service delivery and a highly-social shopping and entertainment experience like no other. With wireless servicing, real phone, tablet and other mobile device trials, and six unique experience and leisure zones that offer music, 3D movies, gaming, social networking, internet surfing, phone personalization, user training, phone recharges, refreshments and more, one2free Mongkok will be a place for customers to discover, experience and enjoy the best the mobile lifestyle has to offer in a one-stop shop. Starting today, Hong Kongers can try out the cutting edge of digital mobile technology, such as the 4G LTE broadband network that will be launched to the mass market later in the year, and get a hands-on experience of mobile communications at eight times the speed currently available. Most importantly, all this can be done in the relaxing, stylish and spacious environment of the 6,000 sq. ft. one2free Mongkok. one2free Mongkok is divided into two floors and six experience and leisure zones, each catering to a different mobile lifestyle need that allows customers to shop or just hang out in a social atmosphere. These zones are: The Loft Fly with 4G and 3D: In the Loft, customers can experience a new world of home entertainment on the world s first 4G LTE mobile broadband network by chilling out with laptops to browse the internet, download and watch 3D movies on 3D LCD TVs and check out Studio-on-Demand content. To truly understand the power of 4G, customers can compare it with 3G by uploading and downloading files on both networks. Musicholic TM Zone Share and enjoy music: The Musicholic zone is for diehard music fans, and includes personal listening stations and tablet PCs, from which customers can select their favourite tunes from the Musicholic library of one million

2 songs and try out a dozen of the latest headphones. Music buffs can also get their song dedications and messages up on one of Hong Kong s largest indoor LCD TV walls and directional speakers via Facebook and smartphone apps. DIY By Purpleland Pimp your phone: This zone lets customers get creative by making their own personalised mobile phone skins with the help of renowned design experts from Purpleland. Bling is not only permitted, it s positively encouraged! And this is the place to accessorise with dongles, batteries, headsets, speakers and more. The Hot Spot by Suzuki Café Company Relax and recharge: one2free Mongkok is the only mobile shop with a dedicated phone recharge service zone in Hong Kong. With the purchase of a phone recharge coupon, not only can customers enjoy a fresh brew and delicious snacks, but they can also browse the latest handsets and plans on a state-of-the-art e-catalogue via tablet PCs, jambox songs remotely and play all the best games that Android has to offer in the game centre. SiFu Studio Meet the experts: At the SiFu Studio, customers can hang out with one2free s gadget geeks and learn about the coolest features of all the latest mobiles ideal for learning how to get the most out of a mobile device or getting the latest update on smartphones and apps. Phonebook sync and ringtone download services are also provided here. Chill Out Room Take a break: The Chill Out Room allows customers to escape the hectic city and relax while browsing the internet and catch up on all the latest handset, tablet and other product information on one2free s superior home broadband network. Gone are the days that mobile store customers need to queue for a spot at the workstation. In the new one2free Mongkok, the service people find the customer. Equipped with wireless tablet PCs, one2free service ambassadors are totally mobile and can help customers anywhere in the store. Additionally, one2free has decided that dummies are for dummies. Only real phone models will be displayed, so that customers can take the latest devices for a test drive there and then. With one2free Mongkok, CSL is no longer just leading the mobile industry in Hong Kong, it is also defining the mobile lifestyle with a new retail standard, said Joseph O Konek, chief

3 executive officer of CSL Limited. This approach to brand retail and service will set the pace for the industry here by offering customers a completely different shopping experience that is structured around lifestyle, leisure and socialising. one2free Mongkok is also the latest milestone in one2free s continuous evolution to meet the changing needs of its customers and their digital lifestyles. And this commitment to enhancing people s lives with mobile communications is driving our market leadership. one2free Mongkok is located at Shop No.8, G/F and 1/F, Sun Kong House, Nos. 2J-2Q,, Sai Yeung Choi Street South, Mongkok, Kowloon. Photo Caption: Picture 1, 2 and 3: CSL CEO Joseph O Konek, executive vice president of Mass Market Irene Leung, and chief marketing officer Mark Liversidge officially open one2free Mongkok

4 Picture 4: Joseph O Konek, Chief Executive Office Picture 5: Oh Boy! and Oh Girl! celebrate at the entrance to one2free Mongkok

5 Picture 6 & 7: CSL senior executives gather to mark the beginning of a new concept in mobile communications retail with the opening of one2free Mongkok

6 Picture 8 & 9: C ALL STAR pay homage to one2free Mongkok with a song they wrote about its six unique experience zones

7 Picture 10: The Hot Spot by Suzuki Cafe Company Picture 11: The Loft

8 Picture 12: Musicholic TM Zone Picture 13: DIY By Purperland About one2free one2free was launched in 1996 by CSL. In keeping with its progressive nature, one2free repositioned itself to enable it to take its exciting products and services to the whole family by providing new customized solutions in April one2free also provides cost-effective solutions for the Small Office Home Office (SOHO). one2free Mongkok is located at, Sai Yeung Choi Street South, Mongkok. With 6000 sq. ft. divided into six unique experience zones, it provides customers with a one-stop-shop for all their mobile needs, as well as a window into the future of mobile broadband with 4G LTE. For more information, please call one2free at or visit

9 For media enquiry, please contact: CSL Limited Erin Godfrey Tel: