WHY MOBILE ADVERTISING? APRIL 2016
|
|
- Matilda Blair
- 6 years ago
- Views:
Transcription
1 WHY MOBILE ADVERTISING? APRIL 2016
2 TABLE OF CONTENTS 03 WHY MOBILE ADVERTISING / INTRODUCTION 04 AUDIENCE / PEOPLE ARE ON THEIR MOBILE PHONES 05 CAPABILITIES / MOBILE IS A STRONG ADVERTISING MEDIUM 06 POWERING OTHER MEDIUMS / TURN ON OFFLINE MEDIA 07 EXTEND YOUR REACH / REACH BEYOND TV & RADIO CAMPAIGNS WITH MOBILE VIDEO & DIGITAL AUDIO 08 CONCLUSION / SO, WHY MOBILE ADVERTISING? 02
3 WHY MOBILE ADVERTISING? INTRODUCTION Just 8 years ago, mobile advertising was only an emerging medium in Australia s advertising world, and answering the question, why mobile advertising wasn t easy. In those days, penetration of smartphones in the market was minuscule; the iphone - the device that sits in the heart of the smart phone revolution had just been released in the Australian market and desktop computers were still Australian s preferred method of accessing the Internet. The term app was just a new buzzword amongst geeks and the majority of websites were not mobile optimized, and delivered a terrible user experience. Fast-forward to We are living in a truly mobile world. Our smartphones are the first device we pick up in the morning. We use them while we work, play, and socialise. We use them to stay connected with our loved ones, for entertainment and to access content and service. If brands want to stay relevant and connect with individuals, they need to immerse themselves in this world. In this whitepaper, we ll explore the four main indicators signaling the necessity of including mobile advertising in a brand s media mix. Audience Capabilties Powering other mediums Extending reach Jem Reis Mobile Media Director / Agency Lead - Mnet Mobile jem.reis@mnetmobile.com 03
4 AUDIENCE PEOPLE ARE ON THEIR MOBILE PHONES Today, 4 in 5 Australians are active smartphone users, with every second Australian owning a tablet. Smartphone ownership amongst people aged 16 and over was at 76% in 2014 and this grew to 81% at the end of This figure is expected to climb to over 86% by the end of 2016 [1] was a huge year for mobile in Australia, and not just because Smartphone penetration reached record heights. In 2015, mobile s popularity for online activity overtook desktop for the first time. Australians preferred to access the Internet with smartphones and tablets, instead of desktop computers or laptops. Mobile s dominance began in June 2015 and has increased every month afterward. If you take a quick look at the people around you; on trains, buses, restaurants, coffee shops, sidewalks, beaches pretty much everywhere you go - you ll see these statistics reflected by the increasingly mobile world we re now living in. By the end of 2015, with a 24% YOY increase in total mobile sessions, 67% of total average unique daily browsers were coming from mobile devices, and if the current trend is any indicator for the future, that number is only likely to get bigger [2]. AUSTRALIANS AGED 16 AND OVER WHO OWN A SMARTPHONE % % % 04 [1] The Telstra Smartphone & Tablet Index 2015, [2] Nielsen Online Ratings - Market Intelligence, 2015
5 MOBILE MEDIA CAPABILITIES With its content, context and solutions, mobile is a strong advertising platform CONTENT Today, all major publishers acknowledge the significance of their mobile web traffic. They build and optimise their websites in a way that will ensure the best user experience for users accessing their content with a smartphone. Mobile is no longer a second screen, and for many content owners, it is an essential platform to stay connected with their consumers during their everyday lives. TECHNOLOGY Mobile internet infrastructure has improved enormously in comparison to the early days of mobile internet. We welcomed 4G into our lives only a few years ago, and it s already dramatically changed the speed of mobile internet activity. While experts are expecting the initial rollout of 5G networks by 2020, many telcos are already using some of the technologies being developed for 5G in their existing networks. To put the rate of improvement into perspective, the upcoming 5G technology will, according to telecommunications company Huawei, only take 6 seconds to download an eight gigabyte HD movie. When compared to 7 minutes on 4G and over an hour on 3G, the improved download speed is practically instantaneous [3]. Location is another important technology unique to mobile. Today, high market penetration of location-enabled smartphones allow us to track consumers and serve them relevant advertising while they are surfing the web and using applications. Every smart phone has a unique identification number that can be collected when the device accesses an app while online. Mobile advertising technologies enable us to track and group these individuals in relation to the locations that they have visited. For example we can create a premium audience pool of cinemagoers to serve ads by building a virtual fence ( geo-fence ) around cinema locations and counting unique IDs that go in and out of this area. We can do the same thing for all locations including stadiums, shopping centres, and the retail shops of our clients or their competitors. We can also track and serve mobile ads to consumers based on their present locations when they enter pre-set geo-fenced locations. CREATIVITY & ENGAGEMENT Gone are the days of restraining your brand s message within a 16 colour, 120 by 20 pixel miniature mobile banner on low-resolution mobile phones. With HTML5 defining itself as the new standard for digital advertising, many brands are reaping the benefits of this technology when building their rich media advertisements for mobile environments. When thinking about mobile rich media units, we can generate dynamic creative containing images, animations, videos and interactions that can utilise modern smartphones built-in functions such as tilting, tapping, pinching, shaking, or swiping. Think in-ad video carousels or in-ad dynamic maps, Twitter feeds, and Facebook share buttons. Think in-ad games that we play by swiping and tilting our phones! Campaign results, ad server statistics, and user feedback all support these exciting capabilities of mobile rich media ad units, and when combined with the right audience through contextual targeting, provide higher engagement and click-through rates, with more time spent interacting with ad units. 05 [3] USAhuawei.com, MWC 2015
6 POWERING OTHER MEDIUMS Mobile has the unique power of bringing offline media to life. TRADITIONAL MEDIUMS CAN BECOME MUCH MORE DYNAMIC FOR A SMALL ADDITIONAL INVESTMENT. With a simple URL, SMS, QR Code or NFC tag, mobile can supercharge and transform print, TV, radio and out-of-home media into interactive, digital platforms and all with minimum additional cost to existing investments. Many of these established platforms are still relevant, and have their own benefits. However, mobile seems to have one specific angle when compared to these proven (yet, offline) media channels; by adding a mobile element like an SMS short code to a print advertisement, we can take people to a mobile site right then and there; where they can enter a competition, consume other media (like video), sign up for a service or participate in a survey, easily, securely and quickly. Earlier this year at Mnet, we designed and developed a public digital game, using interactive outdoor displays by JC Decaux for one of the world s most widely recognized FMCG brands. Users were able to connect to the digital panels by simply entering the URL address and code on the panel, and once connected, the game turned their smartphones into game controllers, with the panel dispensing the brand s product for players who won! Using the unique power afforded by mobile, we were able to enhance existing advertising in a way that never would have been possible before, and this power is attested to by the results; THE CAMPAIGN WAS A MASSIVE HIT 11,211 GAMES PLAYED ON 11 PANELS IN ONLY FOURTEEN DAYS! [4] 06 [4] MNET COKE Summer Case Study, 2016
7 EXTEND YOUR REACH Extend your campaigns with mobile media and reach more of your target audience. MOBILE OFFERS ADDITIONAL PLATFORMS FOR VIDEO AND AUDIO ADVERTISING CONTENT. Just a few years ago, brand owners and marketers were skeptical about mobile video. But mass roll out of faster mobile networks and adoption of larger screen smartphones changed everything. Today more than 71% of smartphone users and 73% of tablet users view video on their devices in Australia [5]. They are also twice as likely to be solely engaged on mobile video compared to TV as it s a more personal device and requires your attention on the content. Dual-screen video viewing is a thing; 36% of Australian smartphone video viewers say they watch mobile video while watching TV [6]. On the other hand, audio is also a flourishing medium on mobile environments; music is the most popular type of digital content amongst internet users in Australia [7]. Digital audio is a medium that combines dedicated music streaming apps and online version of traditional radio broadcasts as we know it. It s more personal than traditional radio as it engages with the consumer on a one-on-one basis and campaigns can be targeted more precisely while being measured every step of the way. Again, in comparison to traditional radio, there are fewer commercial breaks, and these breaks deliver much higher value for brands. Digital audio can also serve clickable video ads, interstitial ads and rich media ads as deeper engagement mechanics. 07 [5], [6] The Telstra Smartphone & Tablet Index 2015 [7] emarketer.com, Digital Content Activities in Australia, April 2015
8 CONCLUSION SO, WHY MOBILE ADVERTISING? During the early days of mobile media, our aim was to open a new advertising channel that we believed would go mainstream. Today, mobile display advertising is a mature, established platform, with its reach and dynamic capabilities. As experts in all things mobile, we re ready to take brands and advertisers to where their consumers are. Still not convinced? Check out Mnet s 2015 Media in Review! 2015 MEDIA IN REVIEW 249 CAMPAIGNS 1,155,481,368 IMPRESSIONS DELIVERED 40,455,082 CLICKS CTR 3.5% 08
9 ADDRESS: 100 Chalmers Street, Surry Hills, NSW, 2010, Australia PHONE: info@mnetmobile.com WEB:
MATERIAL SPECIFICATIONS
WIDESPACE AD FORMATS MATERIAL SPECIFICATIONS February 11, 2016 traffic@widespace.com +46 8 660 66 90 INTRODUCTION Usage and distribution 3 SMARTPHONES Takeover 5 Swipe 6 Store Locator 7 Video 8 StreamView
More informationTIME TO GET MOBILE 70%IN % 76% 84%
TIME TO GET MOBILE There are plenty of statistics available about how smartphone and tablet ownership in Australia is continuing to rise. But how do these devices impact the way that people are choosing
More informationMobile: measurability unlocks spending
Mobile: measurability unlocks spending Gabriella Bergaglio TNS Digital Practice Lead Cristina Colombo TNS Consumer Insight Director IAB Forum 2013 Milan, 3rd-4th December TNS 2013 Storyline 1 Device penetration
More informationThe State of Mobile Advertising Q2 2012
Q2 2012 Executive summary In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery
More informationT H E S H I F T T O SMARTPHONE DOMINANCE
T H E S H I F T T O SMARTPHONE DOMINANCE Background To understand mobile migration patterns and which factors will accelerate the shift to a mobile-first for consumers and advertisers W H A T S C O V E
More informationWHITEPAPER Responsive vs. Mobile Design: What s the Difference?
WHITEPAPER Responsive vs. Mobile Design: What s the Difference? 3 Media Web WHITEPAPER Responsive vs. Mobile Design: What s the Difference? The rise in mobile devices for business and personal use has
More informationDisclaimer Reasonable care has been taken to ensure that the information presented in this book is accurate. However, the reader should understand
Disclaimer Reasonable care has been taken to ensure that the information presented in this book is accurate. However, the reader should understand that the information provided does not constitute legal
More informationDevice & Manufacturer Data
#MobileMix Device & Manufacturer Data Top Manufacturers (all devices) CHART A Top 0 Devices CHART B RANK MANUFACTURERS 9 0 Apple Samsung LG HTC Motorola Amazon Nokia SonyEricsson HUAWEI ZTE Asus Sony Kyocera
More informationFACTS & FIGURES FEBRUARY 2014
FEBRUARY 2014 These figures will be updated regularly. - Layar B.V. FEBRUARY 2014 WHAT THE MARKET SAYS ABOUT AUGMENTED REALITY 1. INTRODUCTION At Layar we measure everything that we do and our customers
More informationPlaybook. The Media, Publishing & Entertainment Marketer s Playbook
Playbook The Media, Publishing & Entertainment Email Marketer s Playbook The Media, Publishing & Entertainment Consumer Email marketing has entered a new era of innovation, allowing marketers in the media,
More informationWhat is a Mobile Responsive Website?
More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,
More informationThe Mobile Consumer Lifestyle. Implications for Marketers
The Mobile Consumer Lifestyle Implications for Marketers June 12, 2012 The mobile web is changing user behavior By 2015, more people in the US will be going online via a mobile device than on a computer
More informationIndonesia Digital Landscape 2018
Indonesia Digital Landscape 2018 Prepared by Mathew Airlanga Indonesia Internet Penetration 17% 4% 143+ Million Users 30% Group Age Penetration Penetration % to total group age >54 y.o. 4% 15,72% 34 54
More informationSUPER PANEL: A MULTI-SCREEN AUDIENCE MEASUREMENT
SUPER PANEL: A MULTI-SCREEN AUDIENCE MEASUREMENT Elie Aoun, Ipsos Connect Background The ever growing appetite of today s content-hungry consumer, accompanied with the evolution of digital devices, has
More informationTransform your video services with a cloud platform: Succeed in a fragmented marketplace
with a cloud platform: Succeed in a fragmented marketplace Contents 3 4 7 cloud-based platform 8 10 12 14 16 points: Great in action 18 : Your business faces a significant challenge. Subscriber demands
More informationSMARTPHONE LAUNCH CAMPAIGN. Australia 2017
SMARTPHONE LAUNCH CAMPAIGN Australia 2017 Timing is everything Changing landscape Details matter Timing is everything Changing landscape Details matter New device arrivals follow 3 key stages: pre-announcement,
More informationBanner: 300x50, 300x250 Interstitial: 320x480, 480x320 Platform Ad Type. Sizes. File Size. File Type. Max Frames Per Second
ios 9 CREATIVE REQUIREMENTS: All of the following must be SSL compliant (URL must include https): Landing page URL 1x1 impression trackers 3rd party tags SMARTPHONE - BANNER ADS A standard banner ad is
More informationU.S. Digital Video Benchmark Adobe Digital Index Q2 2014
U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 Table of contents Online video consumption 3 Key insights 5 Online video start growth 6 Device share of video starts 7 Ad start per video start
More informationBest Practices for Mobile
Email Best Practices for Mobile Welcome to a Fishbowl Best Practices Webinar Hosted by: Liz Friscino Online Marketing Consultant Agenda Why Mobile Best Practices for Email Design Integrating Mobile into
More informationDRIVING RESULTS. People come to Viber to connect, share and call for free.
VIBER FOR BUSINESS DRIVING RESULTS People come to Viber to connect, share and call for free. Viber for business increases awareness, consideration or conversions for your brand by connecting to active
More informationErvan Pouliquen. WELL CONNECTED: Why MSN and Windows Live in Greece have the right audience willing to buy Telco products and services
WELL CONNECTED: Why MSN and Windows Live in Greece have the right audience willing to buy Telco products and services Ervan Pouliquen GM, Consumer & Online, CEE Valia Papaspyrou Executive Producer, MSN.GR
More informationTHE ONLINER A VIP FOR MARKETERS. Slovenia
I THE ONLINER A VIP FOR MARKETERS Slovenia I INTERNET USAGE Internet usage is still growing slightly and is now close to the saturation point. Underlying developments such as a higher daily reach are stemming
More informationUNDERTONE PRODUCT OVERVIEW
UNDERTONE PRODUCT OVERVIEW F O R A D V E R T I S E R S WHAT S INSIDE? CROSS-SCREEN ScreenShift Pushdown PageGrabber X Brand Gallery Suite Filmstrip Standard Banners and Rich Media 2 3 4 5 6 DESKTOP PageGrabber
More informationGLOBAL VIDEO INDEX Q3 2012
GLOBAL VIDEO INDEX Q3 2012 Table of Contents ABOUT OOYALA S GLOBAL VIDEO INDEX...3 EXECUTIVE SUMMARY...4 GOING LONG: LONG-FORM VIDEO...5 TABLET AND MOBILE VIDEO...7 LIVE VIDEO VIEWING...8 Viewer Behavior
More informationWelcome! Today s program
Game of Phones Mobile Consumer Survey 18 October 2016 Welcome! Today s program Hour Item 08.00-08.10 Introductory remarks by on behalf of the Aga Khan University, Graduate School of Media and Communications
More informationFuture of Digital Home Entertainment
Future of Digital Home Entertainment This report analyzes trends, technologies and business models of the enablers and providers of digital content. It examines six meta-themes that can be used as a template
More informationGLOBAL VIDEO INDEX REPORT Q1 2012
GLOBAL VIDEO INDEX REPORT Q1 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY... 3 VIEWER BEHAVIOR & ENGAGEMENT... 4 Viewers Watching Longer, Everywhere... 5 Time & Day of Week... 6 Individual Viewer Behavior...
More informationCross Platform Marketing & the Consumer Journey. EyeforTravel Social Media & Mobile in Travel Asia th November 2013, Hong Kong
Cross Platform Marketing & the Consumer Journey EyeforTravel Social Media & Mobile in Travel Asia 2013 27-28th November 2013, Hong Kong The Study of Hotel Customer Behavior Is booking the Hotels today?
More informationUNDERTONE PRODUCT OVERVIEW
UNDERTONE PRODUCT OVERVIEW F O R P U B L I S H E R S WHAT S INSIDE? CROSS-SCREEN ScreenShift Pushdown ScreenShift Full Page Brand Gallery Billboard 2 3 4 5 DESKTOP PageGrabber PageWrap Half Page Pushdown
More informationTHE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2015
THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2015 STATE OF THE ONLINE LANDSCAPE July 2015 Welcome to the July 2015 edition of Nielsen s Online Landscape Review. The online landscape in July saw Australians
More informationYahoo! - TNS Net Index Indonesia Highlights April 2013
Yahoo! - TNS Net Index 2013 Indonesia Highlights April 2013 Online Media The Digital Landscape The Rise of Mobile Entertain and Inform Fostering Brand Connections Key Takeaways 2 Research Design Methodology
More informationS P O T I F Y P H I L I P P I N E S
2 0 1 6 S P O T I F Y P H I L I P P I N E S S U M M E R P A C K A G E S A P R I L 2 0 1 6 Understanding the Philippines Summer Audience 2 DEMOGRAPHICS 70% of our users that listen to Summer playlists in
More informationText Messaging Helps Your Small Business Perform Big
White Paper Text Messaging Helps Your Small Business Perform Big Sponsored by: AT&T Denise Lund August 2017 IN THIS WHITE PAPER This white paper introduces small businesses to the benefits of communicating
More informationBEYOND THE LIVING ROOM
PREPARED EXCLUSIVELY FOR THE BIG DATA SUMMIT BEYOND THE LIVING ROOM INSIGHTS FROM CATCH-UP TV VIEWING For this year s Variety Big Data Summit, Ooyala conducted some exclusive research into the viewership
More informationImplementing Digital Signage Solutions
Implementing Digital Signage Solutions Table of Contents Overview... 3 What is Digital Signage... 3 Content is Key... 4-5 System Integration, Maintenance and Management... 6-7 Practical Application of
More informationJanuary, Asian Animation, VFX & Games Industry Strategies, Trends & Opportunities. digital.vector. Animation, VFX & Games Market Research
January, 2018 Asian Animation, VFX & Games Industry Strategies, Trends & Opportunities digital.vector Animation, VFX & Games Market Research Contents Asian Animation, VFX & Games Industry Asian Animation
More informationSimplifying Mobile.
Simplifying Mobile www.inmobi.com 2 3 Ad Specs BUY www.inmobi.com 4 1 Ad Specs STANDARD BANNER: Ad Specs DIMENSIONS MAX LOAD SIZE DEVICES OPERATING SYSTEM Feature Smartphone Tablet Various OS Blackberry
More informationAcquisition & Retention through Mobile. Brian D Arcy Commercial Director O2 Media
Acquisition & Retention through Mobile Brian D Arcy Commercial Director O2 Media Consumers are ready for mobile We asked 1,000 Smartphone users Which do you interact with first thing in the morning...
More informationDIGITAL OVERVIEW. PHOTO CREDIT: KCRW Presents Summer Nights at Union Station by Owen Kolasinski
DIGITAL OVERVIEW PHOTO CREDIT: KCRW Presents Summer Nights at Union Station by Owen Kolasinski DIGITAL REACH 24x7 STREAMING 2,200,000 Sessions / Month ON-DEMAND 4,000,000 Sessions / Month PODCASTS 2,700,000
More informationWeb 2.0: Is it a Whole New Internet?
Web 2.0: Is it a Whole New Internet? 1 It s Hard to Define, But I Know it When I See it Emerging Tech Apps You Know Some Apps You Don t know Web Services / API s Folksonomies / Content tagging AJAX RSS
More informationSocial media webcasting guide:
Social media webcasting guide: Introduction 1 Facebook Live 4 YouTube 8 Twitter 12 360 Live Streaming 16 Contact 18 2018 Version 2.0 Prepared by Jamie Huckle www.eventstreaming.tv 2 EventStreaming.TV social
More informationBroadSoft UC-One User Experience Apps for the Anywhere Workplace
BroadSoft UC-One User Experience Apps for the Anywhere Workplace 2016 BroadSoft. All Rights Reserved. Can we talk? Sure, we can talk. We can also share. See. Meet. Collaborate. Anywhere. Anytime. Any device.
More informationemarketer US Social Network Usage StatPack
May 2016 emarketer US Social Network Usage StatPack Presented by Learning from Social Advertising Data Trends Video Views ONCE A USER WATCHES 25% OF A VIDEO, DO THEY Stop Watching Watch 50% Watch 75% Finish
More informationTRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS
TRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS CONTENTS Trust HQBytes with your website 04 The HQBytes difference 10 Designed by professionals 05 Our websites
More informationU.S. Mobile Benchmark Report
U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral
More informationHuawei Technologies
Huawei Technologies 2005.10 8 Mr. Masayoshi Son, founder, President and CEO of Japan SoftBank Corp., is regarded as a visionary and a leader in the PC Internet industry. Having invested in over 800 IT
More information360 View on M-Commerce. Presented by S. Baranikumar
360 View on M-Commerce Presented by S. Baranikumar Having multiple channels is important for the future 7 in 10 ecommerce consumers use their mobile phone or smartphone to research online and 1/10 use
More informationThe Mobile Landscape in France and Europe
The Mobile Landscape in France and Europe E-Marketing Forum - 4 January Blandine Silverman, Director Mobile bsilverman@comscore.com Agenda Mobile Landscape Devices & Platforms From Phones Towards Connected
More informationONNECTING IRECTORS.COM. Daily Funeral Industry Publication Stay Current. Stay Informed. Stay Elite 2017 MEDIA KIT
20 17 C D ONNECTING IRECTORS.COM Daily Funeral Industry Publication Stay Current. Stay Informed. Stay Elite 2017 MEDIA KIT Introduction page 2 ConnectingDirectors.Com is the go-to resource for funeral
More informationGLOBAL MOBILE BEHAVIOR. By Duncan Southgate Global Brand Director, Digital, Millward Brown
GLOBAL MOBILE BEHAVIOR By Duncan Southgate Global Brand Director, Digital, Millward Brown Globally, we now spend more than three hours a day consuming mobile media but consumers remain more receptive to
More informationU.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) June 2009 (data compiled from 6/1/09 to 6/30/09)
U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) June 2009 (data compiled from 6/1/09 to 6/30/09) U.S. Mobile Internet Reach: June 2009 SMART Highlights & Q2 Review U.S. Mobile Internet
More informationIntroduction CJ s Cross-Device Tracking Solution Key Strategies Shopping & Device Paths Average Order Value...
Table of Contents Introduction... 01 CJ s Cross-Device Tracking Solution... 02 Key Strategies... 03 Shopping & Device Paths... 04 Average Order Value... 05 Holiday 2017... 06 Time to Conversion... 07 Day
More informationRETAIL APP EAZI-APPS CASE STUDY
RETAIL APP EAZI-APPS CASE STUDY ABOUT Makeup Revolution offers a comprehensive range of makeup, palettes, makeup beauty products, skincare and haircare at great prices everyone can afford. The app gives
More information2010 American Mobile Consumer Report
2010 American Mobile Consumer Report March 5, 2010 Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names
More informationDeliver your message to an audience of passionate Anime and Gaming fans.
Deliver your message to an audience of passionate Anime and Gaming fans. CRUNCHYROLL CAMPAIGNS ENSURE YOUR BRAND IS 100% ASSOCIATED WITH PREMIUM CONTENT ACCROSS WEB, MOBILE. CONNECTED TVs, and CONSOLES
More informationYOUR GUIDE TO WINNING THIS RAMADAN A holy month with a changing behaviour. Choueiri Group Data Science Team
YOUR GUIDE TO WINNING THIS RAMADAN A holy month with a changing behaviour Choueiri Group Data Science Team AGENDA 1. TV Everywhere 2. Video 3. Ramadan and Football 4. Fitness 5. Cooking 6. Lifestyle Copyright
More information2010: Year In Review 101 Reasons The Android Invasion Has Succeeded
2010: Year In Review 101 Reasons The Android Invasion Has Succeeded 1MYXER S BOOMBOX REPORTboombox.myxer.com Overview As we plow ahead fast and furiously into 2011, the Myxer BoomBox team took a look back
More informationQualcomm Technologies, Inc.
Qualcomm Technologies, Inc. Qualcomm, Snapdragon, Adreno and Uplinq are trademarks of Qualcomm Incorporated, registered in the United States and in other countries, used with permission. Qualcomm Snapdragon
More informationCisco Vision Dynamic Signage
Cisco Vision Dynamic Signage Cisco Vision Dynamic Signage delivers immersive and customized experiences that enable you to differentiate your business. This proven end-to-end high definition video and
More informationIAB Ireland Video On Demand 2016
IAB Ireland Video On Demand 2016 June 2016 In association with: 2 Agenda REACH TRENDS TIME REACTION What is the reach of VOD & who is a VOD user & how has this changed in the past year? (Market Reach &
More information10 April 2016 Mobcon Europe Sofia, Bulgaria. DSK Bank s. experience in the field of Mobile applications
DSK Bank 1 10 April 2016 Mobcon Europe Sofia, Bulgaria DSK Bank s experience in the field of Mobile applications 2004 - launch of first e-channel for DSK Bank Provided to business clients. Run by dedicated
More informationGROW YOUR BUSINESS WITH AN ALL-IN-ONE REAL ESTATE PLATFORM
GROW YOUR BUSINESS WITH AN ALL-IN-ONE REAL ESTATE PLATFORM ZipperAgent TABLE OF CONTENTS 1. Introduction: How valuable is your CRM? 2. Online Lead Capture: Online lead capture builds your business 3. Timely
More information2018 Canadian consumer tech market. Executive summary
2018 Canadian consumer tech market Executive summary Overall technology ownership trends The most popular consumer technology products in Canada continue to be televisions, smartphones, and laptops. Among
More informationSocial media webcasting guide:
Social media webcasting guide: Introduction 1 YouTube 4 360 Live Streaming 8 Contact 10 2019 Version 3.0 Prepared by Jamie Huckle www.wavefx.co.uk 2 WaveFX social media webcasting guide About Us Filming
More informationSME Developing and managing your online presence. Presented by: Rasheed Girvan Global Directories
SME Developing and managing your online presence Presented by: Rasheed Girvan Global Directories DIGITAL MEDIA What is Digital Media Any media type in an electronic or digital format for the convenience
More informationGLOBAL VIDEO INDEX Q4 2013
GLOBAL VIDEO INDEX TABLE OF CONTENTS Introduction...3 Executive Summary...4 Mobile + Tablet Video...5 Long-form Video...7 Live Video...8 Sports Video...9 Online Video Outlook...11 Turning Information into
More informationIAB Internet Advertising Revenue Report
IAB Internet Advertising Revenue Report Half Year 2018 and Q2 2018 November 2018 IAB Internet Ad Revenue Report: Half Year 2018 and Q2 2018 Agenda Welcome Intro Sue Hogan, SVP Research and Measurement,
More informationThe Smartphone Consumer June 2012
The Smartphone Consumer 2012 June 2012 Methodology In January/February 2012, Edison Research and Arbitron conducted a national telephone survey offered in both English and Spanish language (landline and
More informationAgenda. Industry Travel Trends. Mobile. Defining a Marketing Goal. Targeting Capabilities. Sample Strategies. Tracking Q&A
Agenda Industry Travel Trends Mobile Defining a Marketing Goal Targeting Capabilities Sample Strategies Tracking Q&A Gratuitous Photo of My Kids Gratuitous Photo of My Kids At 2AM Travel Trends & Research
More informationPremium, Whole-House Automation and Control
Premium, Whole-House Automation and Control TOTAL CONTROL The Ultimate Smart Home Introducing the next generation of premium whole-house automation and control. Total Control 2.0 brings your house to life
More informationDIGITAL OVERVIEW LISTENERS, VISITORS, STREAMERS, APP AND SOCIAL MEDIA USERS FOLLOW ST. LOUIS PUBLIC RADIO
DIGITAL OVERVIEW LISTENERS, VISITORS, STREAMERS, APP AND SOCIAL MEDIA USERS FOLLOW ST. LOUIS PUBLIC RADIO HEAR IT, SEE IT, CLICK IT St. Louis Public Radio platforms provide multiple touchpoints CONTINUOUS
More informationCouncil Meeting February 1,
Council Meeting February 1, 2017 1 Agenda 1. Government Affairs Support 2. Tubes TV Spots 3. Campaign Creative Preview 4. Campaign Engagement 5. Campaign Reporting 6. Past CWC/HAH Commercial Microsite
More informationAD SPECIFICATIONS. Standard Banners. Site Served. Creative. Animation DAA Ad Marker * Raw Assets Delivery. Availability. Metrics
Standard Banners A standard banner ad is an ad unit that can be a static or animated image. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc. Creative Design
More informationDIGITAL SIGNAGE SOFTWARE
DIGITAL SIGNAGE SOFTWARE MODERN. POWERFUL. EFFECTIVE. The most complete solution for visual communication JADE GIVES LIFE TO YOUR DIGITAL SCREENS Jade is the modern and reliable digital signage content
More informationLive Digital Video Advertising Live Digital Video Advertising
Live Digital Video Advertising Live Digital Video Advertising Generate revenue, increase video AD inventory by device Generate revenue, increase and geography video ad inventory by device and geography
More informationMILLIONS OF VODAFONE CUSTOMERS ACROSS THE UK NOW ELIGIBLE FOR VODAFONE BROADBAND AND HOME PHONE SERVICES
12 August 2015 MILLIONS OF VODAFONE CUSTOMERS ACROSS THE UK NOW ELIGIBLE FOR VODAFONE BROADBAND AND HOME PHONE SERVICES Vodafone Broadband delivers high speed broadband and home phone services Roll out
More informationThe COMPLETE GUIDE NFC VERSION 1.0 PUBLISHED 09/13/18
The COMPLETE GUIDE to NFC VERSION 1.0 PUBLISHED 09/13/18 TABLE of CONTENTS 03 15 WHAT IS NFC 04 Form Factors 05 Tech Specs 06 Scanning and Interactivity GETTING STARTED 07 08 09 iphone Android Popularity
More informationONLINE EVALUATION FOR: Company Name
ONLINE EVALUATION FOR: Company Name Address Phone URL media advertising design P.O. Box 2430 Issaquah, WA 98027 (800) 597-1686 platypuslocal.com SUMMARY A Thank You From Platypus: Thank you for purchasing
More informationConsumer Insights. YouGov Omnibus, 5 th -6 th April
Consumer Insights YouGov Omnibus, 5 th -6 th April 2018 research@iabuk.net Methodology asked a series of questions to consumers to support the release of the Full Year 2017 Adspend Report Quantitative
More informationPotential candidates should their CV with visual portfolio to
work opportunities MID-LEVEL GRAPHIC DESIGNER (Freelance Position) You will primarily be responsible for artworking and applying designs across a range of medias, so an eye for detail and the ability to
More informationTHE AUSTRALIAN ONLINE LANDSCAPE REVIEW AUGUST 2015
THE AUSTRALIAN ONLINE LANDSCAPE REVIEW AUGUST 2015 STATE OF THE ONLINE LANDSCAPE August 2015 Welcome to the August 2015 edition of Nielsen s Online Landscape Review. The online landscape in August saw
More informationmarketing AGENCY GUIDE
AGENCY GUIDE marketing 4505 Emperor Blvd. Ste 120, Durham, NC 27703 888.959.3120 info@transloc.com 4505 Emperor Blvd. Suite 120, Durham, NC 27703 888.959.3120 x5 marketing@transloc.com CONTENTS Overview...1
More informationFineWoodworking.com. The online destination for woodworkers
FineWoodworking.com The online destination for woodworkers Reach Unique visitors 605k Monthly sessions 823k Monthly page views 2M Ready to Click and Buy Spent on woodworking tools and activities in the
More informationMars Spiders. DigitalAgency + + +
Mars Spiders DigitalAgency + + + Mars Spiders Digital A gency About Us We are a bunch of restless, curious, creative, smart and passionate people looking to reimagine what is possible when technology and
More informationInstruction Manual for the. Search hero. Utility Belt
Google AdWords Instruction Manual for the Search hero Utility Belt Your indispensable guide to saving time with the new AdWords interface and gaining valuable insights with Google s search advertising
More informationInternational Conference KNOWLEDGE-BASED ORGANIZATION Vol. XXIII No RESPONSIVE WEB DESIGN TECHNIQUES. Luminita GIURGIU, Ilie GLIGOREA
International Conference KNOWLEDGE-BASED ORGANIZATION Vol. XXIII No 3 2017 RESPONSIVE WEB DESIGN TECHNIQUES Luminita GIURGIU, Ilie GLIGOREA Nicolae Bălcescu Land Forces Academy, Sibiu, Romania luminita.giurgiu.a@gmail.com,
More informationJanuary, European Animation, VFX & Games Industry Strategies, Trends & Opportunities. digital.vector. Animation, VFX & Games Market Research
January, 2018 European Animation, VFX & Games Industry Strategies, Trends & Opportunities digital.vector Animation, VFX & Games Market Research Contents European Animation, VFX & Games Industry European
More informationDIGITAL DESIGN. advertising specs
DIGITAL DESIGN advertising specs April 2018 BANNERS: WEB & MOBILE Dimension measurements provided in pixels BHMG BANNER ADS ON OUR LOCAL SITES File Formats: GIF, JPG, HTML5 File Size Limits: GIF, JPG:
More informationYuMe & ZenithOptimedia: Mobile & Multi-Screen Planning. Matt Taylor (YuMe) Simon Taylor (ZenithOptimedia)
YuMe & ZenithOptimedia: Mobile & Multi-Screen Planning Matt Taylor (YuMe) Simon Taylor (ZenithOptimedia) MIX AND MEASURE Cross-Media Device Ownership And Usage mix online survey 1,014 respondents adults
More informationQuality of. The importance of TV-like quality on every device. experience. Quality matters.
The importance of TV-like quality on every device. Quality of experience Quality matters. Video Streaming Quality Report 2016 Content Quality matter to online viewers 3 Executive summary 4 Multiscreen
More informationKey Features. Optional (professional services required) Advertising Statistics Game information Customized player Polling VOD Progressbar
Key Features Standard (some professional services may be required) 360 Live from venue 360 VOD Multi-camera Branded player and Application Integration Social networking Geo Fencing Analytics Optional (professional
More informationThe State of Mobile. US Mobile Media Landscape and Trends. Mark Donovan, SVP Mobile + Sr. Analyst
The State of Mobile US Mobile Media Landscape and Trends Mark Donovan, SVP Mobile + Sr. Analyst June 8 2010 Agenda comscore Mobile Data Macro Mobile Media Trends Shifting Mobile Media Landscape Smartphones
More informationH6201 SMART LED TV 46" 50" SPEC SHEET PRODUCT HIGHLIGHTS. Wi-Fi Built In. key features
PRODUCT HIGHLIGHTS Smart TV Wi-Fi Built In Clear Motion Rate 240 sizes 46" 50" With the Samsung Smart LED TV, Smart is only the beginning. Navigate effortlessly through the Samsung Smart Hub to find your
More informationConnected Consumer Survey
Connected Consumer Survey Source questions for data displayed on www.consumerbarometer.com NB question titles (in bold) are for ease of reading, they were not displayed to respondents Device usage Which,
More informationWebsite Designs Australia
Proudly Brought To You By: Website Designs Australia Contents Disclaimer... 4 Why Your Local Business Needs Google Plus... 5 1 How Google Plus Can Improve Your Search Engine Rankings... 6 1. Google Search
More informationExploring different facets of the bustling mobile content world
Exploring different facets of the bustling mobile content world Part two of In-Stat and TI wireless 2010 webinar series September 22, 2010 Moderated by Frank Dickson, In-Stat Welcome to our 2010 webinar
More informationMOBILE CONNECTIONS AND EVOLUTION IDIL CAKIM NOVEMBER 2013
MOBILE CONNECTIONS AND EVOLUTION IDIL CAKIM NOVEMBER 2013 OUR TIME TODAY I. Growth in mobile media A. Device B. Data C. Content II. III. Commercial opportuniaes and challenges in mobile A. Mobile path
More informationMeasuring the impact of IoT. Alison Robart Director, Client Services
Measuring the impact of IoT Alison Robart Director, Client Services Looking Ahead to the Voice Era July 2017 Alison Robart Director Client Insights comscore, Inc. For info about the proprietary technology
More informationWEB DESIGN SERVICES. Google Certified Partner. In-Studio Interactive CEO: Onan Bridgewater. instudiologic.com.
In-Studio Interactive CEO: Onan Bridgewater instudiologic.com sales@instudiologic.com info@instudiologic.com WEB DESIGN SERVICES Google Certified Partner 1. Brand Building Engagements that Drive Sales
More informationTHE SCIENCE OF SEO A MANUAL FOR THE MODERN PR PROFESSIONAL
THE SCIENCE OF SEO A MANUAL FOR THE MODERN PR PROFESSIONAL SEO IS GETTING MORE IMPORTANT AND MORE DIFFICULT Getting SEO right matters. If people can t find you online, you severely limit your ability to
More information