Aspiring to Mobile Network Leadership

Transcription

1 158 MOBILE SERVICES Aspiring to Mobile Network Leadership By Hutchison Telecommunications (Hong Kong) Limited Hutchison Telecom Hong Kong is a leading mobile and fixed-line telecommunications operator in Hong Kong. Our mobile business maintains its position as the largest 3G operator in the extremely competitive mobile phone market. As of June 2006, we had over 2.1 million subscribers, including a 65% share of the local 3G market. This demonstrates our effort and commitment in creating a brand desired by technology-conscious consumers and that s no mean feat to achieve in the city with one of the highest mobile phone penetration rates in the world. Hutchison Telecom Hong Kong has always been a pioneer in Hong Kong, leading the evolution from the early days of analogue all the way through to 3G. In 1985, we were the first operator to roll out a mobile network and in 2004 the first to launch world-class 3G services. Our 3G vision for Hong Kong is to deliver a rich portfolio of ground-breaking mobile video communication services, superb network quality with extensive automatic international roaming and data roaming coverage. All our Hong Kong mobile services are marketed under the global brand 3. The brand footprint has been extended to Australia, Austria, Denmark, Ireland, Israel, Italy, Norway, Sweden and the United Kingdom. Our integrated telecom and IT subsidiary, Hutchison Global Communications, operates the largest fibre-to-the-building telecommunications network. Our value-added broadband services, extensive fixed-line telecom, network-systems integration and software application services provide opportunities for our business partners to get the most from their IT and telecommunications investments, while further driving convergence. Mobile Multimedia with Planet 3 3 is building a new genre of interactive consumer experience and is leading the way with innovative information and entertainment content on the move.

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3 MOBILE SERVICES 160 At Planet 3, we offer exclusive and compelling new video mobile services such as person to person video calling, video messaging, full-length music and video clip downloads and video streaming. What s more, Planet 3 provides a roundthe-clock global infotainment portal with 33 channels, providing content to suit every customer s taste. The content includes news, up-to-the-second stock quotations, weather, live traffic, and userfriendly stock trading facilities. Planet 3 also has a comprehensive music library, the hottest movie trailers with ticket-booking services and channels for online games, clips from the English Premier League, online betting services, TV drama previews and reviews, fashion shows and comedy. FMC - Maximise Your Mobile Internet Experience We are leading the industry with consumer friendly applications on FMC (Fixed- Mobile Convergence) that enhance the personalised interactive multi-media experience. We have designed a web-to-mobile music download facility on three.com.hk. Customers can download, pre-listen to songs and music videos and manage their playlist on mobiles or the web. Instant mobile messaging services are shaping up to be a killer application for 3G, thanks to the availability of high-speed data services. In early 2006, we formed a partnership with internationally renowned messaging services providers Yahoo, MSN and Skype to bring internet messaging communities

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5 MOBILE SERVICES 162 into the mobile arena. In the exciting world of 3, the visual dimension is also growing. Our 3 customers could easily connect themselves with their video IP phones at home or office via their 3G handsets. Conversely, customers can also share their videos with the public by sending clips to the 3G Video Sharing Channel. Recently, we joined hands with TVB Pay Vision to provide a platform that enables customers to publish their 3G handset video clips on the pay TV channel. State-of-the-Art Technology on the Move At 3, technology is always on the move, just like our customers. As mobile telephony and the Internet continue to converge, we have introduced High Speed Downlink Packet Access (HSDPA), a packet-based data service in the UMTS network that enables higher data transfer rates. With HSDPA enabled handsets or devices, customers can enjoy a better user experience in downloading or streaming video, mobile internet browsing, or a bundled combination of these services that can enhance their lives at work, at home, or on the go. Fun and Functionality with i-mode Hutchison Telecom Hong Kong has formed a strategic partnership with NTT DoCoMo Inc to bring cutting edge i-mode services to Hong Kong and Macau. With an i-mode handset, customers can enjoy easy access to a variety of Internet lifestyle options as well as full capabilities. The i-mode service is provided on an open platform based on de facto Internet standards. What s more, we are exploring mobile applications like e-wallet for the mobile phone users in Hong Kong. 3Business Better for Business 3 also offers high quality voice, data and multimedia communication services to meet the needs of corporate and individual clients. A business communication solution called

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7 164 MOBILE SERVICES 3Business is tailored to corporate use, and is designed to contribute to efficiency and productivity. Hutchison Telecom Hong Kong was the first operator to introduce BlackBerry Wireless services in Hong Kong back in The growing popularity of BlackBerry, together with the prospect of fast, secure mobile and attachments, seamless roaming, global coverage, integrated fax and messaging, combine to offer high value to the business market. A unique roaming service is another core 3 service for business users. In mid 2006, we formed an alliance with six renowned international operators, namely Far EasTone Taiwan, Hutchison Essar India, KT Freetel Korea, NTT DoCoMo Japan, Indosat Indonesia and StarHub Singapore, to offer international roaming and corporate mobile services in all participating countries and regions and across the Asia-Pacific. Business travelers, especially those with multinationals, as well as leisure travelers, will be able to enjoy greater convenience, ease of use and value-added mobile features when they roam onto other members mobile networks. Forward Looking Operator Hutchison Telecom Hong Kong is committed to its role in maintaining Hong Kong s status as an international telecommunications and multimedia centre. We always strive to provide the best services and put customers needs first. Our customer-oriented focus and passionate commitment have contributed to our rapid growth and won many industry accolades and awards. In short, we set new benchmarks all across the industry and are committed to pioneering new developments in a field with great potentials.

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