Chapter 10: Industrial Design

Transcription

1 Chapter 10: Industrial Design TECH 313 Product Design and Development Monday, February 9 th 2009 Dr. Seaman

2 Chapter 10: Industrial Design Chapter Table of Contents 1. Introduction 2. Development Processes and Organizations 3. Product Planning 4. Identifying Customer Needs 5. Product Specifications 6. Concept Generation 7. Concept Selection 8. Concept Testing 9. Product Architecture 10. Industrial Design 11. Design for Manufacturing 12. Prototyping 13. Product Development Economics 14. Managing Projects

3 Objectives of this Chapter: After this lecture and associated activities, students should be able to: Write the definition of Industrial Design. List the six (6) phases of the Industrial Design Process Assess the importance of industrial design for your team s particular product. Ergonomics Aesthetics

4 What is Industrial Design? The Industrial Designers Society of America (IDSA) defines Industrial Design as: Industrial design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer Years of Industrial Design

5 Assessing the Need for Industrial Design Note, not all firms can afford to employ industrial designers or hire an industrial design firm. Also, not all product development efforts require industrial design to the same degree. We will examine how you go about determining how important industrial design your team s product development effort. Technology-Driven products User-Driven products

6 How Does Industrial Design Establish a Corporate Identity? Apple Computer

7 Assessing the Need for Industrial Design Expenditures for Industrial Design How Important is Industrial Design to a Product? - Ergonomic Needs - Aesthetic Needs

8 The Impact of Industrial Design Is Industrial Design Worth the Investment? Total expenditures on I.D. and % of project development budget invested in I.D. for consumer and industrial products = RANGE is wide depending on the product! Technically sophisticated products: Aircraft engineering budgets are MUCH higher than Industrial Design expenditures Automobiles (visual and interactive product) rely on consumer appeal and competition from competitors Exhibit 10-2

9 I.D. Expenditures for consumer and industrial products WFM-90 from TECH 310 Exhibit 10-2

10 Ergonomic Needs Ergonomics encompasses all aspects of a product that relate to its human interfaces. To determine the ergonomic needs of a development project, the following questions must be asked: How important is ease of use? How important is ease of maintenance? How many user interactions are required for the product s functions? How novel are the user interaction needs? What are the safety issues?

11 Aesthetic Needs To determine the aesthetic needs of a development project, the following questions must be asked: Is visual product differentiation required? How important are pride of ownership, image and fashion? Will an aesthetic product motivate YOUR team?

12 Management of the Industrial Design Process Technology-driven products User-driven products

13 Timing of Industrial Design Involvement = subprocess Technology-Driven: I.D. process activities occur LATE in the program. User-Driven: I.D. may help to drive the Product Development Process Exhibit 10-9

14 Case Study: The RAZR Cell Phone The RAZR development team in 2003 used the previous questions to determine how important industrial design would be in developing their new phone..

15 Motorola DynaTAC 8000x: 1984

16 Motorola Phone Products MicroTAC (1989) StarTAC (1993) V60 (2001) RAZR (2004) Bluetooth

17 PC World 50 Greatest Gadgets

18 RAZR Ergonomics & Aesthetics Exhibit 10-3 shows results of this analysis. As shown, Ergonomics and Aesthetics did indeed play a large role in the development process in this case study. Small size & weight = thin phone Performance features = VGA camera, large keys with back lighting, color display with graphics, Bluetooth for wireless headset Ergonomics = good user comfort, buttons were designed based on accepted industry standards, flip phone allowed answering or ending calls, new software for navigation, text messaging Durability = withstand 1 meter drop test Materials = laser cut keypad, laser etching, magnesium hinge, anodized aluminum housing, composite antenna Appearance = futuristic look, became a status symbol, pride among owners

19 Assessing the importance of Industrial Design RAZR Exhibit 10-3

20 6 Phases of the Industrial Design Process 1. Investigation of Customer Needs 2. Conceptualization 3. Preliminary Refinement Exhibit Further Refinement & Final Concept Selection Exhibit Control Drawings or Models Exhibit Coordination with Engineering, Manufacturing, and External Vendors

21 Phase 2 - Conceptualization Thumbnail Concept Sketches

22 The Impact of Computer-Based Tools on the I.D. Process Renderings Exhibit 10-7 Autodesk MAYA Software Rhino

23 Side View Control Model of RAZR Defines final shape & dimensions Industrial designers complete their development process by making control drawings. Control drawings document functionality, features, sizes, colors, surface finishes, and key dimensions. Note: these are not engineering drawings but can be used to eventually generate final engineering drawings.

24 The Role of Industrial Design According to Type of Product Exhibit 10-10

25 Assessment of I.D.s Role RAZR Development Project Exhibit 10-11

26 Soft Model of RAZR Wood, plastic, RP generated

27 Hard Model of RAZR Technically Non-functional

28 Group Work for the 3 Product Development Teams Determine the role of ergonomics and aesthetics for your product development project. Ergonomics & Aesthetics Rating Sheet = NEW! Download Word file from class website Each team member to fill out the rating sheet Check off your team s project Use a Check Mark for Level of Importance Explain each check mark rating Work on updating Team Web Sites: BOMs Mission Statements Concept Sketches Metrics Add the Ergonomics & Aesthetics rating sheet when done!

29 Reminders for Next Time Quiz #6 Chapter 10 Industrial Design Lab Time