What is Graphic Design?
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- Sharlene Harper
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1 Graphic Design
2 What is Graphic Design? Communication with (2D) visual information for funsies and for serious. it s also typically the first interaction with a product.
3 Why now? idea posters! 3 ideas/team, in vertical poster format for next Wednesday s lecture second pitch per idea Poster board in lab
4 505 focus!
5 no focus! 505
6 505
7 505 flow
8 505
9 505
10 505
11 Good Graphic Design 1) Convey the right meaning Semantics 2) Understandable and readable (unless the goal is confusion) 505 Usability 3) Has an appropriate form or feeling Syntax
12 Good Graphic Design Semantics (Message) Nature & culture Usability (Clarity) Left brain 505 Syntax (Form/Feel) Right brain
13 Good Graphic Design Semantics (Message) Nature & culture Usability (Clarity) Left brain 505 Syntax (Form/Feel) Right brain
14 Good Graphic Design Semantics (Message) Nature & culture Usability (Clarity) Left brain 505 Syntax (Form/Feel) Right brain
15 Graphic Design Quiz! Design a Serious Zone sign Semantics: the message Usability: clarity 505 Syntax: the form/feel
16 Serious Zone?
17 Semantics Getting the right message across
18 Semantics Getting the right message across
19 Semantics Getting the right message across Culture and age dependent
20 Semantics Getting the right message across Culture and age dependent
21 Semantics Getting the right message across Culture and age dependent Icons
22 Semantics Getting the right message across Culture and age dependent Icons Universal design
23 Good Graphic Design 1) Convey the right meaning Semantics 2) Understandable and readable (unless the goal is confusion) 505 Usability 3) Has an appropriate form or feeling Syntax
24 Usability Size E F P T O Z L P E D P E C F D C Z J T R G M O N Q L G
25 Usability Size Contrast E F P T O Z L P E D P E C F D C Z J T R G M O N Q L G
26 Usability Size Contrast Clutter E F P T O Z L P E D P E C F D C Z J T R G M O N Q L G
27 Usability More is less less is more
28 Usability Fonts Serif vs. Sans-Serif M
29 Usability Fonts Serif vs. Sans-Serif
30 Usability Fonts Serif vs. Sans-Serif
31 Usability Fonts Serif vs. Sans-Serif IS ALL CAPS FASTER TO READ Caps or is lower case faster to read?
32 Usability Fonts Serif vs. Sans-Serif Caps Justification Is Left Justified Faster to Read Is Centered Text Faster to Read
33 Usability Size, contrast, clutter Fonts Usability test...
34 Good Graphic Design 1) Convey the right meaning Semantics 2) Understandable and readable (unless the goal is confusion) 505 Usability 3) Has an appropriate form or feeling Syntax
35 Syntax Form and feeling Form vocabulary Color (Aesthetics lecture) 505
36 Syntax consistency in form vocabulary in font choice I ll always find you I ll always find you
37 Syntax consistency in form vocabulary in font choice in color choice I ll always find you I ll always find you
38 Syntax consistency in form vocabulary in font choice in color choice brand identity in form language
39 Syntax importance of form vocabulary feeling
40 Syntax importance of form vocabulary
41 Syntax feel: visual emotions I found I could say things with color and shapes that I couldn t say any other way things I had no words for. Georgia O Keeffe
42 Syntax feel: visual emotions
43 Syntax feel: visual emotions
44 Syntax feel: visual emotions
45 Syntax design challenge design a form and color collage that expresses wonder! not about the semantics! horizontal layout (5x8) write name on back 505 example: fun form fun Xsemantics
46 Lab this Week bring top 3 new ideas to lab separate sheets & in your notebook Reminder: Your team s final toy will come from one of the ideas generated so far. research from toy category
47 Lab this Week Be on time to lab Financial officers Pinup ideas 505 Pick top 3 ideas walk through playing with them Plan posters
48 Assignment (after lab) Refined sketches of team s top ideas Only 2 sketches 505 practice using the drawing tools and techniques develop toy concept Team Ideas Due Monday
49 Next Week in Class Refined sketches due Bring supplies for poster-making on Monday Idea Presentation Wednesday, March 8 th (during lecture, but be early to set up if possible)
50 Poster idea pitch practice Communications instructor: Jane Kokernak Rehearsal times (PDL): Tuesday: 1:00 5:00pm & 7:00 8:30pm 505 Wednesday: 11:00am 2:00pm Will send class URL for signup
51 Syntax of wonder! vote for the top three designs use row/column address pass in index card on the way out And please help clean up.
52 Graphic Design
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