Ⅰ. Introduction 1. Ⅱ. Internet is [DAILY LIFE] Internet Usage Rate and Internet Users 2 2. Internet Usage Pattern 5. Ⅲ. Internet is [MOVING] 6

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2 Contents 2016 Survey on the Internet Usage Ⅰ. Introduction 1 Ⅱ. Internet is [DAILY LIFE] 2 1. Internet Usage Rate and Internet Users 2 2. Internet Usage Pattern 5 Ⅲ. Internet is [MOVING] 6 1. Mobile Internet Usage 6 2. Smartphone Wearable Device Usage 7 3. Location Based Service Usage 11 Ⅳ. Internet is [COMMUNICATION] Instant Messenger Social Networking Service (SNS) Ⅴ. Internet is [ENJOYMENT] Mobile Game Internet Shopping 22 I. A Decade of Internet in Statistics Year of 2006, and Households with Internet Access Households with Computer Households with ICT Device Internet Usage Rate of Household members 27

3 Contents 2016 Survey on the Internet Usage Ⅱ. What the Internet is to a Single-person Household About Single-person Household Internet Access Rate Possession of Mobile Device Usage Pattern of ICT Service 29 Ⅲ. Internet, No Age Limits! Increase of Silver Surfer Internet Usage Rate Possession of Mobile Device Usage Pattern of Internet Service 31 Ⅳ. Beginners Introduction to the Internet Who is Internet Beginner? Internet Usage Frequency Possession of Portable ICT Device Usage Pattern of Internet Service 33 The report is produced by Korea Internet & Security Agency, When you cite the statistic data in this report, you must identify the quotation to as KISA reference sources. The report can also be found on the homepage of Korea Internet & Security Agency (

4 Ⅰ. Introduction 2016 Survey on the Internet Usage Population Nationwide households and Population ages 3+ Sample Eligibility Nationwide 25,000 households and its household members ages 3+ Sampling Size 25,000 households and 61,238 household members Data Collection Face-to-face interview Fieldwork Period Sampling Method Stratified Multi-stage Cluster Sampling Estimation Sampling Error Post-stratified estimation (by applying weight) - Households : based on 'the Household Projections for Korea (by Statistics Korea) as of Household members : based on 'the Population Projections for Korea (by Statistics Korea) as of 2016 Internet Usage Rate ±0.19%p (at the 95% confidence level) Sampling Design Enumeration Districts (EDs) of 'the Year 2010 Population and Housing Census (by Statistics Korea)' are used as the sampling frame. 8~9 households (a total of 25,000 households) were selected from each of 3,000 sample EDs that had been extracted by systematic sampling based on the number of EDs allocated by regions, Dong/Eup/Myeon-bu, and clusters. The entire EDs were classified as a total of 12 clusters based on the variables of classification criteria including type of living quarters and occupancy, rooms in use, age group and educational attainment of household head. 1

5 Ⅱ. Internet is [DAILY LIFE] 2016 Survey on the Internet Usage 1. Internet Usage Rate and Internet Users Eight-in-ten (88.3%) Koreans are Internet Users As of July 2016, the Internet usage rate (people who have used the Internet at least once in the last 1 month) of the population ages 3+ has reached 88.3%. This is a 14.2%p increase from 10 years ago (74.1%) and a 10.3%p increase from 5 years ago (78.0%). Meanwhile, the number of the Internet users has increased to 43,636 thousand (an increase by 8,762 thousand compared to 10 years ago). Figure 1 Internet Usage Rate and Internet Users (%, thou.) - Population ages 3+ A. Internet Usage Rate and Internet Users by Gender Internet Usage Rate of males shows 91.0%, while females is 85.6% The Internet usage rate for males is 91.0%, and for females is 85.6%, meaning the usage rate is higher by 5.4%p for the male population. The number of the male Internet users is 22,451 thousand, which is 1,264 thousand higher than the number of female users (21,185 thousand). Figure 2 Internet Usage Rate and Internet Users by Gender (%, thou.) - Population ages 3+ Male Female Male Female 2

6 Ⅱ. Internet is [DAILY LIFE] 2016 Survey on the Internet Usage B. Internet Usage Rate and Internet Users by Age Among the 60s, 7 out of 10 (74.5%) are Internet Users Most of the population in the 10s (100%), 20s (99.9%), 30s (99.8%), and 40s (99.4%) are Internet users, and the Internet usage rate for the people in their 50s is also very high with 94.9%. Meanwhile 7 out of 10 people (74.5%) in their 60s are Internet users, and the Internet usage rate for those in their 70s is 25.9% and consistently increasing every year 1). Figure 3 Internet Usage Rate and Internet Users by Age (%, thou.) - Population ages 3+ Figure 4 Age composition of Population and Internet Users (%) - Population ages 3+ 1) %, % 3

7 Ⅱ. Internet is [DAILY LIFE] 2016 Survey on the Internet Usage C. Internet Usage Rate by Region The Internet Usage Rate of Ulsan (96.6%) Shows the Highest, Gangwon is the Lowest (74.6%) It has been surveyed that the 5 highest regions of Internet usage rate among 17 regions are presented as Ulsan (96.6%), Busan (92.7%), Daegu (91.7%), Gwangju (91.4%), and Sejong (91.0%). Meanwhile, the regions of relatively low Internet usage rates in comparison with other regions are presented as Gangwon (74.6%), Jeonnam (81.2%), Chungnam (84.7%), and Jeonbuk (85.6%), etc. Figure 5 Internet Usage Rate and Internet Users by Region (%, thou.) - Population ages 3+ 4

8 Ⅱ. Internet is [DAILY LIFE] 2016 Survey on the Internet Usage 2. Internet Usage Pattern A. Internet Usage Frequency and Hours Most of the Internet Users(98.9%) are Using the Internet At least once a week The proportion of Internet users who use the Internet at least once a day is large at 90.2%. Meanwhile, the weekly average Internet usage time is 14 hours and 17 minutes (about 2 hours a day), and 48.8% of the Internet users are using the Internet over 14 hours a week (14-20 hours: 20.1%, hours: 21.4%, and more than 35 hours: 7.3%). Figure 6 Internet Usage Frequency (%) Figure 7 Hours of Use of the Internet (%) B. Purpose of Using the Internet Communication is the most common purpose of using the Internet 9 out of 10 Internet users (91.6%) use the Internet for Communication purposes, and the other reasons include Leisure activities (89.1%), Getting information or data (89.1%), and Homepage management (47.2%). Figure 8 Purpose of Using the Internet (Multiple responses, %) 5

9 Ⅲ. Internet is [MOVING] 1. Mobile Internet Usage A. Mobile Internet Usage Rate Mobile Internet Usage Rate 85.9% The rate of the Internet usage through the feature phone, smartphone, smart pad, or wearable device (Mobile Internet Usage Rate) is 85.9%. The rate was higher for males (88.5%) compared to females (83.3%), and those in their 20s (99.8%), 30s (99.6%), and 40s (99.1%) showed very high level of Mobile Internet usage rate. Figure 9 Mobile Internet Usage Rate (%) - Population ages Total Male Female s 20s 30s 40s 50s 60s 70+ B. Households and Household members with Mobile Device 8 out of 10 (88.5%) Households, and 8 out of 10 Individuals(85.0%) Have Smartphone 8 out of 10 (88.5%) households in Korea own smartphone, and 8 out of 10 (85.0%) household members of age 6+ have smartphone. Figure 10 Households with Mobile Device (%) Figure 11 Household members with Mobile Device (%) - Population ages

10 Ⅲ. Internet is [MOVING] 2016 Survey on the Internet Usage 2. Smartphone Wearable Device Usage A. Smartphone Usage Rate Smartphone Usage Rate 83.6% Nearly eight-in-ten (83.6%) use the Internet through smartphone (Smartphone Usage Rate), and the rate was higher for males (86.7%) than females (80.6%). Smartphone Usage Rate is very high for the people in their 20s (99.7%) and 30s (99.5%), and those in their 40s (98.9%), 10s (95.9%), and 50s (92.3%) followed. Figure 12 Smartphone Usage Rate (%) - Population ages Total Male Female s 20s 30s 40s 50s 60s 70+ B. Smartphone Usage Frequency and Hours 9 out of 10 Smartphone Users (91.8%) Use Smartphone At least once a day A large proportion, 91.8% of the smartphone users use a smartphone at least once a day, and the average smartphone usage time is 8 hours and 29 minutes per week (about 1 hour and 12 minutes per day). The survey shows that 23.1% of the smartphone users responded that they use smartphone more than 14 hours per week on average (14-20 hours: 15.8%, hours: 6.2%, more than 35 hours: 1.1%). Figure 13 Smartphone Usage Frequency (%) Figure 14 Hours of Use of the Smartphone (%) 7

11 Ⅲ. Internet is [MOVING] C. Perception Towards Smartphone If I happen to leave my Smartphone at home/at work, I immediately go back to get it (73.6%) 7 out of 10 Smartphone owners ages 12+ think that 'If I happen to leave my Smartphone at home/at work, I immediately go back to get it (73.6%)'. Also, more than a half of owners agree that I feel anxious if I don t carry my Smartphone with me (66.6%), Mainly, the questions (concerns) in daily life are solved via Smartphone (65.5%), There is almost no phone number I can recall without my Smartphone (63.9%). Meanwhile, the consensus on If someone finds my lost Smartphone, I am willing to pay him/her is relatively low with 51.6% of agreement. Figure 15 Perception Towards Smartphone (%) - Smartphone owners ages 12+ Disagree Somewhat Disagree Neutral Somewhat Agree Agree If I happen to leave my Smartphone at home or at work, I immediately go back to get it I feel anxious if I don t carry my Smartphone with me Mainly, the questions (concerns) in daily life are solved via Smartphone There is almost no phone number I can recall without my Smartphone If someone finds my lost Smartphone, I am willing to pay him/her

12 Ⅲ. Internet is [MOVING] D. Possession of Wearable Device by Type More than Half of Wearable Device Owners (64.1%) Have Watch type Device Among the wearable device owners ages 6+, 6 out of 10 owners (64.1%) have Watch type wearable device, followed by Band type (21.5%) and Baby child, and elderly protecting tracking type (13.3%). Meanwhile Accessory type (1.8%), Clothes type (1.7%), and Glasses type (1.3%) are relatively low with under 3%p. Figure 16 Possession of Wearable Device by Type (Multiple responses, %) - Wearable device owners ages 6+ 9

13 Ⅲ. Internet is [MOVING] 2016 Survey on the Internet Usage E. Functions of Wearable Device Making/receiving a phone call, Sending/receiving msg. by connecting with Smartphone (76.0%) Among the various functions of wearable device, Making/receiving a phone call or sending/receiving messages by connecting with smartphone function is used most frequently (76.0%) and is expected to be the most useful function (29.0%) according to the survey. Meanwhile, Searching for information using the Internet (34.1%) and Health management by measuring metrics such as heart rate and calories burn (28.7%) functions follow in the survey of functions currently used, but in the survey of functions expected to be most useful Health management by measuring metrics such as heart rate and calories burn (18.0%) function is ranked higher than Searching for information on the Internet (17.0%) function. Figure 17 Wearable Devices Functions that used frequently and expected to be useful (Multiple responses, %) - Used Frequently (Wearable device owners ages 6+), Functions that Expected to be useful (Internet users ages 6+) 10

14 Ⅲ. Internet is [MOVING] 3. Location Based Service (LBS) Usage A. LBS Usage Rate Main Users of LBS are the 20s (93.4%) and 30s (92.8%) Among Internet Users ages 12+, 7 out of 10 (77.4%) users use Location-Based Service (LBS) such as maps, navigation services, or nearby information searches, which are provided based on the current location of the users. Users in their 20s (93.4%) and 30s (92.8%) use the LBS most frequently. Figure 18 Location Based Service Usage Rate (%) - Internet users ages Total Male Female s 30s 40s 50s 60s 70+ B. Types of LBS Representative Location-Based Service is Map Service (67.3%) Among the various location-based services, Map services (67.3%) are experienced by most Internet users. Navigation service (59.7%), Searching nearby restaurant, weather, etc. (54.8%), and Taxi service (22.3%) followed. Figure 19 Types of Location Based Service (Multiple responses, %) - Internet users ages Map service Navigation service Searching nearby restaurant, weather etc. Taxi service 10.0 Customized AD Couponservice Sharing/Tracking the location or Check in service Meeting/Dating service 22.6 No experience 11

15 Ⅲ. Internet is [MOVING] C. Perception Towards LBS My location information is one of my important personal information (77.0%) 7 out of 10 LBS users (77.0%) agree that My location information is one of my important personal information. Meanwhile My daily life has become more convenient thanks to diverse location-based services (75.2%) followed. Figure 20 Perception Towards LBS (%) - Location Based Service users ages 12+ Disagree Somewhat Disagree Neutral Somewhat Agree Agree Agree+Somewhat Agree' My location information is one of my important personal information My daily life has become more convenient thanks to diverse location-based services I have economic benefits such as cost reduction because of the location-based service I am worried about privacy breach during the use of diverse location-based services

16 Ⅳ. Internet is [COMMUNICATION] 1. Instant Messenger (IM) A. Instant Messenger Usage Rate Instant Messenger Usage Rate 92.5% Among the Internet users ages 6+, 92.5% are 'Instant Messenger(IM) users' who have used Instant Messenger in the last one year, and the usage rate of Instant Messenger through Mobile Device (92.3%) is 4 times higher than that of IM via PC (21.2%). Figure 21 IM Usage Rate (%) - Internet users ages 6+ B. Instant Messenger Usage Frequency IM users use the Instant Messenger Less than 5 times per day (29.4%) As frequency of using the IM, Less than 5 times per day shows the highest with 29.4%, followed by 5~9 times per day (24.1%), 10~19 times per day (22.1%), etc. Meanwhile, those who use IM less than 10 times per day account for 53.5%, and More than 10 times is 46.5%. Figure 22 Average IM Usage Frequency per Day (%) - IM users ages 6+ message 29.4 Less than 5 times message ~9 times message ~19times message message ~29times More than 30 times 13

17 Ⅳ. Internet is [COMMUNICATION] C. Frequently Used Instant Messenger Services Kakao Talk (99.2%) is the Most Popular IM service Most of the IM users use Kakao Talk (99.2%), and Facebook Messenger (29.7%), LINE (13.0%), and Nate On (6.9%) followed. Figure 23 Frequently Used Instant Messenger Services (3 Primary responses, %) - IM users ages 6+ D. Instant Messengers Beyond Its Chatting Function Sharing pics, videos, files, etc. (80.7%) and voice and video calling (44.0%) via IM The survey shows that in addition to the chatting function (100.0%) of instant messengers, users of messengers utilize a variety of other functions such as Sharing photos, videos, schedule, work files, etc. (80.7%), Voice and video calling (44.0%), Game (27.3%), and Sharing maps, locations (25.3%), etc. Figure 24 IM Beyond its Chatting Function (Multiple responses, %) - IM users ages 6+ 14

18 Ⅳ. Internet is [COMMUNICATION] 2. Social Networking Service (SNS) A. SNS Usage Rate SNS Usage Rate 65.2% Out of the Internet users ages 6+, 65.2% have used SNS (SNS Usage Rate) in the last one year. The rate of accessing SNS via PC is 23.4%, while 64.7% answer they use SNS through Mobile device, which indicates that SNS is one of the mobile-based Internet service like IM. Figure 25 SNS Usage Rate (%) - Internet users ages 6+ B. SNS Usage Frequency and Hours On average, SNS Users Use the SNS 19.6 Times per Week It has been surveyed that SNS users use the SNS 19.6 times per week (2.8 times per day), on average. Meanwhile, weekly average time for using SNS is 1 hour and 3 minutes. Figure 26 SNS Usage Frequency (%) Figure 27 Hours of Use of the SNS (%) 15

19 Ⅳ. Internet is [COMMUNICATION] C. Frequently Used Social Networking Services Kakao Story (71.1%) and Facebook (61.4%) are the Most Frequently Used Services 7 out of 10 (71.1%) users of social networking service (SNS) use Kakao Story, and following in the list are Facebook (61.4%), Naver BAND (42.1%), Instagram (23.4%), and Naver Cafe (11.1%), etc. Figure 28 Frequently Used Social Networking Services (3 Primary responses, %) - SNS users ages 6+ Followed by Minihompy (0.7%), Google Plus (0.5%), Tumblr (0.2%), Weibo (0.1%), Linked In (0.1%). D. Effects of SNS on Life More than Half (56.8%) of SNS Users Believe the SNS is Positive for Their Lives More than half (56.8%) of SNS users responded that SNS has Positive (very positive + somewhat positive) effects on their lives. Meanwhile, Negative (very negative + somewhat negative) responses are limited to a very low level of 3.5%. It has been surveyed that 39.7% of the SNS users think that effects of SNS is Neutral. Figure 29 Effects of SNS on life (%) - SNS users ages 6+ 16

20 Ⅳ. Internet is [COMMUNICATION] E. Reasons for using SNS The Biggest Reason for Using SNS is To Socialize and associate (84.0%) SNS users answer that they use SNS To Socialize and associate (84.0%), followed by To share personal interests like hobbies, leisure (49.1%), To search/check posts or contents created by others (45.1%), To share information, knowledge, or incident (41.1%), etc. Figure 30 Reasons for using SNS (3 Primary responses, %) - SNS users ages To Socialize and associate To share personal interests like hobbies, leisure To search/check posts or contents created by others To share information, knowledge, or incident To record own daily life To express oneself and release stress To kill time To sell products services, or to advertise To Login to other web sites (Social login) F. Reasons for Not using SNS The Biggest Reason for Not Using SNS is No need (76.5%) Non-SNS users answer that No need (76.5%) is the biggest reason for Not using SNS, followed by Uncomfortable to get connected with strangers (27.0%). Figure 31 Reasons for Not using SNS (Multiple responses, %) - Non-SNS users ages No need Uncomfortable to get connected with strangers Privacy concerns Lack of confidence, knowledge or skills Distrust of the information through SNS Lack of time to use Un-usefulness of the information through SNS Others (0.3%) 17

21 Ⅳ. Internet is [COMMUNICATION] G. Perceptions Towards SNS I can get most recent information in the fastest way through SNS (74.0%) 7 out of 10 (74.0%) SNS users agree to 'I can get most recent information in the fastest way through SNS, while 6 out of 10 (62.9%) users think that I get along better with acquaintances by using SNS'. Meanwhile, the consensus on I am working on taking pictures and making movies to have them posted on my SNS is relatively low with 36.7%. Figure 32 Perception Towards SNS (%) - SNS users ages 12+ Disagree Somewhat Disagree Neutral Somewhat Agree Agree Agree+Somewhat Agree' I can get most recent information in the fastest way through SNS I get along better with acquaintances by using SNS I share a lot of information (e.g., location, schedule etc.) through SNS I get unnecessary information and requests through SNS The use of SNS encourages me to get more involved in social and political issues I am worried about what others would think of my posts and pictures on SNS I tend to compare my life with others through SNS I am working on taking pictures and making movies to have them posted on my SNS

22 Ⅳ. Internet is [COMMUNICATION] 3. A. Usage Rate More than half (59.1%) of Internet users use service The ' usage rate (who have used in the last 1 year)' of the Internet users ages 6+ has reached 59.1%. The usage rates of those who are in their 20s (91.3%) and the 30s (85.5%) are relatively high, while the 60s (12.6%), and 70+ (5.7%) are relatively low around 10%. Figure 33 Usage Rate (%) - Internet users ages Total Male Female s 30s 40s 50s 60s

23 Ⅴ. Internet is [ENJOYMENT] 1. Mobile Game A. Mobile Game Usage Rate 4 out of 10 (49.7%) Internet Users are Mobile Game Users Out of Internet users ages 6+, 49.7% of them play the Mobile game using smartphone, smart pad, etc. Mobile game usage rate of males (55.2%) is higher than that of females (44.0%). Figure 34 Mobile Game Usage Rate (%) - Internet users ages Total Male Female s 30s 40s 50s 60s 70+ B. Mobile Game Usage Frequency and Hours More than half of Mobile Game Users (59.5%) Play the Game More than 5 times a week It has been surveyed that weekly mobile game usage frequency is 12.6 times (about 1.8 times per day), while the average time playing mobile game is 1 hour and 54 minutes per week (about 16 minutes per day). Figure 35 Mobile Game Usage Frequency (%) Figure 36 Hours of Playing Mobile Game (%) 20

24 Ⅴ. Internet is [ENJOYMENT] C. Perceptions Towards Mobile Game I am able to release stress through a mobile game (71.1%) Among perceptions related to mobile game, the consensus on I am able to release stress through a mobile game (71.1%) is the highest. Meanwhile, the consensus on I believe that playing mobile games is a total waste of time is the lowest with 24.7%. Figure 37 Perceptions Towards Mobile game (%) - Mobile game users ages 12+ Disagree Somewhat Disagree Neutral Somewhat Agree Agree Agree+Somewhat Agree' I am able to release stress through a mobile game I usually have a sense of accomplishment while playing a mobile game A mobile game disturbs my studying and working I believe that playing a mobile game is a total waste of time

25 Ⅴ. Internet is [ENJOYMENT] 2. Internet Shopping A. Internet Shopping Rate Internet Users who purchased goods or services via Internet in the last 1 year 57.4% Over half (57.4%) of the Internet users ages 12+ are 'Internet Shoppers' who have purchased goods or services (incl. reservations) over the Internet in the last 1 year. The rate of Internet shopping with PC is 40.7%, while Internet shopping via mobile device shows 50.8%. Figure 38 Internet Shopping Rate (%) - Internet users ages 12+ B. Internet Shopping Frequency and Average Shopping Expenditure 6 out of 10 (66.7%) Internet Shoppers Go Shopping More than once a month Monthly Internet shopping frequency is about 2.3 times, and 6 out of 10 (66.7%) Internet shopper shop More than once a month (more than 1 time-less than 2 times: 23.1%, more than 2 times-less than 3 times: 18.7%, more than 3 times: 24.9%). Meanwhile, monthly expenditures for Internet shopping turned out to be 86,865 KRW. Figure 39 Internet Shopping Frequency and Average Shopping Expenditure (%) - Internet shoppers ages

26 Ⅴ. Internet is [ENJOYMENT] C. Payment Methods for Internet Shopping The Most common Payment Method for Internet Shopping is Credit Card (74.1%) The most common payment method for Internet shopping is Credit Card (74.1%), followed by Deposit without a bankbook (39.4%), Debit card (25.6%), Mobile phone payment (24.8%), and Convenient payment (21.9%), etc. Figure 40 Payment Methods for Internet Shopping (Multiple responses, %) - Internet shoppers ages 12+ DEBIT It has been surveyed that the major payment method for both PC shoppers and mobile shoppers is Credit Card (74.1% and 68.5%, respectively). Meanwhile, the rate of Mobile phone payment shows more higher among mobile shoppers (26.3%) than PC shoppers (10.4%). Figure 41 Payment Methods for Internet Shopping (Multiple responses, %) - PC shoppers and Mobile shoppers ages 12+, respectively

27 Ⅴ. Internet is [ENJOYMENT] D. Purchased Items by Internet Shopping Clothing, footwear, or accessories (77.0%) and Tickets/Bookings for ent. events (45.6%) The most purchased item through the Internet is 'Clothing, footwear, sporting goods or accessories (77.0%)', followed by 'Tickets or bookings for entertainment events (45.6%)', 'Books, magazines, or newspapers (43.1%)', and 'Cosmetics (37.3%)', etc. Figure 42 Purchased Items by Internet Shopping (Multiple responses, %) - Internet shoppers ages

28 I. A Decade of Internet in Statistics 1. Year of 2006, and 2016 Figure 43 Major events on 2006 and Households with Internet Access Continued Increasing Trend of Internet access rate of households (99.2%) Most of the households in Korea (99.2%) can access the Internet, and the increasing trend of Internet access rate of households has been continuing since Figure 44 Households with Internet Access (%) 25

29 I. A Decade of Internet in Statistics 2016 Survey on the Internet Usage 3. Households with Computer The Rate of Household Computer Ownership in 2016 (75.3%) is Lower than 2006 The rate of household computer ownership showed a pattern of increase with 76.9% in 2001, 79.6% in 2006, and 81.9% in 2011, but the 2016 data shows a slight decline. In reality, the rate of household computer ownership has been declining since ), which seems to be the result of the popularization of smartphones, on which the Internet can be used anytime and anywhere. Figure 45 Households with Computer (%) 4. Households with ICT Device Smartphone (88.5%) and Digital TV (82.2%) are Major ICT Devices at Home In 2006, desktop computers (78.5%) took the largest proportion of household ICT device 3), but now in 2016 the types of ICT devices owned by households became diverse with smartphone (88.5%), digital TV (82.2%), and desktop computer (64.5%). Figure 46 Households with ICT Device (%) MP3 30.5% Desktop Computer 78.5% Smartphone 88.5% Desktop Computer 64.5% Laptop 11.6% Game Console 6.9% PDA 1.5% Digital TV 16.8% Laptop 26.9% Game Console 4.3% Wearable Device 4.0% Digital TV 82.2% 2) Please refer to 2016 Survey on the Internet Usage report for the specific information. 3) Based on 2006 Survey on the Internet Usage Summary report by Korea Internet & Security Agency. 26

30 I. A Decade of Internet in Statistics 5. Internet Usage Rate of Household members Consistent Growth of Internet Usage Rate and Internet Users While 7 out of 10 (74.1%) household members of age 3+ were Internet users in 2006, now 8 out of 10 (88.3%) are Internet users. The number of Internet users increased by 8,726 thousand in the past 10 years, estimating current Internet users in 2016 at 43,636 thousand. Figure 47 Internet Usage Rate and Internet Users (%) - Population ages 3+ 27

31 II. What the Internet is to a Single-person Household 2016 Survey on the Internet Usage 1. About Single-person Household An Increase of Single-person households The number of Single-person household in Korea has shown an upward trend, and the number of Single-person households is expected to increase continuously. Figure 48 An Increase of Single-person Households (Household) 2. Internet Access Rate The Internet Access Rate is Similar whether the household is Single (96.9%) or Not (99.8%) As of July 2016, the Internet access rate of Single-person households is 96.9%, which is similar to the rate of households with 2 members+ (99.8%). Meanwhile, all the Single-person households whose householder s age is under 30s are connected to the Internet (100.0%), but the Single-person households whose householder s age is 60+ shows the Internet connection rate at 92.5%. Figure 49 Internet Access Rate of Single-person household Household with 2 members+ (%) 28

32 II. What the Internet is to a Single-person Household 2016 Survey on the Internet Usage 3. Possession of Mobile Device Mobile Device Ownership of Single-person Households, 67.9% The rate of ownership of mobile devices such as smartphone, smartpad, and wearable device is higher for households with 2 members+ (86.6%) than Single-person households (67.9%). Meanwhile, the rate of mobile device ownership for the Single-person households whose householder s age is under 30s is 100%, but it is 31.5% for the Single-person households whose householder s age is 60+, showing a great discrepancy. Figure 50 Mobile Device ownership of Single-person household Household with 2 members+ (%) 4. Usage Pattern of ICT Service Wired Internet Service shows the Biggest Gap Between Single and Non-Single Households Among household ICT services, mobile phone (incl. smartphone) usage rates for Single-person households (96.8%) and for households with 2 members+ (99.7%) are similar, but the wired Internet usage rate shows noticeable difference of 24.0%p between households with 2 members+ (89.7%) and Single-person households (65.7%). Figure 51 Usage Pattern of ICT Service of Single-person household Household with 2 members+ (%) 29

33 III. Internet, No Age Limits! 1. Increase of Silver Surfer Population ages 65+ is Defined as the Elderly Figure 52 Definition of Silver Surfer 2. Internet Usage Rate Rapid Growth of Internet Usage Rate of the Elderly The Internet usage rate (Internet use in the last 1 month) for the elderly of age 65+ was merely 13.4% in 2011, but The Internet usage rate for the elderly in 2016 is 38.4%, more than a double from 5 years ago. Meanwhile, the number of elderly Internet users shows an increasing trend from 742 thousand users in 2011 to 2,636 thousand users in Figure 53 Elderly Internet Usage Rate and Internet Users (%, thou.) 30

34 III. Internet, No Age Limits! 3. Possession of Mobile Device 3 out of 10 (31.7%) the Elderly Have Smartphone The rate of smartphone ownership of the elderly of age 65+ is 31.7%, which is lower than under 65 (93.9%). Meanwhile, the ownership rates of smart pad and of wearable device are both very low at 0.2%. Figure 54 Mobile Device Ownership of the Elderly (%) 4. Usage Pattern of Internet Service IM Usage Rate of the Elderly, 61.4% Among Internet services, Instant Messenger (IM) service shows the smallest discrepancy (33.1%p) between the usage rate of the elderly of age 65+ (61.4%) and that of the under 65 (94.6%); Internet shopping shows the largest (54.5%p) discrepancy (the elderly at 6.4% and the under 65 at 60.9%). Figure 55 Usage Pattern of Internet Service of the Elderly (%) LIVE 31

35 IⅤ. Beginners Introduction to the Internet 2016 Survey on the Internet Usage 1. Who is Internet Beginner? Respondents whose Internet Usage Period is less than 2 yrs are Defined as Beginner The rate of beginners in the Internet with usage experience less than 2 years is higher for the male population (53.4%) than the female population (46.6%). Meanwhile, in age groups, toddlers and children of age 3-9 shows the highest rate at 48.9%, and the next highest rate is for those in 60s (15.3%). Figure 56 Internet Beginner Definition and Characteristic Internet Usage Frequency 6 out of 10 (63.7%) Beginners Use the Internet At least once a day Only 63.7% of beginners use the Internet at least once a day, however most (92.5%) of the existing Internet users use the Internet at least once a day, showing discrepancy in the frequency of Internet use.. Figure 57 Internet Usage Frequency of Internet Beginners (%) 32

36 IⅤ. Beginners Introduction to the Internet 3. Possession of Portable ICT Device Smartphone Ownership Rate of Non-Beginner (95.1%) is higher than Beginner (75.9%) The discrepancy in the rate of smartphone ownership of Internet beginners (75.9%) and of existing users (95.1%) is large (19.2%p). Meanwhile, the rate of wearable device ownership is higher for beginners (3.1%) than existing users (2.0%), and this seems to result from the propagation of wearable devices for infant/toddlers and the elderly. Figure 58 Portable ICT Device Ownership of Internet Beginners (%) 4. Usage Pattern of Internet Service Mobile Game Usage Rates are similar, Whether the Internet User is Beginner or Not Among Internet services, mobile game service shows the smallest discrepancy (5.8%p) between the usage rate of Internet beginners (44.3%) and of existing Internet users (50.1%); Internet banking shows the largest (40.4%p) discrepancy (beginners at 18.7% and existing users at 59.1%). Figure 59 Usage Pattern of Internet Service of Internet Beginners (%) LIVE 33