Mobile Travel Trends in China. Nov 2013

Transcription

1 Mobile Travel Trends in China Nov 2013

2 Qunar is the world s largest Chinese travel platform Background Monthly Unique Visitors (in mm) Founded: 2005 Headquarters: Beijing, China Employees: 1699 Listed: Traded on NASDAQ under QUNR as of November Supply - Product Search coverage of data sources (real-time information) 125,000 domestic / international airline routes ,700 hotels Qunar Ctrip Kunxun Kuxun 17u.cn elong 2 Source: iresearch

3 1. Latest trends of the Chinese Mobile Travel Consumer 2. How Qunar Does Mobile

4 The Mobile Age More than 600 million smart devices globally Android devices have over 60% of the market 2012 global ios APP downloads was over 4.5 billion Chinese mobile internet usage is now spreading to second-tier cities, where the Android market share has already surpassed 60% Americans spend 94 minutes on APPs every day, 30% of internet usage There are currently over 200 million mobile internet users in China, 15% of the total population, with 60 million ios users and 140 million Android users. Mobile growth rate is 6 times that of the general internet.

5 Mobile Usage Changing Travel 46% of travel app users make purchases through them Data from Nielson Reports 43% of users search for travel product information with smart phones Data from Google 86% of travelers take photos with their phones during travels Data from Expedia

6 Mobile Consumer Data From China s National Holiday The week-long Chinese National Holiday in October is one of the two big leisure travel weeks of each year, with over 420 million travelers nationwide total this past holiday. During that week, Qunar s mobile transactions per day were over 50% above the average daily amount. The Golden Week

7 Most Popular Services The most popular mobile travel functions were the combinations of Hotel + Air tickets + Airport Pickup Hotel + Attraction Tickets/Location-Based-Services

8 Most Popular Destination Cities Shanghai Beijing

9 Polarization of Hotel Demand Budget VS Luxury

10 First Tier Cities = Consumption Mobile Consumers were largely from the first tier cities of Beijing, Shanghai, Guangzhou, Shenzhen.

11 Shanghai Users Like to Fly, Beijing Users Like Being Driven

12 Pandas And History are Top Attractions Most Tickets Sold

13 Four Main Airlines

14 Commerical Banks Command More Trust

15 Takeaways Stick to major destinations Know what they want for hotels already Trust the biggest commercial brands First Tier City users

16 Mobile: Changing The Way We Travel On-theroad An important economic trait of online travel is that it is a closed circuit Before: Planning/booking done in front of a PC Now: PCs, smart phones, anywhere Pre-trip Closed Circuit Post-trip Before: After travels, you journal and share reviews Now: Just another beginning, a comparison for the next trip. Before others Social Media: Allowing Constant Sharing Before: Organizing/sharing at your PC post-trip Now: Sharing/interacting as you go trips

17 1. Latest Trends of the Chinese Mobile Travel Consumer 2. How Qunar Does Mobile

18 Most Popular Travel Apps In China No 1 Most frequently used travel mobile app in 2012, according to CNNIC.. Qunar Travel Qunar Hotels Apple Official Site s Recommended Travel App Mobile payment LBS Information guide on-the-road Trip sharing tools Travel Planning Tools Qunar Boutique Hotels Qunar Local Qunar Travel Photo Sharing 100+ million downloads of Qunar mobile apps as of June 30, 2013, approximately twice as much as our closest competitor, according to iresearch.

19 A Closed Circuit of Technology Qunar Sharing Website Post-Trip Sharing Travel Desire Qunar Travel Photo Sharing Qunar Travel Photo Sharing On-The- Road Sharing Research Travel Planning Tools On-The- Road Services Pre-trip Booking Qunar Boutique Hotels Qunar Travel Qunar Local Qunar Hotels Qunar Booking Website

20 Qunar s Comprehensive Mobile Strategy

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22 Air Tickets Price Comparison & Booking Coverage of 125,000 flight routes, with mobile booking enabled. Flight Status and Airport Nagivation Easy look-up of flight status data Airport weather reports, navigation strategies, and other useful airport info Flash Sales Flights can still be booked an hour before takeoff Instant updates on special deals Flagship store for Airlines 10 flagship airlines Exclusive air ticket sales

23 Air Ticket Special Features Price Trends Flight Status Airport Wiki

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25 Hotels Location-based lookup of nearby hotels, as well as services near the hotel 4 OTAs 6 Major Hotel Chains Nearby Hotels Diverse Selection 70,000 domestic hotels 200,00 international hotels Lowest Prices Two payment methods: pre-pay and at-the-counter Many room types and packages Choice

26 Last Minute Deals Time Special Prices 103 Cities 3000 Hotels Every night from 6PM to 6AM the next day Up to 70% each room Including all major cities in China From 5-Star hotels to budget chains

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28 Taxi Pick-up Service Cheche:Reliable, instant taxi booking in 24 cities Consolidates all major taxi booking services, including: Didi Dache Dache Secretary Kuaide Dache Yida Dache Yaoyao Zhaoche

29 Airport Pick-up Services Airport pickups supported in 35 cities and 36 airports, with taxi services in 24 cities and car booking services in 35 cities. Free Booking On-time pick-up Pre-set prices available

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31 New Features Train Ticket Booking- no need to wait in lines Group-Buying Deals with easy cancellation New Vacation Routes

32 About Qunar Questions? Qunar is the leading search-based commerce platform for the travel industry in China. Qunar's goal is to empower Chinese travelers to define their travel experience. Founded in May 2005 and headquartered in Beijing, Qunar is committed to providing travelers with a one-stop travel information source on both PC and mobile devices. The Company enables travelers to find the best-value deals by aggregating and processing highly fragmented travel product information from tens of thousands of travel service providers into an organized and user-friendly display through its proprietary technology. According to research firm iresearch, Qunar has ranked Number 1 among all non-state-owned online travel companies in China in terms of monthly unique visitors since November Qunar's mobile application "Qunar Travel" was ranked the most frequently used mobile travel application in China by China Internet Network Information Center in September Leveraging its large user base and advanced technologies, the Company provides an attractive value proposition to its customers, which include travel service providers and display advertisers. Qunar means "where to go" in Mandarin Chinese.

33 Thanks!