Deloitte TMT Predictions 2018
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1 For more information, contact: Cornelia Calugar-Pop, 1
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3 Rising utility: s are usurping laptops and tablets as the preferred device for video calling, reading news, watching short and online search UK Total Male Female Browse shopping websites Laptop Laptop Laptop Laptop Laptop Laptop Laptop Laptop Desktop Make online purchases Laptop Laptop Laptop Laptop Laptop Laptop Laptop Laptop Desktop Online search Laptop Laptop Laptop Watch short Laptop Laptop Laptop Laptop Laptop Desktop (was laptop) Laptop Laptop Desktop Check bank balances Laptop Laptop Desktop Video calls Check social networks Laptop Read the news Play games Game console (was phone) Laptop Laptop (was tablet) Laptop Tablet Tablet Tablet Tablet Voice calls using the Internet Take photos Record Stream films and/or TV series Watch TV programs via catch-up TV TV TV TV TV TV TV TV TV TV TV TV TV TV TV TV TV TV Watch live TV TV TV TV TV TV TV TV TV TV Q. Which, if any, is your preferred device for each of the following activities? Weighted base: UK smartphone owners aged 18-75, 2016 (3,251), 2017 (3,393) Source: Deloitte Global Mobile Consumer Survey, UK edition, May Jun 2016, May Jun 2017 Note: The laptop category excludes hybrid laptops 3
4 Usage levels are significantly greater among teenagers than any of the other age groups Teenagers Parents Grandparents Number of times they Number of times they Number of times they check their phone 90 check their phone 33 check their phone 12 Take photographs Post/share photos 63% 37% 11% 4% Check phones.. 76% 24% 8% 3% Daily usage first 5 minutes after waking up within 5 min of going to sleep during the night Daily usage 16% 2% 0% 57% 35% 12% 50% 28% 11% 66% 38% 12% 19% 6% 3% 84% 81% Record Post/share Note: 'Teenagers' are the respondents in the age group; 'Parents' are the respondents in the age group; 'Grandparents' are the respondents in the age group Weighted base: All smartphone owners, Teenagers (218), Parents (763), Grandparents (400) Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun
5 Short form video viewing skews much higher among younger age groups Short-form vs Long-form video watched daily (age groups view) All % watch 51% watch 37% watch 31% watch 23% watch 13% watch 12% watch 13% watch 21% watch 18% watch 16% watch 10% watch 5% watch 2% watch Q. Which of the following activities you use mobile phone to do? Source: UK edition, Deloitte Global Mobile Consumer Survey, May - Jun 2017 Base: All smartphone owners aged 16-75, UK, 2017: 3,525, 16-24: 601, 25-34: 699, 35-44: 656, 45-54: 686, 55-64: 484, 65-75: 400 Note: Short video includes short or live posts or stories, shared on instant messaging networks and news stories on news apps; Long video include live TV, TV programmes on-demand via catch-up services and streamed films and/or TV series 5
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Welcome! Today s program
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