OMA Overview and Current Work

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1 OMA Overview and Current Work Presented to GSMA Executive Management Committee Fred Harrison, Chairman of the Board, OMA

2 Agenda OMA Overview OMA Recent Work APIs Device Management Converged Personal Network Service Communications Working Group 2011 Pipeline Summary

3 OMA Overview Over 175 members from across the mobile value chain Founded June 2002 Operators, terminal and software vendors, content and entertainment providers Interoperable service enablers across multiple domains Architecture, Security, Charging and Network APIs Person-to-Person Communications Device Capabilities Access to Content Services Access Interface Service Customization Current and Ongoing Technical Deliverables more detail in presentation 44 service enablers delivered in 2010 with 80 planned for 2011 Ongoing refinement of interoperability testing program with Test on Demand in Q API Framework building on success of GSMA OneAPI and Parlay affiliation M2M Communications enabling terminals as gateways and converged personal networks New and improved organizational structures and efficiencies Fast track process for omitting or combining steps and deliverables in OMA Process Min Max procedure for an alternative path to traditional testing of every OMA enabler Collaboration with other bodies including GSMA & ETSI Reduce duplication and fragmentation New strategic program of liaisons with appointed Board level champions to other bodies OMA maintains formal cooperation agreements or frameworks with nearly 50 industry bodies

4 OMA Organizational Structure Board Board Finance Technical Plenary Board Strategic Planning Board External Laiason Release Planning and Management Interoperability Broadcast Digital Rights Management Requirements Content Distribution Location Architecture Device Management Communications Interoperability Legend: Committee Horizontal Working Group Working Group

5 Agenda OMA Overview OMA Recent Work APIs Device Management Converged Personal Network Service Communications Working Group 2011 Pipeline Summary

6 Highlights of OMA Service Enablers Over 50 Candidate and Approved Enablers Published in the Last 18 Months Candidate Enabler Releases OMA Device Management Smart Card V1_0 OMA Lock and Wipe Management Object V1_0 OMA Converged Address Book V1_0 OMA XML Document Management V2_1 OMA Secure Content Identification Mechanism V1_0 OMA SIP Push V1_0 OMA Location in SIP/IP Core V1_0 OMA Secure User Plane Location V2_0 OMA Mobile Search Framework V1_0 OMA Mobile Codes V1_0 OMA Mobile Advertising V1_0 OMA Mobile Spam Reporting V1_0 Approved Enabler Releases OMA Device Management V1_2 OMA Smart Card Web Server V1_1 OMA Presence SIMPLE V1_1 OMA Global Service Architecture V1_0 (Reference Release) OMA IMPS Implementation Guidelines V1_3 (Reference Release) A Candidate Enabler Release (CER) delivers an approved set of open technical specifications that can be implemented in products and solutions, and then tested for interoperability. An Approved Enabler Release (AER) represents Candidate Enabler Releases that have gone through the Interoperability Program (IOP) of OMA. The IOP tests interoperability between different member company s implementations either within the OMA or through other means.

7 Agenda OMA Overview OMA Recent Work APIs Device Management Converged Personal Network Service Communications Working Group 2011 Pipeline Summary

8 OMA API Key Messages OMA specified the requirements of GSMA s OneAPI Profile of Parlay X Web Services. OMA provides a standard API framework which can include an abstract definition or specific protocol bindings. OMA APIs expose a functional interface, which exposes OMA service enablers and generic service functionality to the wider developer community. The channel from OMA to third party developers is through the implementation of OMA APIs by other SDOs, network operators and wholesale or open application environments and communities. OMA affiliated Parlay in 2008, making the valuable technical work of Parlay a part of OMA s body of technical work. This demonstrates OMA member commitment to interoperability with legacy Web Services. OMA has thus far specified more than 30 service access layer interfaces, including five packages of protocol bindings and profiles designed to expose generic and OMA specific functionality to developers outside of OMA. OMA accepts requirements for APIs from its members as well as external bodies and organizations.

9 APIs: What, Why, Who, Where? Use Application Programming Interfaces (APIs) to open up service capabilities and assets in the core network to application developers OMA APIs provide an abstracted view of these capabilities Application developers do not require comprehensive knowledge of arcane telecommunication signaling protocols and call state models Applications built towards the API can be ported across network types and access technologies Service Provider Developer Program Content Provider Systems Integrator Advertiser APIs Exposure Layer Native Network Signaling Protocols Location Identity Payment Presence Core Network Service Capabilities Network Control

10 API Dimensions in OMA Abstract APIs Focus on functional aspects Protocol independent API Binding Technologies SOAP/WSDL Web Services HTTP protocol binding using REST architectural style Network APIs & Device APIs Network API exposed by a resource residing in the Network Device API exposed by a resource residing/running on a Device

11 OMA APIs and the Rest of the Industry Parlay Service Access ParlayREST v1.0 ParlayREST v2.0 PXPROF v1.0 OMA: Has adopted the API work from 3GPP/ETSI Has affiliated the API activities from Parlay GSMA: Developer outreach Go-to-market Business models OMA: Technical Specifications Standards publication GSMA: Requirements (draft) RCS API work item OMA: Technical Specifications Standards publication

12 OMA Current and Future API Work Ratified APIs 1. Next Generation Service Interfaces 2. SOAP for Next Generation Service Interfaces 3. Client Side Enabler API 4. RESTful Bindings for Web Services 5. Parlay Service Access 6. ParlayREST (OMA PXPROF) and its GSMA OneAPI Profile Pipeline APIs 1. Web Runtime API 2. APIs for Rich Communications 3. Converged Address Book APIs 4. Open Connection Manager API 5. RESTful Bindings for OMA Push Access Protocol Others under consideration

13 Agenda OMA Overview OMA Recent Work APIs and GSMA OneAPI Device Management Converged Personal Network Service Communications Working Group 2011 Pipeline Summary

14 OMA Device Management Overview OMA DM helps operators and IT departments manage access capabilities, diagnose problems, fix and update devices over the network Device Management is well established and reliable in the mobile value chain DM 1.2, Client Provisioning and Management Objects Interoperability is the key to seamless maintenance and integration of devices, services and applications Many implementations deployed globally 89% deployment rate of OMA DM according to major handset vendors around the globe* 90% deployment rate of OMA DM in operator implementations of services* *According to isupply Research Analytics

15 Legend External Management Infrastructure SCOMO Server DM Server Alternate Download Server SCOMO-1 SCOMO-2 DM-1 SCOMO Client Process SCOMO Operations Process SCOMO Alerts DM Client DLOTA, HTTP, FTP, etc. Components specified by this enabler Components not specified by this enabler Alternate Download Client Device Internal Interface which is out of scope of this enabler Indicates use of an interface exposed by a component; the component offering the interface is indicated by the arrowhead Interface specified by other enabler Interpret DM Commands, (sent from the DM DiagMon Server), in order to perform DiagMon operations on the handset Operations that aim to manage: Diagnostic Policies, Fault Detection and Reporting, Performance Monitoring, Device Interrogation and Remote Device Repairing GwMO Server DM Server Legend GwMO-1 GwMO-2 DM-1 GwMO Component DM Client Components specified by this enabler Components not specified by this enabler Interface which is out of scope of this enabler Perform DiagMon operations on the device Device internal interface which is in scope of this enabler Interface specified by other enabler GwMO-3 Management protocol specific interfaces DM Client Non-OMA DM Client External Management Structure SACMO Server DM Server Alternate Download Server Legend SACMO-1 SACMO-2 DM-1 DM Client SACMO Client Process SACMO Operations Process SACMO Alerts DLOTA, HTTP, FTP, etc. Components specified by this enabler Components not specified by this enabler Alternate Download Client Device internal interface which is out of scope with this enabler Device internal interface which is in scope with this enabler Interface specified by other enabler. DM Scheduling Agent DMSA-TS Trigger Sources Legend DMSEC-DMSA DMEC-DMSA DMSEC-DMEC Components specified by this enabler Components not specified by this enabler Interface exposed by a component. The component offering the interface is indicated by the arrowhead. Out of scope of interface <x>* DM Scheduling Enabler Client OMA-DM Enabler Client HomePage? PrefConRef? To ConRef? Favorites? Folders? Ext? DMSCHED-1 DMSCHED-2 DM-1 Name URL AAuthType? AAuthName? AAuthSecret? <x>+ <x>+ <x>+ DM Scheduling Enabler Server DMSES-DMES OMA-DM Enabler Server ConRef Name URL AAuthType? AAuthName? AAuthSecret? Ext? Name Favorites? Folders? Ext? Interior N Leaf Node Optional N Required Connectivity Management Objects Enabler NAP MO Proxy MO DM-2 Exposes NAP and Proxy MOs DM Client Legend e.g. DM-1 (and others) DM-Func DM-1 Client-Server Protocol DM-3 Bootstrap Profile DM-4 Bootstrap Profile Indicates that enabler uses functions of other component Name of interface offered Device Management Authority DMA-DMS DM Server Smart Card OTA Provisioning Server Indicates interfaces outside the scope of Connectivity MO or DM enablers File OMA DM Management Objects Architectural Diagrams SACMO OMA DiagMon DiagMon Operations DM Report DM DiagMon Results DiagMon Agent back Server DM DM v1.2 Protocol DM Client Server OMA DM Sched Device Device Management Infrastructure OMA DM SC Device Smart Card DM-SC DM Client DM-1 DM-SC-2 Gateway DM-SC-1 Trigger DM Server OMA LAWMO External Management Infrastructure Legend Components specified by this enabler Components not specified by this enabler Interface which is out of scope with this enabler. Indicates use of an interface exposed by a component. LAWMO Client LAWMO-1 Process LAWMO Operations LAWMO-2 Process LAWMO Alerts LAWMO Server Interface specified by other enabler. DM Client!"#$ DM Server External Management Infrastructure OMA FUMO FUMO Agent Legend Components specified by this enabler Components not specified by this enabler Internal Interface which is out of scope of this enabler Indicates use of an interface exposed by a component; the component offering the interface is indicated by the arrowhead Interface specified by other enabler DMWSI FUMO Enabler FUMO-1 Device Device Management Management Server Credit DMI-1 Legend Out of scope (existing protocols / enablers Alternate Download Credit Alternate Download Server Overview of OMA s Device Management Objects OMA ConnMo In scope DM Enabler OMA SCOMO OMA BMO GwMO OMA DM Device OMA DCMO DCMO Client DCMO-1 Process DCMO Operations DCMO-2 Process DCMO Alerts DCMO Server Management Domain DM Gateway Non-OMA DM Device Device Capability Data DM Server DM-1 DM Client Legend Components specified by this enabler Components not specified by this enabler Device Internal Interface which is out of scope of this enabler Indicates use of an interface exposed by a component; the component offering the interface is indicated by the arrowhead Interface specified by other enabler

16 New Enabler OMA Gateway Management Object OMA-DM End Device OMA-DM OMA-DM OMA-DM Server OMA-DM Gateway UPnP-DM End Device End Device Facilitates interaction between a management server and a management client in situations where direct and unaided interaction between the management server and the management client is not possible 1. Device does not have a publicly routable address 2. Device sitting behind a firewall 3. Device supports a management protocol other than OMA-DM Enables a single OMA-DM message, issued by a DM Server, to be fanned out to multiple end devices, and an aggregated response to be sent back to the DM Server

17 Agenda OMA Overview OMA Recent Work APIs and GSMA OneAPI Device Management Converged Personal Network Service Communications Working Group 2011 Pipeline Summary

18 Introduction What is CPNS? OMA CPNS enables universal access to services across a convergence of Personal Networks and Wide Area Networks/Cellular Networks. OMA CPNS facilitates the service provision between two different networks that can be interconnected by means of a Personal Network Gateway (PN GW) using a variety of mobile and fixed devices. Figure 1: High Level CPNS Diagram

19 OMA CPNS Use Cases Multimedia Content Delivery An end user can watch high-quality movies on a big screen using a mobile device serving as a gateway between a movie-streaming server via Cellular network and home consumer electronic device via Wireless Personal Access Network technologies. The mobile phone or fixed gateway provides access to the global network for devices that only have local area connectivity (e.g. WiFi, Bluetooth). Figure 2: CPNS Multimedia Content Delivery

20 OMA CPNS Use Cases Multimedia Content Delivery With an OMA CPNS enabled mobile phone connected to both a non-cellular navigation device and an MP3 player with wireless personal access, a user can simultaneously request relevant traffic updates and navigation information while downloading music files. To provide multiple services simultaneously, OMA CPNS manages various factors such as the personal network setup, service profiles, device profiles, and usage statistics. Figure 3: Simultaneous Content Delivery

21 OMA CPNS Use Cases In-Home Network OMA CPNS enables extension of Internet-based services to home appliances. This extension enables interaction with M2M services and applications. An end user can access in-home appliances from outside the home using CPNS connections between personal networks and the CPNS Server. This allows for remote control, monitoring and content delivery. Figure 4: Remote Connection of Personal Networks

22 OMA CPNS Use Cases e-health OMA CPNS provides an extension for e-health scenarios. Using a PN GW, Health Sensors can access the CPNS server in the global network. This enables regular monitoring and simple daily care. Businesses such as hospitals and pharmacies can access information from monitoring devices attached to patients. Other e-health uses could allow parents to access health sensors for their children remotely. Figure 5: CPNS Application for e-health Services

23 Agenda OMA Overview OMA Recent Work APIs and GSMA OneAPI Device Management Converged Personal Network Service Communications Working Group 2011 Pipeline Summary

24 OMA Communications Responding to Market Trends and Demands Demonstrated through collaboration with other bodies.

25 Market Opportunity for Mobile Messaging Continuously Increasing Text messaging/sms Preinstalled games Mobile internet Ringtone downloads Instant massaging Picture messaging/mms Application downloads Text alerts Wallpaper/screensaver downloads Fetion Picture downloads Full-track music downloads Game downloads Streaming online music/radio Mobile newspaper Online game playing Video/Mobile TV Uploads Location-based services/gps Reported Data Applications Used on Device - Prepaid Prepaid subscribers (n=4, 170) Video messaging VoIP programs Video calling 1% 26% 23% 21% 18% 15% 13% 12% 12% 11% 10% 8% 8% 5% 4% 4% 4% 1% 1% 15% 39% 37% 87% 0% 20% 40% 60% 80% 100% Facts and Predictions Worldwide SMS Mobile message MMS IM Source: Mobile Messaging Futures : Analysis and Growth Forecasts for Mobile Messaging Markets Worldwide: 4th Edition, Portio Research, Jan 2010 Source: Mobile Internet More Popular in China than in U.S., the Nielsen Company, Aug 2010

26 Application of OMA COM Enablers in the Market GSMA Rich Communication Suite (RCS) Collaborative effort to facilitate the introduction of commercial, IMS based rich communication services. Involves participation from many network operators, vendors and other telecommunication companies Main features of the first release include the following: UNI Enhanced address book Service capacity and presence NNI Based on OMA Presence-related and XDM RCS Enhanced messaging 1-1/group conversational messaging Enriched call Multimedia sharing capabilities File transfer 1-1 file transfers in and out of session Based on OMA SIMPLE IM, SMS/MMS Based on GSMA PRD IR.74 and IR.79 Based on OMA SIMPLE IM

27 Application of COM Enablers in the Market (2/2) Korean Mobile IM Initiative Major Success for Korean Operators National initiative to make IMS-based Mobile IM service interoperable among three Korean operators (SK Telecom, KT, LGT) Feature sets (common to all operators) Presence (log in/out, nickname): OMA Presence SIMPLE 1.0.1, OMA XDM IM (text, emoticon, flashcon, picture / 1:1, 1:N): OMA SIMPLE IM ,000, ,000, ,000, ,000, ,000,000 50,000,000 7,000,000 messages 34 times increase 242,000,000 messages '09 Mar Apr May Jun Jul Aug Sep Oct Nov Dec '10 Jan Feb Mar Apr May Jun 1,400,000 1,200,000 1,000, , , , , ,000 unique users 7 times increase 1,200,000 unique users '09 Mar Apr May Jun Jul Aug Sep Oct Nov Dec '10 Jan Feb Mar Apr May Jun

28 New and Future Activities Enhanced Visual Voice Mail (EVVM) 1.0 Develop a common mechanism to offer enhanced voic service Builds upon the OMTP/GSMA VVM 1.3 Specifications Leverages OMTP/GSMA VVM 1.3 to add new functions and interfaces as needed Offers the following features: Flexible user greetings to cover different scenarios Extension of voic to LTE deployment with multi-device supports Easier sharing a voice message with a 3rd party Converging voic service with existing and future messaging services Status: Candidate Enabler planned for Nov 2011 Definition of Communication APIs Definition of service APIs focused on exposing features of COM-related Enablers Target Enablers: CPM 1.0, CAB 1.0, Presence 2.0, changes to PDE 1.2 Status: Under discussion And even more innovative features to come!

29 Agenda OMA Overview OMA Recent Work APIs and GSMA OneAPI Device Management Converged Personal Network Service Communications Working Group 2011 Pipeline Summary

30 What s in the Pipeline for 2011? (partial list) Architecture, Security, Charging & Network APIs Application Layer Security Common Functions Global Permission Management Next Generation Service Interfaces RESTful bindings for Web Services Charging Data Elements General Service Subscription Management Categorization Based Content Screening Person-to-Person Mobile Presence Data Elements Mobile Spam Reporting Multimedia Messaging System Converged IP Messaging SIMPLE Instant Messaging Devices Management of Software Components Diagnostics and Monitoring of Terminals Evolution of Device Profiles Management of Device Capabilities Scheduling Lock and Wipe Device Smart Card Management Device Management Software and Application Control Converged Personal Network Services Managing Terminals as Gateways Client Side API Framework Data Synchronization

31 What s in the Pipeline for 2011? (partial list) Access to Content Push and Push over SIP Push Point to Multipoint Games Services Client/Server Interface In Game Advertising Secure Removable Media Content Management Interface Dynamic Content Delivery Digital Rights Management Mobile Search Framework Customized Multimedia Ringing Mobile 2D Bar Codes Mobile Advertising Services Access Interface RESTful bindings for OMA Push Access Protocol Policy Evaluation, Enforcement and Management Service Customization Presence_SIMPLE Scheduling Connectivity Management Object Diagnostics and Monitoring Device Capabilities Management Object Data

32 Agenda OMA Overview OMA Recent Work APIs and GSMA OneAPI Device Management Converged Personal Network Service Communications Working Group 2011 Pipeline Summary

33 Summary OMA continues a robust yearly release of technical work 44 service enablers delivered in releases in 2011 Maintenance of existing specifications with new work in APIs, M2M communications and Mobile Search OMA continues as the industry leader in Device Management standardization OMA membership is smaller, but the core founders of the organization are still in place New work still coming in Improved process and efficiencies Collaboration with other bodies is strong including GSMA

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