Welcome to. David Duffett, TeleSpeak

Transcription

1 Welcome to NO RULES Telephony David Duffett, TeleSpeak

2 Agenda Background: The old rules Open standards The new era Rules that are now BUSTED Being Boring (where boring is good!) Being remarkable Business advantages

3 The old rules PBX CTI PC-based Telephony Applications

4 The old rules The PBX market You got what you were given! Closed shop Proprietary interfaces Vendor lock-in

5 The old rules Telephony applications Closed shop High cost of entry Proprietary APIs Vendor lock-in

6 Open Standards (old) 9 years ago, in a land that time forgot... A model that allowed vendor-independence through interoperability Middleware approach allowed a standard application to be abstracted from the pain of knowing the hardware or technology A standard CT Bus allowed cards from different vendors to pass calls around

7 Open Standards (old) Neapolitan Ice Cream Model

8 The new era PBX CTI PC-based Telephony Applications

9 The new era Neapolitan Ice Cream Model

10 Rules that are now BUSTED Customers must fit in with the PBX BUSTED: their PBX can be built around them Telephony applications take months/years BUSTED: Asterisk allows rapid app. development Asterisk is a dev. environment and toolkit Vendor Lock-in BUSTED: A combination of open source and open standards means you can connect anything* *probably

11 Rules that are now BUSTED The PBX and the telephony application are 2 separate things BUSTED: Asterisk can be both Call centre providers can now supply the PBX too PBX vendors can enable (or add) features too *probably

12 Handsets Networks Asterisk & Wireless

13 Being Boring (a good thing) When replacing a legacy PBX User experience can be replicated You can implement a multi-personality PBX to sell to a range of customers Businesses do not like surprises or excitement with their phone system

14 Multi-personality Inside extensions.conf Inside panasonic-sdbs308.conf [globals] ; ***** personality type ***** #include panasonic-sdb308.conf dnd=*35 clfwd=*36 conf=* [features]... exten => ${dnd},1,macro(dnd) exten => ${clfwd},1,macro(clfwd) exten => ${conf},1,meetme(room1,dp,4567)...

15 Being Boring (a good thing) When adding features to an existing PBX User experience can extended from where it is It is a tough (an unwelcome) call to ask users to learn new stuff

16 Being remarkable Even today, the majority of customers will be WOWed by: Free inter-site calling, or inter-site by extension number Multi-geographic numbering, terminating on their PBX The use of dual mode (GSM/SIP) mobile phones for take your extension anywhere functionality

17 Being remarkable The freedom and flexibility of Asterisk enables you to: Implement unique telephony applications for individual customers E.g. A telephone interview application that only connects those who pass a small/quick test Engineer the telephony solution to be congruent with your customers relationship or attitude to their customers - PERSONALISATION

18 Being remarkable PBX and application functionality embedded in virtually any environment Self-discovering mini-pbx instances

19 Business Advantages The ability to personalise: For your customers For your customers customers Both Low cost of entry to the telephony business, both PBX and custom telephony solutions Green telephony, smaller footprint in so many ways

20 Question Time What questions do you have?

21 The old rules Summary PBX and telephony applications separate Vendor lock-in, nastiness a bad scene Open standards An attempt at open standards from a closed perpective The new era Open source and open standards, a very powerful combination

22 Summary Rules that are now BUSTED The telephony can now fit to the business Rapid application development The PBX and the application can be one Being Boring (where boring is good!) Replicate or follow existing functionality and user experience Seamless integration or replacement

23 Summary Being remarkable Very low barriers to entry for application prototyping Allows creativity, gives a WOW factor Business advantages Customise not only for specific vertical markets, but further for every customer (if you want) Choose your value proposition

24 We re all Busters RULE

25 Thank You