ASCOM NETWORK TESTING EVOLVING NETWORKS. TRUSTED SOLUTIONS.

Transcription

1 [ ] ASCOM NETWORK TESTING EVOLVING NETWORKS. TRUSTED SOLUTIONS. 1 [ OPERATOR CHALLENGE ] OPERATOR CHALLENGE Mobile operators are vying to deliver the best customer experience while keeping network expansion and operational costs at the bare minimum. Grow Capacity to meet rising tide of broadband data demand Improve Operational Efficiency to meet that demand even while ARPU is shrinking Deliver an optimal Customer Experience to outpace competitors, attract and retain premium customers Capacity Operational Efficiency Customer Experience 2 Presentation Name Month Year 1

2 [ MARKET ENVIRONMENT ] OPERATORS SUPPLEMENT CAPACITY IN THE INTERIM Network Complexity Grows Operators overlay multiple technologies (2G/3G, Edge/HSPA) Add capacity indoors 15% CAGR rate predicted through 2017 Indoor calls use Heterogeneous Networks (HetNets) like Wi-Fi, WAN, small cells not controlled by operators Competition for Subscribers Intensifies Demand continues to grow for competitive benchmarking and the ability to analyze the smartphone customer s experience Operators rely on superior customer experience as a way to charge for applications provided free by Over the Top (OTT) services (Google, Skype, Facebook) Ascom Simplifies Technology Complexity, Automates Service Quality Assurance 3 [ ] SOLVING OPERATOR CHALLENGES Capacity Operational efficiency Customer experience 4 Presentation Name Month Year 2

3 [ OPERATOR CHALLENGE ] EXPAND NETWORK CAPACITY Leverage the world s most trusted, drive testing technology to assure performance during network rollout Measure performance of new cells, technologies in-building without shutting down the network Automate post-processing of data from drive and walk tests to streamline multiple field probes and network OSS/call trace data for rapid, distributed troubleshooting and decision making TEMS Products TEMS Investigation TEMS Pocket TEMS Discovery 5 [ ] PRODUCTS Test & Measurement Benchmarking & Monitoring Reporting & Analysis 6 Presentation Name Month Year 3

4 NETWORK TESTING OFFERING TEST & MEASUREMENT BENCHMARKING & MONITORING REPORTING & ANALYSIS TEMS Automatic TEMS Investigation TEMS Symphony TEMS Pocket 7 TEMS Monitor Master 25 YEARS OF INNOVATION TEMS Discovery / TEMS Visualization March 2012 Ascom Group [ PRODUCT UNITS ] TEST & MEASUREMENT Drive- and walk-test tools for measuring wireless network performance TEMS Investigation TEMS Pocket Presentation Name Month Year 4

5 [ TEMS PORTFOLIO: TEST & MEASUREMENT ] THE NETWORK CHALLENGE CHALLENGE: NETWORK TESTING Ensuring quality is imperative in successful network rollouts and throughout the network life cycle. Field measurements are a critical component in that success. To be cost-effective, drive-test and troubleshooting tools should be multifunction and support multitechnology/multivendor networks. SOLUTION: TEMS INVESTIGATION Industry s No. 1 software solution for air interface testing. Leading-edge drive-testing tool for legacy, current and next-generation rollouts, including HSPA+ and LTE. System verification during rollout and service quality assurance throughout network life cycle. Easy, efficient data collection and analysis. Multivendor, multitechnology support for unrivaled variety of terminals, scanners and wireless technologies. Measurements can be automatically uploaded to our powerful post-processing tool, TEMS Discovery. 9 [ TEST & MEASUREMENT: TEMS INVESTIGATION ] TEMS INVESTIGATION COLLECT INFORMATION FROM DRIVE TESTING Data collection and real-time troubleshooting On-screen post-processing Reporting 10 Presentation Name Month Year 5

6 [ TEMS PORTFOLIO: TEST & MEASUREMENT ] TEMS INVESTIGATION USE CASES Initial tuning Site acceptance Network verification Troubleshooting Network optimization Service quality assurance Ensures network coverage and quality from the start. Performs measurements to verify base station installations. Tests newly implemented RAN features and new services. Detects specific types of network issues through field measurements. Maintains performance throughout the network life cycle. Ensures high-quality service performance from a user s perspective. Powerful and flexible industry standard 11 [ TEMS PORTFOLIO: TEST & MEASUREMENT ] THE INDOOR/ANYWHERE TESTING CHALLENGE CHALLENGE: INDOOR TESTING Operators must be able to test network QoS inside buildings and other locations where drive testing isn t possible. When testing these areas, users need a small, discreet but powerful test and measurement tool. Networks need to be tested from a variety of phone models using a host of different technologies. SOLUTION: TEMS POCKET Leading industry tool for indoor and difficult-toaccess test and measurement. All-in-one cell phone/smartphone and advanced test tool. Captures network information/detects network anomalies wherever user goes and from user s perspective. Small but powerful enough to capture a wide range of data and with the same level of detail as drive-test tools. Measurements can be automatically uploaded to our powerful post-processing tool, TEMS Discovery. 12 Presentation Name Month Year 6

7 [ TEST & MEASUREMENT: TEMS POCKET ] TEMS POCKET COLLECT INFORMATION FROM WALK TESTING 13 [ TEMS PORTFOLIO: TEST & MEASUREMENT ] TEMS POCKET USE CASES Indoor mapping Coverage analysis Site verification Basic cell planning Remote operation Provides positioning measurement without need for GPS coverage. Evaluates network accessibility in hard-toreach areas. Offers convenient ultraportable tool for validating cell sites. Allows operator to detect network anomalies and optimize cell performance. Interoperates with TEMS autonomous tool, TEMS Automatic, to reduce manual testing. Personal handheld air interface testing solution 14 Presentation Name Month Year 7

8 [ PRODUCT UNITS ] BENCHMARKING & MONITORING Benchmark and monitor wireless network service and application performance TEMS MobileInsight TEMS Automatic TEMS Symphony TEMS Monitor Master [ TEMS PORTFOLIO: BENCHMARKING & MONITORING ] THE COMPETITIVE BENCHMARKING CHALLENGE CHALLENGE: BENCHMARKING Operators must be able to benchmark network QoS against the competition. Proving the highest level of service quality is critical for retaining and acquiring customers. Separate benchmarking tools for drive, indoor, and nomadic testing can be costly and inefficient. The ability to test multiple networks and services in parallel is critical for operators seeking to cost-effectively benchmark today s complex wireless environment. SOLUTION: TEMS SYMPHONY An all-in-one, wireless quality of service (QoS) benchmarking solution for cellular network operators Flexible enough for drive, indoor & nomadic testing. Lightweight and portable. Provides voice, data, and video service testing. Offers wide range of supported phone & data cards. Supports all major air interface technologies, including LTE. Market-leading, out-of-the-box capacity expandable up to 16 processors/24 testing channels. Measurements can be automatically uploaded to our powerful post-processing tool, TEMS Discovery. 16 Presentation Name Month Year 8

9 [ BENCHMARKING & MONITORING: TEMS SYMPHONY ] TEMS SYMPHONY BENCHMARK VOICE, DATA APPLICATIONS ON DOZENS OF CHANNELS SIMULTANEOUSLY Coverage Strategy HSPA Coverage HSPA Rollout EDGE Coverage 17 [ TEMS PORTFOLIO: BENCHMARKING & MONITORING ] TEMS SYMPHONY USE CASES Performance measurements Benchmarking Testing Network monitoring Post processing Comprehensive network QoS performance measurements (voice, data, video, and messaging) Benchmarking of overall service quality and availability compared with the competition Vehicular, indoor or nomadic testing Legacy, 3G or LTE network monitoring Central data storage, reporting and analysis An all-in-one benchmarking solution 18 Presentation Name Month Year 9

10 [ TEMS PORTFOLIO: BENCHMARKING & MONITORING ] THE QUALITY OF SERVICE (QoS) CHALLENGE CHALLENGE: QoS QoS can mean the difference between a satisfied customer and former subscriber. Operators must continuously monitor and measure a live network s QoS (as well as that of their competitors). Accurate quality measurements as perceived by subscribers are critical. The only practical, cost-efficient way to do all of this 24x7 is through automation. SOLUTION: TEMS AUTOMATIC Truly autonomous air interface monitoring system. Remotely controlled probes for different deployment scenarios (on taxi/bus, fixed or handheld). Around-the-clock, end-to-end measurements without the cost of around-the-clock personnel. Experience the network and services as subscribers do. Reporting and analysis for many organizational groups. 19 [ BENCHMARKING & MONITORING: TEMS AUTOMATIC ] TEMS AUTOMATIC COLLECT INFORMATION AUTOMATICALLY, REMOTELY Remotely controlled software agents on subscriber smartphones Control and data storage 20 Presentation Name Month Year 10

11 [ TEMS PORTFOLIO: BENCHMARKING & MONITORING ] TEMS AUTOMATIC USE CASES Quality monitoring Benchmarking Radio network engineering Audit/verification Radio network quality monitoring Service performance and quality monitoring Quality trending Compare regions, countries, competitors Optimization Initial tuning/tuning Troubleshooting Rollout, expansion, upgrades, service introduction A truly autonomous network monitoring solution 21 [ TEMS PORTFOLIO: BENCHMARKING & MONITORING ] THE QUALITY OF EXPERIENCE (QoE) CHALLENGE CHALLENGE: QoE Subscriber expectations for network and application quality are increasing significantly. Operators must ensure QoE to avoid subscriber churn. Problems can occur anywhere in the delivery chain, from the application layer to the IP network or RAN. End-to-end application testing provides engineers with detailed performance data and helps them pinpoint and resolve problems. SOLUTION: TEMS MONITOR MASTER User experience optimization platform for mobile services and content. Can test anything a user does. Tests and monitors end-to-end quality and user experience. Simulates all handsets. Supports all major wireless technologies and networks. Click to enlarge 22 Presentation Name Month Year 11

12 [ BENCHMARKING & MONITORING: TEMS MONITOR MASTER ] TEMS MONITOR MASTER MONITOR, TROUBLESHOOT SUBSCRIBER APPLICATIONS 23 [ TEMS PORTFOLIO: BENCHMARKING & MONITORING ] THE SOLUTION: TEMS MONITOR MASTER Device Profiles TEMS Monitor Master Quality Northbound Device characteristics Test modeling Test planning Ad-hoc testing Resource allocation Data warehouse Reporting & analysis Alarm & trap management Alarms Traps Data integration SIM Server Scalable central SIM storage X1100/X219 Stable appliance probe IP or OTA Voice IVR IVR WAP WAP Web Web SMS SMS MMS MMS IM IM Video VoIP UMA HSDPA UMTS GPRS GSM CDMA Wi-Fi IP IP LTE LTE 24 Presentation Name Month Year 12

13 [ TEMS PORTFOLIO: BENCHMARKING & MONITORING ] TEMS MONITOR MASTER USE CASES Voice Messaging Data Other Voice service and quality VoIP service and quality IVR, USSD Messaging such as , Visual Voic , SMS and MMS Instant messaging IP-based services Web 2.0 Video streaming, HTTP, FTP, Ping, DNS Roaming Revenue assurance Service provisioning testing Regression testing Content validation Active testing and monitoring of mobile applications 25 [ BENCHMARKING & MONITORING: TEMS MOBILEINSIGHT ] TEMS MOBILEINSIGHT COLLECT INFORMATION FROM SUBSCRIBERS 26 Presentation Name Month Year 13

14 [ PRODUCT UNITS ] REPORTING & ANALYSIS Software to visualize, analyze and report mobile network performance and quality TEMS Visualization TEMS Discovery [ TEMS PORTFOLIO: REPORTING & ANALYSIS ] THE DATA ANALYSIS CHALLENGE CHALLENGE: DATA ANALYSIS Operators must be able to troubleshoot network problems quickly, particularly during high-stakes LTE rollouts. Manual processing of performance data is time-consuming and costly. Today s reporting and analysis tools need to support multiple data sources and organizational needs. SOLUTION: TEMS DISCOVERY Post-processing solution to support indoor testing, drive testing and benchmarking data. Automatically processes logfiles from an industry-leading number of testing probes. Analyzes data from all major technologies, including LTE. Data has to be processed only once, saving time, effort and cost. Eliminates need for multiple reporting tools. Combination of automation and flexibility reduces manual data processing costs & TCO. Easy data sharing and report generation, fostering collaboration. 28 Presentation Name Month Year 14

15 [ REPORTING & ANALYSIS: TEMS DISCOVERY ] TEMS DISCOVERY POST PROCESS DRIVE TEST, WALK TEST, AUTONOMOUS DATA TEMS INVESTIGATION AUTOMATIC DATA UPLOAD FTP SERVER TEMS POCKET AUTOMATIC DATA UPLOAD AUTOMATIC DATA PROCESSING WITH TEMS DISCOVERY RF DIRECTOR RF ENGINEER RF MANAGER 29 [ TEMS PORTFOLIO: REPORTING & ANALYSIS ] TEMS DISCOVERY USE CASES Automatic processing Reporting and analysis Troubleshooting Information sharing Automatic processing of wireless network performance data Reporting and analysis of drive and indoor testing and benchmarking data Wireless network troubleshooting Cross-domain information sharing and collaboration Flexible and innovative post-processing 30 Presentation Name Month Year 15

16 [ TEMS PORTFOLIO: REPORTING & ANALYSIS ] THE NETWORK OPTIMIZATION CHALLENGE CHALLENGE: OPTIMIZATION Many QoS problems cannot be pinpointed using traditional performance management tools. This causes MTTR, operational efficiency and customer satisfaction to suffer. Engineers must be able to drill down from statistical performance data to the details of an individual call. Such visibility is needed to identify the root cause of a problem, resolve it quickly and finetune the network. SOLUTION: TEMS VISUALIZATION Subscriber-centric data analysis tool. Bridges the gap between performance management and drive-test solutions. Analyzes statistics at cell level but allows user to drill down for call-level analysis. Solves problems that were impossible to solve before. Helps prioritize problem resolution. 31 [ REPORTING & ANALYSIS: TEMS VISUALIZATION ] TEMS VISUALIZATION OPTIMIZE, TROUBLESHOOT SUBSCRIBER-CENTRIC PERFORMANCE FROM THE NETWORK OSS 32 Presentation Name Month Year 16

17 [ TEMS PORTFOLIO: REPORTING & ANALYSIS ] TEMS VISUALIZATION USE CASES Troubleshooting Reporting and Network optimization Network analysis characterization Troubleshoot network problems at cell and cluster level. Geolocate dropped calls and areas of pilot pollution. Summarize network issues at a high level. Drill down to analyze individual subscribers and even calls. Perform analysis of different phone models. Fine-tune your network in terms of cell coverage (i.e., coverage area optimization), neighboring cell relations (i.e., inter- and intrafrequency neighbor optimization), and more. Determine which characteristics are useful to identify, resolve and monitor performance issues. Prioritize network issues based on qualitative and quantitative subscriber impact. Subscriber-generated event data processing and analysis software 33 [ ] TEMS SOLUTIONS 34 Presentation Name Month Year 17

18 [ TEMS SOLUTIONS ] OPERATIONAL EFFICIENCY Mobile operator customer reports up to 50% in time savings.* During single site verification, the time saved from data collection to report generation is approx. 30%-50%.* Time for cluster optimization reduced from about 3-4 hours down to about 1 to 1.5 hours, for an estimated 30-50% time savings.* TEMS POCKET AUTOMATIC DATA UPLOAD TEMS INVESTIGATION AUTOMATIC DATA UPLOAD FTP SERVER AUTOMATIC DATA PROCESSING WITH TEMS DISCOVERY RF DIRECTOR RF MANAGER * Compared with traditional post-processing methods RF ENGINEER 35 [ TEMS SOLUTIONS ] OPERATIONAL EFFICIENCY Network infrastructure swap project for a leading European operator Requirement: Report on agreed-upon KPIs (per cell cluster) as acceptance criteria for the swap project. KPI calculation included data from Ericsson UETR, TEMS Investigation, TEMS Automatic and TEMS Symphony. Result: Fully automated process saved two days per cluster of data processing, enabling engineers to focus on analysis and problem resolution.* * Compared with traditional post-processing methods We put pride in automation! 36 Presentation Name Month Year 18

19 [ TEMS SOLUTIONS ] NETWORK TROUBLESHOOTING & OPTIMIZATION Sample customer experiences of integrating TEMS Visualization into radio network troubleshooting process The tool added value and was efficient for performing detailed investigations into dropped and blocked calls. TEMS Visualization helps with the detection of unknown uplink /downlink faults that we would only have found through customer complaints and pulling the site apart into dropped and blocked calls. The module is effective for pinpointing the most important missing intra-frequency and inter-frequency neighbors and improving cell performance. The identification of the most probable missing interfrequency neighbors is accurate. 37 [ TEMS SOLUTIONS ] ENSURING QUALITY OF EXPERIENCE TEMS Symphony Use Case North American Mobile Network Operator Customer for more than 15 years. Over 100 TEMS Symphony systems located in about 50 markets. Benchmarks competitive service quality, with all markets tested quarterly. Performance KPIs are used to monitor QoS trends. Quality data used by engineering and marketing departments. Program contributes significantly to operator s perceived network quality advantage. We supply hundreds of customers worldwide with benchmarking solutions 38 Presentation Name Month Year 19

20 [ TEMS SOLUTIONS ] LTE OFFERINGS Among the first on the market to include commercially available LTE functionality. Many of the world s leading wireless operators have launched LTE networks with the support of Ascom Network Testing LTE offerings. TEMS Investigation, TEMS Pocket, TEMS Automatic, TEMS Discovery, TEMS Symphony, TEMS Visualization and TEMS Monitor Master all offer LTE support. Together, our products help operators to move confidently into LTE ahead of the competition. We spend more than any competitor on our R&D 39 [ ] STRATEGIC POSITION 40 Presentation Name Month Year 20

21 [ STRATEGIC POSITION ] VALUE PROPOSITION Ascom Network Testing is the mobile network industry s independent authority for validating network performance and customer experience across disparate network infrastructures, technologies and devices. [ STRATEGIC POSITION ] STRATEGIC POSITION Largest installed base across leading mobile network vendors and mobile operators Most experienced based on 20+ years serving the widest range of mobile network operators and their key suppliers Broadest global reach and expansive worldwide distribution structure Most comprehensive solutions offering benefitting from industry s highest R&D investment Poised to uniquely provide best practices expertise that will enable mobile network operators to optimize their CAPEX / OPEX 42 Presentation Name Month Year 21

22 [ STRATEGIC POSITION ] STRATEGIC POSITION RAN NETWORKS SMARTPHONES SELF-ORGANIZING NETWORKs ASCOM NETWORK TESTING APPLICATIONS Wi-Fi HETNETS Pico cells WAN Femtocells Leveraging Network Testing assets to bring operators unsurpassed insights into network performance Ascom Network Testing and Overview. customer Dec experience Ascom in an increasingly complex multi-vendor environment 43 [ ] THANK YOU! 44 Presentation Name Month Year 22