The Trusted Choice for Online Business

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Prudence Hudson
5 years ago
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1 The Trusted Choice for Online Business

2 We used to think of consumers as either being online or not. Now, all companies whether in retail, financial services, or manufacturing have to think of everyone as a potential online customer. Forrester Research The pervasive use of the Internet has bred a generation of online customers with heightened expectations a Demand Economy. We are individuals and enterprises who expect to have immediate access to information, entertainment, data and commerce with more choice, at faster speeds, in any location. The Demand Economy has transformed the relationship between businesses and their customers. Maintaining loyalty is more challenging than ever. Customers and enterprises can compare providers and instantly identify several who may be able meet their demands better or more quickly. The organizations best able to capitalize on the willingness to transact and exchange information online are becoming the power brands of the 21st century. The challenging reality is that, while the public Internet is the marketplace of the Demand Economy, it is unpredictable and doesn t scale, protect, accelerate, or even ensure successful completion of online business processes. Instead of maximizing information movement, the Internet forces compromises. Perhaps you trade global reach for speed, limit the use of rich media, applications, or online distribution in favor of reliable performance, or reduce programs that drive traffic to ensure Web site availability. Or, perhaps you continually allocate resources to building and provisioning your infrastructure to compensate for the Internet s shortcomings rather than building your online business. Your organization may be locked in an ongoing struggle between IT and marketing to identify which online projects can be supported and how much opportunity will be lost by those that don t make the cut. All of these compromises limit your online success and the overall ability of your business to thrive.

Trusted Today s industry leaders don t compromise. They rely on Akamai the trusted choice for online business.

Akamai serves markets as diverse as Retail and Consumer Goods, Software and Technology, Media and Entertainment, Hotel and Travel, Financial Services, and the Public Sector.

They look to Akamai to connect their partners to suppliers, to distribute software, to stream diverse media assets, to accelerate applications, and to deliver more sales per second and

3 Trusted Today s industry leaders don t compromise. They rely on Akamai the trusted choice for online business. More than 1,700 businesses trust Akamai to distribute and accelerate their Web content, applications and business processes. Akamai serves markets as diverse as Retail and Consumer Goods, Software and Technology, Media and Entertainment, Hotel and Travel, Financial Services, and the Public Sector. These organizations rely on Akamai to deliver more than content. They look to Akamai to connect their partners to suppliers, to distribute software, to stream diverse media assets, to accelerate applications, and to deliver more sales per second and more satisfaction per customer. Cabela s used Akamai s advanced online commerce features to enhance customers online shopping experience. With Akamai, Discreet successfully delivered its largest online software distribution in history over 45,000 users downloaded its evaluation software in the first 30 days. NASA relies on Akamai to meet their rigorous architectural requirements and to ensure uninterrupted access to their Web portal worldwide.

> Six of the top ten Global 500 companies and six of the top ten Fortune 500 companies trust

> The top five Internet portals trust Akamai.

> Seven of the top ten global marketers trust Akamai.

4 > Six of the top ten Global 500 companies and six of the top ten Fortune 500 companies trust Akamai. > Five of the top six online music sites trust Akamai. > The top five Internet portals trust Akamai. > More than half of Internet Retailer Magazine s top fifty online retailers trust Akamai. > Seven of the top ten global marketers trust Akamai. > Eight of the world s top ten auto manufacturers trust Akamai. > More than seventy of the world s leading financial institutions trust Akamai. > All branches of the U.S. military trust Akamai. Trust Akamai.

Proven Akamai s solutions deliver revenue, new customers, and profitability.

organizations millions in infrastructure investment.

them achieve the revenue, customers, and cost savings they ve been searching for.

presidential election and enabling more than $36 billion in e-commerce revenue annually for its online

5 Proven Akamai s solutions deliver revenue, new customers, and profitability. Akamai delivers some of the world s biggest online events, enables profitable e-business, and saves organizations millions in infrastructure investment. Companies seeking a fast, secure, and reliable means for conducting business online find that Akamai helps them achieve the revenue, customers, and cost savings they ve been searching for. By delivering massive online events like the Olympics, the Academy Awards, and CNN s coverage of the U.S. presidential election and enabling more than $36 billion in e-commerce revenue annually for its online retail customers Akamai has proven its ability to make the Internet a predictable, scalable, and secure business platform. Increased site speed undoubtedly has been a major contributor to all of the beneficial effects we ve seen on our sites over the past few months. Without Akamai, there is no way that a 100% increase in online bookings could have occurred. Scott Ohman, Manager, E-Business Commercial, Cathay Pacific Airways Ltd.

6 Cathay Pacific Airways achieved a 100% increase in online bookings and handled 65% more Web traffic without additional infrastructure by extending to Akamai. Akamai enabled FOX Sports to generate and support 10X more traffic and increase ad revenues. Fujitsu reaches customers 14X faster and eliminated nearly $1 million in planned IT infrastructure costs by extending their online business via Akamai. Akamai s Network Operations Command Center (NOCC)

Innovative Akamai s commitment to innovation is delivering the business advantages of today and the emerging Web solutions of

The Akamai EdgePlatform provides instant worldwide scalability on demand, and built-in technology to integrate even the most

From the EdgePlatform, Akamai offers content delivery services, application performance services, on demand managed services,

Akamai s demonstrated ability to innovate has accelerated the adoption of online business practices.

7 Innovative Akamai s commitment to innovation is delivering the business advantages of today and the emerging Web solutions of tomorrow. The Akamai EdgePlatform provides instant worldwide scalability on demand, and built-in technology to integrate even the most complex Web environments with ease. From the EdgePlatform, Akamai offers content delivery services, application performance services, on demand managed services, and business performance management services, allowing customers to optimize and continually evolve their online business. Akamai s demonstrated ability to innovate has accelerated the adoption of online business practices. It also ensures customers that Akamai will anticipate and meet their future requirements. ROI analysis showed that ebags converted 15% more online buyers with Akamai services. DYMO achieved an 85% increase in overall online revenues by leveraging Akamai. Akamai enabled the Department of Defense to handle record traffic to its sites, serving over 4 million requests in 3.5 days.

> Akamai has the most pervasive platform for content

traffic worldwide that s tens of billions of Internet

> Akamai is within a single network hop from 85% of the

8 > Akamai has the most pervasive platform for content delivery and application acceleration 15,000 servers, in 69 countries, within 1,000 networks. > Akamai delivers between percent of all Internet traffic worldwide that s tens of billions of Internet interactions daily. > Akamai is within a single network hop from 85% of the world s Internet users. Akamai delivers more possibilities. Akamai has been very aggressive with developing a global reach for CDN services unmatched by any other service provider. CURRENT ANALYSIS: Counse Broders, 2005

9 Trusted. Proven. Innovative. Akamai s solution is an enabling technology for better infrastructure utilization, an improved experience for customers, and in some cases, can help organizations to undertake projects that simply would not be practical by any other means. Tim Jennings, Butler Group, 2004

technologies become more personal and more important; and productivity and

10 ...Consumers continue to integrate technology more deeply into their lives: Entertainment technologies become more digital and portable; communication technologies become more personal and more important; and productivity and service technologies become more ubiquitous. Ted Shadler, Forrester Research

12 About Akamai Akamai is the leading global service provider for accelerating content and business processes online. More than 1,700 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is The Trusted Choice for Online Business. For more information, visit Akamai Technologies, Inc. U.S. Headquarters 8 Cambridge Center, Cambridge, MA Tel Fax U.S. toll-free 877.4AKAMAI ( ) Akamai Technologies GmbH Park Village, Betastrasse 10 b D Unterföhring, Germany Tel Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai, the Akamai wave logo, EdgeSuite, and EdgeComputing are registered trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice. AKAM_CORP_0805

Solutions and Services Portfolio Solutions Akamai Media Delivery Media and Entertainment companies can now deliver music, movies, games, sports, and other types of rich media electronically reliably

A positive customer experience through consistently high performance, worldwide Predictable cost to ensure margins Business continuity throughout any event or environment Flexibility for consumers

and protect digital media assets for distribution across desktops or IP connected devices.

By leveraging the power of the globally-distributed Akamai EdgePlatform, companies can ensure that their customers are able to successfully download software purchases, trials, and upgrades quickly

Higher download completion rates by eliminating bottlenecks for better overall performance Reduced cost and IT burden through a fully-managed payper-use solution Scalability to hundreds of Gbps of

Akamai Online Commerce E-retailers can capture more revenue by providing customers with a superior shopping experience.

13 Solutions and Services Portfolio Solutions Akamai Media Delivery Media and Entertainment companies can now deliver music, movies, games, sports, and other types of rich media electronically reliably and predictably. Akamai Media Delivery enables a dynamic, scalable delivery channel for a range of media, including music, movies and games without adding or maintaining infrastructure. A positive customer experience through consistently high performance, worldwide Predictable cost to ensure margins Business continuity throughout any event or environment Flexibility for consumers via multi-format support and live, scheduled, or on demand delivery Precise reporting about media delivered and superior control over media use Integrated Digital Rights Management (DRM) to monetize and protect digital media assets for distribution across desktops or IP connected devices. Akamai Electronic Software Delivery This highly-scalable and reliable solution enables enterprises to deliver software via the Internet. By leveraging the power of the globally-distributed Akamai EdgePlatform, companies can ensure that their customers are able to successfully download software purchases, trials, and upgrades quickly and easily, reducing costs significantly when compared to traditional delivery methods. Higher download completion rates by eliminating bottlenecks for better overall performance Reduced cost and IT burden through a fully-managed payper-use solution Scalability to hundreds of Gbps of throughput without prior provisioning or planning Sophisticated tracking of down loads and completion rates Trusted. Proven. Innovative. Akamai Online Commerce E-retailers can capture more revenue by providing customers with a superior shopping experience. This solution addresses the core performance challenges inherent in conducting business online, resulting in positive, reliable customer experiences, and fewer transactions abandoned all at a lower cost than traditional e-commerce infrastructure. Increased customer conversion rates and revenue through consistently high performance Worldwide scalability on demand to handle seasonal peaks and speed your entrance into global markets Faster time to market for Web-intensive marketing programs by eliminating IT buildout Insight into and control over the global enterprise through reporting and tracking tools > All of Akamai s offerings are supported by award-winning Professional Services and Customer Care to address particular requirements, ensuring smooth, trouble-free implementation and ongoing maintenance.

14 Solutions and Services Portfolio Services Akamai offers flexible services that leverage the Akamai EdgePlatform. Content Delivery Services Akamai EdgeSuite Akamai Streaming Application Performance Services Akamai Web Application Accelerator Akamai Site Accelerator Global Traffic Management Business Performance Management Services Akamai Origin Offload Report WebTrends On Demand Akamai EdgeScape DataFeeds How The Akamai EdgePlatform Works The Akamai EdgePlatform is a distributed network of edge servers that delivers content and applications from the edge of the Internet, closer to end users for optimal performance. This approach reduces the load on the original infrastructure and alleviates much of the congestion and vulnerabilities of traversing the Internet. End Users Content & Applications Akamai Edge Servers Origin Servers Akamai Technologies, Inc. U.S. Headquarters 8 Cambridge Center Cambridge, MA Tel Fax U.S. toll-free 877.4AKAMAI ( ) Akamai Technologies GmbH Park Village, Betastrasse 10 b D Unterföhring, Germany Tel Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai, the Akamai wave logo, EdgeSuite, and EdgeComputing are registered trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice.

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