Cybersecurity. Anna Chan, Marketing Director, Akamai Technologies

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1 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile Business devices and Continuity data collection. & Cybersecurity Anna Chan, Marketing Director, Akamai Technologies 1

2 Instant Web performance for any device, anywhere The ultimate in video quality over IP at scale The Web must be secure Fast, affordable IP access in the workplace and branch office AKAMAI FASTER FORWARD TM

3 We are the leading provider of cloud services for delivering, optimizing and securing online content and business applications. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile CORPORATE devices STATS: and data collection. $2.2B Revenue 6,000+ Employees 6,000+ Customers 1,400 Locations OUR HISTORY: Founded 1998 and rooted in MIT technology solving Internet congestion with math not hardware. 20mil Servers AKAMAI FASTER FORWARD TM

4 WEB PERFORMANCE SOLUTIONS Accelerate websites to grow revenue and conduct business globally on any device, anywhere MEDIA DELIVERY SOLUTIONS Simplify workflow and deliver the highest quality media affordably and at scale AKAMAI SOLUTIONS Grow revenue opportunities with fast, personalized web experiences CLOUD and NETWORKING manage complexity from peak demand, mobile devices SOLUTIONS and data collection. SOLUTIONS CLOUD SECURITY SOLUTIONS Secure websites and data centers to reduce the risk of downtime and data theft Transform the enterprise network to accelerate applications, lower costs, and connect to clouds NETWORK OPERATOR Optimize network traffic, enable new revenue streams and control costs SERVICES & SUPPORT AKAMAI FASTER FORWARD TM

5 Santa Clara, CA San Francisco, CA Web, Media, Cloud Networking, Security, Portal San Diego, CA Pasadena, CA Media Ottawa, Canada Web Cambridge, MA Westford, MA Web, Media, Hybrid Cloud, Security, Carrier, Portal Fort Lauderdale, FL Security Prague Media Poland Portal Grow revenue opportunities with fast, personalized Israel web experiences Web, Security, and Cloud manage complexity from peak Networking demand, mobile devices and data collection. India Portal, Security Building the Internet of the future Development Centers Of Excellence AKAMAI FASTER FORWARD TM

6 Empowering our customers to innovate 1. List compiled by Fortune Magazine 6

7 Topics What is Happening at the Consumer Landscape How has Security Threats Evolved The definition of Business Continuity 7

8 Topics What is Happening at the Consumer Landscape How has Security Threats Evolved The definition of Business Continuity 8

9 Topics Results from a Hong Kong Survey, October

10 Q1. Which device drives the most traffic to your website? 0% 52% 48% Desktop Mobile Tablet 10

11 Q2. What percentage of your total retail revenue is influenced by mobile? (that is, was mobile used as some point to research, compare or buy a product or service)? 40% 35% 30% 25% 20% 15% 10% 5% 0% 36% 36% 14% 9% 5% 0-20% 21-40% 41-60% 61-80% 80%+ 28% 11

12 Q3. How are you using social media? 77% Drive Revenue Drive BOTH 0% 23% Do Not Use Drive Traffic 12

13 Q4. Have you experienced any downtime issues this year due to heavy traffic or malicious cyber attacks? Yes, it has been down: 50% 45% 40% 35% 30% 25% 20% 47% 25% 15% 10% 5% 19% 9% 9% 16% 0% Never Once 2 Times 3 Times > 3 Times 13

14 Q5. What do you believe is the biggest impact of your site going down? 70% 60% 50% 40% 30% 61% 20% 39% 10% 0% 0% 0% Negative Brand Image Loss of Revenue Penalties No impact 14

15 It all starts with the Customer Akamai Customers: Up to 80% Branch ATM Call Center Desktop Mobile 1-2 time 3-5 times 4-8 times 7-10 times times per year per month per month per month per month 15 Source: Bank 3.0, Brett King; Akamai customers

16 User Expectations in a Digital World Your customer s expectations: Service Always On! Commerce and mobile experiences Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Financial services consumer and mobile experiences 16

17 Consumer Trends Put Pressure on Business & Service Continuity The Internet is Ubiquitous and Multi Device Akamai Intelligent Platform Users expect performance on any device anywhere Device and browser fragmentation drives complexity Users demand fast and engaging web experiences We no longer go online, we are online 17

18 Service Levels Affects Revenue and Conversions Sharp decline in conversion rate as average site load time increases from 1 to 4 seconds 1 second delay = 7% decline in conversion 100 millisecond delay = 1% drop in revenue 18 Walmart Page Performance & Site Conversion Study - Feb 2012

19 Business Continuity = Service Level = Customer Satisfaction 10.7 Page Load Time (Seconds) Average page load time Users willingness to wait Source: httparchive.org, Akamai, Radware 54% of visitors who applied for an online banking account abandon the process 19

20 Topics What is Happening at the Consumer Landscape How has Security Threats Evolved The definition of Business Continuity 20

21 Security Breaches in Hong Kong are On the Rise Headline Daily, 15 Sep % of mobile apps for Securities have breaches 34% of mobile apps are 55% vulnerable of mobile apps for eshopping/tourism to hackershave breaches 12.5% of mobile apps for Online banking have breaches 21

22 HK Standard 15/09/2015 SCMP 15/09/

23 Latest DDoS Incidents Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 23

24 Latest Data Breach Incidents 24

25 State of the Internet Security Report, Q

26 DDoS Attacks 26

27 DDoS Attacks 27

28 Web Application Attacks 28

29 Web Application Attacks 29

30 Attacks Are Growing in Size Traditional DDoS attacks harness the scale of global botnets Newer attacks target protocol vulnerabilities to amplify size SNMP (6.3x) DNS (28x-54x) CharGEN (358.8x) NTP (556.9x) Gbps Mpps AKAMAI FASTER FORWARD TM

31 Organizations Are Being Attacked More Frequently Increasing number of network- and application-layer attacks Easier for attackers to launch or participate in an attack Knowledge of application vulnerabilities spreading Number and availability of attack tools proliferating DDoS for hire x1000 Source: Akamai 2016 AKAMAI FASTER FORWARD TM

32 Targeting Applications for Data Theft Increasing number of attacks focused on data and financial theft Web applications are a primary target due to number of vulnerabilities 3 out of 4 companies will be targeted by Web application exploits Web apps targeted in 54% of hacking-based data breaches SQL injection is the primary culprit in 30% of data breaches 32 Source: Veracode

33 Top Threats ( ) --Business Continuity Institute Horizon Scan Report 2015 Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 33

34 Topics What is Happening at the Consumer Landscape How has Security Threats Evolved The definition of Business Continuity 34

35 Business Continuity: A Game Changer Service Disruption System Downtime Negative Financial Impact 35

36 Business Continuity: Making It a Game Changer Service DisruptionBusiness Opportunity System Downtime Negative Financial Customer Impact Satisfaction 36

37 DNS DDoS - Hong Kong Persistent Attack (June/July 2014) Attack Waves over multiple days (still ongoing) Peak 90 Gbps, 45Mpps, 2.3M DNS req/sec Attack Pattern DNS Volume TCP SYN Floods UDP Floods Malformed DNS Malformed IP 37

38 Web Apps DDoS Gbps attack in Asia (Q3 2014) Largest attack ever mitigated by Akamai against a single customer DDoS Attack: Targeted primary website, supporting network infrastructure, and DNS Multiple attack vectors: SYN / UDP floods against an entire subnet Volumetric attack against DNS DNS Attack: Attack characteristics: 320 Gbps and 71.5 Mpps peak DDoS attack traffic 2.1 million requests/s peak DNS attack traffic Point to ponder: 17 x 100Gbps attacks July to Sept to one single target 38

39 China Singles Day (11.1) (Nov, 2015) 39

40 Future Trends Change of consumer behaviour and Internet of Things (IoT) will lead to increase in attack size & frequency. IPv6 provides many more addresses, making it is easier to spoof, while breaking many existing security controls. Further spread and growth of DDoS cybercrime ecosystem. More active campaigns related to social unrest, geopolitical rivalries and state sponsored attacks. 40 Increase in payload complexity and multi-vector attack campaigns.

41 Advice for Today s Companies 41

42 Thank you! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 42