There s no data like more data. Theo Vassilakis, Founder and CEO

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1 There s no data like more data Theo Vassilakis, Founder and CEO 1

2 A bit about Theo METANAUTIX.

3 Detecting Failures in Utility Pipes Processing 3-D scans of pipes using SQL pipelines Metadata Points METANAUTIX.

4 Volume Multi-Touch Attribution in E-Commerce Algorithm speed-up from days to minutes Search Simpler SQL with fewer Mobile dependencies Social Fast, flexible deployment in office Windows VM and production Linux Purchase Touches Moving Sum of Touches Velocity METANAUTIX.

5 The Canonical Data Supply Chain Complex, Slow, Fragmented Data pipelines grow organically Accidental Complexity Manual Tasks Specialized Tools Fragmentation of Skills On Prem NFS/NetApp RDBMS/Oracle Informatica Teradata Netezza SAP Hana Excel Tableau Microstrategy Storage Gather ETL Analyze Ad-Hoc Share In Memory Visual Analysis Cloud AWS/S3 HDFS/QFS Hadoop MapReduce Hive AWS/Redshift Google/BigQuery AWS/Dynamo Tableau Online GoodData METANAUTIX.

6 What Has Changed? Compute Power Distributed Networking Speeds Rapidly Increasing 90%+ outside of EDW Big Data Investments Rising Terabit speeds a reality Privacy and Compliance Critical 73%* of organizations invested/plan to invest Analytics Using More Compute OLTP OLAP Inc. in Data Breaches From 90/10 to 10/ METANAUTIX. * Gartner Survey Reveals That 73 Percent of Organizations Have Invested or Plan to Invest in Big Data in the Next Two Years, Gartner, Inc., Sep 17, 2014

7 How to be ready for anything? DATA TYPES Logs Web Speed Visibility Generality Documents Mobile Social Media DATA SHAPES Custom Standard BI Tools Spreadsheet Executives Business Users Flat Nested Array Imperative Declarative SQL Client Analysts DATA STORAGE RDBMS File System No SQL/Hadoop One Choice Hybrid Statistical IDE Audit/ Compliance Data Scientists OLAP SaaS METANAUTIX.

8 A Simplified Data Supply Chain Data Compute Engine On Prem NFS/NetApp RDBMS/Oracle Excel Tableau Microstrategy Storage Gather Analyze Share ETL Ad-Hoc In Memory Visual Analysis Cloud AWS/S3 HDFS/QFS Tableau Online GoodData Integrated, Managed, Scalable NOT: transactional, OLTP, CEP METANAUTIX.

9 Lessons Learnt & Best Practices SQL illiteracy considered harmful SQL Literacy Reads like English Venn diagrams Sufficiently precise to execute Compilers and optimizers can really help distribute computation Can do JSON in a standard way SELECT customer_name, count(purchase) AS num_purchases FROM PurchasesTable WHERE purchase_date >= DATE GROUP BY customer_name HAVING num_purchases > 3 customer_name Edsger W. Dijkstra 4 Jim Gray 5 num_purchases METANAUTIX.

10 Lessons Learnt & Best Practices Binding compute to storage considered harmful Next generation analytical applications combine data from many sources From inside the organization (spreadsheets, logs, SaaS applications, etc) From outside the organization (web, social media, weather, etc). Storage system options are multiplying Traditional RDBMS NoSQL High-throughput file systems (like AWS/S3) Hadoop/HDFS Where the data is stored matters less than what you re doing with it Value of the data growing relative to its container Value of agility to the organization growing relative to cost of management METANAUTIX.

11 Lessons Learnt & Best Practices Rule-based workflow considered harmful Recipes do not age well Must reason about dependencies Recompute dynamically Non-executable workflow glue the worst DSL sounds good at first Data flow analytics key METANAUTIX.

12 Photos meet declarative processing METANAUTIX.

13 Photos meet declarative processing METANAUTIX.

14 Declarative Media Processing Generating Mosaics using SQL pipelines METANAUTIX.

15 Video meets declarative processing METANAUTIX.

16 Thank You Follow Blog: METANAUTIX.

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