MINIMUM PRIMARY LOGO SIZE The smallest the logo should be represented is 2.25x0.4.

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2 PRIMARY LOGO Logos are an important tool that we use to introduce people to who we are. Our logo communicates that our church is rooted in tradition but also looking into the future. It is true to who we are, and who we are called to be. The primary logo should be used by default, whenever possible. The primary logo exists in several variations, for use in different sizes, mediums, and color backgrounds. SECONDARY LOGO Our primary logo may not always be suitable for use in every medium due to size or other constraints. In these situations, our secondary logo may be used. Our secondary logo exists in different colors for use on different backgrounds and in different mediums. The secondary logo should only be used internally, after our audience has had an opportunity to interact with our primary logo. MINIMUM PRIMARY LOGO SIZE The smallest the logo should be represented is 2.25x0.4. SMALL LOGO VERSION On the rare occasion you need the logo to be smaller than 2.25, we use this version in one color. MINIMUM SECONDARY LOGO SIZE The smallest the secondary logo should be represented is BRANDING GUIDELINES 3

3 PRIMARY PALETTE The primary palette are the colors used in our logo. They may be used without modification. Occasionally, these colors may be used as a tint. SLATE BLUE CMYK 96, 35, 21, 52 RGB 63, 86, 102 HEX #3F5666 PANTONE 303 U SPRING GREEN CMYK 35, 0, 48, 0 RGB 151, 216, 138 HEX #97D88A PANTONE 358 U COLOR USAGE Color is equally important to our identity as the shape of our logo. We consistently use the same color palette across several mediums to reinforce who we are. The colors we use have been selected because they work well together, and evoke emotions in our audience. Spring green communicates joy, friendliness, and warmth. It is also a modern shade of green that points to our future. It also points to our history, leaning heavily on our identity as a neighborhood church and the many parks in our area. Our slate blue communicates friendliness and strength. It works well with spring green, and is rooted in similar blues that have been used in our past. SECONDARY PALETTE Our secondary color palette was selected to complement our primary palette, and provide flexibility within our brand. TURQUOISE CMYK 49, 0, 24, 0 RGB 107, 189, 185 HEX #6BBCB9 PANTONE 7472 U SUNNY YELLOW CMYK 0, 4, 75, 0 RGB 255, 225, 94 HEX #FFE15E PANTONE 113 U LIGHT SLATE BLUE CMYK 30, 9, 9, 0 RGB 180, 199, 211 HEX #B4C7D3 PANTONE 5445 U BRANDING GUIDELINES 5

4 A. B. C. D. UNACCEPTABLE USAGE A few rules are necessary for maintaining the integrity of the brand. Don t compromise the overall look of the logo by rotating, skewing, or distorting in any way that includes adding unnecessary and unattractive text decorations like drop shadows and outlines. Here are a few examples of some ways you should never consider using the logo. YOUNG ADULTS E. F. A. Do not pair the primary and secondary logos. B. Don t use off-brand colors. Reference the color usage section. C. Don t place elements or text in logo clear space. D. Don t stretch or squash. E. Do not use the HP without the circle. F. Don t rotate the logo. BRANDING GUIDELINES 7

5 COLOR USAGE The logo will mostly be used in our primary color palette (A), black (C) or white (B), with a pop of color against neutral backgrounds, but can also be used as a solid white (D). A. B. CLEAR SPACE To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the mark. C. D. The minimum clear space is defined as the height of the P. This minimum space should be maintained as the logo is proportionally resized. BRANDING GUIDELINES 9

6 TYPOGRAPHY Typography is a powerful brand tool when used consistently. This set of typefaces best represent the warm, exciting feel of the brand and should be used across all print and web applications. PROXIMA NOVA Use for body text UPPERCASE 10 spacing RIFT BOLD Use for headings UPPERCASE 10 spacing PROXIMA NOVA Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z RIFT Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z TEXT COLOR: #98D78A FONT: RIFT SIZE: 60PX SPACING: 10 PTS WEIGHT: BOLD FONT: PROXIMA NOVA SIZE: 40PX SPACING: 25 PTS WEIGHT: REGULAR FONT: RIFT SIZE: 22PX SPACING: 10 PTS WEIGHT: BOLD FONT: PROXIMA NOVA SIZE: 20PX SPACING: 0 PTS WEIGHT: REGULAR H1 - HEADING H2 SUBHEADING H3 small heading H4 Small Subheading FONT: PROXIMA NOVA SIZE: 14PX SPACING: 0 PTS WEIGHT: REGULAR Body Copy Ro blaudig enimet enis diti nis sitiur, to quos es aut et aut dolorem non comnihicabo. Nam qui nullecatis res nulluptaquam es aut porporum arciet esti autatent fugiam rate laccatem int, sequos excest ut ex explabor as ma comniet am andiorro beratenus raecum qui aspistia por re nes volorum ex elecae voluptatur, saperferem voluptibus doluptatia dolorrum consequate as aut amus dolupta tusdand ucilique BRANDING GUIDELINES 11