Brand Guidelines

Transcription

1 Brand Guidelines

2 Logo Logo Our company logo is the core of our identity and should be used on all communication materials. When used consistently and thoughtfully it will strengthen recognition of the Mavenir brand and help to distinguish us in the marketplace. Always use original artwork files when applying the logo. Do not alter or modify the logo in any way. 02

3 Logo Colors The logo is available in two color variations with blue type and a red ribbon, or white type with a red ribbon. The logo can be used on white, blue or gray background colors. Do not use the logo on too similarly colored backgrounds where there is little or no contrast between the logo and its background. The logo can also be used on images provided that there is sufficient contrast between the background and the logo to ensure legibility. 03

4 Exclusion zone Exclusion Zone To ensure our logo is represented clearly, space should frame the logo where no other graphic element or typography should encroach. This exclusion zone is defined by the height of the V from the Mavenir mark, as shown. Minimum Size Minimum Size for Print To ensure legibility, do not use the logo at a smaller size than recommended here: Minimum size for print: 1 wide or 25.4 mm Minimum size for digital usage: 72 px wide. Minimum Size for Digital Usage mm 72px 04

5 Logo Colors Our logo contains 2 colors dark blue for the logo text and a red accent color for the logo ribbon. See the following page for details of our color palette. Mavenir Logo Colors Dark Blue Red For Commercial Printing Pantone Pantone 2945 Pantone 186 CMYK C100 M53 Y5 K22 C2 M100 Y85 K6 For Use in Desktop Applications (Word, PowerPoint, Excel, etc) RGB R0 G90 B146 R218 G26 B50 For Web Hexidecimal #005A92 #DA1A32 05

6 Color Palette Our color palette consists of 4 colors the dark blue from our logo, a darker navy, a light gray and a dark gray. Tints of our color palette can be used for charts, graphs and diagrams where broader tonal contrast is needed. Red Accent The red color from our logo ribbon can be used as an accent color. Use the red sparingly. It should only be used as a limited accent color. Use solid red where possible and avoid using tints of red unless it is in a chart, graph or diagram where broader tonal contrast is needed. Dark Blue Navy Light Gray Dark Gray Red Accent 70% 50% 30% 70% 50% 30% 70% 50% 30% 70% 50% 30% Limited Use For Commercial Printing Pantone Pantone 2945 Pantone 541 Pantone 429 Pantone 432 Pantone 186 CMYK C100 M53 Y5 K22 C100 M58 Y9 K46 C21 M11 Y9 K23 C65 M43 Y26 K78 C2 M100 Y85 K6 For Use in Desktop Applications (Word, PowerPoint, Excel, etc) RGB R0 G90 B146 R0 G60 B113 R162 G170 B173 R51 G63 B72 R0 G90 B146 For Web Hexidecimal #005A92 #003C71 #A2AAAD #333F48 #005A92 06

7 Typography Arial should be used for day to day documents and presentations (PowerPoint, Word documents and s). The typeface used for Mavenir Marketing collateral is Avenir. It is a clean, elegant and easy to read typeface. Use Light or Roman weight for body copy. Avenir is to be used for artwork, such as posters, advertisements and signage. Apply styling to short feature titles or solution names by using uppercase. Increase the space between the letters on these titles by setting the tracking to 100 as shown below. Example: Uppercase title in Avenir Heavy with tracking set to 100. UPPERCASE TITLE Arial Regular Arial Bold Avenir Light Avenir Roman Avenir Medium Avenir Heavy 07

8 Full color Grayscale Use of imagery Images for the Mavenir brand can be used in full color, grayscale or with a dark blue or gray transparent overlay. When creating a colored overlay, each image will vary, but please use the images shown here as a visual guide. To create a blue transparent overlay, as a guide use the dark blue from the Mavenir color palette at 80% opacity and apply the multiply effect. Reduce the color saturation of the background image and adjust the contrast/brightness as required. To create a dark gray transparent overlay use black with an opacity of around 60% with the multiply effect applied. Reduce the color saturation of the background image and adjust the contrast/brightness as required. Blue color overlay Dark gray transparent overlay 08

9 Thank You We appreciate your adherence to our brand guidelines. If you have any questions contact: 09